2015/16 MERCURY Awards

Grand Winners

Book

Creative & Production Credits

Sponsored by: MerComm, Inc.

500 Executive Boulevard, Suite 200

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2015/16 MERCURY Awards Judges

33 VISUAL Houston, TX Gladys Campero – Art Director Martin Vargas - Director AIR Rockville, MD Brian Bailey – Graphic Design Intern Martha Mater – Manager, Creative Services Matt Mowczko – Graphic Designer ATREVIA PORTUGAL Lisbon, PORTUGAL Ana Margarida Ximenes – President ATREVIA SPAIN Madrid, SPAIN Elena de la Mata – Manager BURGESS STRATEGIC MARKETING SERVICES Troy, MI Sandra J. Burgess – Owner DEVON TITLE Troy, MI Dan Baron – Marketing Director EDICO FINANCIAL PRESS SERVICES LIMITED Central, HONG KONG Amy Donati – Managing Director Stella Kwok – Director, C & G Department Vicky Lee – Director, Corporate Sales & Services Department Ricky Tse – Manager, Print Bind/Logistic Dept.

ELEFANT DESIGN Troy, MI Elena Kapintcheva – Co-Founder & Creative Director G+J CORPORATE EDITORS GMBH Hamburg, GERMANY Gregor Kupper – Publishing Manager Cora Meinecke – Assistant to Publishing Manager GENNEX FINANCIAL MEDIA LIMITED Central, HONG KONG Kelvin Chung – Creative Director Laetitia Wong – Associate Art Director Maxx Wong – Art Director i.LINK GROUP LIMITED Central, HONG KONG Hidy Shum – Assistant General Manager ISTA INTERNATIONAL GMBH Essen, GERMANY Janna Carina Buelhoff – Specialist, Corporate Comms. KD1 DESIGNAGENTUR Cologne, GERMANY Prof. Rüdiger Quass von Deyen – Creative Director & Partner KLICK COMMUNICATIONS Santa Monica, CA Kate Talbot – Director

KORTEMAERZWOLFF KOMMUNIKATION Hamburg, GERMANY Matthias Wolff – Creative Director LOVED GMBH Hamburg, GERMANY Peter Matz – Managing Partner Patrick Morda – Editor-in-Chief Rouven Steinke – Creative Director MM PARTNERS Seoul, SOUTH KOREA Ji Young Jung – Planning Director Sang Hyun Lee – Art Director Jong Kook Yi – Chief Director REF FINANCIAL PRESS LIMITED Central, HONG KONG Jerry Lam – Assistant Art Director Alan So – Creative Director Lisa Wong – Project Manager RINGZWEI Hamburg, GERMANY Dirk Linke – Creative Director Juliane Schoendube – Art Director

SHIAN INC. Tokyo, JAPAN Jeffrey Canaday – Sr. Editor & Writer Design & Editorial Committee SMART MEDIA - THE ANNUAL REPORT COMPANY Colombo, SRI LANKA Ananda Jagoda – Chief Creative Officer Naleen Wijesinghe – Creative Director STAN GELLMAN GRAPHIC DESIGN St. Louis, MO Laura Shoemaker – Designer Teresa Thompson – Designer Bryan Wakeland – Designer TOPPAN VITE LIMITED Kowloon, HONG KONG Derek Ma – Art Director Nicky Wong – Senior Art Director Iris Wong – Art Director YELLOW CREATIVE (HK) LIMITED North Point, HONG KONG Rebecca So – Managing Partner Ellen Zee – Managing Partner

Best of Show

ENGELHORN KGAA Stil. Herz. Mut. Wandel und Perspektiven – 125 Jahre

NOMINATOR

Holger Heuermann Consultant PUBLIK. AGENTUR FÜR KOMMUNIKATION GMBH Rheinuferstr. 9 67061 Ludwigshafen am Rhein GERMANY h.heuermann@agentur-publik.de http://www.agentur-publik.de

CLIENT

ENGELHORN KGAA O 4. 8 68161 Mannheim GERMANY info@engelhorn.de http://info.engelhorn.de

Best of Writing

CSA GROUP 2014-2015 CSA Group Annual Report

NOMINATOR

James Harrison Global Internal Communications Officer CSA GROUP 178 Rexdale Blvd. Toronto, ON M9W 1R3 CANADA james.harrison@csagroup.org www.csagroup.org

Best of Design

ENGELHORN KGAA Stil. Herz. Mut. Wandel und Perspektiven – 125 Jahre

NOMINATOR

Holger Heuermann Consultant PUBLIK. AGENTUR FÜR KOMMUNIKATION GMBH Rheinuferstr. 9 67061 Ludwigshafen am Rhein GERMANY h.heuermann@agentur-publik.de http://www.agentur-publik.de

CLIENT

ENGELHORN KGAA O 4. 8 68161 Mannheim GERMANY info@engelhorn.de http://info.engelhorn.de

Best of Advertising – Public Service Announcement

THE WAR AMPS Trinity

NOMINATOR

Jodi Bent Production Assistant THE WAR AMPS 2827 Riverside Drive Ottawa, ON K1V 0C4 CANADA jodi.bent@waramps.ca www.waramps.ca

Best of Annual Reports - Cover Design

YUZHOU PROPERTIES COMPANY LIMITED Annual Report 2014

NOMINATOR

Natalie Cheung Assistant Manager – Sales & Marketing A.PLUS FINANCIAL PRESS LIMITED 2/F, 35-45 Bonham Strand Sheung Wan HONG KONG nataliecheung@aplushk.com www.aplushk.com

CLIENT

Minnie Li Assistant Manager - Corporate Finance & Investor Relations YUZHOU PROPERTIES COMPANY LIMITED Units 4905-06, 49/F, The Center 99 Queen’s Road, Central HONG KONG minnie.li@xmyuzhou.com.cn www.xmyuzhou.com.cn

Best of Annual Reports - Interior Design

WORKPLACE SAFETY & PREVENTION SERVICES 2014 Annual Report

NOMINATOR

Marie Vecera Senior Graphic Designer WORKPLACE SAFETY & PREVENTION SERVICES 5110 Creekbank Road Mississauga, ON L4W 0A1 CANADA marie.vecera@wsps.ca www.wsps.ca

Best of Annual Reports –

Overall Presentation

JIMMY CHOO PLC Annual Report 2014

NOMINATOR

Sarah Eklund Sales & Marketing Coordinator EMPEROR Zetland House, 5-25 Scrutton Street London EC2A 4HJ UNITED KINGDOM sarah.eklund@emperordesign.co.uk www.emperordesign.co.uk

CLIENT

JIMMY CHOO PLC 10 Howick Place London SW1P 1GW UNITED KINGDOM www.jimmychooplc.com

Best of Apps

GARANTI BANK Garanti IR

NOMINATOR

Yusuf Erkli Investor Relations Associate GARANTI BANK Nispetive Mah. Avtar cad. No:2 Besiktas Garanti Bank HQ Istanbul TURKEY yusufEr@garanti.com.tr https://www.garantiinvestorrelations.com

Best of Brochures

SIDEL INTERNATIONAL AG INLINE Customer Magazine

NOMINATOR

Sina Sprecher Project Manager KUNDE & CO Hardstrasse 221 Zürich 8005 SWITZERLAND ssp@kunde-co.ch www.kunde-co.ch

CLIENT

Nicholas Bloch Executive Vice President for Group Communications SIDEL INTERNATIONAL AG Bösch 67 Hünenberg 6331 SWITZERLAND nicholas.bloch@sidel.com http://www.sidel.com

Best of Custom Publications – Business-to-Business

SIEMENS HEALTHCARE Thinking Healthcare Ahead

NOMINATOR

Ludmilla Eckert Executive Assistant C3 CREATIVE CODE AND CONTENT GMBH Arabellastraße 23 81925 Munich GERMANY awards@c3.co www.c3.co

CLIENT

Tanja Berbalk Manager – Corporate Publishing SIEMENS HEALTHCARE Henkestraße 127 91052 Erlangen GERMANY tanja.berbalk@siemens.com www.siemens.com/medical-solutions

Best of Custom Publications – General Audience

KOREA TOURISM ORGANIZATION HANSIK

NOMINATOR

Jeong Hye-kyung Director of Publications & Translation Team KOREA TOURISM ORGANIZATION Korea Tourism Organization Headquarters, 13/F, 10 Segye-ro Wonju-si , Gangwon-do 26464 KOREA uckitoo@knto.or.kr www.visitkorea.or.kr

Best of Employee Publications

BAYERNLB PlusPunkt

NOMINATOR

Ronja Rathmann Publishing Manager G+J CORPORATE EDITORS GMBH Stubbenhuk 10 20459, Hamburg GERMANY rathmann.ronja@guj.de http://www.corporate-editors.com

CLIENT

Matthias Priwitzer Head of Communications & Press BAYERNLB Brienner Str. 18 80333, München GERMANY matthias.priwitzer@bayernlb.de www.bayernlb.de

ART DIRECTOR EDITOR-IN-CHIEF

Felix Kempf Stefan Schmortte G+J CORPORATE EDITORS GMBH G+J CORPORATE EDITORS GMBH Erika-Mann-Str. 5 Erika-Mann-Str. 5 80636 München 80636 München GERMANY GERMANY http://www.corporate-editors.com http://www.corporate-editors.com

Best of Feature Article Writing

GULFSTREAM MARKETING COMMUNICATIONS Nonstop Magazine Vol. 05, Edition 02

NOMINATOR

Randy Bolinger Director, Brand Marketing GULFSTREAM AEROSPACE CORPORATION 500 Gulfstream Road Savannah, GA 31408 USA laura.thomson@gulfstream.com www.gulfstream.com

CLIENT

GULFSTREAM MARKETING COMMUNICATIONS 500 Gulfstream Road Savannah, GA 31408 USA www.gulfstream.com

Best of Magazines – Design

HANKOOK TIRE Hankook Tire Magazine MiU

NOMINATOR

Kim, Young-Chull President KAYA MEDIA CORPORATION Kaya bldg., 81-gil 6, Samseong-ro, Gangnam-gu Seoul 06195 KOREA hayezine@kayamedia.com www.kayamedia.com

CLIENT ART DIRECTOR

Suh, Seung-Hwa Kye, Hee-Kyung Chief Executive Officer KAYA MEDIA CORPORATION HANKOOK TIRE Kaya bldg., 81-gil 6, Samseong-ro, Gangnam-gu Hankook bldg., 133, Teheran-ro, Gangnam-gu Seoul 06195 Seoul 06133 KOREA KOREA hkkye@kayamedia.com ohjoo0@hankooktire.com www.kayamedia.com www.hankooktire.com

DESIGNER EDITOR

Kim, Jina You, Jung-Suk KAYA MEDIA CORPORATION KAYA MEDIA CORPORATION Kaya bldg., 81-gil 6, Samseong-ro, Gangnam-gu Kaya bldg., 81-gil 6, Samseong-ro, Gangnam-gu Seoul 06195 Seoul 06195 KOREA KOREA jina@kayamedia.com anyou@kayamedia.com www.kayamedia.com www.kayamedia.com

PHOTOGRAPHER PRINT/PRODUCTION MANAGER

Choi, Min-Seok Park, Sun-Jae PENN STUDIO KAYA MEDIA CORPORATION b1f Kaya Bldg., 81-gil 6, Samseong-ro, Gangnam-gu Kaya bldg., 81-gil 6, Samseong-ro, Gangnam-gu Seoul 06195 Seoul 06195 KOREA KOREA ms_choi@pennstudio.com psj@kayamedia.com www.pennstudio.co.kr www.kayamedia.com

Best of Magazines – Overall Presentation

DEUTSCHE LUFTHANSA AG Lufthansa Exclusive

NOMINATOR

Melanie Jonas Publishing Manager G+J CORPORATE EDITORS GMBH Stubbenhuk 10 20459 Hamburg GERMANY jonas.melanie@guj.de www.corporate-editors.com

CLIENT

DEUTSCHE LUFTHANSA AG Flughafen-Bereich West 60546 Frankfurt am Main GERMANY www.lufthansagroup.com/de.html

Best of Video

NEW WORLD DEVELOPMENT COMPANY LIMITED New World Harbour Race 2015

NOMINATOR

Jenny Liu Oi Kwan Senior Manager – Branding & Internal Communications NEW WORLD DEVELOPMENT COMPANY LIMITED 34/F, New World Tower, 18 Queen's Road Central HONG KONG jennyliu@nwd.com.hk www.nwd.com.hk

Best of Websites

REWE GROUP Annual Report 2014

NOMINATOR / ART DIRECTOR / WEB DESIGNER

Yvonne Voss Partner/Creative Director KD1 DESIGNAGENTUR Domstraße 60 50668 Cologne GERMANY voss@kd1.com www.kd1.com

CLIENT / EDITOR

Andrea Dederichs Head of Publication and Public Relation Projects REWE GROUP Domstraße 60 50668 Cologne GERMANY upp@rewe-group.com www.rewe-group.com

Best of Promotion

LUFTHANSA CARGO AG Lufthansa Cargo Holotainer

NOMINATORS / PRODUCERS / CREATIVE DIRECTORS

Thomas Felkel & Sina Ellinger Conceptors and Project Managers CPP STUDIOS GMBH Brockmannstr. 15 63075, Offenbach am Main, Hessen GERMANY info@cppstudios.com www.cppstudios.com

CLIENTS / MARKETING EXECUTIVES

Christina Franz, Annika Meneghini & Bettina Petzold Sr. Managers, Marketing Communications / Head of Marketing Communications LUFTHANSA CARGO AG FRA F/CI, Frankfurt Flughafen, Tor 21 / Geb. 322 Raum 5.131 60546 Frankfurt am Main GERMANY christina.franz@dlh.de www.lufthansa-cargo.com

ADVERTISING MANAGER / ART DIRECTOR PUBLIC RELATIONS MANAGER

Andreas Stundebeek Michael Goentgens WOB AG LUFTHANSA CARGO AG Werner-Heisenberg-Str. 6a-10 FRA F/CI, Frankfurt Flughafen, Tor 21 68519, Viernheim Geb. 322 Raum 5.131 GERMANY 60546 Frankfurt am Main andreas.stundebeek@wob.ag GERMANY www.wob.ag www.lufthansa-cargo.com

Best of Publicity

UNILEVER LIPTON Eksik Olma (Bless You)

NOMINATOR

Ceylan Ozunel Director EXCEL COMMUNICATIONS MANAGEMENT Tekin Sok. Hayuzlar Sitesi Kosku No: 5/1 34718 Istanbul TURKEY ceylan.ozunel@excel.com.tr www.excel.com.tr

CLIENT

Toloy Tanridagli Unilever Turkey Beverage and Food Marketing Director UNILEVER LIPTON Saray Mah. Dr. Adnan Büyükdeniz Cad. No: 13 34763 Istanbul TURKEY toloy.tanridagli@unilever.com www.lipton.com.tr

Best of Special Events

LUFTHANSA CARGO AG Lufthansa Cargo Holotainer

NOMINATORS / PRODUCERS / CREATIVE DIRECTORS

Thomas Felkel & Sina Ellinger Conceptors and Project Managers CPP STUDIOS GMBH Brockmannstr. 15 63075, Offenbach am Main, Hessen GERMANY info@cppstudios.com www.cppstudios.com

CLIENTS / MARKETING EXECUTIVES

Christina Franz, Annika Meneghini & Bettina Petzold Sr. Managers, Marketing Communications / Head of Marketing Communications LUFTHANSA CARGO AG FRA F/CI, Frankfurt Flughafen, Tor 21 / Geb. 322 Raum 5.131 60546 Frankfurt am Main GERMANY christina.franz@dlh.de www.lufthansa-cargo.com

ADVERTISING MANAGER / ART DIRECTOR PUBLIC RELATIONS MANAGER

Andreas Stundebeek Michael Goentgens WOB AG LUFTHANSA CARGO AG Werner-Heisenberg-Str. 6a-10 FRA F/CI, Frankfurt Flughafen, Tor 21 68519, Viernheim Geb. 322 Raum 5.131 GERMANY 60546 Frankfurt am Main andreas.stundebeek@wob.ag GERMANY www.wob.ag www.lufthansa-cargo.com

Best of Campaigns – Non-Profit - Public Affairs

CLP POWER HONG KONG LIMITED CLP "Power Your Love" Campaign

NOMINATOR

Wong Chun Hong Executive Creative Director YELLOW CREATIVE (HK) LIMITED 2201-2203A, 148 Electric Road North Point HONG KONG yellow@yellowcreative.com www.yellowcreative.com

CLIENT

Lisa Ip Marketing &Customer Services-Assistant Marketing Manager CLP POWER HONG KONG LIMITED 7/F Shamshuipo Centre, 215 Fuk Wa Street HONG KONG lisaip@clp.com.hk www.clpgroup.com

Best of Campaigns – Corporate

TWITTER #TwitterFashionWeek

NOMINATOR

Lores Serrano Consultant ATREVIA Arturo Soria 99 28043 Madrid SPAIN lserrano@atrevia.com www.atrevia.com

CLIENT

TWITTER www.twitter.com