InishTech and IC4 Unlocking the Commercial Potential in your Software

About InishTech

• Spin out from Microsoft

• Headquarters in Dublin, Ireland

• Mature, stable, proven technology platform

• Over 120 customers

• InishTech helps ISVs to monetize their software products

• Enabling the ISV to easily manage and control how their software is bought, used

and consumed in the market

• Taking your most valuable asset, your IP, and turning it to revenue

>140 tech companies use Software

Potential

Product

Agility

Sales

Agility

Commercial

Agility

Business

Agility

Package for Purpose

24x7x365

Selling

Distribution Methods

Feedback on Usage

Platform

Support

Deployment Models

Sales Channel

IP Protection

License Management

Price for

Purpose

Configuration Options

Compliance / Enforcement

Business agility is the key to success

Product Management

Engineering Finance

Sales & Marketing Online Marketplaces

New SKU generation time = Change Code + Rebuild + Re-Test + Re-deploy

New SKU generation time = Issue license in minutes

Fixed Product SKU

Price

Functionality

Business

Terms

Dynamic SKU Creation

Price

A

Business

Terms A

Feature

B

Feature

C

Feature

A

Price

B

Business

Terms B

Feature

A

Feature

D

What dos Software Potential give the ISV? SKU Agility: Product Flexibility & Reduced Time to Market

License

Terms

License

Terms A

License

Terms B

SKU 1

SKU 2

Agile Software Packaging: Total SKU Versatility

Software Engineering Team

Application

Single Code Base

Functions Features

Software Product Management Team

Trial Edition SKU 1

Lite Edition SKU 2

Pro Edition SKU 3

Custom SKU 4

Time

Price

Other

Usage

Key Wins: Faster Time to Market

& Lower Maintenance Cost

Key Wins: Sales Agility & Customer

Alignment

InishTech SaaS SDK

The Software Potential Platform

• Complete Software Licensing Management & Platform & Code

Protection Service

• Designed from the ground up for the .NET ecosystem

• Provided as a cloud service for ISVs

• Built on Windows Azure, provided from the Microsoft cloud

• Handles all types of licensing, and allows for you to protect your

applications from misuse - Unique, patented code protection &

transformation mechanisms at its core

Future Plans/Roadmap – Working with IC4

• Constrained by .NET only deployment limitations

• Modern Cloud and Virtual environments need new

Licensing and Security models – Anytime, Anyplace,

Anywhere

• How can you securely identify an individual virtual

machine?

• Resourcing?

• Innovation Feasibility Study

• Working with IC4 and UCC

• Possible Innovation Partnership

Challenges

• Software Attestation

• Trust Management

• Protection and Licensing

• Threats

– Secrecy

– Integrity

– Cloning

– Execution

• License and Trust Management

• Attribute management

• Secure Storage

agallagher@inishtech.com

www.inishtech.com

Thank You!