ALPINE WORLD SKI CHAMPIONSHIPS

Vail · Beaver Creek, Colorado

FEBRUARY 2-15, 2015

Vail & Beaver Creek have long been

considered two of North America’s premiere

winter resorts. Just a two-hour drive from Denver,

these mountain communities offer dining,

shopping and outdoor festivities of the highest

caliber with international appeal.

Vail: 5,289 acres of incomparable

skiing, World Famous Back Bowls,

300 days of sunshine per year.

Beaver Creek: Home to Birds of Prey &

Raptor racecourses, exceptional family

experience, European charm.

Vail · Beaver Creek is the

only location in North

America to host three

Championships - 1989,

1999 and 2015.

The 2015 event is the

fourth Championships

ever held in the U.S.

The Alpine World Ski

Championships are the

most significant winter

sports and skiing event in

the world, second only to

the Winter Olympics.

HISTORICAL SIGNIFICANCE

The largest and most

impressive

collection of ski

racing stars in the

world, second only to

the Olympics.

Julia Mancuso

Vail’s Lindsey Vonn

Vail’s Mikaela Shiffrin

Julia Mancuso

Bode Miller

Ted Ligety

TELEVISION COVERAGE

NBC –

6 hours Live Broadcast

NBC Sports Network –

8.5 hours Live Broadcast

Universal Sports –

12 hours Live Broadcast

Estimate an average TV point rating

for USA coverage at 1

NBC & NBC Sports Network –

30+ hours Rebroadcast

International Broadcast

90 Hours Live HD Broadcast outside

USA

Global TV Viewers

750 million

UNPRECENTED AIRTIME

27.5 hours of live broadcast coverage, the largest broadcast

of alpine ski racing in the US besides the Olympics.

Coverage of every race for the first time in history.

2015 marks the 3rd time Vail · Beaver Creek hosts this prestigious event.

800 of the world’s best ski racers representing more than 70 nations.

1,800 members of the international print,

photo, radio and broadcast media.

More than 70 countries carry the

television feed.

2,500+ volunteers

Estimated 10k attendees/race day Attendance expected to swell to approximately

20k – 25k for weekend competitions.

NUMBERS AT A GLANCE

Monday Feb-2 Ladies' Downhill Training 11am Beaver Creek

Opening Ceremonies Evening Vail

Tuesday Feb-3 Ladies' Super G 11am Beaver Creek

Men's Downhill Training 1:30pm Beaver Creek

Wednesday Feb-4 Men's Super G 11am Beaver Creek

Ladies' Downhill Training 2pm Beaver Creek

Thursday Feb-5 Ladies' Downhill Training 11am Beaver Creek

Men's Downhill Training 1pm Beaver Creek

Friday Feb-6 Ladies' Downhill 11am Beaver Creek

Men's Downhill Training 1:30pm Beaver Creek

Saturday Feb-7 Men's Downhill 11am Beaver Creek

Sunday Feb-8 Men's Super-Combined 10am/2:15pm Beaver Creek

Ladies' SC (DH) Training 12pm Beaver Creek

Monday Feb-9 Ladies' Super-Combined 10am/2:15pm Beaver Creek

Tuesday Feb-10 Nations Team Event 2:15pm Vail

Thursday Feb-12 Ladies' Giant Slalom 10:15am/2:15pm Beaver Creek

Men's Giant Slalom Qualifiers 10:15am/2:15pm Vail

Friday Feb-13 Men's Giant Slalom 10:15am/2:15pm Beaver Creek

Saturday Feb-14 Ladies' Slalom 10:15am/2:15pm Beaver Creek

Men's Slalom Qualifiers 10:15am/2:15pm Vail

Sunday Feb-15 Men's Slalom 10:15am/2:15pm Beaver Creek

Closing Ceremonies Evening Beaver Creek

RACE SCHEDULE*

*Subject to change.

38%

52%

10%

25%

72%

4%

40%

40%

20%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Local/In-State

Out-of-State

International

Market Segments for Vail/Beaver Creek: Presidents Weekend 2013

Vail Beaver Creek Projected 2015 Vail Top MSA's (2013)

New York 8.5%

Chicago 4.8%

Boston 3.9%

Minneapolis 3.7%

Philadelphia 2.6%

Beaver Creek Top MSA's (2013)

New York 10.1%

Chicago 7.2%

Detroit 3.3%

Minneapolis 2.9%

Atlanta 2.8%

GEOGRAPHICAL INFORMATION

• Average adult spectator age: 44

– 46% are married with children

– 37% single w/o children

• Gender split: 62% male / 38% female

• Average group size: 3.7 people

• 76% of attendees are homeowners

• 87% of adults surveyed have a Bachelors Degree or higher

• 54% have a HHI of greater than $100k

• Top 3 Lifestyle categories:

– Outdoor Enthusiast (camping, fishing, hunting)

– Sports Enthusiast (skiing, biking, hiking)

– Health and Fitness

• Event is Discus Compliant with 80% of all attendees over age 21

DEMOGRAPHICS

EXECUTIVE SUMMARY

Oakley at the FIS Alpine World Ski Championships

As one of the Official Supplier sponsors of the 2015 AWSC,

Oakley will have the ability to repeatedly engage with a highly

qualified, active demographic of global consumers during the

most significant winter sporting event outside of the Winter

Olympic Games.

This epic celebration of skiing and mountain lifestyle will provide

Oakley with unique and engaging opportunity to provide value

to current Oakley customers while also connecting with qualified

consumers on-site and online.

VVF‘s goal is to provide Oakley with an integrated partnership

package that focuses on unique consumer interaction across

multiple venues, product integration, athlete ambassadorship &

a social media sweepstakes spanning the entire 2014/2015

winter ski season. Upon execution Oakley will leave a lasting

and impactful message on the WASC and its millions of

viewers/attendees.

Oakley Integration & Touchpoints: VENUES

As the Official Sunglass and Goggle Sponsor,

Oakley will have the opportunity to engage with

consumers throughout the day across multiple

venues.

1. Beaver Creek Race Stadium: 10 of the 11 Men’s & Ladies races

occur here. Stadium consists of public viewing space, public

grandstands (~3,500 seats) plus standing spectator platforms holding

up to another 2,000 people, Platinum, Gold and Silver VIP venues;

2,100 people per day, International Sponsors and select National

Sponsors will have activation areas, Press Center. Public

concession and sponsor village activation s.

2. Beaver Creek Village: Event Registration/accreditation & coaches

meetings occur in the Park Hyatt BC. BC Village hosts multiple

public special events during après & night time windows. Home of

the Vilar Performing Arts Center which will host nightly ticketed

concerts and performances

3. Avon: “Après in Avon” will occur daily from 1:30 – 5pm with music,

entertainment, food & drink sales, performance art, animation &

excitement.

4. Solaris Plaza in Vail: Location for Awards Ceremonies, Public Bib

Draws, Vail Après and free headliner concerts all take place at this

venue.

5. Golden Peak Stadium in Vail: Location for Opening Ceremonies,

Nations Team Event, Legends Race & Big Air competition.

Oakley Integration & Touchpoints: TRAFFIC FLOW

9am – 2pm

Beaver Creek Race Stadium

Sponsor Village, General Event

Concessions & VIP Areas and

Transportation to and from the venue

Estimated 8k attendees / weekday &

15k attendees / weekend day

2pm – 5pm

Various Après Events

Après in Avon, BC Village Après,

Vail Village (Solaris Plaza),

Golden Peak Base Area (Vail)

Estimated 2,500 guests will flow

through each Après / day

6pm – 8pm

Awards Ceremonies &

Headliner Concerts

Vail Village (Solaris Plaza)

Estimated 3k – 6k attendees /

weekdays & 10k attendees on Friday

& Saturday nights

VAIL MAP

Solaris Plaza to Golden

Peak is a 5 -7 minute walk

that cuts through the heart

of Vail Village. Oakley will

have permanent Credit Card

tents/kiosks/trucks at Solaris

Plaza for the duration of the

event. Concession

locations will pop up at

Golden Peak during all

ancillary events

BEAVER CREEK & AVON MAP

Avon is the gateway

to Beaver Creek and

is a short 5 minute

drive to BC Village .

From BC Village to

the Race Stadium, it

is another 5 minute

bus ride. Skiers will

have the option of

skiing to the Race

Stadium.

VAIL VALLEY VENUES - DISTANCES

10 Miles Vail - Avon

3.5 Miles Avon - BC Village

1.5 Miles BC Village - BC Race Stadium

BEAVER CREEK RACE STADIUM

SPONSORSHIP BREAKDOWN

Seven (7) International Sponsors will receive the bulk of the global branding

rights. These include Audi, Longines, J Lindeberg, Deichmann, and Milka

Chocolate.

Eight (8) National Sponors will receive the bulk of the domestic media

benefits along with robust on-site activation platforms. These include Korbel

Champagne, Power Shares & Bank of America.

Twelve (12) Official Supplier sponsors will receive custom packages which

include the rights to use event marks for merchandising efforts. These

include brands like Nature Valley, Leitner Poma, & Game Creek Audio.

SPONSORSHIP PACKAGES

SPONSORSHIP BREAKDOWN

Be an integral part of hosting the World, for the 3RD Time (1989, 1999 & 2015)

in Vail & Beaver Creek.

Align your brand with a growing sport.

Present your brand to a targeted, highly-qualified audience in a celebratory

environment, when they’re having fun and open to new tastes & ideas.

Capitalize on a promotional window of activity spanning the full winter season.

OFFICIAL DESIGNATION & RECOGNITION

Positioned as the Official & Exclusive Sunglass and Goggle Partner of the

2015 FIS Alpine World Ski Championships presented by Audi.

Rights to use the official and approved Event Marks in connection with the sale,

promotion and advertising of sponsor products, including such use on packaging

of sponsor products, and in television, radio, print, electronic and other sponsor

advertising, to indicate a sponsor relationship with the event (within USA only).

Sponsor / sponsor product/service included in an official press release.

2015 OFFICIAL SUPPLIER SPONSORSHIP

OFFICIAL SUPPLIER | OAKLEY

• Official Sunglass and Goggle sponsor of the 2015 FIS Alpine World Ski

Championships

• Category & Merchandising Exclusivity & use of the event marks (domestic US

only)

• Sponsor to receive one (1) WASC Sweepstakes Package to use as a regional

retail POS promotion or a social/digital media promotion. VVF to supply sponsor

with the following: • 3 Nights Lodging in Vail, Avon or Beaver Creek during the Championships (dates are @

VVF discretion) & round trip ground transportation from DIA to the Vail Valley

• Two 4-day Lift Passes good at Vail or Beaver Creek Mountains

• Two equipment rental vouchers & two VIP Passes good for the corresponding race days

• Logo on official sponsor page of event website & one (1) full page ad in the official

event program

• One (1) :30 second commercial & sponsor logo in rotation on select event video

boards

• Logo on select marketing and promotional materials

• Sponsor to receive a minimum of four (4) logo/company name branding inclusion

in non-comp locations of the overall 2015 event footprint in line with official event

branding guidelines. Final locations are at VVF discretion will be in/around the BC

stadium outside of world feed cam view, on the road to the BC Stadium, BC Village

and/or Vail Village.

MARKETING, ACTIVATION & HOSPITALITY BENEFITS

• Sponsor to receive eleven (11) Silver level VIP tickets for use during Event.

Maximum of four (4) VIP tickets may be used on any one day. Sponsor may

purchase from VVF additional Silver level VIP Tickets up to a maximum of six

(6).

• Sponsor to receive Lift access good for skiing or snowboarding at Vail/Beaver

Creek during the event window for 4 people.

• Sponsor to receive four (4) tickets valid for use at select ancillary and or cultural

events which require paid ticket entry.

• Sponsor to receive two (2) complimentary tickets to the Opening Ceremonies

(*if event is ticketed).

• Ability to use the “Grandview Room” in Lionshead for a private event on one (1)

TBD Day/Night (subject to availability)

OFFICIAL SUPPLIER | OAKLEY

MARKETING, ACTIVATION & HOSPITALITY BENEFITS

OFFICIAL SUPPLIER | OAKLEY

• Press Center Integration: Oakley to have the ability to set up a display kiosk

showcasing the new Prism technology and products within both the domestic and

international press centers. Size and location of Kiosk to be determined at sole

discretion of VVF.

• On Site Activation: Oakley to have the ability to set up the “Rolling O Lab” in Avon at

the Official “Apres Avon” event each day from 1:30pm – 5pm. Apres Avon will be an

animated daily festival scene with music, entertainment, animation, food and drink as

well as a Audi Winter driving experience.

• Oakley to also have the ability to have a 10x10 tent in select TBD locations to include

Vail Village, Golden Peak & Beaver Creek Village. Exact locations of 10x10 and dates

are TBD and require VVF approval.

• Athlete Activations: Should Oakley plan to host an athlete signing or athlete-event in

the Oakley store (or similar) during the Championships, VVF will provide marketing

support across all relevant digital/social marketing channels.

• Custom Event Goggles: Oakley will have the option to produce a 2015 branded

goggle product using the official mark. Such merchandise will have to go through the

official/exclusive merchandise retail partner of VVF. Locations for sales of 2015

branded goggles will be in various locations to include the official online store and the

official merch venues at both the BC stadium & Solaris Plaza

MARKETING, ACTIVATION & HOSPITALITY BENEFITS

INVESTMENT

MY SINCERE THANKS FOR YOUR TIME,

INTEREST AND CONSIDERATION.

Dave Dressman

Vail Valley Foundation

ddressman@vvf.org

619.764.0940

Cash Investment: $100,000 USD cash investment for 2015

Eyewear Designation and aforementioned benefits.

In Kind Trade: Oakley to provide VVF with $10,000 in wholesale in-

kind trade value for Oakley product to be used for various gifting and

promotional efforts

*Sponsor responsible for branding and activation costs and their own

lodging during the Event.

**Official apparel sponsor J Lindeberg is outfitting all event volunteers

with Goggles