2015 VISIT ALEXANDRIA - Cloudinary · 2015-07-10 · Digital Marketing Manager Visit Alexandria ....
Transcript of 2015 VISIT ALEXANDRIA - Cloudinary · 2015-07-10 · Digital Marketing Manager Visit Alexandria ....
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2015 VISIT ALEXANDRIA
SUMMER SOCIAL
AND
WEB LAUNCH CELEBRATION
J u l y 9 , 2 0 1 5
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SPECIAL THANKS TO TONIGHT’S SPONSORS
AND OUR CHARTER MEMBERS
Alexandria Hotel Association
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Alfonso Wright Digital Marketing Manager
Visit Alexandria
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New Website Launch
• Our most critical platform for reaching visitors and potential visitors • 1.5 million visits last year • Website should be state-of-the-art, but also user friendly, and provide fresh, inspirational content • Let’s look at 6 ways that the new website brings an extraordinary experience to our audience…
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1. Responsive Design
With a responsive design, the content adjusts automatically to any size device. So whether you are using a desktop…
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1. Responsive Design
…a tablet…
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1. Responsive Design
…or a smartphone, you will have a seamless, full-featured experience. This format is also favored by Google which improves our web ranking.
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2. Visuals
We also have a new visual approach that will inspire potential visitors. Our homepage has a beautiful carousel of images.
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2. Visuals
…and we have totally redesigned, dedicated pages for Meetings, Groups…
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2. Visuals
…and Weddings.
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3. Neighborhoods
This brand new map highlights Alexandria’s prime location and our accessibility to nearby highways, railways and Reagan Airport.
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3. Neighborhoods
And when you click or tap “Explore the Neighborhoods” you’ll find an interactive map highlighting the four major sections of Alexandria.
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3. Neighborhoods
Just click or tap to learn more about what there is to do in each area.
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3. Neighborhoods
Each neighborhood has a dedicated page that serves as a guide to businesses and attractions in that area.
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4. Tours
One of the most visited parts of our website is the Tours section.
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4. Tours
We have redesigned this page to visually showcase our popular tour categories.
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4. Tours
And with the Geotourist smartphone app, our new self-guided audio tours are available in English, Spanish, French, German, and Mandarin.
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5. Blog Integration
These boxes on our homepage can be customized by our team at any time. It’s a perfect place for blog posts and current happenings in Alexandria.
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5. Blog Integration
The new website integrates the blog seamlessly with other types of content.
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6. Enhanced Member Listings
The new enhanced member listings are more visually attractive and easier to read.
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6. Enhanced Member Listings
Each member has a webpage like this, with the opportunity for high-resolution photography, detailed description, and interactive map.
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6. Enhanced Member Listings
Each listing also integrates with the member’s own social media channels.
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6. Enhanced Member Listings
And we know consumers love checking user reviews on Yelp and Tripadvisor. Now by including these reviews on
VisitAlexandriaVA.com, our site is a one-stop shop for information.
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Web Traffic
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
FY2014 FY2015 FY2016 (projected)
Number of visits to VisitAlexandriaVA.com
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Summary • The new VisitAlexandriaVA.com is poised to build on the significant growth it experienced over the past year. • All of you make Alexandria an extraordinary place to visit. • The new website will allow us to tell that story even more effectively… • And connect more visitors with your businesses.
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Thank you, and please explore the new
VisitAlexandriaVA.com for yourself!