2015 Summary

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Goal 1: Break Even

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Status – Missed Repaying $18,590 of the $20,000 loan$1410 Projected Shortfall

Unexpected or increased expenses

Rental EquipmentHotelSecurityFeed

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Pending Debit

Pending Credit

Projected Cash Balance

Cash as of 5/11/15 $ 13,076.63 Bishop Trailer Sales $ 825.00 $ 13,901.63 State Farm $ 500.00 $ 14,401.63 Johnson & Johnson $ 3,300.00 $ 17,701.63 Town Block Party Revenue $ 366.50 $ 18,068.13

Projected Cash

$ 18,068.13

Due to TOQC $ (20,000.00)Ticket Sale Credit $ 522.00 Net Due ToQC    

$ (19,478.00)

Projected Shortfall

$ (1,409.87)

2015 Financial Status Today

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Financial Trend

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Rain

Financial 2011 2012 2013 2014 2015

Expenses $ 85,336

$ 101,658

$ 112,317

$ 144,369

$ 172,377

Revenues $ 58,989

$ 98,865

$ 107,138

$ 154,942

$ 170,967

Profit $ (26,347)

$ (2,793)

$ (5,179)

$ 10,572

$ (1,410)

2011 2012 2013 2014 2015

$(50,000)

$-

$50,000

$100,000

$150,000

$200,000

$(26,347) $(2,793) $(5,179) $10,572

$(1,410)

Year to Year Income vs Expense

Expenses Revenues Profit

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Attendance Trend

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2011 2012 2013 2014 20150

2000

4000

6000

8000

10000

12000

14000

16000

1604 11202157 2132

8000 74008400

1278414062.4

Parking Count and Attendance by Year

Paid CarsAttending

Count

Estimated 10% attendance increase over 2014

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Sponsorships Trend

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2012 2013 2014 2015 $-

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

$160,000

$23,190

$34,925

$42,950 $41,100

$61,444

$71,796

$93,026

$72,956

$84,634

$106,721

$135,976

$114,056

Cash InKind Total

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Rodeo Ticket Trend

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2012 2013 2014 2015 $-

$20,000

$40,000

$60,000

$80,000

$48,578 $41,193

$47,193

$57,579

3599 3118 4072 4397

Revenue vs Tickets

Ticket Revenue TicketedTickets vs Revenue 2012 2013 2014 2015

Ticket Revenue $

48,578 $

41,193 $

47,193 $

57,579

Ticketed 3599 3118 4072 4397

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Vouchers

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PhilosophyPrev events had ~1000

tickets remaining for Fri & Sun

Use unsold tickets to bring additional people to the event

Vouchers were used for: Volunteers Sponsors (old &

new) Schools Local Non-profits Marketing

Details44 actual tickets were given away =$682.

610 vouchers redeemed (30%) of 2020 distributed = $6862 (50% kids)

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Goal2: Successful Community Event

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Status – Achieved!Increased Event AttendanceTwo sell out Rodeo performancesVery successful Saturday night dance

Family Rodeo grew~300+ participants

Special Kids Rodeo grew290 participants on ThursdaySignificant Waiting ListSchools already asking about 2016

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Overall Event Rating

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Attendees were asked to rate Roots N’ Boots as Excellent (5), Good (4), Fair (3), OK (2), or No Fun At All (1).

The 2015 overall rating was 4.66% The 2012 overall rating was

4.50%The 2013 overall rating was 4.61%The 2014 overall rating was 4.67%

Of the 657+ respondents (500+ in 2014):

97% rated their experience as Excellent or Good. (2013:95%, 2014:96%)

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Where do you live?

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Attendee Ages

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Spending Trend

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Seeing an increase over the last two years in spending at the $50 to $100 level. Higher spending levels remaining very consistent.

Question Changed in

2013

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Key Findings

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2014 Ponderings We FixedRodeo sound continues to improveKept more people onsite Saturday Night

Increase Sunday Attendance

2015 Ponderings to work onAttract more volunteers and sponsorsRodeo Ticketing – Vouchers & SeatingSecurity – Costs and EffectivenessReducing Overall Event Costs

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Suggestions for Improvement

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Summary

FOHP is committed to Making RnB profitable again in 2016

Continuing to grow and improve RnB

Working with the other QC Events and Festivals

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That’s all folks …

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Photos Courtesy ofLisa BarnesChuck KingRic Andersen

Backup

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Financial Details

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RnB Financial Summary 2014 Actuals 2015 Actuals Year2YearEXPENSES

Misc $ 24,626.86 $ 33,451.07 $ 8,824.21

Marketing $ 14,252.61 $ 12,673.63 $ (1,578.98)

Rodeo $ 68,327.29 $ 82,612.34 $ 14,285.05

Security/Alcohol $ 17,419.67 $ 23,639.69 $ 6,220.02

TOTAL EXPENSES $ 124,626.43 $ 152,376.73 $ 27,750.30

REVENUES

Ticket Sales $ 48,707.74 $ 57,578.58 $ 8,870.84

Cash Sponsorships $ 42,950.00 $ 41,100.00 $ (1,850.00)

Vendor fees $ 7,250.00 $ 10,650.00 $ 3,400.00

Food Vendor Purchases $ 265.00 $ 265.00

Beverage Sales $ 15,317.00 $ 19,588.35 $ 4,271.35

Parking $ 12,159.00 $ 12,065.00 $ (94.00)

Carnival $ 3,647.90 $ 6,439.92 $ 2,792.02

Misc Totals $ 4,910.00 $ 2,758.01 $ (2,151.99)

TOTAL REVENUE $ 154,941.64 $ 170,444.86 $ 15,503.22

     

Total Net (cash) $ 30,315.21 $ 18,068.13 $ (12,247.08)

Carnival Ticket Credit (TOQC) $522Est Outstanding Invoices 0

Expected Final NET $ 18,068.13

Target Repayment $ 20,000.00 $ 19,478.00

Profit/Loss $ 10,315.21 $ (1,409.87)

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Partner Non-Profits

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QCHS FFAQC 4-HHeart Cry ChurchAmerican Legion Duane Ellsworth Post

Queen Creek Historical Society

SASI

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Rodeo Ticket Details

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Stub Count:Box seats 508Adult seats 3145Child 742Total Ticketed Attendees:  4395 out of 5400 available (1000 total

unsold)4800 GA, 600 Box

Tickets Given Away:44 actual tickets were given away, value of $682.2020 vouchers were distributed; 610 ticket vouchers redeemed

(30%).   We do not track whether a voucher was redeemed for an adult or child ticket, but gut feel was 50% were kids, so total value is $6862.

Value of Free Tickets is not entirely Lost RevenueSunday sell out was unexpected

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Town Sponsorship

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Category 2013 2014

In-Kind Staff 17h 26h *

Services $6000 Staff$1058 Equipment$7058 Total

$10,833 Staff,$3878 Equip$17,714 Total

Site Rental $ 14,947 $11,633

Total $25,223 $28,347

* Majority of Staff Hours related to 25th Anniversary and not general RnB planning.

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Ticketing: STub Count

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Stub Count 2012 2013 2014 2015Fri 843 534 1103 1106Sat 2093 1506 1787 1642Sun 663 1078 1182 1649Total 3599 3118 4072 4397

20112012

20132014

2015

0500

10001500200025003000350040004500

Tickets Per Rodeo Performance

Fri Sat Sun

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Dog Showcase & Special Kids Rodeo

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