2015 Showtime Sports Brainstorm

Table Of Contents

• About Our Audience• Program Overview• Daily Content for the Showtime Sports• Instagram Video Activation• Sponsored Posts• Network Option• Twitter Chats During Live Sporting Events• Weekly Live .GIFs• Infographics and shareable micro-content• Digital Media Options

Next Impulse Media would love the opportunity to amplify the already authentic connection between Showtime and fans, specifically focusing on driving new users to view and engage with Showtime sports content digitally.

We will do that by leveraging our following of 18-35 year-old wildly engaged males across a combination of traditional digital media placements, native posts, Instagram, Twitter, and real-time social activations.

Program Overview

Content For The Showtime Sports Site

• Next Impulse can provide bite-sized viral sports content for the official Showtime Sports website. A consistent cadence of Showtime Sports oriented content designed to drive views to the website, leading to more video views/streams.

• Each post will be timely and optimized to be shared from Showtime social channels

• This can be easily scaled in efforts to drive as many people as possible to this page. NIM can act as consultants or as the main content providers.

• We do this 30X a day on our own site, we have the staff and they are trained specifically for this.

• Similar to http://sho-docs.tumblr.com/ but hosted on site

Blog

Showtime Sports Instagram Video Activation

• 15-Second video activation hosted on Instagram which highlights the top 3 things to know in boxing for that day (or whatever sport is most relavant).

• Creative to be determined by both parties.

• It can be hosted on Showtime Sports or Next Impulse social channels.

• Can be tailored for whatever program you have upcoming.

• Check out prior examples: https://instagram.com/nextimpulse/

Next Impulse Sports Native Content Programs

• Next Impulse Sports to launch tailored content series for Showtime Sports programming.

• Our distribution partners include Bleacher Report, Sports Illustrated and Fox Sports.

• Gives the content an authentic and trusted voice.

• Can pump out up to 5 posts per week.

Next Impulse Media to work closely with 5-10 websites (mutually agreed upon) and influencers in the male lifestyle space to deploy coordinated content and social programs in an organized and organic manner.

With the Next Impulse Media network focus on sports and young dads, we are well positioned to help amplify Showtime Sports content for a fraction of the cost of approaching a larger network, and with high engagement rates.

The Next Impulse Media Network Option

Showtime Sports Event Twitter Chats

Mechanics of a Twitter Activation- Twitter parties are hosted by Next Impulse Media owned twitter accounts and supporting influencers- Pre-promote twitter party via blog posts on NextImpulseSports.com and influencer sites- Create script of 10 questions (framed by Showtime Sports)- Every time a participant answers with the hashtag, they receive entries to win prizing- We give away prizing throughout to keep participants engaged- Twitter parties usually run for 60 minutes- Below are two examples of those pre promo pages:

http://playgrounddad.com/join-leapfrog-leapband-twitter-party-co-hosted-miahamm-clifbar-fitmadefun/

http://playgrounddad.com/join-us-smimming-twitter-party-co-hosted-5-time-olympian-daratorres-funnestsport/

Metrics on two recent twitter party activations: - #techgating (AT&T): https://www.hashtracking.com/reports/playgrounddad/techgating/HjZj2685- #lumiadads (MSFT): https://www.hashtracking.com/reports/playgrounddad/lumiadads/3Xe1S61L

Next Impulse Media can host and activate Twitter chats which will each be designed to drive 40 Million Impressions of the Hashtag. The Focus of the events will be getting the consumer to engage and share what Showtime Sports is pushing..

Weekly Live .GIFs Hosted on Twitter

• We will live .GIF a mutually agreed Showtime Sports event.

• During that event we will post each highlight on Twitter as it happens using the designated hashtag

• Organic, effective and incredible upside.

Infographics and shareable micro-content

• Next Impulse creates infographics that can be shared socially as standalone items, or included in a separate post in each of our network sites.

• Infographics are great visual assets, highly shareable and have high CTR from Twitter and other social platforms.

Example ideas: - Weekly Tale of the Tape- Kobe Bryant career stats

infographic branded ‘Muse’- Just how good was Missy

Franklin?

Digital Media

Banner Units Dimension Size Expansions Formats

Leaderboard 728 x 90 px < 100Kb 728x90 (down) JPG, GIF, SWF, HTML

Skyscraper 160 x 600 px < 100Kb 500x600 (left/right) JPG, GIF, SWF, HTML

Large Rectangle 300 x 250 px < 100Kb 500x250 (left) JPG, GIF, SWF, HTML

Filmstrip 300 x 600 px < 100Kb 500x600 (left) JPG, GIF, SWF, HTML

ROS banner placements during entire flight.

*High Impact Site Takeovers and other high impact options available*