2015 SDPC Sponsorship Package
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Transcript of 2015 SDPC Sponsorship Package
SUMMER 2015SPONSORSHIP PACKAGESSAN DIEGO POLO CLUB
THE CLUBBeautifully situated in one of the most exclusive and affluent communities in Southern California and bordering the Pacific Ocean, The San Diego Polo Club offers stunning views and a loyal polo community like no other. We warmly welcome over 25,000 visitors each year and with record breaking attendance, we have earned the reputation as “The Leading Polo Destination In All Of California.”
GET INVOLVED
THE POLOThe San Diego Polo Club is located in the equestrian valley of Rancho Santa Fe on 80 acres of land, offering five world-class polo fields, including an exercise track, riding trails, a clubhouse and bar, a polo training school, and the best Sunday Polo on the west coast. The San Diego Club has one of the longest playing seasons in the country running from May through October.
The San Diego Polo Club’s social scene is rated one of the top in the country. With an average of 1,000 fans each week, and Opening Day exceeding 3,000, every Sunday is an enjoyable afternoon with family, friends, and San Diego’s best. We partner with various charities and brands to create memorable events that give back to our community and highlight the wonderful sport of polo.
Whether you’d like to be a vendor at an event or have naming rights to a polo tournament, the San Diego Polo Club offers complete, custom-built sponsorship packages that are sure to captivate and engage our polo consumers. We encourage you to reach out to our Director of Marketing to discuss your specific marketing interests.
Lindsey Chronert | [email protected]
“”
The San Diego Polo Club provides a
necessary athletic and equestrian outlet to
the Rancho Santa Fe community. The Inn at
Rancho Santa Fe is proud to sponsor such a
wonderful club and be included in the SDPC
Magazine, which has proven to be a valuable
advertising vehicle for our hotel. JEROME STRACK | GENERAL MANAGER
THE INN AT RANCHO SANTA FE
OUR AUDIENCEWe engage a unique and exclusive audience comprised of equine enthusiasts and dynamic professionals. These groups carry significant purchasing power and in many cases are not reached by any other local vehicle. Our audience is like no other; they are loyal, chic and sophisticated readers who are proven purchasers of luxury goods.
47AVERAGE AGE
52%FEMALE
$4.7MILLION NET
WORTH
92%BACHELOR’S
DEGREE +
$550KAVERAGE INCOME
53%OWN MORE THAN
ONE PROPERTY
64%OWN HOMES
OVER $1 MILLION
HOBBIES INCLUDE: EQUINE SPORTS, TRAVEL,
FITNESS, FINE DINING, BOATING, FASHION, LUXURY
RETREATS, LOCAL ARTS & WINE TASTING.
The San Diego Polo Club and our event venue is a blank canvas waiting for your next big idea. Work with our event and marketing staff to create an event that highlights your brand and engages customers.
BENEFITS OF SPONSORSHIP• Introduction to San Diego Polo Club Members & Partners
• Event coordination & execution by SDPC
• Brand Integration
• Social Photographer to capture key brand images for internal marketing purposes
• Inclusion in Season/Event promotion
• Event Listing on SDPC Website, Magazine, & Calendar
• Mention in e-newsletter, reaching over 8,000 subscribers
• Pre and post coverage on Facebook & Twitter, reaching over 20,000 users
• Photos published in 2016 San Diego Polo Magazine, reaching 45,000 readers
• 66,000 billboard signage impressions daily
• 15 Sunday Polo Events
PRESENTING OPPORTUNITIESExclusive Season Sponsor Presenting Tournament
VIP Presence during Opening Ceremonies and/or Trophy Presentation
EVENT PRODUCTIONReservation of Polo Pavilion Private Event at SDPC
VIP Tickets/VIP Cabana Corporate & Group Tables
Vendor Space in Player’s Club Sunday Public Announcement
Polo or Social Event at Company’s Location
SIGNAGE & BRANDINGExclusive Scoreboard Signage Billboard
Branded Flags Red Sideboards
Step & Repeat Banner
Trophy Deck Signage Branded Tenting
Company Jerseys Giveaway Bags/Glassware
DIGITAL MARKETINGFull Page Advertisement E-Newsletter to Members
Web Banner Social Media Inclusion
Calendar Listing Logo on SanDiegoPolo.com
Featured Story Contests & Giveaways
Logo Stamp on Photos Advertorial on Blog
THE OPPORTUNITIES
THE MAGAZINE
10,000COPIES PRINTED
• Distributed at all Sunday Polo tournaments, social gatherings, and corporate events. • Mailed to residents in Rancho Santa Fe, Del Mar and La Jolla, California.
• Distributed at visitor centers, equine facilities, private clubs, golf courses, hotels & retail shops.• Hand delivered to all advertising clientele for their respective clients, associates and colleagues.
• Magazines distributed in the rooms and lobby at local luxury hotels including The Inn at Rancho Santa Fe.
2,500VIEWS OF DIGITAL EDITION
The Magazine is also available online in an easy to flip-through format, allowing advertisers to reach a wider, global audience.
The San Diego Polo Magazine is Coastal Southern California’s only luxury polo & lifestyle publication. 2015 will be our 29th year in print and with captivating articles, stunning photos, a fashion-forward style section, and tantalizing restaurant reviews; we are San Diego’s guide to all things polo and luxury.
Includes In-Room distribution at The Inn at Rancho Santa Fe & direct mailing to local affluent homes.
LEADING ADVERTISERS
KORBEL CALIFORNIA CHAMPAGNE | LAND ROVER | PORSCHE | ROLEX | SCHUBACH AVIATION | SOUTH COAST PLAZA | THE INN AT RANCHO SANTA FE | THE GRAND DEL MAR | WOODFORD RESERVE
SPACE RESERVATION APRIL 25 | ARTWORK DUE MAY 5
LUXURY VEHICLE SPONSORSHIP
EVENT ACTIVATION DURING TOURNAMENT EVENTLuxury Vehicle to lead the Parade of Teams for Polo Match
Two Stationary Vehicles on Display within Sunday PoloCar Display on Polo Field during Champagne Divot Stomp
Car Exclusivity for Tournament DayEvent Vendor Space for Sponsor
Inclusion on all Marketing Materials for EventPublic Announcement of Sponsor vehicles throughout Polo Match
PRESENTING OPPORTUNITIES Polo Tournament presented by Sponsor
Trophy Presentation presented by Sponsor VIP to Throw in First Ball
Signage & Branding throughout VenueStep & Repeat Backdrop
PRINT & WEB ADVERTISEMENTFull Page Advertisement in the 2015 San Diego Polo Magazine
Calendar Listing on Polo Club Website, Print, Social Media Website, e-Newsletter & Social Media Inclusion
ADDITIONAL INCLUSIONSTable for 10 in VIP Tent
Free General Admission Tickets for Clients, Friends, Family or GiveawaysSocial Photographer to Capture Key Images for Internal Branding Purposes
Display your luxurious automobiles at our highly attended polo matches.Includes event coordination with the San Diego Polo Club Event Director and Director of Marketing.
ASTON MARTIN | AUDI | BENTLY | BMW | CADILLIAC | FERRARI | FORD | JAGUAR | LAND ROVER | LEXUS | LINCOLN | MASERATI | PORSCHE | ROLLS ROYCE | TESLA
RESERVATION APRIL 25, 2015
PREVIOUS SPONSORS
TOURNAMENT SPONSORSHIP
EVENT ACTIVATION DURING TOURNAMENT EVENTExclusivity for Tournament DayEvent Vendor Space for Sponsor
Inclusion on all Marketing Materials for EventPublic Announcement of Sponsor Vehicles throughout Polo Match
Intermission Exhibition Coordination
PRESENTING OPPORTUNITIES Polo Tournament Naming Rights
Trophy Presentation presented by Sponsor VIP to Throw in First Ball
Signage & Branding throughout VenueStep & Repeat Backdrop
PRINT & WEB ADVERTISEMENTFull Page Advertisement in the 2015 San Diego Polo Magazine
Calendar Listing on Polo Club Website, Print, Social Media Website, e-Newsletter & Social Media Inclusion
ADDITIONAL INCLUSIONSTable for 10 in VIP Tent
Free General Admission Tickets for Clients, Friends, Family or GiveawaysSocial Photographer to Capture Key Images for Internal Branding Purposes
Start with a polo tournament named after your brand, and work with our marketing team to develop event activation strategies that engage our polo clientele. If you have a favorite charity, we would be
happy to bring them on board too.
Includes event coordination with the San Diego Polo Club Event Director and Director of Marketing.
CHAMBORD | FIDELITY INVESTMENTS | HERRADURA TEQUILA | JOSE CUERVO | LAND ROVER | MERCEDES BENZ | RANCHO VALENCIA | WOODFORD RESERVE
RESERVATION APRIL 25, 2015
PREVIOUS SPONSORS
DIGITAL & SOCIAL MEDIAOur popular website, SanDiegoPolo.com, extends beyond San Diego and reaches the homes of users around the world through a user-friendly and easy navigable environment. We keep our clients informed through exciting event listings and descriptions--a broad portfolio showcasing the latest event trends, images of action and social photos, online-only articles, player interviews, fashion advice and more. Work with our team to boost your business’ social media and online presence.
16,500+FOLLOWERS
San Diego Polo has a strong presence on the most popular social media platforms, including Facebook, Twitter and Instagram, creating an engaged and
dynamic online community.
We regularly post updates, fun facts, event information, weekly giveaways, business recommendations and more. We can strategize ways to showcase your brand across all social networks.
8,000EMAIL SUBSCRIBERS
Reach our dedicated polo fans through the San Diego Polo Club e-Newsletter. We feature stories, events, businesses, players, and photos. Our newsletter has
an impressive 48.6% open rate.
Date Signature Events
SOCIAL SCHEDULE
TBD Polo Party at the Inn at Rancho Santa Fe
May 17 Kick-Off Party & Sunday Polo Soft Opening
May 31 OPENING DAY OF SUNDAY POLO June 20 Biplane Fly-In Party & Red Baron Bash
July TBD Movie Night
Aug 16 Summer Dinner: Local Produce
Sept 25 Spreckels End of the Year Party
September 27 CLOSING DAY & SPRECKELS FINALS
October 30 Halloween Party
In 2015, our goal is to create more social events for players, friends and the equine community. Sunday Polo is held every Sunday from May 31, 2015 to September 27, 2015 with the exception of July 27, August 3 and August 10.
MORE EVENTS. MORE FUN.
SEE YOU AT THE SAN DIEGO POLO CLUB
CONTACT USThank you for your interest in the San Diego Polo Club. Sponsorship packages are fully
customizable based on specific brand goals. Please contact Lindsey Chronert for pricing information
and sponsorship packages. All details are subject to change; opportunities are on a first-come basis.
We look forward to speaking with you.
Lindsey Chronert | Director of Marketing & Club Development
760-815-7754 | [email protected]