WHERE BEAUTY HAPPENS

N.25free of charge

FALL 2015

INNOVATION & EXCITEMENT p06

PEACE AMBASSADOR p12

THE LAND OF BEAUTIFUL HORSES p14

INVITATION TO LOVE p18

BEAUTY ON AIR p22

10 DAYS OF SPA p27

THE KOHL STRIKES BACK p38

RED DESERT p42

FOCUS p51

4

14

27

42

64

62

CONTENT

N.25 FALL 2015

06

22

51

38

FOCUS

PublisherTurkish Cosmetics Promotion Group, on behalf

of KMB(Istanbul Chemicals and Chemical Products

Exporters Association) and AKMB (Mediterranean Chemical Products

And Derivatives Exporters Association)

Representative of PublisherBlent Konca, on behalf of Turkish Cosmetics

Promotion Group

Board of publisingMurat Akyz, Mehmet Akat,

Aysu Dalan Benliolu, Pervin Ejder, Ersin Tari, Cokun Krlolu, Blent Konca, Uur

Adyaman, Faruk Yldz, Hakan Gndz

Project AdvisorMuriel Azaryad

General DirectorOlga erbetciolu

Project DirectorAyecan pek

Contents AdvisorNilay Yalnkaya

Project ResponsibleMerve Yeilimen

Graphic DesignElif Sunar, Rya Dilara en

Photography EditorGkhan Polat

Editor(Responsible)Cihan erbetciolu

ContributorsZehra Damla Alaman, Fezi Altun, Derya Akren,

Koray Caner, Seda amcolu, Deniz rem ek, Ela Drst, Berkant Demirbek, Canan Ersoy, Ceyda Gner,

Asl Gnyein, Burin Grol, Erman tahl, Mehmet Karaoban, Haldun Krkbir, Deniz Koak, Asl Korkmaz,

Selin Somer, sa Tre, rem Uzunz

Copyright 2015 KMB.To every extent possible KMB explicitly disclaims

liability for any errors or mistakes, but to the knowledge of KMB, information in this publication

is correct at the time of going to print. Views and opinions expressed are those of the writers.

Photography and other content: all rights reserved.

CO Prodksiyon YaynclkHosohbet Sok. No 20/1Gayrettepe, Beiktastanbul / TURKEY

merve@coistanbul.com123@coistanbul.com +902122590669

Quarterly, International, PeriodicalMas Matbaaclk San. ve Tic A.. Hamidiye Mah. Souksu Cad. No 3 34408 Kathane, stanbulSertifika No:12055

Production/Imaginary:

Advertisement: Contact:

Type of Publication:

Printer:

BEAUTY ON AIR

THE KOHL STRIKES BACK

RED DESERT

10 DAYS OF SPA

THE PURISTFALL FRAGRANCES TO SUIT

YOUR STYLE

INNOVATION & EXCITEMENT

18

INVITATION TO LOVE

12

PEACE AMBASSADOR

THE LAND OF BEAUTIFUL HORSES

The power of nature with you

PARABEN, SILICONPEG, SLES

0%

DALAN Kimya Endstri A..Kemalpaa Cad. No.325 35060 Pnarba, ZMR, TURKEY

Tel: +90 232 479 0951 www.dalan.com.tr

6

EDITO

Having opened its doors on May 1st and bringing together over 140 countries for the next six months, Expo Fair has become one of the top three most important economic and cultural organizations across the world. Spanning an area of 1.1 million m2 and hosting nearly 20 million visitors, this years theme is dedicated to technology that can ensure healthy and proper nutrition. As the Turkish Cosmetics Promotion Group we took our place at the fair as well with our informational booth from July 15th-31st. Once again, we continue our mission to bring and increase the awareness of the Turkish cosmetics sector abroad.

Now lets look ahead and see whats in store for us: one of our goals is to attend the Cosmoprof Asia Fair in November, which is celebrating its 20th anniversary. This years fair will take place between November 11th and 13th in Hong Kong where 10 Turkish companies will attend. Last year, Cosmoprof Asia covered an area of 82000 m2, hosted over 2,000 companies and with 60,000 visitors; it has become the largest cosmetics fair in the Asian Pacific region. We will be sharing detailed information on its introduction, development and outcome in the issues to come.

In this new issue, you will come across our peace ambassador, or otherwise known as the olive and its effect on the cosmetic world, Cappadocias beauty and history, fragrances that reminisce love and how to redefine natural makeup. Start turning the pages for the rest. Dive into summer one last time before we begin to feel the onsets of autumn.

140 lkeyi bir araya getiren, 1 Maysta kaplarn aan ve bu tarihten itibaren alt ay boyunca devam edecek olan Expo Fuar, ekonomik ve kltrel adan dnyann en nemli ilk organizasyonu arasnda saylabilir. 2015 ylnn konseptini salkl ve doru beslenmeyi salayabilecek teknolojiye adayan, 20 milyona yakn ziyaretiyi arlayan ve 1.100.000 m2lik bir alana yaylan fuarda, Kozmetik Tantm Grubu olarak 15-31 Temmuz tarihleri arasnda info standmz ile biz de vardk. Ve Trk kozmetik sektrnn yurt dndaki bilinirliini arttrma grevimizi burada da devam ettirdik.

imdi zaman biraz ileriye sarp gelecek planlarmzdan bahsedeceim; Kasm aynda ise 20. yln kutlamaya hazrlanan Cosmoprof Asia Fuarna katlmak hedeflerimiz arasnda. 11 13 Kasm tarihleri arasnda Hong Kongda dzenlenecek olan fuarda, 10 Trk firmas yer alacak. Getiimiz yl 8200 m2ye yakn bir alanda iki bini akn firmaya ev sahiplii yapan ve Asya Pasifik blgesinin en byk kozmetik fuar saylan Cosmoprof Asiay 60 bin kii ziyaret etmiti. Giri, gelime ve sonu blm hakkndaki detayl bilgileri ise ilerleyen saylarmzda sizinle paylaacam.

Yeni saymzda ise bar elisi olarak tanmlayabileceimiz zeytinin kozmetik dnyasnn zerindeki etkilerine, Kapadokyann tarihi ve corafi gzelliine, ak anmsatan kokulara, yeniden tanmlanan doal makyaj yorumuna rastlayacaksnz. Gerisi iin sayfalar evirmeye balayabilirsiniz. Sonbaharn etkilerini hissetmeden nce son bir kez, dolu dolu yaz yaamanz dileiyle.

Mehmet AKAT Turkish Cosmetics Promotion

Group Chairman

HELLO MERHABA

98

A TRUE GENTLEMAN WHO STARTED HIS ADVENTURE AS A PERF UME WHOLESALER AT A SMALL SHOP CONTINUES WITH THE PRIDE OF CREATING A

GIANT BRAND ON AN INTERNATIONAL LEVEL. MEL GLEK HAS BEEN ON THE JOB FOR EXACTLY 54 YEARS.

INNOVATION & EXCITEMENT MIEL GLIEK

questions seda amcolu

When you go back and look at MG Gl-ieks history, which moment stands out for you? Actually each periods importance is different and vast. In a timeframe of 54 years we have always strived to be better, aim higher and be a pioneer in our field. Currently, we are con-tinuing our leadership in this sector with firm and steady steps. One of the most important features that make us a pioneer and distinguish us from everyone else is the work we do in R&D. Of the 4000+ raw materials that we use in the production of our fragrances, more than 200 of them are the raw materials that we have manufactured ourselves. This is what makes our fragrances unique and impossible to copy. We have four captive molecules, meaning the mo-lecular structures completely belong to us. We are close to finishing the infrastructure work and research at our new facilities and will soon establish the microencapsulation system sign-ing off on another first. A 5000 sq. meter syn-thesis lab, another first in Turkey, will be at our new facilities a total of 45.000 sq. meters. At the same time, we are also increasing our pro-

duction capacity from 2500 tons to 33.000 tons.How did MG Gliek, this 54-year per-fume manufacturer, enter the scent world? How did you begin this adven-ture? I started my working life in 1961 in a small shop in Tahtakale as an essence wholesaler. After having set up this small business, I moved it from Tahtakale to Bahekap where I worked in a bigger store as a perfume whole-saler and began importing raw materials for perfumes. Once we moved to Bomonti in the 1970s, I noticed that with a team of 56 people our small production workshop was preform-ing much better than I had anticipated. While all these developments were happening, I sent my nephew, Erol Meulam to study and master perfumery on an international level abroad. In 1983, we relocated to a 6000 sq. meter factory in Ayazaa. As we are now celebrating out 54th year, we have begun automated production at our unprecedented new facilities in Gebze. We started full operation at our new facilities in June. At present, we have 200 experienced employees and work in collaboration with well-

known perfumers on an international platform.What is MG Gliek's vision and mission? Our top priority is to manufacture according to national and international standards, to cre-ate the best product according to our custom-ers needs by following the trends closely in all the sectors we provide service to. To improve and grow without fear, we offer our customers with scientific, modern information and solu-tions. Basically, our initial goal is to please our customers by going beyond what they expect.Smell and fragrance are two different con-cepts, can we hear from you what you think of these two different notions?When smell comes to mind we first think of the perfumes we wear. Yes, smell and perfume may mean the same in some languages but in our area of expertise it covers all types of smell, including cosmetics, detergents, personal hy-giene products as well as several industrial products you may come across. For example, air cleaner sprays, scented paper, leather dyes, ink cartridges, plastic and rubber. We have separate field areas for each of these industrial products, which are manufactured on a large

BEAUTY EXPERT

TR MG Gliek tarihesine dnp baktnzda hangi dnem sizin iin zellikle ne kyor?Aslnda her dnemin nemi farkl ve byk. 54 senelik

zaman sresince hep daha iyiyi ve hep daha ileriyi

hedefledik, irketimiz sektrnde her zaman bir nc

oldu. AR-GEde ilklerimizden biri olan ve bizi farkl

klan en nemli zelliklerden biri de, esans yapmnda

kullanmakta olduumuz 4000den fazla ham madde

ierisinde 200den fazla esans ham maddesini

kendimizin retmesi. Bu durum esanslarmz esiz

ve taklit edilmesini imkansz klyor. Kendimize

ait drt adet captive moleklmz bulunuyor,

yani molekl yaplar tamamen bize ait. Yeni

yerimizde ise alt yap almalar ve aratrmas

bitmek zere olan mikroenkapslasyon" sistemi

kurup yine yeni bir ilke daha imza atm olacaz.

45.000 metrekarelik yeni retim alanmzda 5000

metrekare alana kurulu sentez laboratuarmz

Trkiyede bir ilk olacak. Ayn zamanda retim

kapasitemizi de 2500 tondan 33.000 tona

kartyoruz.

Bu 54 yllk kkl esans reticisi, koku dnyasna nasl adm att? Siz bu servene nasl atldnz?1961 ylnda Tahtakalede kk bir dkkanda

esans toptancs olarak ticaret hayatna atldm.

Kurmu olduum bu kk iletmeyi, Tahtakale'den

Bahekap'ya tayarak daha byk bir dkkanda esans

toptancl ve esans ham maddelerinin ithalatna

baladm. 1970lerde Bomontiye tandktan sonra 56

kiinin alt kk retim atlyemiz beklediimden

daha iyi bir performans sergileyince, i artk sadece

bir parfmeri olmaktan kt ve sanayi tipi esans

retimi devreye girdi. Tm bu gelimeler esnasnda

yeenim Erol Meulam parfmrlk eitimi almas

ve uluslararas dzeyde uzmanlamas iin yurtdna

gnderdim. 1983te Ayazaada 6000 metrekarelik

alana kurulan fabrikaya geildi. 54. yln kutladmz

bu gnlerde irketimiz ei benzeri grlmemi yeni

tesisiyle Gebzede tam otomatik retime balad.

u anda toplamda 200 kiilik deneyimli personel

ve uluslararas platformda tannm parfmrlerle

alyoruz.

YENLK VE HEYECAN

TO IMPROVE AND GROW WITHOUT FEAR, WE OFFER OUR CUSTOMERS WITH SCIENTIFIC, MODERN INFORMATION AND SOLUTIONS.

1110

MG Gliek'in vizyonu ve misyonu nedir?Hizmet verdiimiz tm sektrlerdeki eilimleri yakndan

takip ederek mterilerimizin istek ve gereksinimlerini en

iyi karlayacak rn, ulusal ve uluslararas standartlara

gre retmek ncelikli hedefimizdir. Kendimizi ylmadan

gelitirmek, mterilerimize bilimsel, gncel bilgi ve

zmler sunmak, ksaca mterilerimizi beklentilerinin

de tesine geerek memnun etmek nceliimizdir.

2015-2016 sezonu iin nasl hedefleriniz var? Gelecekle ilgili hayal ve yatrmlarnz nedir?2015 iin ncelikli hedefimiz, inaasn bitirdiimiz ve

aktif ekilde retim yapmaya baladmz Avrupann

en prestijli sanayi sitesinden biri olan Gebzedeki

fabrikamzn aln yapmak. Teknolojik anlamda

Trkiyede ei olmayan, dnyada bir ilk olarak kabul

grecek bir sistem kuruyoruz. Bu tesiste alanlar ve

bizi yurt dndan ziyarete gelen misafirlerimiz iin sit

odalardan oluan otel, sinema ve elence salonlar, yar

olimpik yzme havuzu, fitness, salk merkezi ve mescit

bulunuyor. Tm bu yatrm sadece bir fabrika kurmak

hedefiyle deil, beraber altmz i arkadalarmz iin

bir mutluluk merkezi yaratmak adna yapyoruz. Mutlu

alan arkadalarmzn aratrmaya, gelitirmeye ve

retime daha byk katkda bulunacana inanyoruz,

bu nedenle bunu baarmak niyetindeyiz. 2015 iin dier

hedeflerimiz ise ihracat seviyemizi daha yksee tamak

ve uluslararas hzl tketim mamlleri reten firmalarla

tonajmz ve ibirliimizi ykseltmektir.

Trkiye'nin ilk parfm dergisi de projeleriniz arasnda yer alyor. Petals Magazine'den bahsedebilir misiniz? Sektrde her zaman nc olmay ve yeniliklerle

sektrmze heyecan katmay ilke edindik. Petals

ilk bata bir hayal olarak gndemimize girdi ve daha

sonra pazarlama ekibimiz ksa bir srede bu hayali

geree dntrd. Konusunda uzman editrlerimiz ve

yayn ekibi olarak ok detayl bir alma yapyoruz. Yurt

dndaki esans reticilerinden dergimizle ilgili vgl

szler duymak bizi ok mutlu ediyor.

Sizin parfm gemiinizde hangi parfmler var? Parfm ve kokularn dnyasna girdiim gnden beri

kendime zel hazrladm kokular kullanmay tercih

ediyorum. Son zamanlarda hafif oud dokunularna

scale. Various industrial experiments and re-search is carried out here on customer expecta-tions. The result is a high volume of beautiful smelling products.What goals have you set yourself for 2015-2016? What are your investments and dreams for the future?Our primary goal for 2015 is to have the opening of our factory in Gebze, one of Europes most pres-tigious industrial sites, its construction has been completed and we are already in active produc-tion. We are establishing a system first of its kind worldwide and there is nothing like it in Tur-key in terms of technology. These facilities will have suit hotel rooms, cinema and entertainment rooms, a half-Olympic swimming pool, fitness and health center and a mosque. These invest-ments are towards creating a happiness center

for our employees and colleagues, not just a factory. We believe that happy employees will have a greater contribution to research, development and produc-tion. Therefore we intend to achieve it. Our other goals for 2015 include increasing our export levels, growing our partnerships as well as increasing our shipping to international firms that manufacture fast moving consumer goods.Turkeys first fragrance magazine is amongst your projects. Can you tell us about Petals Magazine?We have always made a point to be a pioneer in this sector and bring innovation and excitement to it. In the beginning, Petals had entered our minds as a dream but soon after our marketing team was able to turn it into a reality in a short time. We carry out work in a very detailed manner with a team of expert editors and publication team. It truly makes

us very happy to be praised and complimented on our magazine by our perfume manufacturers abroad.You closely follow trends worldwide, can you tell us what sort of innovations to ex-pect in the fragrance world?One of our greatest advantages in this area is that we work together with the sectors leading brands. Since we supply products to trendsetting brands, it helps us have an idea of what the next seasons trends may be. We can also foresee what scents will be preferred through the trend analyses our market-ing and product development departments study. Which fragrances are in your scent history? Ever since I entered the perfume and scent world Ive preferred to wear the scents Ive created specially for myself. Lately, Ive been wearing a perfume that has a light touch of

WORKING WITH RAW MATERIALS WILL DEFINITELY ADD TO A PERFUMER'S IMAGINATION AND THOUGHT PROCESS. IN SHORT, SMELL EVERYTHING AND CONSTANTLY FOLLOW UP ON NEW TRENDS.

Cey

lan

Dem

irel

sahip, pauli, vetiver ve sandal aacnn elik ettii

zel bir parfm kullanyorum.

Projelerinizde Trkiye iin zel parfmler de retiyorsunuz, lkemizi nasl bir esans temsil ediyor?Evet, birok projede Trkiye'nin kokusunu altk

ve almaya devam ediyoruz. THY iin getiimiz

senelerde 18 ay sren uzun bir alma sonucu TK

1933 isimli bir koku yarattk. TK 1933, sizi bergamotla

karlarken kalp notasnda yer alan ieklerle

kucaklyordu. Bu sene de Turkish Cosmetics iin zel

bir koku yarattk.

Trkiye ve kozmetik n planda olduundan barollerde

gl ve gle g katan odunsu notalar bulunuyor.

Trkiye'nin en kkl esans firmas olarak gen ve hevesli parfmrlere nasl bir tavsiyede bulunursunuz? Parfmr olmak iin prensipli bir ekilde uzun yllar

almak gerekir. Sabrl ve disiplinli olmaksa art.

Burunlarn eitmek ve gelitirmek dnda, tm ham

maddeleri tanmak, onlarla almalar yapm olmak

yaratm srecinde hayal gcne g katar. Ksaca

hereyi koklamalar ve yeni ham madde trendlerini

srekli takip etmeleri ok nemli.

Markalara zg konsept parfm tasarmlarnda nasl bir sre izliyorsunuz?Ben bu sreci biraz resim yapmaya benzetiyorum.

Bir marka bize byle bir teklifle geldiinde nce o

markay tanyp, nasl bir dnyaya sahip olduunu

aratryoruz. Sonrasnda ise bu dnyaya uygun koku

ierikleri alarak markann vermek istedii deerleri,

en aklda kalc duyu olan kokuya yanstyoruz.

Sonucunda da markann imzas olabilecek kokular

tasarlyoruz.

Son olarak kozmetik sektrn bizim iin dn ve bugnyle deerlendirebilir misiniz? Kozmetik sektr gnden gne artan nemi ve

retim/tketim hacmiyle bizim de retimimizin

byk bir yzdesini oluturuyor. Bu kadar hareketli bir

sektrn iinde yer almak bizim iin olduka keyifli.

Trk kozmetik rnlerinin ihracat seviyesi de son

yllarda yksek ivmeli bir art gsteriyor, bu sayede

bizim esanslarmz da bu rnlerle birlikte dnyann

birok lkesinde raflardaki yerini alyor.

BEAUTY EXPERT

oud, patchouli, vetiver and sandalwood.Amongst your projects you also produce special fragrances that represent Turkey. According to you what would be the scent of our country?Yes, we have worked on several projects about Tur-keys scent and continue to do so. In the last cou-ple of years we completed an 18-month project for Turkish Airlines and the result was a perfume titled TK1933. This scent has bergamot on top notes and floral notes at the heart. This year we created a spe-cial perfume for Turkish Cosmetics. Since Turkey and the cosmetics sector is in the foreground, the leading notes are rose, other rose-like scents and deep woody notes.How many perfumers are there within MG Gliek?15. Five of these expert noses are master perfum-

ers who have been in the sector for many years. Through their experience, knowledge and creative power we have been able to sign off on many suc-cessful projects.As Turkeys deep-rooted fragrance compa-ny what sort of advice would you give to young and ambitious perfumers? To be a perfumer means to be patient and disci-plined, also to have a great principle to keep you awake and excited for many years. Other than edu-cating their noses and developing it, they should learn all the raw materials. Working with raw mate-rials will definetely add to a perfumer's imagination and thought process. In short, smell everything and constantly follow up on new raw material trends. What kind of a process do you undertake when designing special fragrances for brands?

I compare this process a bit to painting. If a brand comes to us with a special brief, we first visit and get to know the brand, look into what kind of a world they have. Afterwards, we work towards creating scents that would fit that world with the values the brand wants and reflecting this in an enduring fra-grance. We design fragrances that could stand as the brand.Lastly, can you evaluate the cosmetics sec-tor for us from yesterday to today? As the cosmetics sectors importance is growing more each day so does its production/consump-tion volume. Being a part of such a dynamic sector is wonderful for us. The level of Turkish cosmetic products exported has accelerated at a high rate these last years and thanks to this our fragrances along with other products are on the shelves of many countries across the world.

Cey

lan

Dem

irel

15

NOT EVEN ZEUS OR ATHENA HAD EVER IMAGINED THAT THE SYMBOL OF PEACE, THE OLIVE, WOULD ONE DAY BECOME THE COSMETIC WORLDS STAR THIS PRECIOUS FRUIT HAS A

FASCINATING AND ADVENTUROUS STORY STEMMING BACK 8000 YEARS.words nilay yalnkaya

PEACE AMBASSADOR

Felip

e C

apar

rs

/ G

etty

Imag

es T

urke

y

TR Zeytin aacnn anavatannn Mezopotam-ya olduu ve oradan byk bir hzla Akdeniz lkele-

rine yayld biliniyor. Bu arada lkemizin de gerek

bir zeytin cenneti olduunu syleyebiliriz. Trkiye, bu

meyvenin en ok retildii corafyalardan biri, dn-

ya sralamasnda drdnc srada yer alyor ve global

zeytinya retimine de %8 orannda katk salyor.

En ok Egede; zellikle Edremit ve Aydn blgelerin-

de ciddi bir tarm ura olsa da Marmara, Akdeniz ve

Gneydou Anadolu blgelerinde de zeytin yetitirili-

yor. Gemlik ve Balkesir bu konuda barolde diyebiliriz.

imdi gelelim zeytinin gemiten gnmze kullan-

mna: Eskilerde zeytin ve zeytinya, bir yemek ya da

bakm malzemesinden daha kutsal bir yere sahipmi.

Eski Msrda dini ayinlerde arnmak, Romallarda ise

kutsal ekmein sakland mihrabn aydnlatlmasn-

da rol alm. Tarih boyunca bereket, dostluk ve bar-

simgeleyen zeytin iin Atinann kurucusu Kekrops,

Kendinden yeniden doan ve yok edilemeyen demi.

Hatta meyvelerin yann nasl karlacan gster-

mi. Kutsalln, bereketin, barn yansra gemiten

bu yana gzelliin ve saln da bir simgesi olmay

baarm zeytin ve zeytinya. Hatta gemite Yunan

doktorlar birok deri hastalklar, yara ve yank teda-

vilerinde zeytinyann mucizevi faydalarndan yarar-

lanm. Yunanllar iin zeytinya en iyi gzellik srla-

rndan biri olarak biliniyor. Tarihte etkili bir merhem ve

gzel kokulu ya olarak kabul edilen zeytinya im-

dilerdeyse bir ok insann bakm rutininin vazgeil-

mezi haline gelmi durumda. Ar byyen ama ol-

duka uzun yaayan zeytin aacnn meyvesi, cilt ve

sa bakmnda zellikle ne kyor. Beslenme dze-

nine girdikten sonra vcutta tansiyon ve ekere, hatta

kansere kar bile savunma mekanizmas oluturuyor.

Zeytinyann cildimizin PH seviyesiyle birebir uyumlu

bitkisel asitleri, E vitamini ve Omega-3 asndan da

zengin. Yze srld anda cildin derin katmanlarna

kadar inebiliyor, uzun sreli bir nem kalkan oluturu-

yor. Eer yal bir cilde sahipseniz bir pamua dam-

lattnz zeytinyayla cildinize yumuak bir masaj

yaptktan sonra gl suyuyla bu youn yan etkisini

hafifletebilirsiniz. Gz makyajn, gz evresini nem-

lendirerek temizlemek isteyenler iin de anahtar keli-

me, zeytinya. Haftada bir kere sa diplerine ve ula-

rna zeytinya srp iki- saat bekleyerek gl ve

parlak salara ve salkl bir sa derisine de sahip ola-

bilirsiniz. Mutfakta duran szma zeytinya iesine bir

de bu gzle bakn.

EDITORS CHOICE

TODAY, THE OLIVE HAS BECOME A SYMBOL OF BEAUTY AND HEALTH.

GZELLN BARI ELS

It is known that the olive tree is native to Mesopotamia and stretched quickly all the way across to the Mediterranean countries. Come to think of it, the cu-riosity behind its significance to hu-man life has become more important than when and where the olive ap-peared. By the way, we can say that our country is truly an olive haven. Com-ing in at 4th position in world rank-ings, Turkey is one of the geographical areas that produce this fruit the most, contributing to 8% of the global olive oil production. A serious amount of olive is found mostly in the Aegean re-gion, especially in Edremit and Aydn, but its also grown in the Marmara, Mediterranean and Southeastern Ana-tolian regions. Gemlik and Balkesir lead in these areas. Now lets take a look at the use of the olive from the past until today: In the olden days, olive and olive oil had a more sacred and religious presence than its role today in food or care products. In ancient Egypt, it was used as purification in religious burial ceremonies; the Romans used olive oil to conse-crate alters where the holy bread was kept. Through-out history the olive has been a symbol for peace, friendship and prosperity, in fact, Cecrops, founder of Athens described it as, Self born and cannot be destroyed. He even showed how to extract oil from

its fruit. Besides symbolizing sacredness, abundance and peace today and in history, the olive and its oil has become a symbol of beauty and health. Actu-ally, early Greek doctors discovered and used the amazing curative properties of olive oil for the treatment of burns, many skin diseases and injuries. The olive oil is known as one of the best-kept beau-ty secrets of the Greeks. Used as an effective oint-ment and known as beautifully scented oil in the past, the olive oil has now become an indispensable part of many beauty rituals. Although it takes

awhile for the olive tree to grow, it lives for a long time and its fruits are so rich and effective that its taken its place in skin and hair care. Once regularly included in your diet, it acts as a defense mechanism against blood pressure, diabetes and even cancer. Olive oil has the same PH level as our skin and is rich in Vitamin E and Ome-ga-3. As soon as applied to your face, it reaches into the deeper layers of the skin, creating a long-term moisture shield. If you have oily skin, after youve applied a drop of olive onto a cotton pad and softly massaged it onto your skin, you can re-move the excess oil with rose

water. Olive oil is also another solution to removing eye make up as well as moisturizing the area around our eyes. Dry and cracked skin can also make use of it. Olive oils healing effects for scalp and dandruff problems were discovered when it first appeared in history. Back then it was mixed with various herbs and used as soap, but now making use of advanced technological processes, it stands in front of us in its most powerful state. have strong, shiny hair and a healthy scalp. Try looking at the virgin olive oil in your kitchen from this perspective.

Wal

ter Z

erla

/ G

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words koray caner photography gkhan kali

CAPPADOCIA IS A REGION SHAPED NATURALLY OVER THOUSANDS OF YEARS, AND STILL CHANGING ITS FORM EACH SECOND. WHILE ONE MAY NOT BE SEE DRASTIC CHANGE OVER

THEIR LIFETIME FAIRY CHIMNEYS ARE THE RESULT OF THIS LONG PROCESS.

THE LAND OF BEAUTIFUL HORSESCAPPADOCIA CLASH

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TR Bir yanl anlalmay dzelterek balayalm: Ka-padokya bir kasaba, kent ya da blgenin ad deil. En

yakn ve kulaa ho gelen tanmyla Kapadokya, eskiden

beri sylendii zere gzel atlar diyar. Bu diyar farkl

ynlerden ele almaksa bu yaznn temel amac.

Binlerce yl ierisinde, her saniye biraz daha farkl bir

ekle brnen bir blgeden bahsediyoruz. Burada-

ki deiiklikleri fark etmeye yetmeyecek kadar ksa

yaasak da (rnein burada yaayanlardan birisi, evin-

in zerindeki kayalardan birisinin dme tehlikesi

olduunu sylyor ancak kayann eklinin ya da yerinin

altm yl akn sredir bir santimetre bile deimedini

hatrlatyor) peri bacalar bu uzun deiimin sonucu

meydana geliyor. Instagram dostu fotoraflara sonsuz

bir kaynak yaratan bu doal oluumlar, Kapadokyann

dier doal alanlardan farkl olarak ele alnmasn

salyor.

Fotoraf demiken, Greme blgesinde sabahn ilk

klarnda ge ykselen balonlara deinmemek olmaz.

Kapadokya deneyiminin zirvelerinden saylabilecek ba-

lon turlar, farkl irketler tarafndan gerekletirilebiliyor

ve her bteye uygun alternatifleriyle hem yurt ii hem

de yurt dndan gelen misafirlerin bir hayli ilgisini e-

kiyor. Unutmadan, balon turlarnn gerekleebilmesi,

hava durumunu ve uu gvenliini kontrol eden siv-

il havaclk otoritelerine bal. Eer hava durumu uua

msaade etmiyorsa, ATV turu, safari ve binicilik gibi dier

aktivitelerin tercih edilebileceini hatrlatalm.

Kapadokya farkl kasaba ve kentlere yayld iin,

seyahat ncesi farkl ak hava oluumlarn ve lezzet

duraklarn kefetmekte fayda var. Greme Ak Hava

Mzesi Kzl Vadi, Ak Vadisi, Gvercinlik Vadisi, G-

zeller, Uhisar Kalesi gibi pek ok nefes kesen doal

oluum ve grselliiyle seyahat tutkunlarn cezbederk-

en bu doal oluumlarn neye benzediini bulmaya

almaksa ziyaretilere farkl bir elence vaad ediyor.

pucu vermeden gemeyelim; dizleri zerinde dinlenen

bir deve, kulaklarn dikmi bir kedi ya da Che Guevara,

en popler benzerlikler arasnda.

Lezzetin peine denler, Kapadokya da kadim

ustalklarn taze rnlerle bulumasna ahit olabili-

yor. Zamann balangcndan beri farkl zm eitlerine,

ve dolaysyla dikkat eken araplara ev sahiplii ya-

pan blgede yerel lezzetler de yeni sumunlarla

zenginlemeye devam ediyor. brahimpaadaki Babay-

an Evi veya rgpteki Muti Restaurant, farkl mutfak

deneyimleri iin adres defterine not edilmesi gereken

yerler arasnda.

URBAN

Lets kick this off with a widespread misun-derstanding: Cappadocia is not the name of a district, a town or a region. Cappadocia can best be described as the land of beautiful horses as the elders did. Sticking to that definition, one can explore the land with a different perspective than the others. Here you will read how can that be possible.Cappadocia is a region shaped naturally over thousands of years, and still changing its form each second. While one may not be see drastic change over their lifetime (at one point, one of the locals explained he has been told the rock over his home will fall more than sixty years ago and today the rock is still sitting there) fairy chimneys are the result of this long process. A definite source of Instagram-friendly photography, these

natural artefacts have been the signature sightseeing attraction of Cappadocia. Speaking of photography; hot air balloon tours, which take off mainly from Goreme region at sunrise, is another important op-portunity for immortalising ones Cappado-cia experience. Several operator companies provide different types of packages ranging from low-budget tours with 20 people per basket to VIP tours, which start with private transfers and early breakfasts and end with special champagne ceremony where flight certificates of the participants are distribut-ed. Either you are up in the air, gliding in a basket or on the ground, woke up at sunrise to see balloons flying over your head; hot air balloon tours are the number one attraction nowadays. A quick reminder; every morning

aviation authorities decides if the weather is suitable for the tours. This means the par-ticipants wake up early, get ready at the sta-tions and wait for the big decision about ei-ther having a once-in-a-lifetime experience or a huge disappointment. If hot air balloons are not enough, ATV expeditions, jeep safari and horseback riding are among other out-door activities, which also depend on weath-er conditions.Since Cappadocia is a region scattered around many towns and cities, its best to lo-cate the sightseeing areas and culinary expe-rience spots beforehand. Goreme Open Air Museum includes Red Valley (Kzl Vadi), Ak Vadisi (Love Valley), Pigeon Valley (Gvercinlik Vadisi), Gzeller (Three Beauties), Uchisar Castler (Uhisar Kalesi)

KAPADOKYA ARPMASI

A DEFINITE SOURCE OF

'INSTAGRAM FRIENDLY'

PHOTOGRAPHY, THESE

NATURAL ARTEFACTS HAVE BEEN

THE SIGNATURE SIGHTSEEING

ATTRACTION OF CAPPADOCIA.

1918

IF YOU ARE INTO ARTS AND CRAFTS, CAPPADOCIA MAY ADD THE FLAVOUR YOU NEED FOR YOUR COLLECTION.

and many other breath-taking spots for out-door lovers. Some of the areas depict the an-cient life in the caves while some provide the visitors fun time while trying to guess what the natural forms look like - is it a camel, cat or Che Guevaras face? For foodies, Cappadocia presents its oldest tricks and fresh ingredients. Home for pre-cious grapes, the region is a hot spot for wine production from the beginning of the time. Since its not possible to think of wine with-out great food, Cappadocia residents excel at bringing fresh ingredients to the table and creating joy out of those. A couple of sugges-tions wont hurt: 1. Babayan Evi is one of the hidden gems located in Ibrahimpasa neigh-bourhood, having visitors all around the country. You can have different home made courses cooked in clay pots. 2. Muti Restau-rant is another rising spot for culinary lovers with its spacious garden located in a 250 years-old caravanserai and mouth-watering courses mixing Ottoman and Turkish cui-sine. If you are into arts and crafts, Cappadocia may add the flavour you need for your collec-tion. All sorts of pottery can be found at sev-eral pottery houses across the land, even giv-ing the visitors to chance to create their own artworks. From stone paperweights to me-ters-wide ceramic plates, its not possible not to sneak one or two items into your luggage. For the ones who are seeking a deeper con-nection to history instead of the contempo-rary pieces crafted by residents, Guray Mu-seum is the newest option. Built underground, the museum is a credible source of history and craftsmanship presenting thousands-of-years-old pottery and utilities, which were found and protected around Cappadocia. Precious Ottoman tiles and contemporary items produced by the best artists can also be found in Guray Museum.Cappadocia has always been a crossroads for different beliefs. The land of beautiful horses helped early Christians who fled from death,

giving them shelter, which later on will be transformed to different kinds of chapels, monasteries or churches. Early period paintings, dating back to sixth century, de-pict the life of Jesus and the saints while carvings add a spiritual touch to the atmos-phere. With the help of the tolerance and respect to the religions throughout time, most of the establishments remain solid till present. Nowadays, the land is home to Christian structures as well as sacred hous-es of Alawi and Sunni Islam. If a spiritual voyage is needed, the harmony of different beliefs awaits you in those ancient caverns.Last couple of years have been quite busy for Cappadocia region. Hotels being opened one-by-one, restaurants creating added value for the locals and activities such as Cappadox (a region wide festival that combines musical, artistic and culi-nary experiences) are giving the boost Cap-padocia needs. Since the regions climate conditions are limiting the high-seasons for summer travellers, expanding the ac-tivities throughout the year is the vital point in order to keep engines running for local industries. Concept hotels popping up around Goreme is the result of this need and provide neo-classical experiences for their guests. Attending a soulful tour by Sacred House or diving into an infinity pool at Mu-seum Hotel can be among the alternatives.From naturally shaped houses for fairies to contemporary festivals, Cappadocia is on the spotlight and seems to be the destination for both domestic and international visitors. Flights to Nevsehir or Kayseri airports or a road trip driving through Anatolia; pick your favourite way of travelling and give Cappadocia a chance.

Note to the reader: Cappadocia Clash is the broad name of the art installation activi-ties, which took place on May, 2015 as a part of Cappadox festival.

El sanatlar, Kapadokyann bir dier yzn yanstyor.

Farkl mlek atlyelerinde her trl ihtiyac karlayacak

veya sadece ss amal kullanlabilecek rn-

ler alclarn beklerken bu zanaatn tarih ile olan

ban yanstacak almalar da hz kazanyor. rnein

yer altnda konumlandrlan Gray Mzesi, bir yan-

dan anak mlek ilerinde ustalaan Gray ailes-

inin tarihi deerleri ziyaretilerle buluturduu bir alan

olarak Kapadokyaya kazandrlm. Binlerce yl nc-

esinden gnmze tanm kaplar veya Osmanlnn

ihtiam ini ileri; mzenin koridorlarnda sanat ve tarih

merakllarn aran pek ok eser var.

Gzel atlar diyar, bulunduu konum itibariyle, insanln

var olduu zamann balangcndan beri pek ok farkl din

ve inann kesime noktas haline gelmeye devam edi-

yor. Hristiyanln yaylmaya balad dnemde bask ve

lm tehditlerinden kaan keilere snak olan blge,

zaman ierisinde pek ok apel, kilise ve manastra ev

sahiplii yapm; bugn de merakl ziyaretileri kabul et-

meye devam ediyor. Tahmin edebileceiniz gibi btn

bu yaplar, maharetli ustalar sayesinde kayalarn ier-

isinde hayat buluyor. Altnc yzyla kadar tarihlendi-

rilebilen duvar boyamalarnda Hz. sann ve azizler-

in hayatlarndan kesitlerle karlaabilir, Hristiyanln

getii yollar adm adm takip edebilirsiniz. Geen za-

man ierisinde, blgede hkm sren imparatorluklarn

farkl din ve inanlara saygl yaklamlar sayesinde,

bu ibadethaneler varlklarn srdrmeyi baarabilmi.

Bugn, sakl vadiler arasnda mistik bir yolculua

kabileceiniz Hristiyan ibadethaneleri, Alevi-Bektai

dergahlar ve farkl dnemlerde ina edilmi klliyel-

erle ayn gn doumunu paylar halde. Farkl din ve

inanlarn bulutuu bu topraklar, ruhani bir yolculuk

iin de ideal seeneklerden. Kapadokya blgesi, birbi-

ri ardna alan butik ve deneyimsel oteller ve dzenle-

nen etkinliklerle son yllarda ziyareti trafii asndan da

ykselie geen bir blge. Dilerseniz Nevehir ve Kayseri

havaalanlarndan hava yolu, dilerseniz keyifli bir karayo-

lu seyahati ile kara yoluyla ulaabileceiniz Kapadokya,

sra d bir deneyim iin sizi bekliyor.

Okuyucuya not: Kapadokya arpmas, Cappadox fes-

tivali kapsamnda Mays 2015 boyunca farkl noktalar-

da sergilenen sanat eserlerinin yer ald sergiye ver-

ilen isimdir.

WITH THE HELP OF THE

TOLERANCE AND RESPECT TO

THE RELIGIONS THROUGHOUT

TIME, MOST OF THE

ESTABLISHMENTS REMAIN SOLID TILL PRESENT.

URBAN

2120

INVITATION TO LOVE

ACCORDING TO VICTOR HUGO, PERF UME IS A BREATH OF HEAVEN, THE HUNGARIAN QUEEN ELISABETH SAYS IT S THE SECRET TO SEDUCTION. WE

TAKE A JOURNEY INTO THE ESSENCE WORLD.

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words nilay yalnkaya

ON THE SPOT

1370'li yllarda henz 25 yanda olan Polonya kralnn

72'lik Macar kraliesi Elisabeth'e evlenme teklifi etmesi-

nin nedeni ilk grte ak myd yoksa lavanta ve biberi-

yenin kar konulmaz etkisi miydi? Elisabethin kulland

ilk alkol temelli, kokulu bitki yalarndan oluan, 'Macar

suyu' olarak adlandrlan bu zel karmn kar cins ze-

rinde yaratt etkiyi, sahip olduu gc inkar etmek im-

kansz. Bugn, batan karmann en byk silah olarak

kabul edilen parfmn tarihesine dnp baktmz-

da her eyin ne kadar masumane baladn gryoruz.

Eski Msrllar kokulu bitki ve reineleri yakarak elde et-

tikleri ttsy, dini trenlerde tanrlarn memnun etmek

iin kullanyorlarm. Bununla da kalmayp gzel kokula-

r yaamn tesine tama amacyla lleri gzel kokulu

yalarla mumyalayp gmyorlarm. Daha sonra z ya-

lar, dini inanlarn yan sra gzel kokmak amacyla v-

cuda ve saa srlmeye balanm. 11. yzyln bala-

rnda filozof, tp ve bilim adam olan bn i Sina'nn rettii

ilk parfm, Hal Seferleri srasnda Avrupa'ya tanm ve

ksa bir sre sonra ieklerin, esanslarn ve kokulu ya-

larn byl dnyas kefedilmi.

Parfmn oluumu ve geliiminde en byk pay ise hi

kukusuz Fransa'ya ait. 14. yyda Fransann gneyin-

de yetitirilmeye balanan ho kokulu ieklerin par-

fm sanayisine temel oluturduunu artk hepimiz bili-

yoruz. Rnesans'la birlikte 16. yyda talyada gelimeye

balayan parfm yapm, hz kesmeden ykselmeye de-

vam ediyor. Kokunun gcn bir kere kefettikten son-

ra kim durmaya cesaret edebilir ki zaten? lkemizdeyse

19. yyda Isparta gllerinden elde edilen gl yayla uu-

cu ya retimine balanyor. Trkiye, gnmzde de dn-

yaya bu esans tedarik etmek konusunda olduka nem-

li bir yere sahip.

Tm dnyada hzla gelien esans ve ierik retimi sonu-

cunda doal zlerden elde edilen akorlar bir araya gele-

rek parfm oluturuyor. Bugn, sentetik molekller de

en az doal ham maddeler kadar nem tayor. Parf-

merinin temelini oluturan notalar, mimari eser niteli-

inde, katmanl bir piramit olarak diziliyor. iede bu

dzenlerini birebir korumasalar da, tene ilk dedikleri

AKA DAVET

During the 1370s, when 25 year-old Polish King fell in love and proposed to Hungarian Queen Elisabeth. Could it have been love at first site or the intoxicating scent of lavender and rosemary? The fragrance Elisabeth wore, was composed of scented aromatic plant oils and was the first alcohol-based perfume. It was coined the term, Hungarian water since no one could deny the powerful effects this special mixture had on the opposite sex. Today, per-fume has been accepted as the strongest weap-on behind seduction, but if we take a look back in history, we see that it all started very inno-cently.Ancient Egyptians used to burn scented herbs, resin in religious ceremonies and believed that this incense pleased the Gods. Besides this, they would mummify bodies in beautiful fra-grant oils so they could carry this scent onto the next life. Later on, alongside religious beliefs, essential oils where used for beauty purposes for body and hair. In the early 11th century, bn i Sina, a man of philosophy, science and

medicine created the first perfume and it was during the Crusade that it was introduced to Europe and soon after, the enchanted world of flowers, essences and scented oils was discov-ered. There is no doubt that France has the biggest share in the growth and development of per-fume. We all know that it was in the 14th cen-tury, in Southern France where the base of per-fume was created with beautifully scented flowers. Along with the Renaissance in the 16th century, the production of perfume con-tinued to develop and rise. Who could have the courage to stop themselves having discovered the undeniable power of scent? In our country, it started with the extraction and production of oil from Isparta roses in the 19th century. Tur-key still holds an extremely significant position in terms of providing the world with this pre-cious raw material.A perfume is created with accords obtained from natural extracts as a result of the rapidly growing essences and raw material production

across the world. Nowadays, synthetic mole-cules are just as important as naturals. Notes that make the base of perfumes, just like in ar-chitectural structure, is composed of a three-tier pyramid. Even if these layers arent pre-served in the bottle, it keeps this order from the moment it touches the skin until it disappears. Lets take a closer look at this fragrance pyra-mid of top (head), middle (heart) and base (deep) notes.

Top notesTop notes are always the first smell that comes when you spray the perfume. Top notes are sole-ly responsible for that moment when you first encounter a perfume where you either experi-ence shock, admiration or turn the other way. The most volatile raw materials are combined in these top notes to seduce the other side. Maybe this is why perfumers give so much importance to the players who first come on the scene. Gen-erally members of the citrus family such as lem-on, bergamot, orange and mandarin introduce us

ON THE SPOT

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to the perfume. When choosing a perfume, give it some time and observe the initial notes that come to your nose.

Middle notesMiddle notes are known as the heart notes since they give the scent its identity and only appear after a few hours on your skin. This is the first moment you can truly make a decision if this a fragrance you or not. This temporary base usually consists of floral and aromatic ac-cords and from time to time its made up of deep spices and woody notes.

Deep notesJust as it is with people, a perfumes true identity, character and mark only emerge after some time has passed where we can literally smell the essence of its matter. Deep notes create the true base of a perfume. In modern perfumery, some complex essences have the power to confuse us with their deep notes. Deep notes are what add that richness and depth where it

sinks into the skin and only appear with just a whiff of the wind or one movement of the body. Main players here are bark, resin and woody notes.So what should you be aware of when picking perfume? Listen up if you dont want to be disap-pointed when you buy the perfume you liked on your friend! Firstly, you must try the scent on your own skin. When trying a new fragrance see if you can be outside and make sure you have no other scent on you. Its worth remembering that our sense of smell has some limitations. Once you try perfumes back to back, our noses create a sense of immunity and by the third time you may have difficulty discerning them. Therefore, morn-ing hours are preferred when choosing a new per-fume. First spray them on sample sheets and pick your three favorites, then try it on your skin. Finding the right smell can be just as hard as finding the right career. Even if your character, diet and fashion style directs you towards a spicy oriental, maybe an aromatic citrus is a better

choice for you. Then again lets get to know the perfume families better so you can have your own say on this subject.

PERFUME FAMILIES

CitrusLemon, bergamot, grapefruit, mandarin are the main members of this family. The citrusy notes have a relaxing and refreshing effect. Especially ideal in summer months, they are the perfume world's most visited notes.

Floral Rose, jasmine, violet, carnation, lily, hyacinth and daffodil are the stars of this scented family where sometimes one or more floral notes find their way in. Floral is the strongest family in perfumes 'pour femme'.

FougreThis families base consists of sharp green herbs,

andan kalcklarn yitirdikleri son saniyeye kadar, mut-

lak bir dzene boyun eiyorlar. st (tepe), orta (kalp) ve

alt (dip) notalarn oluturduu bu piramidi daha yakn-

dan tanyalm.

st notaParfm sktnzda duyduunuz ilk koku, her zaman

st notalar ele verir. nk en uucu ham maddeler,

ilk anda kar taraf ele geirmek iin bu notada top-

lanr. Belki de bu sebeple, parfmrler, sahneye ilk

olarak kan bu oyuncuya biraz daha fazla nem ve-

rir. Genelde limon, bergamot, portakal, mandalina

gibi turungiller, yani citrus ailesiyle yaplr bir parf-

mn al. Siz yine de bir parfm seerken ona bi-

raz zaman tanmaya ve burnunuza ilk deen koku-

nun peinden gitmemeye dikkat edin.

Orta notaKokuya kimlik kazandran ve kalp notas olarak da bili-

nen orta notalarn kendini tam olarak hissettirmesi va-

kit alabilir. Kalp notayla tantnz andan itibaren artk

bu parfmn size uyup uymadyla ilgili salkl bir fi-

kir oluturabilirsiniz. Genelde floral ve aromatik akorlar-

la yaratlan bu geici iskelet, zaman zaman youn baha-

ratlara ve odunsulara da ev sahiplii yapabilir.

Alt notaAyn insanlarda olduu gibi bir parfmn gerek kimlii,

karakteri ve kalcl, uzun bir zaman dilimi getikten, iin

z ortaya ktktan sonra anlalr. Alt notalar, parfmn

gerek iskeletini oluturur. Arlkl olarak aa kabuklar,

reine trleri ve odunsular baroldedir.

Peki parfm seerken nelere dikkat etmelisiniz? ncelik-

le her kokuyu mutlaka kendi teninizde denemeniz gere-

kiyor. Bunu yaparken eer imkannz varsa d mekanda

olmaya zen gsterin ve teninize baka kokulu bir rnn

dememi olmasna dikkat edin. Arka arkaya denedii-

niz parfmler burnunuzda baklk yaratabilir ve n-

c denemeden sonra kokular ayrt etmekte zorlanabi-

lirsiniz. Bu yzden yeni bir parfm deneme aamasnda

sabah saatlerini tercih etmeniz, kokular nce tu ola-

rak adlandrlan katlarda koklayp favori lnz belir-

lemeniz, daha sonra ise teninizde denemeniz gerekiyor.

Lemon, Grapefruit, Orange

Lavender, Lemongrass, Peppermint

Rose, Ylang - Ylang, Neroli, Geranium

Vetiver, Palmarosa, Rosemary

Bergamot, Chamomile, Coriander

Cinnamon, Clove, Anise, Cardamom

Tea Tree, Cedar, Eucalyptus

Vanilla, Frankincense, Myrrh

CITRUS

AROMATIC

FLORAL

GREEN

FRUITY

SPICY

WOODY

BALSAM

TOP NOTE

MIDDLE NOTE

BASE NOTE

oakmoss, lavender and geranium notes. Generally preferred in masculine fragrances, these keen aro-mas have also come across us in modern feminine scents.

ChypreThis family is made up of rich and lasting members like tree, oakmoss, patchouli and musk. These dom-inant and rich raw materials are often softened with flowery and fruity accords.

WoodyNotes that are dry, warm and appealing like sandal-wood, rosewood, cedar wood, musk and vetiver are a must in this family. Unique, striking and intoxi-cating perfumes generally come from this strong family. Woody notes are unisex and long lasting. OrientalWarm and deep accords such as spice, powder, am-ber and vanilla take their place as the stars of the oriental family. Actually, these oriental notes are the

basis of many iconic women perfumes on the mar-ket. Passion, lust and mystery lay in these notes.

LeatherLeather is also the hero of many sharp and strong fragrances. Nothing else can top the masculine character it creates. Tobacco, the tar from fir a birch trees and sometimes, very rarely the leather of animals gives off this scent.

FOR A LONG LASTING EXPERIENCE Spray your perfume on areas where blood circula-tion is the strongest such as your ear, neck, inside the elbows and wrists for a deeper and perpetual scent. Of course, you have to take into account the longevity of it on the skin. If you have dry skin then the time it lasts on your skin is cut in half. So, grab an un-scented moisturizer or the body cream of the same perfume and warm the lotion in the palm of your hand. Then, spray some of the perfume in your hands and apply it behind your ears, neck, breasts and shoulders by compressing. The results are quite

impressive. The moister your skin, the more the perfume is felt and lasts. Or just as Este Lauder said: The best way to apply perfume is to spray it in the air and then walk into it. So lets take a look at which perfumes to prefer during the cold season... With the weather cool-ing, stronger and sharper notes take the place of the refreshing citrus notes, oriental, woody and leather notes. Come into play. While crossing over into autumn with spicy, vanilla scented oriental notes, we face deep leather and creamy powder scents in the winter. This seasons trendiest per-fumes will be those combining sensual and senso-ry scents, that means great contrasts are on the rise. For example, the merging of two complete opposite families such as leather and rose will have a stunning and sophisticated effect. We will be seeing warmer and enticing woody notes such as sandalwood and cedarwood, heady florals like jas-mine, rose and white flower combinations made of iris a lot more. Get ready to leave your mark by finding the best scent that reflects who you are!

ON THE SPOT

Julia

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iSt

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"Doru" kokuyu bulmak, doru meslei bulmak kadar

zor olabilir. Bunun iin parfm ailelerini yakndan tan-

yarak bu konu hakknda sz sahibi olabilir ve muhteem

parfmn izini srebilirsiniz.

Parfm aileleri TurungillerLimon, bergamot, greyfurt ve mandalina bu aile-

nin temel yeleridir. Rahatlatc ve ferahlatc et-

kileriyle modunuzu annda ykseltecek gce sa-

hipler. zellikle yaz aylar iin kullanlabilecek en

ideal parfmler bu ailenin yeleridir.

Floral Bir ya da birden fazla iek notasnn yer ald bu par-

fm ailesinin yldzlar arasnda gl, yasemin, menek-

e, leylak, karanfil, zambak, smbl ve nergis yer alr.

Kadn parfmlerinin aranan en gl ailesidir.

FougreBu koku ailesinin temelini yeil keskin otlar, mee yo-

sunu, lavanta ve sardunya notalar oluturur. Genelde

erkek parfmlerinde tercih edilse de modern parf-

meride kadns esanslarda da karmza karlar.

ipre Kalc ve zengin ierie sahip olan bu aile aa, mee

yosunu, pauli ve miskten oluur. Bu gl ve zengin

ham maddeler, genellikle iek ve meyve esanslary-

la yumuatlr.

OdunsuSandal aac, gl aac, sedir aac, misk ve gve otu

gibi kuru, scak ve ekici notalar bu ailenin olmaz-

sa olmazdr. Feminen ve arpc parfmler genellikle

odunsu kokularla aa kar.

Oryantal Baharat, amber ve vanilya gibi daha scak ve youn ko-

kular oryantal ailesinin yldz notalar arasnda yer alr.

Piyasada artk ikoniklemi birok kadn parfmnn

temelinde de oryantal notalar yatyor.

DeriKeskin ve gl notalarn kahraman olan deri notalarn

masklen bir kimlik yaratmada stne yoktur. Ttn, kk-

nar ve hu aacnn katrannn ilenmesiyle aa kyor.

2524

FOLLOWING YEARS OF EXPERIENCE AT TURKEY S MOST PRESTIGIOUS PUBLICATIONS, GZDE ATAKOLU NOW SIGNS OFF ON HER OWN BEAUTY WORLD WITH EDITORIAL

RESEARCH BRINGING WOMEN A BRAND NEW KIND OF RELATIONSHIP.

questions asl gnyein photographer gkhan polat

BEAUTY ON AIR

GZDE ATAKOLUGzde, gzellikle ilgili hatrladn en eski an ya da grnt nedir?Bale yapan kk bir kzm, resitale kacaz, sahne

arkasndayz. Balerinler sahne makyaj yapmal, anneler

kzlarna yardm ediyor. Gzlerimi ok krpyorum, zar zor

srlen maskaray hatrlyorum. Yer yer bulaan. Krmz

ruj ve yanaklarda ayn rujdan yaplma allk. karmak iin

de mavi teneke kutudaki klasik bir kremi kullanyoruz, gze

kaarsa yandn! Ve topuzum O zaman da ok nemliydi

imdi de. Bakasnn bana yapt topuzu beenmem. Yedi

yanda filandm kendi kendime yapmaya baladmda, o

zamandan bugne parmakla gsterilecek kadar kusursuz

topuz yaparm, hem de iki saniyede.

Bir kadn olarak gzellikle ilgili fikirlerin yllar iinde deiti mi?Elbette deiti, gzelliin emek istediini anladm. Gzel

kalmak ya da gzel olmak iin aba harcanyor. yle ya

da byle gzellik biz kadnlar megul eden bir konu. Ama

kesinlikle baka zelliklerin olmadan da bir ie yaramyor.

Gzellik tek bana sadece grsellik, derinlii yok. Bunu

insan bydke, olgunlatka, tecrbe ettike ok iyi

anlyor.

Sence gzellik nasl bir dille iletilmeli?Bence gzellik ve bakm konularnn kolay anlalr bir dili

olmal. Kadn megul bir varlk. Bakm ve gzellik konularyla

ilgilenenlerin bu durumu kadnlar adna kolaylatrmalar

gerekiyor. Gzellikle ilgili sylenenler havada kalmamal,

zm odakl olmal. Gzelliin kiiye zel olduunun her

zaman alt izilmeli: Sana iyi gelen bana gelmeyebilir, bana

yarayan sana olmayabilir.

Gzellik Yaynda'y nasl hayata geirmeye karar verdin?Gzellik Yaynday getiimiz yl Mays aynda hayata

geirmeye karar verdim. Yanlz bama, sadece bildiim

konuya younlamann bana harika bir geri dn

olacan biliyordum. yle de oldu.

Senin iin nasl bir sre oldu?Doumlar sancsz olmuyor. Bana benzeyen, beni anlatan bir

site olsun diye baya uratm.

Gzellik Yaynda'nn vizyonu ve misyonu nedir?Kadnlara gzellik konusunda rehberlik eden bir mecra

olmak. Denenmemi hibir ey kaleme alnmyor,

beenilmeyen nerilmiyor. Kiiye zel gzellik danmanl

servisi vermeye de baladm, site zerinden de devam

GZELLK YAYINDA

Gzde, what is your first memory or image of beauty?I'm a little girl... Backstage at my ballet recital, getting my makeup on. Mothers are helping their daughters with their stage makeup... I remember not blinking while I was trying to apply the thick mascara, the kind thats blotchy. Red lipstick and using that same lipstick as a blusher. To take it off we used the classic cream in the blue box that if you got in your eyes you were done for! And that bunit was important then and it still is today. Id never like the bun others would do for me. I was seven when I tried to do it on my own and ever since then I could put my hair into a perfect chignon just below my neck in just two seconds!As a woman have your ideas on beauty changed over the years?Of course it has, I realized that beauty takes ef-fort. You have to work to be beautiful. One-way or another, beauty is what keeps us women on our toes. But you definitely need other traits be-cause it doesnt work on its own. On its own, it has no depth, beauty becomes just an image. As a person grows up, they understand this much bet-ter and become wiser through life experiences.

How did you decide to become a beauty editor? It was my dream in high school to become an editor, in fact Id write it in my diary back then. I started working as a style editor at Turkeys first shopping magazine, Sper, but I had nothing to do with fashion. My main goal was to research and write. My interest in beauty appeared during those times when the then Editor in Chief, im Gm noticed me and said, lets move you to beauty. I started by doing a few pages and soon enough the whole section was mine. I was extremely happy.What did you learn about the cosmetics sector when you were working at the mag-azine?I first learned this: as long as women are around this sector will never die. We want to be young and beautiful and will do anything for it. There are two areas where women dont shy away from spending money: one is on their children and the other is on their beauty. Therefore, this sector is also very open to human exploitation; there are so many options but unfortunately no direction nor guid-ance. Staff training is very weak and I think this is the biggest gap in this sector. Another important

point Ive learned: Beauty is very innovative, con-stantly changing and as an editor you cannot stop it. When someone asks you about recent innova-tions you cant say you dont know, you always have to be informed. How do you think beauty should be com-municated?I believe that beauty and care should be topics communicated clearly because it can easily lead to confusion. A woman is a busy being, she does 30 different things at once. Therefore, topics on beauty and care should be clearer and easier to understand. Things said about beauty shouldnt just hang in the air, they should be solution oriented. Always re-member that beauty is special and different to each person: Whats good for you, may not be good for me and what works for me, may not work for you.What do you think of the current percep-tion of todays modern beauty? Do you think beauty still remains as a relative con-cept? Universal beauty principles such as thick lips, thin legs, strong hair, bold eyes, and pointed noses are beautiful for everyone. However, style, stance, fashion, aura, light are what add life to beauty.

THERE ARE TWO AREAS WHERE WOMEN DONT SHY AWAY FROM SPENDING MONEY: ONE IS ON THEIR CHILDREN AND THE OTHER IS ON THEIR BEAUTY.

BEAUTY TALK

26

ediyor. Tm bilgimi ve birikimimi kadnlarn hayatn

kolaylatrmak iin kullanyorum.

Radarn nasl belirliyorsun? Sana gre bir rn ya da bakmn dikkate alnmasn salayacak zellikler nedir?Gerekten ie yaramas. Haber seerken ya da

yaparken ncelikle bir editr deilim, bir kadnm. Ve

her kadnn karlat, karlaabilecei problemlerden

yola kyorum. Denediim her ne ise haber deeri

olmas iin gerekten ie yaramas gerekli.

Son yllarda karna kan en heyecan verici

yenilik nedir?PRP. Kendi kanmla yenilenme fikri sper geliyor. Alerjik

reaksiyon yok, katk ya da yabanc madde yok. ifa

kendinde. Hem ok da mantkl. Kannz alnyor, sentrfuj

yntemiyle trombositleriniz ayrtrlyor. Enjeksiyon

yntemiyle cilde saf trombosit veriliyor, hem inenin

verdii tahribat yznden doal olarak hem de dardan

takviye olarak trombosite maruz kalan cilt kendini

onarmaya ve iyilemeye balyor. Bir kez yaptrdnzda

mucize beklemeyin. Ancak birka defalk krler halinde

uygulandnda krklklarn gzle grnr ekilde

azaldn ve cildin konfor kazandn deneyimledim. Yaz

ncesi ve yaz sonras mkemmel zamanlama.

ki kz annesi olarak ocuklarna gzellikle ilgili nasl bir t veriyorsun?imdiden baz tler vermeye baladm bile. Aln

ortasndaki ka atma mimiini kontrol etmeyi

retmeye alyorum. Kalarn attklarnda onlara

hemen gln diyorum. nk glmekten oluan

krklklar ok gzeldir, insana k verir, karizma katar.

Oysa atk ka izgisi yllar iinde yorgun, fkeli ve

olduundan yal bir yz yaratr.

Makyaj antanda her daim bulunan rnler nedir?Kuru cildimle gn iinde savaabilmem iin cilde nem

veren bir serum ve kmadan engelleyeyim diye uuk ilacm

mutlaka antamdadr. Kemik yapm ne karmay salayan,

bronz allk ve aydnlatc sedefli krem stick, bej-pembe ve gl

kurusu renklerinde doal, dudak rengimi destekleyen rujlar

ve kahverengi maskara da dier demirbalar. Bazen sadece

yanaa, bazen matlk ve dolgunluk versin diye dudaklarma

srdm 4 farkl pembe tonunun birarada olduu allm ise

kesinlikle vazgeilmezim.

There are other details that power a womans soul. For example, for me an essential part of being a woman is grace. Another may call this detail in-nocence, for another it may be sex appealHow did you decide to implement Beauty On Air?I made the decision to launch Beauty On Air in May of this year. I knew that I would love and gain a lot from working on my own, on the topics I know best. And thats exactly what happened.What kind of a process was it for you?Births cannot be painless. I worked extremely hard to have a website that represented me and ex-plained who I was. What is Beauty On Airs vision and mis-sion?Everything we write about has been tested and we dont recommend what we dont like. Ive also started offering personal beauty consulting and

continue doing this on my site. I use all of my experience and knowledge to make a womens life easier. You include the cosmetic prod-ucts youve tried and used in your own beauty and care rituals and sports activities. How do you set your radar? What sort of features should a product or a beauty care ritual have to be no-ticed?It really needs to work. When I choose or do my stories Im a woman, not an editor. And I come across all sorts of problems that each woman does. If its going to be news worthy, everything I try has to work. What do you think of plastic sur-gery and recent procedures that have become quite popular? The most important place plastic surgery has come is avoiding plastic surgery for a long time by using non-invasive methods. Even surgeons prefer delaying operations and would rather work around practices such as liposuc-tion, lip fillings and only Botox if re-ally necessary. Botox is truly a signifi-

cant discovery because its applied through special methods and technology. The same goes for fillings. It is now possible to look beautiful and avoid nose operations and neck liposuctions through fillings. Where women lose control is the dosage. Women are always expecting a miracle so as they do these procedures they want more but that miracle hasnt been discovered yet. What kind of a world do you see in the fu-ture in terms of beauty?There are going to be more findings and projects on anti-ageing. But the world has finally understood that anti-ageing is a big wrong. We cant stop anti-ageing or prevent it with care, but we can continue in a more relatable manner. So I believe the idea, aging well will hold a much more important place in the future. We are going to direct ourselves to ageing well and staying young through what we eat, drink, supplements and applications we use.

Actually, this is the best and healthiest way anyway.What was the most exciting innovation youve come across in the last few years?PRP. The idea that I can renew myself with my own blood is amazing. No allergic reactions, no additives or impurities. The healing is from within. It also makes a lot of sense. Your blood is taken and the blood platelets are separated through cen-trifuge processes. Pure blood platelets are injected into the skin. Since its injected into the skin, the blood platelets naturally begin to stimulate the healing and rejuvenation of the skin that had been lacking it so much. Dont expect a miracle after just one procedure. I can say that after few sessions wrinkles start to diminish and skin feels more luxu-rious. Best times are before and after summer.As a mother of two daughters, what kinds of advice have you given about beauty?Theyre still young but Ive already started to. The girls growing up now speak and mimic like their mothers, so Im trying to teach them to control their mimics on their foreheads. When they frown their eyebrows, I tell them to quickly laugh! Be-cause the wrinkles from laughter are the most beautiful, it gives a person light and charisma. Whereas, wrinkles from frowned eyebrows will create a tired, angry and older face. What products are always in your makeup bag? I always have a cream or serum that moisturizes my dry skin during the day. My other musts include: a bronzer that highlights my cheekbones, illuminat-ing pearl cream stick, natural colors like pink-beige, a matte rose lipstick that matches my natural lip color and brown mascara. Another essential prod-uct is my cream blush, which I sometimes apply just on my cheeks or on my lips for fullness.What do you think about the Turkish cos-metics sector? As a consumer and as an editor I am one of the hugest supporters of Turkish cosmetics. I truly believe that one day a global brand will come from us. The content and the technology we have is the same as the best international brands. Our biggest drawback is a lack of vision. Brands should not neglect consulting services, they should be bold.

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production an original idea by COphotography haldun krkbir

realization ayecan ipek & nilay yalnkaya

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1 I sabe l le Dupont FantaSt ick Concea ler C032 Pr i ze Cosmet ics Ol i ve L ine Ha i r Condi t ioner 3 Cosmed Ha i r Guard Restorer Serum4 Queenl ight Ant i -Aging Face Serum5 Queenl ight Ant i -Aging Nigt Cream6 pek Organ ic Cot ton7 pek Cot ton Buds

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1 Paste l Nude Eyeshadow Bas ic Nudes 012 I sabe l le Dupont Mat te Mousse Foundat ion MF043 Bluemoore Body Lot ion Protect i ve Second Sk in E ffec t4 F lormar Fu l l Co lor Na i l Enamel FC075 El i te Long Las t ing L ips t i ck 1016 I sabe l le Dupont Powder Wamp VP047 P ineapple Cor rect ing Compact Powder P103

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1 Bluemoore Exc lus ive S ta r Bath & Shower Gel2 Sans i ro Lotus Eau de Cologne Spray Regenerat ing Oi l3 By P ie lor Hammam E l Hana Argan Therapy Body Sp lash4 Pie lor Cubico EDP for Women5 F lormar Fu l l Co lor Na i l Enamel6 Paste l Fas t & Easy Long Las t ing Waterproof Eye Penc i l7 Daphne Eau de To i le t te fo r Women8 I xora S ta r L ight Deodorant Per fumed Body Spray

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1 Snob Eq Per fumed Deodorant fo r Men2 Sans i ro Beauty Romance Fragrance Mis t3 Dolce C lass ic Body Spray For Women4 I sabe l le Dupont Per fect Mascara Lashes-R-Long5 Pr i ze Cosmet ics Ol i ve L ine Shower Gel 6 Pr i ze Cosmet ic Body Mis t Oud7 F lormar Ext reme Color L ip Lacquer

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1 Col leen Na i l Lacquer2 In Mar i EDP for Men3 Sans i ro E fo r Men 69 Per fume Deodorant Spray4 Otac Aromatherapy Re lax ing Massage Oi l 5 F lormar Color L iner 856 Paste l L ips t i ck 827 Dalan Mul t i Care Sk in Moustur i z ing Creamy Soap8 I xora Mois tur i z ing Hand and Body Cream

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1 Pr i ze Cosmet ics Ol i ve L ine Hand & Face Soap2 Dal i ze EDP for Women3 F lormar Long Wear ing L ip Gloss 4 Sans i ro Sweet Hear t F ragrance Mis t5 I sabe l le Dupont H i -Gloss L ip Colour 3286 Note Mat te Mois t L ipg loss 4077 Bluemoore Luxury Breeze Bath & Shower Gel8 Sans i ro Orch id Eau de Cologne

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1 Sans i ro K for Women 60 Per fume Deodorant Spray2 Fonex Fru i ty Grape & Blueberry Hand & Body Butter3 Ave Grape & F lover E legance L iquid Hand Wash4 pek Makeup Cleans ing Pads5 Colleen Nai l Lacquer 1636 Flormar Ful l Color Nai l Enamel FC297 Pr ize Cosmet ics Gourmand Blueberry Smoothie Body Mist

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WHAT KIND OF A POWER IS BEHIND A SUCCESSFUL BRAND? WE LISTENED TO NURETTN USTAOLU WHO DISCUSSED HIS GOALS FOR

THE FUTURE AND THE STORY BEHIND SHEIDA COSMETICS.

questions deniz koak photography gkhan polat

THE KOHL STRIKES BACKNURETTIN USTAOLU

TR Sheida'nn kurulu hikayesini bizimle paylar msnz? Nasl bir amala bu servene atldnz?Yllara dayal i tecrbemiz ve uzman kadromuzla hizmet

verdiimiz makyaj ve cilt bakm rnleri yelpazesine

kendimize zg bir rn kazandrmak istedik. Bu

dnceyle modern kozmetie kazandrlamam

ama merdiven alt retimiyle varln bugne

kadar srdrm, 4000 yllk gemiiyle bilinen ilk

makyaj malzemesini srmeye odaklandk. Arivlerde

rastladmz ambalajlardan etkilenerek ama modern bir

yz kazandrarak, uluslararas standartlarda (GMP) retim

yaparak ilk rnmz Kohl Powder' yarattk. Sheida

makyaj grubunda hep zgn ve srad profesyonel

rnleri ergonomik ambalaj tasarmlaryla tketicimize

sunmaya devam ediyoruz.

Bnyenizdeki markalardan ksaca bahsedebilir misiniz?Nural D Tic. olarak 1996 ylnda kurulduk. Jeanne

Arthes parfmlerinin Trkiye distribtrlyle kozmetik

pazarna giri yaptk. 2001 ylnda talyann kkl renkli

kozmetik markalarndan Barbara Bortun Trkiye

distribtrln de alarak, renkli kozmetik alannda da

sat ve pazarlama tecrbemizi artrdk. Kendi uzman

kadromuzla Trkiye genelinde 300den fazla sekin

parfmeride yer alma baarsn gsterdik. Elde ettiimiz

bilgi ve birikimle kendi markamz retmemiz artk bir

ihtiya haline gelmiti. Bu nedenle 2009 ylndan itibaren

kendi markamz olan Sheidann retimine baladk.

ncelikli olarak mineral yani doal veya doala en yakn

makyaj rnlerini rettik. Profesyonel olarak kullanlan

rnleri srad tasarmlara sahip ambalajlarla kiisel

kullanma sunduk. rnlerimiz tanndka sadk bir

mteri kitlesine ulatk.

Ar-Ge almalarnz nasl bir yn kazand?Ege niversitesi Bilim Teknoloji Uygulama ve Aratrma

Merkezi bnyesinde Ar-Ge almalarmz yrtmek

iin bir merkez kurduk. Uzman Ar-Ge mhendislerimiz

ve danman hocalarmzla hazrladmz proje sayesinde

portakal kabuundan elde edilen moleklle cildimizde

oluan lekelerin tedavisinde kullanabileceimiz ve

anti- aging zellii bulunan bir krem retimi iin

TBTAK desteini de alarak, retimini baaryla

tamamladk. Kendi bnyemizde rettiimiz aktif zlerle,

VE KAJAL GER DND

Can you share the story on how Sheida was established? What was the purpose behind embarking on this adventure? After years of work experience and work-ing with a team of professionals in makeup and skin care products, we wanted to create our own specific product range. With this thought in mind, we targeted one of the first makeup products dating back 4000 years; its underlying production had been on the mar-ket but it hadnt been used in modern cosmet-ics yet. After the inspiration we got from all the packaging we came across in our archives, we decided to bring it a modern outlook and created our first product, Kohl Powder under international standards (GMP). As Sheida makeup group, we continue to provide our customers with unique and extraordinary professional products in ergonomic packag-ing designs. Can you briefly tell us about the brands in your company?We were established as Nural D Tic. in

1996. We entered the cosmetics market as one of the distributors of Jeanne Arthes per-fumes in Turkey. In 2001, we also took on Barbara Bort, one of Italys rooted colors cosmetic brands distribution rights in Tur-key and increased our knowledge of the sales and marketing in the color cosmetics area. With our own team of professionals we suc-cessfully positioned ourselves in over 300 select perfume stores across all of Turkey. With all the information and knowledge we had gained, creating our own brand was now a necessity. So, we began production under own brand, Sheida from 2009 onwards. Our first priority was to produce makeup prod-ucts that were made of minerals, meaning natural or closest to natural. We put forth products that are normally used profession-ally into unique packaging design created for personal use. In time, our customers got to know our products and we won their loyalty. What direction did your R&D projects take?

We established a center where we could carry out our R&D projects in the framework of the Ege University Science & Technology Appli-cation & Research Center. With our expert R&D engineers, consultants and the support of TBTAK (Scientific & Technological Research Council of Turkey) we were able to discover the treatment of skin discoloration from the molecules obtained from an orange peel. Through this we successfully completed our project and were able to create a cream for production. With the active extracts we created in our own team we created our skin care cream range. In order to continue as a whole and have a better quality of production under international GMP standards, we built our factory in zmir. We now carry out all our production here.You produce makeup and skin care products. How are your products met abroad?Currently, our products under the Sheida brand can be found in over 50 markets world-

BEAUTY EXPERT

4342

cilt bakm krem serimizi oluturduk. Paral olan

retimimizi tek bir alanda toplamak ve daha kaliteli

bir retim gerekletirebilmek iin uluslararas GMP

standartlarndaki fabrikamz zmirde ina ettik. Artk

retimlerimizi burada gerekletiriyoruz.

Makyaj ve cilt bakm rnleri retiyorsunuz. rnleriniz yurt dnda nasl karlanyor?Sheida markalarna ait rnlerimizi dnya genelinde

50nin zerinde pazarda sata sunmu durumdayz.

Dnya genelinde sektrn nemli ve etkili fuarlarnda

da katlmc olarak bulunuyoruz. rnlerimiz yurt dnda

ok ciddi bir ilgi gryor. Makyaj rnlerimizin kendine

has tasarmlar, alerjen ve benzeri maddeler iermiyor

olmalar ve yksek kaliteleri onlar esiz klyor. Cilt bakm

rnlerimizde ise Ar-Ge departmanmzda gelitirilerek

formlize edilen, kendi bnyemizde rettiimiz, aktif

molekllerle zenginletirilmi yksek kalitede rnleri,

rekabeti bir fiyat etiketiyle mterilerimize sunabiliyoruz.

Bu nedenle cilt bakm rnlerimiz de ilgiyle karlanyor.

Kalar, son birka sezondur gzellik radarnda yer alyor. Sizin ka makyajyla ilgili hangi rnleriniz bulunuyor?

Biz firma olarak ka rnlerinin poplerliinin artacan

ngrerek almalarmza daha nceden balamtk.

Bu alma sonucunda yksek kalitedeki ka farmz

mterilerimizin beenisine sunduk. Drt farkl renk

seenei, kolay kullanm salayan ambalaj, pratik ve

profesyonel frasyla ksa srede en yksek satlar

yakaladmz rnlerimizden biri haline geldi.

nmzdeki dnem iin koyduunuz hedefler neler? Yeni retim tesislerimizde, Ar-Ge almalarmzla rn

yelpazemize yenilikler eklemeyi planlyoruz. Makyaj

rnlerinde zel almalar dnda klasik koleksiyona da

arlk vereceiz. Cilt bakm grubuna yksek etkili, doal

aktif ieren yeni seriler ekleyeceiz. retime bal bu

hedeflerin yan sra, sat-pazarlama ksmnda da yurt ii

ve yurt d noktalarmz arttracak yatrmlar yapacaz.

Bu sayede markamzn deerini ve bilinirliliini arttrmay

hedefliyoruz.

KMB ve AKMB ortaklnda gerekleen 4. Arge Proje Pazarnda sergilediiniz rnlerden de bahsedebilir misiniz?Ar-Ge Mdrmz Sayn Bio. Fatih KARABEY Msc (Phd

wide. We also participate in the sectors most important fairs across the world. Our prod-ucts have seen a lot of interest abroad. Our unique packaging, high-quality allergen-free products are what make it exceptional. We develop and formulize our skin care products in our R&D departments and enrich them with the active molecules we created in our own team. Through this we are able to of-fer our customers with a high-quality prod-uct with a competitive price tag. So, our skin care products are also met with intrigue. In the last couple of seasons eyebrows have taken their place on the beauty radar. What products do you have for eyebrow makeup?As a company, we foresaw the popularity of eyebrow products and began working early on. As a result of this, we presented our cus-tomers with a high-quality eyebrow shadow. With its 4-color option, practical and pro-

fessional eyebrow brush and its easy-to-use packaging, it has become one of our highest selling products. What goals have you set for the next quarter?We are planning to add more innovations to our product range with our R&D projects at our new production facility. Other than spe-cial projects with makeup products, we are going to put more emphasis on classic collec-tions. We will add new product series to our skin care group that are highly effective with natural active extracts. Alongside these aims in production, we will invest towards sales and marketing at our selling points domesti-cally and internationally. In this way, we are aiming to grow our brand value and aware-ness. Can you tell us about the products you presented in the 4th R&D Project Market through the support of KMB

(stanbul Chemicals & Chemical Prod-ucts Exporters Assocation) and AKMB (Aegean Chemicals & Chemical Products Exporters Assocation)?Our R&D Manager is Mr. Fatih KARA-BEY, an Msc PhD Candidate and through his idea and the support of TBTAK we were able to present our skin stain remover cream, Lightening Cream. With a 1.000.000,00 TL budget, TBTAK covered the costs of the 18 months out of the 3-year project. We pre-sented a product unique to us with the cos-metic use of the patent under our belts. With the active molecules weve developed on our own, we were able to present a product more effective than others. You also offer consulting on interna-tional exports to several companies in the cosmetics and chemicals sector in Turkey, true? In connection with our high capacity manu-

WE ARE ABLE TO OFFER OUR

CUSTOMERS WITH A

HIGH-QUALITY PRODUCT WITH A COMPETITIVE

PRICE TAG.

facturing facility that meets European GMP standards, we carry out support for Turkish firms and Turkish exports under Private La-bel productions. In this framework, we con-sult companies that are our customers on how to create a unique product, brand develop-ment and advice on international marketing projects.How is a normal day at your office? I come to work very early in the morning. I finish all of my office work and emailing be-fore everyone comes to work. I coordinate with the R&D, sales and production teams; we share our suggestions and needs and I put forth a work plan for the whole team. After this, I hold all my meetings with those here and abroad and make my visits. When I have the time I make sure to visit the team while theyre working.What are your hobbies? Can you take time for yourself away from work?

My job doesnt leave much time for my hob-bies unfortunately. Even if it isnt a lot, Im interested in trekking and hiking. I love going on off-road trips with my family. I want to spend as much time as I can with them. Fam-ily comes first, always.Do you get the chance to enjoy this city? What are your favorite activities to do in Istanbul? stanbul truly is a beautiful city. I love meet-ing with friends for dinner along the Bospho-rus, it really helps you forget how tired one can be. What is your most important principle in business? I never make short-term plans. No matter what the market conditions are, I make sure not to compromise our standards. Rushing our work is not in our companys philosophy. What are the golden rules of the cos-metics sectors sales and marketing?

Which rules do you remain faithful to?In the cosmetics sector, you can stay ahead by closely following the trends and can achieve success if you dont compromise its quality. You have to truly understand the customers and the markets needs. Each market has dif-ferent needs and expectations. If you dont foresee these expectations or needs, you wont be able to achieve success.How would you describe the word beauty?A woman's prior goal should always be 'health', beauty should be the outcome of health and care. Even if you wear the best, the most luxurious makeup, an unhealthy face can't hide itself. If you care about your beauty then you have to stay focused on your health, eat well, exercise and take care of yourself. Our priority in our products is to maintain health through care and to restore it. There-fore, beauty comes from within.

Candidate) fikriyle TBTAK destekli proje rn olan

Leke Giderici Krem'imiz (Lightening Cream) sergilendi.

Yaklak yl sren bu projenin 18 aylk blm TBTAK

tarafndan 1.000.000,00 TL bteyle destek kapsamna

alnd. Gelitirdiimiz aktif moleklle e deer r nlerden

ok daha etkili, kozmetik rn kullanm patenti bize ait

olan, zgn bir rnmz sergiledik.

Kozmetik ve kimya sektrnde Trkiyede var olan birok irkete d ticaret danmanl da yapyorsunuz, deil mi?retim tesisimizin yksek kapasitesi ve Avrupa GMP

Standartlarnda olmas mnasebetiyle Trk firmalarna

ve Trkiye ihracatna katkda bulunmak iin Private Label

retimler yapyoruz. Bu sre ierisinde de mterimiz

olan firmalara zgn rnler kazandrmak, marka

gelitirme, yurt d pazarlama almalar konusunda

danmanlk veriyoruz.

Hobileriniz neler? dnda kendi hayatnza vakit ayrabiliyor musunuz?im hobilerime frsat brakmyor ne yazk ki. Az da olsa

trekking ve daclkla ilgileniyorum. Ailemle birlikte off-

road gezintilere kmay ok seviyorum. Mmkn olduu

kadar onlarla vakit geirmek istiyorum.

hayatndaki en nemli prensibiniz nedir?Hibir zaman ksa vadeli programlar yapmadm. Piyasa

artlar ne olursa olsun belirlediimiz standartlardan

dn vermemeye de zellikle dikkat ediyorum. Gn

kurtarma adna almalar yapmak bizim markamza

gre deil.

Kozmetik sektrnde sat ve pazarlamann altn kurallar nelerdir? Siz hangi kurallara mutlaka sadk kalyorsunuz?Kozmetik sektrnde an gerisinde kalmadan, trendleri

takip ederek ama asla kaliteden dn vermeden baary

yakalayabilirsiniz. Mterilerin isteklerini, pazarn

taleplerini ok doru okumalsnz. Her pazar farkl

talepler ve beklentilerle gelecektir. Bu beklentileri grmez,

talepleri karlayamazsanz baary yakalayamazsnz.

Gzellik kelimesini nasl tarif ediyorsunuz?Gzellik, bakm ve saln bir neticesi olmal. Gzelliinize

nem veriyorsanz salkl kalmal, bakmnz doru

yapmalsnz. rettiimiz her rnde nceliimiz sal

koruyarak bakm ve onarm yapmak. Bylece gzellik

kendiliinden aa kacaktr.

BEAUTY EXPERT

4544

A WARM AND DRY CLIMATE. IN THE DESERT HOT SHADES OF COPPER, GOLD AND ORANGE, MATCH THE

SOIL. NUDE MAKEUP IS REDEFINED.

production an orginal idea by COrealization ayecan ipek & deniz irem ek photographer erman itahl makeup fezi altunhair isa tre/no:21 models sophie/up models natalia w/new models

red desert

The sunburnt nude is a major autumn trend. Warm, reddish tones of peach and bronze have an illuminating effect on the complexion.

4746

Start slowly and build your desired level of bronze and depth. There is a right shade of copper and bronze for everyone.

COVERCOVER

Start with a light foundation or CC cream, the next step is to contour, define your cheekbones with a bronzing powder.

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Nude makeup is all about groomed eyebrows and soft lips. For a more seductive look, cover the eyelids with glossy, wet copper.

5150

Reddish brown and rusty orange is a bold duo. The bolder you get the smokier is your makeup.

53

photographer berkant demirbek/rpresenter imaginary & words ceyda gner

FROM SKIN CARE TO MAKEUP AND HAIR, THESE BEAUTY PRODUCTS WILL HELP YOU GET READY FOR THE SEASON

5554

1 2 3 4

SA BR KIYAFETN EN BYK TAMAMLAYICISIDIR, O YZDEN ONA Y BAKMALISINIZ. KAPIDAN IKMADAN NCE GEREKL DOKUNULARI YAPTIINIZDAN EMN OLUN.

HAIR CAN MAKE OR BREAK AN OUTFIT, SO TAKE GOOD CARE OF IT. STYLE YOUR SHORT BACK AND SIDES CAREFULLY BEFORE YOU WALK OUT THE DOOR.

5

1 P ie lor Men Mascu l ine Power Mar ine Ant i Dandruff Shampoo2 Ca ld ion EDT for Men3 B lack & Red Col lec t ion Mat & St rong Super Ha i r Wax 4 Fonex Gummy Ha i r Ton ic Herba l Complex 5 Sandy Body Mis t Men

WELL - GROOMED

ZENL GRNN

1 2 3 4 5

OLIVE OIL ADDED TO YOUR DIET AND BEAUTY ROUTINE, CAN GIVE YOU A RADIANT COMPLEXION AND THE SKIN YOU'VE ALWAYS WANTED.

BESLENME VE GZELLK RUTNNZE DAHL EDECENZ ZEYTN, HER ZAMAN HAYALN KURDUUNUZ SALIKLI CLDE KAVUMANIZI SALAYACAK.

1 B ianna Ol i ve Oi l Sk in Care Cream2 Fonex Ol i ve Therapy U l t imate Care Shampoo wi th Kerat in Nut r i t i ve3 Hunca Care Argan & Ol i ve Oi l Shampoo for A l l Ha i r Types4 Pr i ze Cosmet ics Ol i ve L ine Hand & Face Soap w i th Ol i ve Oi l 5 P ie lor Hammam E l Hana Ol i ve Therapy Shampoo

FOCUS

DEAR OLIVE

SEVGL ZEYTN

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1 Otac Argan Ha i r Care Serum for Dry and Normal Ha i r2 B lack & Red Col lec t io