Exhibitor Prospectus 2

General InformationThe 2015 NCBA Trade Show will be held in conjunction with the Cattle Industry Convention, February 4-7, 2015 at the Henry B. Gonzalez Convention Center in San Antonio, Texas.

NCBA Trade Show Dates: February 4-6, 2015Henry B. Gonzalez Convention Center200 East Market St.San Antonio, TX 78205

Show hoursWednesday, February 4 ........................................................ 5:00pm-8:00pm B Welcome ReceptionThursday, February 5 ......................................................................10:00am-5:00pm B Show OpenFriday, February 6 ..........................................................................10:00am-5:00pm B Show Open

Move inSunday, February 1 ........................................ 1:00pm-5:00pm B Oversized Equipment/Trailers ONLYMonday, February 2 ..................................... 8:00am-12:00pm B Oversized Equipment/Trailers ONLY

1:00pm-7:00pm General Exhibitor move-in (including squeeze chutes)Tuesday, February 3 .....................................................8:00am-7:00pm B General Exhibitor Move inWednesday, February 4 .......................................................8:00am-3:00pm B Last Minute Move-in

Move OutFriday, February 6 ......................................................................................................................................................................................................5:00pm-10:00pmSaturday, February 7 ..................................................................................................................................................................................................8:00pm-12:00pm

Important Dates To RememberSeptember 1, 2014 ......................................................................................................................................................................................Booth Space Payments Dues

Booth contracts received after the September 1st deadline must be accompanied with full payment. September 29, 2014 ..................................................................................................................................................................... Exhibitor Housing & Registration OpenNovember 1, 2014..................................................................................................................................................................Beef Resource Guide Company Listings DueJanuary 12, 2015 ........................................................................................................................................................................ Exhibitor Housing & Registration Closes

How to reserve your spaceOnline at www.beefusa.orgFax the completed contract to 720-259-1409 or call 303-694-0305

General Information

Purpose of the Cattle Industry Convention & NCBA Trade ShowTo provide an opportunity for the beef industry & NCBA members to set policy, provide educational and informational sessions: host the largest industry trade show, social events and networking.

The NCBA Trade Show is the leading, most prestigious show the cattle industry. If you are in this business then this is one show you can’t afford to miss.

Each year over 6,000 cattlemen gather together for this important event. The annual event is the largest cattle industry event in the country and this year’s convention and trade show offers more education, entertainment and excitement than ever.

Reserve your booth today!

Here’s what they’re saying about the NCBA Trade Show

“This is the one show that we can’t afford to miss. We look forward to it every year!”Convention Attendee

“As an exhibitor this is the best show we attend all year. It’s one show where we know we will get good booth traffic, great new leads and get to meet with existing customers” — NCBA Trade Show Exhibitor

“I love the trade show. It helps me stay current on all the new products and devices needed in the cattle business” — Anne Wirtz, NCBA Member

Exhibitor Prospectus 3

Exhibit Booth ConstructionExhibit booths are constructed of pipe and drape and are not equipped with tables or chairs. Hard wall exhibit booths and furnishings can be rented at your expense from the official service contractor. Booth carpet is NOT included in your rental fee. Floor covering in your booth space is required. Carpeting can be ordered from Freeman Decorating.

Your booth space includes• 4 complimentary registrations per 10x10 space• Discounted meal function tickets• 7”x44” identification booth sign with company name and booth number• 8’ back drape with 3’ draped side rails• Aisle carpet (Please note your space does NOT include booth carpeting)• General Security

Additional Benefits you will receive• FREE 50-word product/service description and logo in the Beef Resource Guide, the official Cattle

Industry Convention & NCBA Trade Show program • Sponsorship Opportunities• FREE 50-word product/service description and hyper link on beefusa.org

Payment DeadlinesFull booth rental amount is due September 1, 2014Booth space reservations and contracts will be received after the September 1 deadline, however, a full payment must accompany the space contract.

Payments should be made payable toNCBA9110 E. Nichols Ave. Suite 300Centennial, CO 80112Phone 303-694-0305Fax: 720-259-1409lliddicoat@beef.org

Cancellation & Refund PolicyNotice of cancellation must be given to NCBA in writing. Cancellation by an exhibitor of any portion of exhibit space reserved results in the following: Prior to October 1, 2014 exhibitors will receive a 50% discount. October 1 or after, all money paid will be forfeited. No refunds will be made after this date.

General Information

Exhibit Space RatesOne booth (10’x10’)$18 per square foot or $1,800 per 10x10 space. Corner booth locations are an additional $200 (corner fees added after discounts have been applied.)Multiple Booth DiscountsFour or more 10x10 in-line booths save $100 per booth.Premium SpaceExhibitors creating premier exhibit space (island) locations will pay a premium percentage in addition to the booth space investment fee incurred.Premier Exhibit Space Investment20x20 $8,20020x30 $11,90020x40 $15,60020x50 $19,30030x30 $17,45030x40 $23,00040x40 $30,40040x50 $37,80050x50 $47,050

NCBA Trade Show Awarded Top 25 Fastest-Growing Shows in Attendance

We are so excited to announce that our Cattle Industry Convention & NCBA Trade Show was awarded as one of the top 25 fastest-growing shows in attendance between the years 2010-2012 by the

TSNN. The Trade Show News Network (TSNN) is the world’s leading online resource for the trade show, exhibition and event industry since 1996.

Exhibitor Prospectus 4

The NCBA trade show attracts over 275 companies providing all types of products and services and the latest in technology to the cattle industry. Some of the products and services displayed at the NCBA Trade Show include:1. Animal Health Products 2. Animal Identification 3. Associations/organizations/Government 4. Breeders/Ranches/Feedlots/Marketers 5. Computer/Software Packages 6. Consulting Services 7. Equipment/Trailers/Watering 8. Feed/Feed Additives & Accessories 9. Fencing Equipment & Accessories 10. Finance/Insurance/Real Estate 11. Hay Equipment & Accessories 12. Herd Management/Chutes/Scales 13. Information/Education 14. Publications/Media/Broadcast Media 15. Retail/Art/Furniture/Accessories 16. Seed Products/Weed/Pest Control/Herbicide 17. Structures/Buildings 18. Veterinary/breeding 19. Genetics/DNA 20. Processor/Packer

Why Exhibit at the 2015 NCBA Trade Show? • Producers are looking for solutions to their

problems and to shop vendors for the purchasing needs.

• It’s one of the most cost effective ways of doing business! By exhibiting you can secure qualified leads at a fraction of the cost of a sales call.

• Launch a new product or service. • Support the industry and the organization. • Promote your brand image and increase your

company’s visibility. • Visit with current customers. • Survey the market and evaluate your

competition. • Expand your sales into new markets• Not exhibiting can affect sales efforts for years to

come.

44 FarmsABS GlobalACI DistributorsADM Alliance NutritionAgri LabsAgriBuckleAgricultural Engineering AssociatesAgri-King, Inc.Agri-Pro EnterprisesAgSourcing International, Ltd.Alabama Cattlemen’s AssociationAllflex USA, Inc.Allied GeneticsAlligare, LLCAlltech, Inc.AmeriAg, LLCAmerican Akaushi AssociationAmerican Angus Assn/Certified Angus BeefAmerican Cattlemen MagazineAmerican Chianina AssociationAmerican Galloway Breeders Assn.American Gelbvieh AssociationAmerican Hereford Assn/Certified Hereford Beef LLCAmerican Quarter Horse AssociationAmerican Shorthorn Assn.American-International Charolais AssociationAnderson GroupAnimal Health InternationalAnimat, Inc.AniTraceAPC, Inc.Arkansas Agriculture DepartmentAvery Weigh-TronixBarenbrug USABayer Animal HealthBCF TechnologyBeef MagazineBeef TodayBeefmaster Breeders UnitedBig Bend TrailersBimedaBird GardBlue Grass Internet AuctionBoehringer Ingelheim Vetmedica, Inc.Bowman Mfg. Inc.Braunvieh Assoc of AmericaCASE IHCatalina’s OriginalsCaterpillar, Inc.CattleFaxCattlehedging.comCattlesoft Inc./CattleMax SoftwareCattleXpert Management Software, LLCCaviness Beef PackersCentral Life SciencesCentral States TestingCircle A AngusCJ Brown StudiosCME Group

Colorado State UniversityCommodity Specialists CompanyCovidienCow Sense SoftwareCPC Livestock NutritionCutco CutleryDairy Tech, Inc.Daniels ManufacturingDeer Valley FarmDiamond VDigi-Star LLCDiscount Hydraulic Hose.comDodge Manufacturing CoDouble S Liquid Feed Services, Inc.Dow AgroSciencesDrovers/CattleNetworkDTN/The Progressive FarmerDuPont/PioneerDura-Cast ProductsDurvetEasy Way Cattle CareElancoEstrotectExclusive GeneticsEZ Hang ChairsF.S.R.C. Tanks, Inc.Farm CreditFarm Progress CompaniesFarmTekFeed-Lot MagazineFerrell-RossField Sync Mobile SolutionsFilson Livestock EquipmentFL Emmert CompanyFlorida Mineral, Salt & Agri Product, Inc.For-Most, Inc.Fort Supply Technologies LLCFurst-McNess CompanyGallagherGenova LabsGiant Rubber Water TanksGold Standard LabsGreat ProductsGreeley Hat WorksGripple, Inc.Grow Safe SystemsHall and HallHanson Silo CompanyHarsh International, Inc.Heartland Estate GroupHerdsman BrandHigh Plains JournalHi-Plains Systems, IncHoop Beef System, LLCHubbard Feeds, Inc.IDEXX Laboratories, Inc.Immvac, Inc.Inosol Co. LLC

Who Exhibits

General Information

Exhibitor Prospectus 5

International Brangus Breeders AssociationIron Man Sam’sISL Animal HealthITS Global, Inc.John DeereJoplin Regional Stockyards, Inc.JR’s Custom SaddleryKansas State UniversityKent FeedsKentucky Cattlemen’s Assn/Kentucky Dept of AGKerndt Livestock ProductsKIFCO, Inc.King Ranch Institute for Ranch ManagementKing TechinaK-Line Irrigation North AmericaKnipe Land CompanyKuhn North America, Inc.Kunafin “The Insectary”La Belle, Inc.Laird ManufacturingLallemand Animal NutritionLand South GroupLester Building Systems, LLC.Life ProductsLinus 7 Cattle Financial ManagementLiquitube Marketing IntlLivestock Exporters AssociationLivestock ShedMax Jantz Excavating, Inc.Merck Animal HealthMerial, Ltd.Merritt EquipmentMicroMicronutrientsMid-America Feed YardMighty Cold TowelMississippi Lime CompanyMix 30-AgridyneMoly Manufacturing, Inc.Montana Stockgrowers AssociationMorton Buildings, Inc.MultiMin USA, Inc.My StuffNascoNational Assoc. of Farm BroadcastingNational Purchasing Partners

Nebraska Department of AgricultureNeogen CorporationNew Generation FeedsNew Holland AgricultureNorbrook, Inc.North American Limousin FoundationNorth American Salt Co.Nova Microbial TechnologiesNovartis Animal Health US, Inc.Novus InternationalOklahoma Cattlemen’s AssociationOregon Clover & Orchardgrass Commission

Oregon Ryegrass Growers Seed CommissionPBS Animal HealthPearson Livestock Equipment CompanyPerformance Feeds & Animal HealthPineland Farms Natural MeatsPlain Jan’sPneu-Dart, Inc.Powder RiverPride of the FarmPriefert Ranch EquipmentPrima Tech USAPrince Agri Products, Inc.Producers Cattle AuctionProgressive CattlemanPurina Animal Nutrition LLCQualiTech, Inc.Quality Liquid Feeds, Inc.Rabo AgriFinanceRagland Mills, Inc.RAM TrucksRamaekers NutritionRe-BorneRed Angus Assoc. of AmericaReproScanRFD-TVRice Lake Weighing SystemsRidley Block OperationsRitchey Livestock IDRitchie IndustriesRoper/Stetson Apparel & FootwearRoto-Mix, LLCRubes CartoonsSarTec CorporationSexing TechnologiesSFPSidump’r TrailerSilveus Insurance Group, Inc.Sioux Steel CompanySmith Co. Side Dump TrailersSoutheast Val 6, Inc.Southern States CooperativeStay Tuff FenceStone ManufacturingStraits Financial, LLCSummit Livestock FacilitiesSuperior Livestock

SweetPro FeedsSyrvetTarter Farm and Ranch EquipmentTaylor Fence, Inc.Temple Tag, Ltd.Tennessee Beef Industry CouncilTennessee Cattlemen’s AssnTennessee Farmers CooperativeTerritorial MagazineTexas A&M UniversityTexas Tech UniversityThe Chaney Twins’ Ag BooksThe Cowboy StoreThe Happy ToymakerThe Hartford Livestock DepartmentThe University of TennesseeTN Dept of AgTop Third Ag MarketingTraceable MeatsTrade NavigatorTru-Test GroupTU-MasterlineTurnkey Computer Systems, LLCU.S. Fish & Wildlife ServiceU.S. Meat Export FederationU.S. Premium BeefUnited Producers Inc.Univ of WY & Sustainable Rangelands RoundtableUniversity of Arizona Dept of Animal ScienceUniversity of Nebraska LincolnUSDA AMS & NASSVan Beek Natural ScienceVi-CORViewtrak Technologies Inc.VigortoneVirginia Dept of Ag/Virginia Cattlemen’s AssnWatson Float ValvesWest Point DesignWest Virginia Cattlemen’s Assn.Westway Feed ProductsWild Wire WestWilson Trailer CompanyWorking Ranch MagazineWW Livestock SystemsXcira, Inc. - Online RingMan/RingLotsY-Tex CorporationZ Tags North America, L.P.Zinpro Performance MineralsZoetis

To view a complete list of current exhibitors visit www.beefusa.org

General Information

Did you know?• 61% of NCBA members say they are more likely to purchase

from companies that support NCBA• 98% of convention attendees said the convention met or

exceeded their expectations. • 89% of convention attendees said that the NCBA trade show is

the most important show they attend each year

Exhibitor Prospectus 6

Who Attends

Which of the following products/ services do you plan to purchase in

the next 12 months?Answer Options Response Frequency AI Equipment 15% ATV 20% Chutes or scales 23% Computer 30% Computer software/technology 27% Dewomer 49%Electronic ID tags 24% Feed or forage 60% Feed supplements or additives 56% Fencing supplies 60% Financial or consulting services 16% Genetics, tracking tools 13% Hay baling equipment 16% Health insurance 20% Life insurance 11% Livestock handling equipment 33% Livestock insurance 8% Livestock trailer 14% Livestock watering tanks or system 24% Pest control 22% Pickup truck 29% Property insurance 13% Satellite Dish 2% Seed 36% Steel farm building 12% Swather / Mowing equipment 4% Tractor 16% Wheel loader / Payloader 6%

ProductB 2% - Retail/Packer

B 2% - Dairy OperatorB 2% - Vet-ConsultantB 5% - Farmer/Feeder

B 7% - Stocker/BackgrounderB 9% - Feedlot

B 10% - Seedstock PurebredB 20% - Other

B 43% - Commercial Cow/Calf

AgeB 9% - Under 25

B 14% - 25-35B 17% - 36-45B 26% - 46-55B 24% - 56-65

B 9% - 66-75B 1% - 76 and over

Job TitleB 51% - Ranch Owner/Manger

B 27% - Other/NoneB 10% - Spouse/Family Member

B 9% - Feedlot Owner/MangerB 2% - Ranch/Feedlot Employee

B 1% - Dairy/Veal Owner/Manger

Exhibitor Prospectus 7

Exclusive Marketing & Sponsorship OpportunitiesMake the most out of your exhibiting experience at the 2014 NCBA Trade Show, take advantage of these exclusive opportunities to reach over 6,000 cattle industry attendees available only to NCBA Trade Show Exhibitors.

Marketing OpportunitiesAccess to pre-registration attendee list for pre-show marketingAccess to registration attendee lists for follow-up promotions

Sponsorship OpportunitiesDid you know that 89% of convention attendees said that the NCBA Trade Show is the most important show they attend all year? Get the most out of your investment and increase your exposure by becoming an event sponsor today!

To request information and receive a sponsorship brochure with 2015 opportunities, please contact:

Reno‘08—5,142

Tampa‘13—6,141

Nashville‘07—6,625‘12—7,947

’14—7,000+ Estimated

San Antonio‘05—5,550 ‘10—6,105

Denver‘06—4,833 ‘11—5,497

Phoniex‘09—5,355

SponsorshipAttendence by location

Future dates/locationsJanuary 27-30, 2016 – San Diego, CaliforniaFebruary 1-4, 2017 – Nashville, TennesseeJanuary 31-February 3, 2018 – Phoenix, Arizona

Herd Size:On average attendees own 356 head of cattle. 36% own 500 or more head.

50% of members generate over $100,000 in income from cattle each year

Jill DeLucerojdelucero@beef.org303-850-3321

Samantha Murninsmurnin@beef.org303-850-3302

&

Contact: Lorie Liddicoat Senior Manager9110 E. Nichols Ave Suite 300Centennial, CO 80112Phone: 303.694.0305Fax: 720.259.1409lliddicoat@beef.org www.beefusa.org