2015 Pubcon Slide Deck by Dan Sturdivant

@DanSturdivant@YourSpeakeasy@Pubcon

Social, SEO, and Content

Pubcon 2015


How to succeed...● Orchestrate value-added platforms in order to syndicate

frictionless models that embrace visionary experiences through the funnel for your most innovative & synergistic consumers

● Once you pivot into your wheelhouse you will morph viral niches in order to exploit B2B ROI e-enabled cross-platform traffic giving you the leadership needed to succeed.


Know where you are going


The digital marketing opportunity


Survive & ThriveSurvive

Today’s digital landscape is rocky, fast moving and with increasing costs.

It is constantly changing with new channels and ways to engage and measure. Just keeping up with changes can be a full-time job.

In order to survive you need to be an expert in multiple disciplines.

Thrive

Today’s digital landscape also presents new ways that that are easier to succeed.

As long as you have the right strategy and tactics in place.


Things to consider:● How digitally active is your

company/brand?

● How are you judging success?

● What is your timeframe?


What’s more important?SEO

Site Accessibilityie: technical SEO

KW & Content ResearchChoosing and employing KW effectively

Search VerticalsImages, Local, News, Blogs, Magazines, Mobile

SOCIAL MEDIA

Community ManagementAudience growth, brand engagement

Social Media Accessibilityie: technical social media

Social Media promotionLeveraging SM for search

CONTENT MARKETING

Content StrategyWhat, how, when & how often

Content CreationEvergreen, blog, micro, infographics, tools, video, lists

Content DistributionBlog posts, social media, forums

Analytics and ReportingIdentifying KPIs, UTMs, reporting and analysis


Holistic is the key to success!


Resources (or where I borrowed information)This presentation: http://bit.ly/PubconSurviveThrive

http://www.web-strategist.com/blog/2012/09/09/breakdown-corporate-social-media-team/

https://moz.com/blog/the-responsibilities-of-seo-have-been-upgraded

https://hbr.org/2014/07/the-ultimate-marketing-machine

https://www.cardwellbeach.com/resources-to-create-a-digital-marketing-org-chart-for-2016/








Contact InfoDan SturdivantDirector, Speakeasy Consulting

@DanSturdivant

@YourSpeakeasy

[email protected]

2015 Pubcon Slide Deck by Dan Sturdivant

Business

Transcript of 2015 Pubcon Slide Deck by Dan Sturdivant