For more information or to place an order call 1-877-588-2220

THE BENEFITS OF CO-BRANDING 2015 PRINT AND ONLINE FLYER PROGRAM

CONSUMER INSIGHT

To understand today’s grill consumer, extensive consumer research was conducted to understand who they

are and what they crave

WHY YOUSHOULD

PARTICIPATE

MARKETING MUSCLE

Napoleon is investing millions of dollars in marketing to build con-

sumer recognition and sales. A National campaign on a major TV network is running during the fl yer

event!

BOLD NEW APPROACH

Insight enabled us to develop a compelling brand positioning and a gutsy campaign to snare attention and differentiate Napoleon from

the mainstream competition

DEALER OPPORTUNITY

Dealers who partner with Napoleon will be the exclusive benefi ciaries, and gain a decisive advantage over the

big box and the grill brands they and competing dealers sell

DON’T MISS OUT - ACT NOW!BOOKING DEADLINE HAS BEEN EXTENDED TO

DECEMBER 31ST, 2014

Full

Nation-Wide

Digital

Campaign

National Magazine Campaign

All price categories are determined by rounding up the MSRP price of the propane model with taxes not included.

2015 FLYER PROGRAM APRIL/MAY

For more information or to place an order call 1-877-588-2220

INTRODUCING OUR NEW FLYER PROGRAMNapoleon has been working hard to create effective programs your customers want! Based on your feedback we are launchingan entirely new program geared to optomize brand awareness and have customers running to your store for great deals. See below for the biggest changes we’ve made. Don’t miss out and sign up now!

Program Improvements:

ADDED SENSE OF URGENCY: The program now runs from only April 1st, 2015 to May 31st, 2015 so there is a sense of urgency for the consumer to make a purchase.

NO MORE PRICING! MSRP will no longer be featured and instead structured by price categories. For example; ‘Grills under $4000, Grills Under $2000, Grills under $500 etc.

No more cover offer and instead designed around the April/May Sales Promotions for a stronger consumer incentive and

WAY MORE value!STRONGER CONSUMER INCENTIVE: Each item featured in a

promotion will have a callout that that product qualifies for the special promoted within the flyer

PRINT OR ONLINE? YOU HAVE A CHOICE! If traditional media is not an effective vehicle for you, no problem! You now have the option of doing the printed flyer, online flyer/media spend program, or both!!

NEW LOOK COMING! A brand new design focused around the consumer experience will be launched for this exciting new flyer.

SEE NEXT PAGE TO REGISTER!

Featured Categories and Product:

Grills Under $4500: PRO825RSBI, PRO665RSIB, BIPRO-825RBI, BIPRO665RB

Grills Under $2000: PRO500RSIB, LEX730RSBI/M730RSBI-1, LEX605RSBI/M605RSBI-2,

BILEX730RBI/BIM730RBI-2Grills Under $1500: P500RSIB (ALL COLORS), P500RB,

PRO605CSS, BILEX685RBI/BIM605RBI-2, BIPRO500RB Grills Under $1000: P500, P308, P308RB, LEX485RSIB/M485RSIB-2, LEX485/M485-2, T495, T410,

BIP500RB, BILEX485/BIM485-2Grills Under $400: NK22CK-C, AS300K-1, PTSS215P,

PTSS215PI, TQ285XGrills Under $300: PRO22K-LEG, AS200K-1, TQ285, PRO285Grills Under $200: NK22CK-L-1, TQ2225PO, PTSS165P

2015 FLYER PROGRAM APRIL/MAY: ORDER FORM

For more information or to place an order call 1-877-588-2220

Contact Name (not imprinted): ________________________________ Signature (not imprinted) _________________________

Dealership: ______________________________________________________Account (not imprinted)#:_________________

Address: __________________________________________________________City: _____________________________

Prov/State: ___________________________________ Zip/Postal Code: _________________________________________

Telephone: ______________________________________ Fax (not imprinted, for contact only): ________________________

Web site: __________________________________________________________________________________________

Email: _______________________________________________________________________ (for approval of imprint proof)

Additional addresses listed on imprint: _________________________________________

Yes No

Terms & Conditions:• No longer run in conjunction with the 2015 Spring Booking Program to qualify• Flyer cost including dealer imprint is eligible for up to 100% under this special co-op advertising program• Initial flyer order qualifies for 50% co-op as usual • Distribution is now 100% co-op and when you submit a co-op claim for distribution we will credit your co-op account

for the remaining 50% for the purchase of the flyers, for a complete 100% co-op coverage• Delivery to dealer by mid March, 2015• Brand New Look for 2015: Full-color, 4-page 11” x 17” tabloid format for easy reading• Minimum order 10,000 imprinted flyers• If co-op funds are unavailable, the Buyer’s Guide costs approx. $59.00/1,000 and includes delivery to one location. That’s only 5.9 cents each!• Grey scale (not in color) imprint of your dealer name, address, phone number and web site on the back cover of the Grilling Guide for only

$149.00/order (Includes art-ready store logo or picture, if desired). Additional requirements or requests may incur additional charges• Blank imprinted flyers are no longer available. In March 2015 an All Product Guide will be available for marketing support at trade and consumer shows• Bonus Dealer Locator: Launched in 2014 we started offering a special edition dealer locator that will show on your profile and store info that you are a

participant of the 2015 Grilling Guide Flyer Promotion• BONUS Online Google AdWords media spend campaign. See following page for details.

Information for Grilling Guide Flyer:Please complete the following information and print clearly the quantities of flyers you wish to order. Please specify quantity on the line indicating you are ordering French or English flyers. -FR is added to the codes for French orders.

Please state the information you want listed on your imprint tag. Do not fill information in if you don’t want it on the imprint.

(A proof of imprint will be faxed or emailed to you for your approval)

If not on file, email logo to Ruby Van Lare at rvanlare@Napoleonproducts.com

English flyer with imprint with logo (#ADFYIL): _______________ minimum 10,000French flyer with imprint with logo (#ADFYIL-FR): _______________ minimum 10,000English flyer with imprint without logo (#ADFY)I: ______________ minimum 10,000French flyer with imprint without logo (#ADFYI-FR): ______________ minimum 10,000

Logo on file at Napoleon:

Yes

Yes

FAX OR EMAIL BY DECEMBER 15, 2014 TO:1-888-329-2220 / SALES@NAC.ON.CA ATTN.: PRINTED FLYER

Run same imprint as approved last year. Proof will be sent for approval.

Yes

2015 FLYER PROGRAM APRIL/MAY: ONLINE PROGRAM

For more information or to place an order call 1-877-588-2220

Online Program Benefits

• Online Marketing shows your business to the right audience at the right time

• Advertise on content websites in your market• Reach a greater number of consumers• Highly targeted• 100% eligible co-op• $500 per month commitment ( 2 months)• Turn-key solutions ▶ We will consult with you to create the most effective campaign ▶ We do all the online media buy and placement ▶ We provide the co-branded Ad graphics ▶ We build a custom co-branded landing page• If co-op funds are not available, you can still participate; we will simply invoice you the cost of the ad spend only• Bonus Dealer Locator: Launched in 2014 we started offering a special edition dealer locator that will show on your profile and store info that you are a participant of the 2015 Grilling Guide Flyer Promotion

Napoleon is launching a new online program to offer a more balanced multi-media advertising platform for our promotions. This means you can participate in the printed flyer only, online flyer only, or both! In addition, in-store POP, print and web Ad Mats are available. Make sure to complete the registration form below.

Contact Name: ______________________________________ Signature: _________________________________________

Dealership: ______________________________________________________Account #:____________________________

Address: __________________________________________________________City: _____________________________

Prov/State: ___________________________________ Zip/Postal Code: _________________________________________

Telephone: ______________________________________________ Fax: ________________________________________

Web site: __________________________________________________________________________________________

Email: _____________________________________________________________________________________________

Additional addresses to be listed: _________________________________

________________________________________________________________

Please fill out the information below if you wish to participate in the online flyer programCheck here if you are also participating in the printed flyer program:

Yes

FAX BY DECEMBER 15, 2014 TO:1-888-329-2220 ATTN.: BUYER’S GUIDE

EMAIL BY DECEMBER 15, 2014 TO:JUSTIN SPRAY ATTN.: ONLINE GRILL FLYER