2015 Popcorn Fundraiser PINE TREE COUNCIL. WELCOME TO THE 2015 PTC POPCORN FUNDRAISER.

2015 Popcorn Fundraiser

PINE TREE COUNCIL

WELCOME TO THE 2015 PTC POPCORN FUNDRAISER

Tucker AdamsPopcorn Staff Advisor

TRAIL’S END POPCORN 2015 UPDATES

Trail’s End Popcorn


Product


Product Line

• Increase Return to Scouting per container

• Improve value

•Will showcase a 73% Return to Scouting

• New artwork promoting Scouting


Improved value

•Caramel with Nuts increases from 18oz to 22oz

•Chocolatey Caramel Crunch bag in tins/boxes increases from 14oz to 15oz

•White Cheddar and Jalapeno move to higher-expanding corn


2014 2015

TRAIL’S END POPCORN 2015 UPDATESEasy turn-key credit card solution

• Square, a leading provider of mobile credit card processing

• Transaction fee being negotiated

• Units sign up through online portal beginning June 1

• Free app, easy to download and customize for Trail’s End sale

• Free readers, PCI compliant, works even without cellular service

• Units can also track cash and check transactions

Trail’s End and Square are making it easy to grow show-and-sell

TRAIL’S END POPCORN 2015 UPDATESDigital Toolkit

•Facebook cover and wall images•Pre-written, sample tweets and Facebook posts•Radio PSAs (:15 and :30)•Videos (How to do a great kickoff, selling tips)•Postcard templates•Online selling how-to postcard/handout•Door hanger template•Posters•Yard sign template•Banner template•Table tent•Thank you cards•Product images, descriptions, claims, nutritional info•Logo and photos (adventure images as used in packaging)

An entire toolkit at the click of a mouse


Technology


• Popcorn System with single sign-on

•E-commerce improvements

•New Scholarship website


• View and download online sales without having to log in to online system (Councils & Unit Leaders)


Trails-end.com• Updated look and feel for all users, clearer call to action

• Scouts send customized emails from their account

• Easy way to see current year’s sales vs. prior year

• Training and Step-by-step instructions for using the site

• Mobile responsive – easier to use on a mobile phone or tablet

• Ability to upload email addresses and store within site

• Sale notifications for Scouts, leaders & councils

• Ability for Scouts to text their personal link, as well as share via email, Facebook & Twitter

• Ability for Scouts promotional materials available


Online selling incentives

Selling online is easier, and now it’s worth even more

Extra incentive for scouts to sign up•Sign up and be entered to win a $10 gift card (500 total)•Must be registered in system by September 30

Unit leaders have more reason to drive online sales•Unit receives $50 gift card for $2,000+ in online unit sales


Scholarship Website

Scouts & Councils can view and update scholarship information

• Scouts: Update account information, view statement (sales broken out by year and total balance), submit enrollment and sales information

• Councils: Approve enrollment and sales, view Scout statements, and see reporting of totals at the council level


Marketing Tools

TRAIL’S END POPCORN 2015

Sale Planning


Why Sell Popcorn?

Funding Programs


“Experiencing the BEST program year you’ve ever had”

DREAM BIG


DREAM BIG

Steps For Unit Success:

1. Plan out the program year.

2. Build the budget.

3. Set the Goal.

4. Communicate the plan.

5. Execute the plan.


It’s About Program

Popcorn is simply the vehicle to ensure that all

Scouts have an

“Ideal Year of Scouting”


Unit Kickoff


Unit Kickoff

•This is often the first gathering of the new program year for Scouts and parents, so MAKE IT A FUN EVENT!

• Conduct games, have snacks, offer door prizes, etc.

•Review all the activities planned for the upcoming program year.

•Review the costs for every activity and the cost for the year.

•Review the sales goal for every Scout and demonstrate how a Scout can earn his own way.

TRAIL’S END POPCORN 2015•Unit Kickoff

•Review the different selling methods• Show-n-Sell• Show-n-Deliver• Take Order• Online selling

•Review the safety tips

Never sell alone. Always sell with an adult and/or with a group.

Never enter anyone’s home.

Do not sell after dark.

Always stay on the sidewalks and driveways.

Never carry large amounts of cash.

TRAIL’S END POPCORN 2015•Unit Kickoff

Informing parents of benefits to their Scouts;

A Scout earns his own way Goal setting Program planning Money management Salesmanship Persistence Communication

Trail’s End scholarship program

Time Savings: One fundraiser a year

Funding your Scout’s Ideal Year; No out of pocket expenses

Healthier product; zero grams of trans fat


Sales Approaches

TRAIL’S END POPCORN 2015Sales Approaches

Show-n-Sell• Have Scouts set up in front of a store and sell.• Book locations many weeks in advance

Show-n-Sell• Scout go door to door with product delivered the same

day. Product in car or wagon.• Works well with Take Order in case Scout runs out of

certain product.

Take Order• Scouts use order forms to sell to family, friends, and

neighbors

Online Selling• Sell to friends and family far away• Visit www.trails-end.com for more


Scout Incentives &

Unit Commissions

2015 Pine Tree Council Product Lineup

2015 Keller Prize Lineup

PINE TREE COUNCIL 2015 KEY DATES

September 1st ………………………………………………………..Sale Starts

October 29th …………………………………………………………..Sale Ends

October 30th …………………………………………………………..Orders Due to Council

November 13th-14th……………………………………………Take Order Popcorn Pickup

December 1st…………………………………………………………..Money Due to Council

Thank You&

Let’s have an Adventure of a Lifetime

2015 Popcorn Fundraiser PINE TREE COUNCIL. WELCOME TO THE 2015 PTC POPCORN FUNDRAISER.

Documents

Transcript of 2015 Popcorn Fundraiser PINE TREE COUNCIL. WELCOME TO THE 2015 PTC POPCORN FUNDRAISER.