Slide 1

2015 Please introduce yourself to the people sitting next to you. Tip: Share one fun fact about yourself that most people dont know. Slide 2 2015 Build Your Brand as an Emerging Leader or Technical Expert Jo Miller, CEO, Womens Leadership Coaching, Inc., October 14, 2015 #GHC15 @jo_miller 2015 Slide 3 Welcome Slide 4 2015 Thank you Slide 5 2015 Jo Miller Founding Editor of BeLeaderly.com and CEO of Womens Leadership Coaching, Inc. Helps emerging women leaders create a roadmap for their career advancement. Has traveled widely in Europe, Asia Pacific, and the Middle East to deliver keynotes and teach workshops for conferences, professional associations, and corporate womens initiatives. A leading authority on womens leadership, Jo delivers more than 60 speaking presentations annually to audiences of up to 1,200. Slide 6 2015 I HAVE SOME UNIQUE KOALAFICATIONS Slide 7 2015 The emerging leaders quandary You cant get a higher-level job without leadership experience But you cant get leadership experience without the job. Slide 8 2015 You cant afford to wait Dont wait for permission or an invitation to lead. Dont wait for someone to promote you. Take charge of your own career trajectory! Slide 9 2015 Are you the best kept secret in your organization? Slide 10 2015 General Manager, Software Industry Be famous for something! Know what is your claim to fame. Slide 11 2015 Who do you know who has branded themself well? #GHC15 @jo_miller Slide 12 2015 In this workshop 1. Your ideal career niche 2. Your leadership brand 3. Making your value visible Slide 13 2015 Slide 14 Whats your career superpower? Slide 15 2015 3 essential elements for a great leadership brand #GHC15 @jo_miller Slide 16 2015 Your ideal career niche What are you passionate about? What does your company/ industry need and value? What are your skills and talents? Slide 17 2015 Exercise What is your ideal career niche? Slide 18 2015 Your ideal career niche What are you passionate about? What does your company/ industry need and value? What are your skills and talents? Slide 19 2015 This presentation is available BeLeaderly.com/ghc15 Slide 20 2015 Slide 21 Dr. Rohini Anand, SVP, Global Chief Diversity Officer, Sodexo Be authentic about your own leadership style. Dont try to change it. Own it. Communicate it. Put a value on it. Put a brand on it. Slide 22 2015 Analyst The change agent Technical Lead A passion for excellence Principal Software Engineer Turnaround architect for struggling projects and teams Program Director Go-to person for strategy Slide 23 2015 Make your brand scalable. Krista Thomas, VP Marketing, The Rubicon Project Slide 24 2015 Ask yourself Where do I want to be in 2 years? In 5 years? What brand do I need to become known for now, in order to get there? Slide 25 2015 Your brand must evolve as you develop your career Entry-level brands Valuable contributor. Team-player. Specialist. Go-to person. Mid-level brands Strategist. Innovator. Subject matter expert. Change agent. People motivator. Project leader. Builds things that work. Turnaround architect. Intrapreneur. Senior-level brands Visionary. Thought leader. Leader who develops leaders. Charismatic leader. Rainmaker. Quiet Leader. Delivers results. Slide 26 2015 Exercise What is your personal brand statement? Slide 27 2015 Slide 28 Results = Reward + Recognition + Make them visible! Slide 29 2015 4 steps for making your brand visible 1. Work less 2. Communicate your brand to others 5% Slide 30 2015 Communicate your brand Slide 31 2015 Communicate your brand to others You provide a valuable service. People need to know! Seize all opportunities to educate others about your brand, and how you can help Create your 30-second commercial. Slide 32 2015 30 second commercial a) Name b) Job title and/or brand c) I am responsible for a, b, c. d) Come directly to me when you need x, y, z. Slide 33 2015 4 steps for making your brand visible 1. Work less 2. Communicate your brand to others 3. Work hard on the right projects 5% Slide 34 2015 Women who have outstanding careers get to where they are with a reputation for delivering results. #GHC15 @jo_miller Slide 35 2015 Nina Bhatti, Founder and CEO, Kokko, Inc. Make something great happen. No one tells you to do it, but they appreciate the results. Slide 36 2015 Criteria for a Career-Defining Contribution Showcases your brand Demonstrate your ability to deliver results Directly support your organizations strategic plan and goals Improve the bottom line Perform a specific, not general role (Technical track) Expose you to a new department, function or client (Management track) Push the cutting edge in your field of expertise Special projects sponsored by key executives Sharpen business acumen and leadership skills Participate on special task forces and committees. Slide 37 2015 Exercise Identify possible career-defining contributions Slide 38 2015 4 steps for making your brand visible 1. Work less 2. Communicate your brand to others 3. Work hard on the right projects 4. Promote your accomplishments 5% Slide 39 2015 Nora Denzel, Interim CEO, Outerwall Its not what you know and its not who you know. Its who knows what you know. Slide 40 2015 How to Promote Accomplishments Present in meetings. Invite leaders. Send out a newsletter or regular status updates Submit article to your organizations newsletter Write a blog, or paper for publication Ask to be nominated for an award Ask a colleague to toot your horn, and reciprocate Speak on panels, and at conferences Forward kudos emails with FYI. Slide 41 2015 Exercise Brainstorm ideas for promoting accomplishments Slide 42 2015 4 steps for making your brand visible 1. Work less 2. Communicate your brand to others 3. Work hard on the right projects 4. Promote your accomplishments 5% Slide 43 2015 In this workshop 1. Your ideal career niche 2. Your leadership brand 3. Making your value visible Slide 44 2015 This presentation is available at BeLeaderly.com/ghc15 Slide 45 2015 Got Feedback? Rate and review the session on our mobile app Download at http://ddut.ch/ghc15http://ddut.ch/ghc15 or search GHC 2015 in the app store Slide 46 2015 Claire Babineaux-Fontenot, SVP, Chief Tax Officer, Wal-Mart There is nothing untoward about being honest about what you do well. Your company cannot fully appreciate how to leverage you as a resource if the company does not have visibility into what your unique talents are. So, don't deny that of your company. Get out there. Make sure that people see you. Make certain that they know what you do well. And while you're doing that, make sure that you're lifting some other people up as you climb. Slide 47 2015 Contact information Jo Miller jo@womensleadershipcoaching.com Cell: 650 776 4438