Corporate Institute: Engaging Companies for Social Good

Presentation for the Edmund S. Muskie Internship ProgramFriday, May 15, 2015

Points of Light Background

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Points of Light is the largest organization in the world dedicated to volunteer service. We inspire, equip and mobilize people to take action that changes the world. We bring the power of people to bear where it matters most.

Volunteer ActivationMobilize millions of people to take action that is changing the world

Volunteer ExpertiseHelp corporations and nonprofits increase the impact of volunteers

Volunteer RecognitionCreate a culture that supports and encourages more volunteers

Volunteer SolutionsLeverage the power of volunteers to solve specific problems

4 Millionvolunteers

Today

30 Millionhours of service

70,000partners

250,000service projects

30countries

How we work

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Points of Light: A Mission in 4 Parts

The go-to resource for companies looking to build and expand effective employee volunteer programs.

A network of 250 local volunteer centers across the country and around the world.

The youth service enterprise that ignites the power of kids to make their mark on the world.

The national service alumni network that activates the next generation of service leaders.

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Q: Who is investing in social outcomes today?A: EVERYONE

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Individuals

Monitor Group

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Service is the “sweet spot”

Unlike the ‘sustainable brand’ that says ‘buy our product because we’re making it less harmfully than others,’ the prosocial brand says ‘join us in making a better society.’

Jonah Sachs, Winning the Story Wars

Thought-leadership and networks:The Corporate Service Council (CSC) is the premier global platform for advancing the field of corporate volunteerism. Since its inception in 2005, the CSC has convened an elite group of globe-leading companies to leverage the power of corporate volunteerism to create change in our communities.

Campaigns and initiatives: A Billion + Change inspired the largest commitment of pro bono service in history with $2 billion worth of skills-based and pro bono volunteer service to help nonprofits address critical community needs. Focusing on showcase activation, connecting with professional associations to scale employee engagement and non-profit preparedness partnerships, the initiative continues to inspire companies to leverage their employees’ talents for good.

THE CORPORATESERVICE COUNCIL

How do we engage companies?

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Research:The Civic 50 recognizes the 50 most community-minded companies in the nation each year as determined by an annual survey. Benchmarking and sharing the best practices of community engagement offers companies that participate a roadmap for using their time, talent and resources.

Resources, Training and Support:We provide consulting and training services, issue-based programming and opportunities to recognize employees for their service, drawing from decades of practical experience. We work with companies to design creative solutions for today’s employee engagement challenges that enhance brand loyalty, employee pride, leadership development, and recruiting and retention through corporate volunteering.

How do we engage companies?

How do we engage volunteers?

Impact ProgramsPoints of Light’s programs give people, nonprofits and companies meaningful ways to get involved in the causes they care about.

Our programs mobilize volunteers, offer education opportunities, provide useful tools and address critical community needs.

What are our impact areas?

Disaster Preparedness: For a community to thrive and survive, residents, nonprofits, governments and businesses must plan for how they will respond to and recover from disaster together.

Veterans and Military Families: Joining together with and for our veterans addresses critical needs and helps build stronger communities. Points of Light’s military programs connect service members, veterans and their families with their communities through service and support.

Economic Opportunities: In an economically sustainable community, people help each other learn how to catch up and then get ahead.

Education: When all members of the community become involved in the lives of youth, student attendance and the quality of education greatly improves.

Civil and Human Rights: Social change doesn’t just happen – people and communities must work together to advocate for freedom and equality without bounds or limits. It is a transformation that takes understanding, acceptance, cooperation and volunteer service.

How do we help non-profits?

From managing volunteers to making organizations more hospitable, Points of Light leverages key resources to provide effective strategies for addressing challenges that face nonprofits today. We offer tools and training for:

• Volunteer Management• Service Enterprise Certification• Assessing and Nurturing Volunteer

Leaders • Calculating Economic Impact of

Volunteers• Making Hospitality Part of Your

Organization’s Culture

What is The Civic 50?

Impact

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The 2014 Civic 50

AbbVie Dr Pepper Snapple Group Raytheon Company

Adobe Systems Incorporated Eli Lilly and Company SAP

Aetna Inc. FedEx Corporation Sigma-Aldrich*

Alcoa Freeport-McMoRan Copper & Gold Southwest Airlines

Altria Group, Inc. Gap Inc. Sprint Corporation

Apollo Education Group GE State Street Corporation

AT&T General Mills Symantec Corporation

Bank of America Hasbro, Inc. The Hershey Company

Baxter International Inc. Health Care Service Corporation Toyota Financial Services

Caesars Entertainment* Hewlett-Packard* TSYS

Capital One Intel Corporation UnitedHealth Group*

CenterPoint Energy* Intuit UPS*

Citi KeyBank* Valero Energy Corporation*

Comcast Corporation* Motorola Solutions, Inc. Verizon

ConAgra Foods* Pacific Gas and Electric Company Viacom

CSAA Insurance Group – a AAA insurer Prudential Financial, Inc. Western Union

DIRECTV PwC * indicates sector leader

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Civic 50.org

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Service is Simply Good for Companies

1. Benefits cross the employee life cycle: Recruiting, retention, retirement

2. Delivers quantifiable bottom line value

3. Supports innovation and R&D

4. Trend: Connects consumers authentically to your brand as mindset shifts from “having” to “belonging”.

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Taproot Foundation, 2008.

Nonprofit Needs

Types of Support

Examples of Common Activities

What do we mean by service?Matching nonprofit needs to volunteering

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Source: Global Volunteer Survey, pre (FY12) and post (FY13) responses to “I would recommend HP as great place to work” per a 1-5 agreement scale where responses of 1-3 were considered low morale. Difference is statistically significant at 95% confidence level. 1,443 respondents.

FY13 involvement with HP community involvement:

FY12 employees with low morale:

Participated in 8 or more hours of skills-based volunteering:

37% increase in morale score

Participated in extra-hands volunteering:28% increase in morale score

Do not participate:19% increase in morale score

Companies Value Engaged Employees

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© 2014 CEB. All rights reserved. CLC9814614SYN

And they need many ways to engageWhat Employees Look for in Employee Volunteer Programs

n = 194 social-oriented employees; 101 career-oriented employees.Source: CEB 2014 Employee Volunteer Behaviors Survey.

Social-Oriented

■Company-organized volunteer service opportunities

■Peer participation

■Opportunities to volunteer with family and friends

■Hands-on volunteer opportunities (school painting, park clean-up)

Career-Oriented

■Formal employee volunteer recognition (such as annual CEO award)

■Donations to institutions where employees spend time volunteering

■Onsite volunteer opportunities (in the office during or after work)

■Strong alignment with business strategy

–Organization match of

employees’ charitable donations

–Paid time off to volunteer

–Strong relationships with non-profits (i.e.,

partnerships)

Social- and Career-Oriented

CSR heads missed one of only three attributes most important to both career- and social-oriented volunteers.

In total, CSR heads missed four of the top seven attributes important to career- oriented volunteers.

 12© 2014 CEB. All rights reserved. CLC9814614SYN

Volunteer Opportunities Through Employers Drive Engagement Capital…

0.00

0.55

1.101.00

1.08

No Volunteer Opportunities

Offered

Volunteer Opportunities

Offered

∆ = 8%

Source: CEB 2010 Engagement Management Survey.

Note: Average fully loaded cost of employees turnover, including vacancy and onboarding costs for the average employee is $43,000. Every percentage point improvement in employee engagement translates to a corresponding improvement in employee performance creating the financial improvement.

…Which Drives Results for the Bottom LineExample Companies

A B

Number of Employees 1,000 1,000

Volunteer Program Offered?No Yes

Employee Participation Rate0% 75%

Engagement Level 1.00 1.08

Average Turnover Rate 16% 15%

Cost Savings of Decreasing Turnover

$374,000

Average Revenue per Employee$150,000 $152,760

Total Company Revenue $2.07 M

For every employee who participates in a volunteer program, more than $2,400 of value is generated by improving employee engagement. This is created by decreasing turnover costs and improving

employee performance.

Engagement delivers real bottom line results!

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Purpose strongly linked to business performance and employee satisfaction among Millennials

Q. Thinking about the company or organization you work for, to what extent would you agree or disagree with the following statements? Base: All respondents 7,806

The Deloitte Millennial Survey – Executive summary 2015

2160% of Millennials say that a “sense of purpose” is part of the reason they choose to work for

their current employers.

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Trend: Corporate Engagement = R&D and Innovation

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Trend: Purpose matters to consumers

…Advertisers are finding that when they create campaigns with a purpose and when they use these campaigns to build communities of belonging, they are more likely to engage consumers on a deeper level and build long-term loyalty.

Relevant to brand DNAAuthenticTransparent, honest and clear

Transparency, Purpose, and the Empowered Consumer: A New Paradigm for Advertising

BSR.org March 2015

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Simply Good for Employees

• Encourages teamwork

• Boosts morale

• Provides a more expansive “world view”

• Breaks down silos

• 71% of employees said that volunteering makes employees feel “more positive” about the company

• 81% say that skills-based volunteering improves interpersonal skills

• 96% met new colleagues on volunteer projects

Common Impact Skills-Based Volunteer Survey Results, 2000 – 2012

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Simply Good for Employees’ Health and Well-Being

• Health: volunteers say that they feel better – physically, mentally and emotionally.

• Stress: volunteering helps people manage and lower their stress levels.

• Purpose: volunteers feel a deeper connection to communities and to others.

• Engagement: volunteers are more informed health care consumers, and more engaged and involved in managing their health.

Doing Good is Good for You: 2013 Health and Volunteering Study, United Health Group and Optum Institute

• 76% say that volunteering has made them feel physically healthier

• 78% report lower stress

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20%

8.7%

Compared to the 20% spent by companies to build a strong infrastructure

The average nonprofit reports spending only 8.7% of its total budget on overhead

“Redefining the Solution: Doing More with Less”, Capital One and Common Impact, 2010.

What’s the Value for Communities?

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8%

The value of skilled volunteer support for general operations, technology and professional services can begreater than the value of other forms of volunteering2

Skilled volunteers can fill those gaps and help strengthen organizations in the short- and long-term

500%

Simply Good for Communities

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Service is the “sweet spot”

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Questions?

Learn more at www.pointsoflight.org/for-companies

Or contact Jenny Lawson: jlawson@pointsoflight.orgOr Yvonne Siu Turner: ysiu@pointsoflight.org

The Points of Light Corporate Service Council 2014