2015 MEDIA KIT - Electrical Construction & Maintenance€¦ · visit:11. 8.24 . Minutes. 24 % + of...

PG. 1

2015 MEDIA KITTHE TECHNICAL AUTHORITY FOR ELECTRICAL PROFESSIONALS

+ PRINT

+ DIGITAL

+ WEBINARS

+ MARKETING SERVICES

PG. 2

AUDIENCE OVERVIEW2015

MEDIA KIT

+ AUDIENCE OVERVIEW + DEMOGRAPHICS & ENGAGEMENT + EDITORIAL EXPERTISE & CONTACTS

+ EDITORIAL CALENDAR + ADVERTISING RATES + SPONSORSHIP OPPORTUNITIES + DIGITAL PRODUCTS & WEBSITE + NEWSLETTERS + LEAD GENERATION + CONTENT MARKETING + RESEARCH, EMAIL MARKETING & PRODUCT OF THE YEAR COMPETITION + WORKPLACE LEARNING CENTER & ELECTRICAL JOBS TODAY

SOC

IAL

3,450 TWITTER

FOLLOWERS

6,239 FACEBOOK

LIKES

14,700 LINKEDIN MEMBERS

*July 2014 Omniture Data, June 2014 BPA Statement

AT A

GLA

NC

E

875,000 ECMWEB.COM

MONTHLY PAGE VIEWS

345,000 ECMWEB.COM

MONTHLY UNIQUE VISTORS

825,900 MONTHLY

NEWSLETTER DEPLOYS

130,000 EC&M

PRINT MAGAZINE SUBSCRIBERS

AU

DIEN

CE

EC&M is the industry’s go-to, technical connection for electrical professionals in electrical contracting companies, industrial plants & commercial/institutional facilities, and engineering firms. It addresses the technical & business issues surrounding the National Electrical Code, installation methods, power quality, datacom, home networking, motors & controllers, lighting & security.

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DEMOGRAPHICS & ENGAGEMENT2015

MEDIA KITEC&M EDITORIAL LEADS THE ELECTRICAL SYSTEMS + ENERGY INDUSTRY + Industry Leader on National Electrical Code Coverage + Making Connections with the Electrical Contractor Community+ Consistently Focused on New Product Development+ Tracking Engineering & Design Trends+ An Inside Look at Operations & Maintenance+ Looking for the Health & Safety of the Electrical Workforce

ECMWEB.COM

50%OWNER PRESIDENT OR

EXECUTIVE

EC&M MAGAZINEREACHING DECISION MAKERS

12%MRO

13%ENGINEERING

Average time spent per

visit:

8.24 Minutes

24% of site traffic comes from phones and

tablets

Most active time of day: 11am –

2pm EST

Site traffic has grown

136% YOY

Exceptional Coverage and Reach

BUSINESS SIZE

33%

15%

3.5%

8%

1 – 9 Employees

10 – 49 Employees

50 – 99 Employees

100+ Employees

TOP BUSINESS CLASSES

35.3%

14.6%

Electrical Contracting Engineering; Consultant Commercial; Institutional Manufacturing Utility

7.5%

7.3%

6.3%



* June 2014 BPA Statement

PG. 4

2015 MEDIA KIT



EDITORIAL EXPERTISE & CONTACTSED

ITO

RIA

L EX

PERT

ISE

+

IND

UST

RY L

EAD

ERSH

IPSA

LES

REPS

MIDWEST/SOUTH – NATIONAL SALES MANAGER Vince Saputo 770-618-0106 | [email protected]

WEST – ACCOUNT EXECUTIVE Jim Carahalios 303-697-1701 | [email protected] NORTHEAST – ACCOUNT EXECUTIVE David Sevin401-246-1903 | [email protected] EUROPE – ACCOUNT EXECUTIVE Richard Woolley+44-1295-278407 | [email protected] ACCOUNT MANAGER Jay Thompson913-967-7543 | [email protected] ACCOUNT MANAGER

Dave Kenney 216-931-9725 | [email protected]

CO

NTA

CTS

DIRECTOR, BUSINESS DEVELOPMENTChris Colonna 312-840-8414 | [email protected] PRINT PRODUCTIONKathryn Finch 913-967-1874 | [email protected] ONLINE AD OPERATIONS

Morgan Edwards-McGee913-967-7223 | [email protected] PRODUCT MARKETING DIRECTORAngie Gates 913-967-7516 | [email protected]

Editor-in-Chief Mike Eby [email protected]

NEC ConsultantMike Holt

Managing Editor Ellen Parson [email protected]

NEC ConsultantRuss LeBlanc

Sr Associate Editor Stefanie Kure [email protected]

Sr Editorial Consultant Joe Knisley

Director, Content ProductsLauren Watters [email protected]

Content Optimization Specialist Joe Baugnet [email protected]

PG. 5

EDITORIAL CALENDAR

2015 MEDIA KIT



JANUARY FEBRUARY MARCH APRIL MAY JUNE

AD CLOSE 12/29/14 1/27/15 1/24/15 3/24/15 4/28/15 5/26/15

THEMES Mobile Applications

Energy Efficiency & Green Building

Electrical Distribution Lighting & Control Health & Safety Electrical Design

SPECIAL REPORTS/ SUPPLEMENTS

Product of the Year Competition

Top 40 Electrical Design Firms

THE INDUSTRY LEADER ON NATIONAL ELECTRICAL CODE COVERAGE+ What’s Wrong Here?+ Code Quandaries+ Illustrated Catastrophes+ Code Basics+ Code Applications+ Code Quiz of the Day+ Code News+ Moving Violations Videos+ Code Q&A

AN INSIDE LOOK AT OPERATIONS & MAINTENANCE ACTIVITIES+ Equipment Repair+ Troubleshooting Techniques+ Measurement & Verification+ Monitoring & Analysis+ Test Procedures & Evaluation+ Condition Assessment+ Predictive Techniques

LOOKING OUT FOR THE HEALTH & SAFETY OF THE ELECTRICAL WORKFORCE+ Forensic Casebook Studies+ Accident Reports & Investigations+ Shock & Electrocution News+ Arc Flash Analysis & Prevention+ Personal Protective Equipment+ Codes & Standards+ OSHA Compliance & Enforcement

ONLY ON THE WEB+ Late-Breaking News Reports+ Exclusive Case Studies & Articles+ Fun and Entertaining Photo Galleries+ Interactive Quizzes+ Industry Events Calendar Listing+ Webinars & White Papers+ EC&M TV Channel+ EC&M Talk Discussion Forum+ IdeaXchange Expert Commentary & Interaction

OUR SPECIAL CONNECTION WITH THE ELECTRICAL CONTRACTOR COMMUNITY+ Innovative Electrical Project Details+ Developments in Lighting Design and Control+ Construction Outlook for Key Market Sectors+ Business Management Best Practices+ Estimating Tips & Tricks+ Technical How-To Tutorials+ Industry Trends & Analysis+ Safe Work Practices & Procedures+ Mobile Applications+ Certification & Training+ Low Voltage and Security+ Annual Truck & Van Preview+ Top 50 Electrical Contractors+ Back to Basics Electrical Theory & Application

CONSISTENTLY FOCUSED ON NEW PRODUCT DEVELOPMENT+ New Product Introductions+ Product of the Day+ Product of the Year Competition+ Tool & Equipment Reviews+ New Truck & Van Preview

TRACKING ENGINEERING & DESIGN TRENDS+ Power Quality & Reliability + Green Building+ Energy Management+ Continuing Education Training & Certification+ Renewable Systems Design+ Codes & Standards+ Building Information Modeling+ Top 40 Electrical Design Firms Special Report

COMPLETE COVERAGE OF THE INDUSTRY EACH MONTH

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2015 MEDIA KIT

EDITORIAL CALENDAR



JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

AD CLOSE 6/25/15 7/23/15 8/25/15 9/24/15 10/27/15 11/20/15

THEMES Test & Measurement

Data Center Design

Electrical Construction

Operations & Maintenance

Power Quality & Reliability Market Analysis

SPECIAL REPORTS/ SUPPLEMENTS

Top 50 Electrical Contractors, Truck

& Van Preview

Construction Market Forecast

CONSISTENT COVERAGE OF LEADING INDUSTRY SHOWS + EVENTSJANUARY – MAY DATES / LOCATION JUNE – DECEMBER DATES / LOCATION

National Academy of Forensic Engineers Winter Meeting Jan. 9-11 Hollywood, FL West Coast Energy Management Congress June 3-4 Long Beach, CA

IEEE/IAS Electrical Safety Workshop Jan. 26-30 Louisville, KY 7x24 Exchange Spring Conference June 7-10 Orlando, FL

NEMRA Annual Conference Jan. 28-31 San Diego, CA IEEE/IAS Pulp & Paper Industry Conference June 15-18 Milwaukee, WI

BICSI Winter Conference & Exhibition Feb. 22-26 Orlando, FL NFPA Conference & Expo June 22-25 Chicago, IL

PowerTest Conference Mar. 2-5 Nashville, TN NSPE Leader Conference and Annual Meeting July 14-19 Seattle, WA

LEDucation9 Mar. 5-6 New York, NY National Academy of Forensic Engineers Summer Meeting July 17-19 Seattle, WA

Globalcon Conference & Expo Mar. 17-18 Philadelphia, PA IEEE/PES General Meeting July 26-30 Denver, CO

EGSA Spring Convention Mar. 22-24 Jacksonville, FL Solar Power International Sept. 14-17 Anaheim, CA

ISC West Apr. 15-17 Las Vegas, NV BICSI Fall Conference & Exhibition Sept. 20-24 Las Vegas, NV

ACEC Annual Convention Apr. 19-22 Washington, DC NECA Show Oct. 3-6 San Francisco, CA

PEARL Electrical Safety and Reliability Conference Apr. 24-27 Cleveland, OHIEEE/IAS Petroleum and Chemical Industry Technical Conference

Oct. 5-7 Houston, TX

Lightfair International May 3-7 New York, NY IEEE Industrial Applications Society Annual Meeting Oct. 18-22 Addison, TX

The Battcon Stationary Battery Conference & Trade Show May 12-14 Orlando, FL IEC National Convention & Electric Expo Oct. 21-24

NAED National Meeting May 16-19 Chicago, IL ISC East Oct. 27-28 New York, NY

Wind Power Conference & Expo May 18-21 Orlando, FL 7x24 Exchange Fall Conference Nov. 15-18 San Antonio, TX

IEEE/IAS Industrial & Commercial Power Systems Technical Conference

May 20-23 Fort Worth, TX Power-Gen International Dec. 8-10 Las Vegas, NV

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ADVERTISING RATES: PRINT2015

MEDIA KIT



SPECS + GUIDELINES:GENERAL SPECIFICATIONS: Web Offset | Binding: EC&M = Perfect | Paper: Cover = 70-lb coated offset | Text = 36-lb coated groundwood offset | Ink: SWOP standard & 4-color process PREFERRED APPLICATIONS: QuarkXpress™, Adobe InDesign® Photos: 300 dpi, actual size, CMYK color model, .tif or .eps format. ILLUSTRATIONS: Line art = 800 dpi min; CYMK color model; .eps format with color preview. FONTS: Send screen & printer fonts for use in producing the ad. It is recommended to convert text to outline on illustrations before saving as .eps. LETTERING: Reproduce all reverse lettering with a minimum of colors using key color for shape of letter & making letter in subordinate colors larger to reduce register problem. Type smaller than 8 pt with fine serifs should be avoided. LINE SCREEN: 133-line screen recommended, but not to exceed 150. 120-line screen recommended for black & white halftones. TONE VALUE: Sum percentages for 4-color process art is recommended at 265%; per SWOP, total density should not exceed 300%; required value of over 85% for any one-color should be made solid. PROOFS: Laser printout or .pdf required to show elements. A SWOP-certified proof is recommended for color-critical content. Accurate reproduction cannot be guaranteed without an accompanying proof. MEDIA: Mac or IBM CD, Zip 100. Electronic transfer via email or FTP. For complete prep guidelines, please visit http://penton.sendmyad.com or contact the Production Coordinator. INSERT SPECS: Preprinted inserts should be furnished as 8 x 11” (206 x 281mm). When perfect bound, inserts will trim 1/8” (4.75 mm) from head, 1/8” (3.175 mm) from gutter, face & foot. Keep critical matter ¼” (6.35 mm) from all sides. Inserts greater than two pages should be furnished folded. Contact Advertising Production Coordinator for maximum stock weight, required quantities, deliver deadlines, gluetipping/magna stripping options + specifications, & shipping information. INSERT PRINTER: EC&M is pleased to provide advertisers with competitive printing quotations for all inserts. Details of printing quotations can be obtained through your District Sales Manager.

COLOR EC&M Guide Color Rates

4-Color, Spread = $4,1602-Color, Spread = $2,080Match Color, Spread = $3,185

4-Color, Page = $2,515 2-Color, Page = $1,255 Match Color, Page = $1,915

COVER RATESCover II = $19,270Cover III = $18,615 Cover IV = $21,810

2nd Color: $187.50 Reader Service No: $66.00 Online Classified/Recruitment: $2.00 per word (20 word minimum)

EC&M CLASSIFIEDS

1x 6x 12x

PER INCH $255.00 $245.00 $240.00

PER INCH (10 line min.) $24.75 $22.60 $20.40

1x 3x 7x 13x 19x 25x 36x

SPREAD $32,150 $30,415 $28,400 $27,660 $26,540 $22,420 $20,685

PAGE $16,070 $15,205 $14,200 $13,830 $13,270 $11,215 $10,340

2/3 $12,515 $11,705 $10,905 $10,495 $9,970 $8,595 $7,780

1/2 ISLAND $11,760 $10,970 $10,230 $9,860 $9,410 $8,035 $7,575

1/2 H or V $9,650 $9,100 $8,595 $8,330 $8,035 $7,005 $6,475

1/3 $7,340 $6,830 $6,430 $6,300 $6,050 $5,350 $4,880

1/4 $6,605 $5,920 $5,535 $5,390 $5,180 $4,565 $4,105

EC&M IN PRINT

Be seen monthly in EC&M’s Marketplace. This heavily-trafficked section is dedicated to promoting your catalogs, brochures & small-space ads.

EC&M MARKETPLACE

1x 6x 12x

NET PRICES $1,230.00 $1,160.00 $1,025.00

Send all contracts, insertion orders & correspondence to:Kathryn Finch, EC&M Production Manager

9800 Metcalf Avenue | Overland Park, Kansas 66212 | USAPH: 913-967-1874 | [email protected]

UPLOAD PRINT+DIGITAL EDITION MATERIALS TO:

http://penton.sendmyad.com ELECTRONIC FILE TRANSFER

PUBLICATION TRIM SIZE:

7-3/4 ” x 10 -3/4 ”

MAXIMUM AD DIMENSIONS:Non-Bleed Bleed

2-PAGE SPREAD 14-7/8 ” x 10” 15-7/8 ” x 11”

FULL PAGE 6-7/8 ” x 10” 8” x 11”

2/3 PAGE 4-3/8 ” x 10” 4-7/8” x 11”

1/2 PAGE SPREAD 15” x 4-7/8 ” 15-7/8” x 5 1/2”

1/2 PAGE H 6-7/8 ” x 4-7/8” 8” x 5-1/16”

1/2 PAGE V 3-1/4” x 10” 3-7/8” x11”

1/2 PAGE ISLAND 4-3/8 ” x 7-1/4” 5” x 8”

1/3 PAGE V 2-1/8 ” x 10”

1/3 PAGE SQUARE 4-3/8 ” x 4-7/8”

1/4 PAGE 3-1/4 ” x 4-7/8”

1/6 PAGE 2-1/8 ” x 4-7/8”

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2015 MEDIA KIT

DIGITAL PRODUCTS & WEBSITEEC&M RUN OF SITE OPPORTUNITIES Our online advertising programs provide an integrated marketing strategy to help build your brand with key decision makers who regularly use ecmweb.com to stay current on the latest technology, trends, products/services, etc.

AVERAGE UNIQUE VISITORS

PER MONTH*

345,000+PAGE

VIEWS PER

MONTH*

875,000

+ NEC + Contractor + Design

+ Safety + Power Quality + Training

+ Basics + Ops & Maintenance

+ Products



Sponsorship of the EC&M Idea Xchange network delivers thought leadership and innovation with your message front and center. Only one sponsorship is available and package includes creative services for impact ads of your choice including push down, filmstrip or side kick. Visit contractingbusiness.com/ideaxchange to view our current expert line up. Six month commitment required.

$4,435 net per month

Introstitials are pre-site, full-screen ads that are presented to every visitor prior to accessing the site. DETAILS: 640 x 480 pixels, capped at once per day per unique visitor, served at every entry point to site. One sponsor per week period.

SITE INTRO or WELCOME ADS

$3,150 net per

week

Finding all of the information on the hottest mechanical topics has never been easier. You can be the sole owner of all the advertising real estate in a content category, positioning your brand alongside specific, relevant content. Price includes (2) 728x90 banners, (2) 300x250 banners & (1) 180x150 banner. CATEGORY TOPICS CURRENTLY INCLUDE:

CATEGORY SPONSORSHIPS


Contact your sales representative for more information about IMPACT advertising solutions including: mobile banners, wallpaper, pushdowns, footers, filmstrips, in banner video and other creative executions that maximize your banner exposure!

IMPACT BANNER OPTIONS

Engage with forum users through Sponsored Content opportunities or target your banner ads to this section of our website where over 31,000 electrical professionals share advice and discuss the latest products and solutions. Contact your sales representative for more information.

EC&M TALK FORUM

WEBSITE BANNER SPECIFICATIONS:Banner sizes: 728x90, 300x250, 180x150 or 640x480 – all 40K max file sizeAcceptable file types: JPG, GIF, animated GIF, Flash, and third party tagsFor interactive rich media such as expandable ads or in-banner videos, we follow IAB standard guidelines.Materials due: five business days prior to publicationSend website banners to: [email protected]

1) 728X90 TOP LEADERBOARD $52/CPM 2) 180X150 (APPEARS ON ARTICLE PAGE ONLY) $35/CPM 3) 300X250 TOP BOOMBOX $58/CPM

4) 300X250 BOTTOM BOOMBOX $40/CPM

5) 728X90 BOTTOM LEADERBOARD $25/CPM

POSITIONS AVAILABLE: Priced on cost per thousand impressions. Flat Rate Monthly. Maximum of 8 sponsors per position. Banners appear on the home page & ROS article pages.

1 728x90

5 728x90

4300x250

3300x250

ARTICLE PAGE

2180x150

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2015 MEDIA KIT

NEWSLETTERSRIGHT MESSAGE. RIGHT AUDIENCE. RIGHT RESULTS EC&M newsletters provide you with an opportunity to put your message in front of thousands of industry professionals in a timely delivery that carries the latest industry news, project updates and information.

NEWSLETTER SPECIFICATIONS:Formats Currently Accepted: GIF, Animated GIF, JPEGNon-accepted Formats: Rich Media. (Note: Outlook 2007 will not render animated GIFS. If sending an animated GIF, please make sure the first frame can stand alone)Dimensions and File Sizes:Banner Ad = 468x60 or 180x150, max.file size 40K, 50 words of text, + URLTower Ad = 160x600, max. file size 40K, 50 words of text,+ URL3rd-Party Ads:We will accept most 3rd-Party ad tags. For eNewsletters, they must be standard IMG SRC & HREF tags at actual size, no 1X1s. All 3PAS must be accompanied by anti-caching documentation.Materials due: Five business days prior to publication.Send eNewsletter Materials to: [email protected]

NET PER MONTH

1ST POSITION: 180x50 with text + 180x150 image next to toc $1,334

2ND POSITION: 180x50 with text $1,025

3RD POSITION: 180x50 with text $1,025

4TH POSITION: 180x50 with text $1,025

1ST RIGHT RAIL POSITION: 160x600 $1,125

2ND RIGHT RAIL POSITION: 160x600 $1,125

+ ILLUMINATION CIRCULATION: 73,000NET PER MONTH

1ST POSITION: 300x250 with text $3,085

2ND POSITION: 300x250with text $2,055


4TH POSITION: 300x250with text $2,055

+ CODE WATCH CIRCULATION: 64,000

NET PER MONTH


2ND POSITION: 300x250with text $2,055


4TH POSITION: 300x250with text $2,055

+ ELECTRICAL ZONE CIRCULATION: 51,700

NET PER MONTH


2ND POSITION: 180x50 with text $716

3RD POSITION: 180x50 with text $716

4TH POSITION: 180x50 with text $716

1ST RIGHT RAIL POSITION: 160x600 $922

2ND RIGHT RAIL POSITION: 160x600 $922

+ MRO INSIDER CIRCULATION: 37,400

NET PER MONTH


2ND POSITION: 180x50 with text $1,025




+ PQ NEWSBEAT CIRCULATION: 33,200

NET PER MONTH

1ST POSITION: 180x50 with text $747

2ND POSITION: 180x50 with text $747

3RD POSITION: 180x50 with text $747

1ST 468x60 $819

2ND 160x600 $819

+ G-BIZ CIRCULATION: 27,500

NET PER MONTH

1ST thru 25TH POSITION: 180x50 $1,125



+ PRODUCT NEWSWIRE CIRCULATION: 50,300

NET PER MONTH

1ST thru 15TH POSITION: 180x50 with text $645



+ E-TRAIN CIRCULATION: 48,700



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2015 MEDIA KIT



LEAD GENERATIONLEAD GENERATION + LEAD SERVICES = SALES READY LEADS Capture highly qualified, targeted leads with contests, webinars, white papers or custom created content. All opportunities include customized promotion plans to drive leads on maximize your ROI.

WHITE PAPERSCapture leads while sharing your expertise. When you post your White Paper to ewweb.com, you capture qualified leads that can be delivered real- time to your sales team for immediate follow up.

$7,485 net

3-monthcampaign

CONTESTSGenerate leads for your email database with this fun and interactive opportunity that attracts new users and encourages social media engagement. Formats include sweepstakes, trivia, photo upload or bracket challenge.

$5,200 net

Maintain a conversation with webinar leads to move them towards a follow-up action. LEAD TOUCH programs include: + An Executive Summary of the webinar for those who didn’t attend + An easy-to-share file for those who attended + Touch points at days 2, 7 and 14 – post event Purchased in conjunction with webinar.

WEBINARS + LEAD TOUCH

$5,000 NET

Completely turn-key for sponsors

EDITORIAL WEBINAR MODEL

$20,225 net

Sponsor supplied presenter + topic

SPONSOR-FEATURED MODEL

$16,975 net

WEBINAR MODELS AVAILABLE

ESSENTIAL GUIDESThe Essential Guide program is an exclusive sponsorship of an interactive 8-page eBook which will be promoted to EC&M subscribers to deliver content to your customers and prospects – helping you build relationships and strengthen customer loyalty while generating leads for your sales team.

ONLINE PACKAGE

RATE$24,700

net

EC&M webinars cover key technical and operational topics. Provided free to attendees, these one-hour events provide you with an opportunity to position yourself as an education leader in the market and reach a large, engaged audience of mechanical contracting decision makers.

40%+EC&M

webinars average

1,700 LEADS

per event

live attendee rate

with a

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2015 MEDIA KIT



CONTENT MARKETINGDEVELOP THE STRATEGY, CREATE THE CONTENT, MAXIMIZE YOUR ROI

Visitors engage with photo galleries at a higher level than any other content type on our site, delivering an average of 8 page views per user. Photo galleries can be used to tell your story or associate your brand with a chosen topic. Once a gallery is built, it is integrated into our content and live until you request it is removed. All galleries are promoted through related content and relevant newsletters.

PHOTO GALLERIES

WORK WITH OUR EDITORS... to create a photo gallery on a topic of your choosing.

$4,900 net rate

SEND US YOUR PHOTOS... captions, and descriptions – up to 20 photos.

$4,500 net rate

You spent the time and budget to create a compelling video, now let us drive views for you. Leverage the power of the EC&M brand to attract a qualified audience. Videos are posted within the EC&M site, integrated into our content & promoted through related content and relevant newsletters.

VIDEO

PROVIDE UP TO 3 VIDEOS... for posting to the site. Files or embed code accepted.


Work with EC&M to create highly engaging editorial content on a topic of your choice and we’ll market that content to our audience. Keeping your target customer in mind, we deliver useful information that educates and informs in a competitive-free environment and generates new business for your company.

Contact your sales representative for more information.

CUSTOM NEWSLETTERS

Align your products and services with the EC&M brand to create brand awareness and position your company as a thought leader in the industry. Each Infocenter is a custom built experience, offering exclusive share of voice surrounding a relevant topic for your target audience. Traffic driving promotions, content integration and expert driven SEO guarantee that your Infocenter will attract and maintain the right audience.

Contact your sales representative for more information.

Visual data is processed 60,000 times faster by the brain than text.* Let us take your copy heavy collateral or promotions and build them into an engaging high-quality infographic that you can use in your own marketing channels to increase social sharing and draw a wider viewing audience. Contact your sales representative for more information.

INFOGRAPHICS

INFOCENTERS

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2015 MEDIA KIT

KNOW WHERE, WHEN & HOW TO REACH YOUR TARGET AUDIENCE Research provides valuable insight and guidance to more deeply understand your audience, expand into new markets, test product concepts or refine your strategic plans. Penton Marketing Solutions offers four different research options, each one custom built to deliver the results you need. Contact your sales representative for more information.

ONLINE FOCUS GROUPS give you the insights of an in-person session while allowing clients and participants to simply log in from their desks, saving time and resources. The sophisticated on-line platform allows moderators and clients to view the participants in one consolidated screen, capturing all reactions.

CUSTOM RESEARCH is useful for brand perception studies, buying patterns, new product concept surveys and thought leadership. All research includes production by accredited research experts, survey development, project management and delivery of results with data analysis.

eLISTENING allows you to quantify your digital marketing effectiveness. Use eListening to better understand brand sentiment, social media presence, competitors and more.

THE STRATEGIC INSIGHTS STUDY is a custom-designed service that creates an actionable marketing plan out of audience-centered research. A team of seasoned analysts use business intelligence as a means to drive confident marketing programs that align messaging, content and media channels.

RES

EAR

CH

Email marketing is an important piece of any marketing plan. Increase your ROI by leveraging the strength of the EC&M brand as a trusted delivery source. List management experts will assist you in developing the right list for your needs and reporting metrics are delivered within 72 hours.

SmartREACHYOUR NEXT GENERATION CONNECTION TO THE RIGHT PEOPLE, IN THE RIGHT COMPANIES, MAKING REAL BUSINESS DECISIONS.

TARGETING AVAILABLE BY: + Job Title + Primary Business + Facility Type + Geography

$250/CPM Additional selection

charges may apply

NET

RESEARCH, EMAIL MARKETING & PRODUCT OF THE YEAR COMPETITION



The EC&M Product of the Year competition was established in 2000 to recognize excellence in new product development for the electrical industry. Designed to showcase inventiveness in product design, as well as improvements in safety and efficiency, the competition’s two-fold judging and voting process determines the most pioneering products of the past year that allow electrical design professionals, installers, and maintenance personnel to perform their jobs more efficiently and effectively. For advertisers, this competition offers exceptional exposure for industry product introductions. Products entered into the competition will receive exposure in print, online and through social media channels, reaching the full EC&M universe with your product message.

For more information, complete list of rules and entry guidelines, contact Stefanie Kure: [email protected]

EC&M PRODUCT OF THE YEAR

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WORKPLACE LEARNING CENTER & ELECTRICAL JOBS TODAY

2015 MEDIA KIT



THE WORKPLACE LEARNING CENTER AT EC&M

This is your customer’s epicenter for the ongoing training that their occupations demand. Whether refresher courses, or continuing education unit (CEU) requirements like EC&M’s Code Change Conferences in selected cities throughout the U.S. – electrical professionals rely on EC&M for training. Sponsorships & marketing opportunities are available. Contact your sales representative for complete details.

LEARNING CENTER

The online resource for electrical job providers and seekers. This exclusive electrical resource meets all your recruitment needs. Electrical Jobs Today is powered by EC&M, Electrical Wholesaling and Transmission & Distribution World. Sponsorships & marketing opportunities are available. Contact your sales representative for complete details.

ELECTRICAL JOBS TODAY

NET PER MONTH

1ST thru 15TH POSITION: 180x50 with text $645



CIRCULATION: 48,700 E-Train informs over 48,700 subscribers about training and provides you with the opportunity to increase attendance at your next training event. Published twice per month.

E-TRAIN NEWSLETTER

2015 MEDIA KIT - Electrical Construction & Maintenance€¦ · visit:11. 8.24 . Minutes. 24 % + of...

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