2015 iof national convention blackbaud future of fundraising workshop
36
The Future of Fundraising Workshop with Sandra Luther Customer Success Manager – Blackbaud Europe
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Transcript of 2015 iof national convention blackbaud future of fundraising workshop
The Future of FundraisingWorkshop with Sandra Luther Customer Success Manager – Blackbaud Europe
Viewpoints:- As a consumer- As a charity
Tackling Technology
Agenda
What does a donor look like?
• What are their motivations / preferences? • How is this shifting / evolving?
Two thirds of the support received by charities comes from just 9% of the population.
Source: CAF, Mind the Gap 2012
How do we give?
Source: The Next Generation of Giving UK 2013
What recent campaigns have grabbed the headlines?
Consumer Attitudes to Giving:4 key findings
Fundraising isn’t a true measure or value of passion and why I support or
want to support
1
Giving is bigger and more emotionally meaningful than fundraising –
Giving can include time, voice, energy and….money
2
Feedback and acknowledgement are almost nonexistent
3
When asked about the potential barriers to giving, 70% agreed that they would be more inclined to give if they knew how the money was directly helping
- CAF, UK Giving 2014
There is no connection to community
4
How are we tackling the future of fundraising?
Are you available to potential donors 24/7/365?
It’s now on their terms
Nearly half of emails are opened on smartphones and tablets—a 500% increase in four years!
??% of online browsing is now done on mobile devices
60% of online browsing is now done on mobile devices
How are you using your data?
Give
£££
Marketing Automation- Segment- Personalise- Engage
How are you accessing your data?
31% of UK charities are using the cloud for CRM
Improved: Access Security Business Continuity Collaboration Cost
Power of the Crowd
Tools & Technology
Coming to the UK July 14th
Put donors in the driving seat – shape their involvement to match their giving preferences
Ensure all fundraising is connected to mission delivery and impact – donors are now investors in your cause
Leverage technology – predictive analytics, marketing automation, mobile technology, and the cloud will all allow better donor-centric strategies to succeed
“Fail forward”
Some Conclusions
Thank you!Sandra [email protected]@Blackbaud.co.uk
