2015 International Sourcing Expo Australia Post Show Report 231215

16 - 18 NOVEMBER 2015Melbourne Convention & Exhibition Centre

Apparel. Accessories. Textiles.

Organised by Seminar SponsorEvent Partners

TRADEVISITORSONLY

Post Show Report 2015

Participating Countries:

India, China, Bangladesh, Pakistan, Hong Kong, Taiwan, Indonesia, Fiji,

Vietnam, South Africa, USA, France and Australia.

International Sourcing Expo Australia

16 - 18 November 2015Melbourne Convention & Exhibition Centre

Co-Located with

www.internationalsourcingexpo.com

Co-Located with

Post Show Report 2015 Post Show Report 2015

EnquiriesJulie Holt Exhibition Director

M: +61 (0) 449 148 886 T: +61 (0) 2 8040 5037

E: [email protected] Enquiries

Julie Holt Exhibition Director

M: +61 (0) 449 148 886 T: +61 (0) 2 8040 5037

E: [email protected]

16-18 November 2015Melbourne Convention & Exhibition Centre


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International Sourcing Expo Australia

Melbourne Convention & Exhibition CentreVictoria, Australia

Mon 16 November 2015 10:00 - 17:00Tues 17 November 2015 10:00 - 17:00Wed 18 November 2015 10:00 - 16:00

Bays 10-12 Gross Floor Space 4,500 m2

China Clothing & Textiles Expo

Bays 13 - 16 Gross Floor Space 6,000 m2

Event Overview.

The International Sourcing Expo Australia provided an outstanding platform for businesses to connect and transact in a face to face environment. Delivering the broadest array of products and ranges from manufacturers and suppliers of apparel, textiles and accessories across multiple categories, this is Australia’s largest and most comprehensive event of it’s kind.

Co located with the China Clothing & Textiles Expo, the event showcased 466 companies representing 12 countries. It attracted an audience of high quality decision makers from industry including manufacturers, importers, agents, wholesalers, distributors and retailers of all sizes. The business being written on stands was obvious both at the event and through our post event feedback.

We are excited about the next event to be held from 15 – 17 November 2016 at the Melbourne Convention & Exhibition Centre. We can’t wait to share the opportunity with you to build and grow your business in the Australian market.

Participating International Trade Bodies & Partners

Federation of Indian Export Organisations

Handloom Export Promotion Council (India)

Apparel Export Promotion Council (India)

Khadi and Village Industries Commission (India)

Textile Clothing and Footwear Council (Fiji)

Export Promotion Bureau (Bangladesh)

Trade Development Authority of Pakistan

Ministry of Industry Republic of Indonesia

Indonesia Trade Promotion Center

Vietnam Trade Office

South African Trade Commission

Alibaba.com

Council of Textile and Fashion Industries Association of Australia

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today

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Event Overview.

Visitation & Trade Analysis

Entry to the event was restricted to trade only. Visitors qualified for entry if they worked in the fashion, clothing, textiles, accessories, footwear or related industries. Educational institutions were also entitled to attend however students are not included in the attendance figures, only the educators themselves.

Total Number of Unique Visitors

2206

Total Number of Visits

2790

87Agency

451Distributor/Wholesaler

50Education

31Government/Peak Body

319Importer

284Manufacturer

13Media

97Retail Chain/ Department Store

22Retail Franchise

289Retail Independent

401Retail Online

142Retailer

20Other Trade

Nature of Business

Representation from all elements of the sourcing value chain ensured a comprehensive platform for networking and trade.



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A & F Sourcing Solutions Australia

A Knitconcept (Asia) Limited Hong Kong

A.G. Enterprises (since 1990) India

A.N.G. Exports India

Aarbur (Grass Route) India

ABC Footwear Ind. Ltd Bangladesh

Abhivyakti Fashions Pvt Ltd India

Able Crown Trading Limited Hong Kong

Accessorize India India

Affordable Exports Pvt Ltd India

Aidangus & Co Australia

Ajanta Export House India

Alibaba.com Hong Kong Limited Hong Kong

Allure Exports Pvt Ltd India

Anjali Exports India

Anupam International India

Apsara Silks India

Arancia Fashion India

Ascent Textiles India

Ashok International India

Ausmangrove Trading Pty Ltd Australia

Azlon Arts India

Bailijia Industrial Limited Hong Kong

Banaras House Exports India

Bhalla Sports Pvt Ltd India

Bharat Tissus India

Bhis Apparels Limited Bangladesh

Celestial India India

China Sourcing Information Center China

Council of Textile & Fashion Industries of Australia (TFIA)

Australia

Cute Dress Industry Bangladesh

Czarina Australia

Dinesh Apparels, India India

DKK Exports India

Dynamic Designs Inc. India

East West Traders India

Essential Clothing Limited Bangladesh

Estocorp (India) Pvt Ltd India

Export Promotion Bureau Bangladesh

Fabrica Knit Composite Ltd Bangladesh

Fair and Fashion Bangladesh

Fakir Apparels Ltd Bangladesh

Fashion Café BD Bangladesh

Fashion Equipped Australia

Fashion Images Overseas India

Fashionite India

Federation of Indian Export Organisations

India

Feelings Fashion India Pvt Ltd India

Fine Apparels India

Flamingo Designs Pvt Ltd India

Flying Yang Australia

Fujian Foreign Trade Talent Service Center Limited

Hong Kong

Fusion Clothing Company India

Garment and Product Solutions Australia

Gomathy International India

Groves International India

Hades Sport International Co., Ltd Taiwan

Hanuman Weaving India

Hengjia Trade Co., Limited Hong Kong

High Street Fashions Ltd India

HK Forward Int’l Trade Co., Limited Hong Kong

Home Fashions India

Hong Kong Huashen Silk Imp. & Exp. Co., Ltd

Hong Kong

Hong Kong Sihy Imp.& Exp.Co., Ltd Hong Kong

Hong Kong Leadsun Corporation Hong Kong

Indigoline Limited Hong Kong

Indonesia Trade Attache Canberra / ITPC Sydney

Australia

Indus Apparel (Pvt) Ltd Bangladesh

Innovative Sourcing Group Australia

J.K. International(I) India

Jinse International Trade Co., Ltd Hong Kong

K.U.M. Connection India

Kems Fashions Ltd Bangladesh

Khaja Attires Ltd Bangladesh

Knioven Industry Co., Ltd Hong kong

Kohinoor Mills Limited Pakistan

L & C Global Corporation USA

Lifestyle Wears Australia

Lordz Sports India

Magic Clothing Ltd Hong Kong

Maliks Company India

Meta Fashions Ltd Hong Kong

Metro Fabrics India

Minheng Apparel Limited Hong Kong

Ministry of Industry Republic of Indonesia

Indonesia

N.C John & Sons (P) Ltd India

Nadeem Leatherware Exports India

Nafees Fashionz India

Nishat Mills Ltd Pakistan

Nivedita-Swarup India

NKS Australia Pty Ltd Australia

Northmore Pty Ltd Australia

NRN Knitting & Garments Ltd Bangladesh

Ocean De Fashion India

One to One India

Pacific Garments Pvt Ltd India

Parvati Fashion India

Picture Finders Ltd / Bluyonda Image Hong Kong

Pioneer Knitwears (BD) Ltd Bangladesh

Pranav International Knitwear India

Pratham Style India

Raymond Ltd India

RGR Sweater Ltd Bangladesh

RNR International India

Rupa Knitwear (Pvt) Ltd Bangladesh

S.R Overseas India

Sadaqat Limited Pakistan

Sanjeeta Fashions India

Santos (H.K) Trading Co Hong Kong

SAS Exports India

Shah Originals India

Shayan-the Bedding Company India

Sheraton Apparels India

Shirts International India

Shiv Export India

Shreekrishna Dyeing & Printing Works India

Sky Team Int Asia Ltd Hong Kong

Skywell International Limited France

South Africa Trade Office South Africa

Starla Group Pakistan

Suraj Tradelink Pvt Ltd India

TCF Council of Fiji Fiji Islands

Team Krian India

Texworld India

The Choice Fashions Pvt Ltd India

The Design Edge Australia

The Handloom Export Promotion Council

India

The Kerala State Coir Corporation Ltd India

Timesfibrefill Private Limited India

Toads Printing Ltd Bangladesh

Towellers Limited Pakistan

Trade Development Authority of Pakistan

Pakistan

Tribal Earth Sounds (I) Pvt Ltd India

Umang Exports India

Vietnam Trade Office in Australia Vietnam

VS Apparels Private Limited India

Wadhsons (HK) Ltd Hong Kong

Weave 'n' Prints India

Wega Stylewise (Pvt) Ltd Bangladesh

Wembley Sports Pakistan

Worth Sports Pakistan

Exhibitor Attendance

153 exhibitors participated in the 2015 expo. The co-located CCCT expo featured an additional 313 exhibitors.

Exhibitor Profile. Womenswear

Intimate Apparel/Sleepwear

Menswear

Workwear & Uniforms

Jewellery

Childrens & Infantwear

Service Provider

Scarves/Hosiery/Gloves

Trims & Components

Footwear

Plus Size

Handicrafts

Fabric & Textiles/ Home Textiles

Resort & Swimwear

Outerwear

60

26

Handbags/Wallets/Travel Goods 20

Active/Sportswear & Goods 47

31

43

56

87

17

13

12

12

9

8

8

7

6

What was on Show

Buyers discovered new ranges representing over 20 categories on the Expo floor, delivering more options than any other event in Australia.



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AttendanceProfile.

Decision Making Authority

Make Recommendations

28.8%Final Decision

71.2%

Decision Makers

Buyers with direct decision making authority attended the event and were able to make immediate purchasing decisions on the Expo floor.

3%Other

2%Merchandise Manager

3%Store/Group Buyer

7%Sales/Marketing

8%Product Development/Planning

11%Designer

12%Manager

54%Owner/Director

Geographic Breakdown

International

Albania Australia Bangladesh China

GermanyFiji Hong Kong India Italy Korea South

Malaysia Mauritius New Zealand Pakistan Singapore Sri Lanka

United States VietnamSwitzerland United Kingdom

Victoria

Rest of Australia

International Attendance

AttendanceProfile.

Victoria

73%

Rest of Australia

23%

International

4%



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Visitors were buying for both Spring/Summer and Autumn/Winter ranges78%

Visitors discovered new Suppliers/Ranges81%

Visitors plan to attend in 201687%

Purchasing Authority

Visitors Primary Reason for Attending

Buyers were looking for new manufacturers and suppliers. With 87% of 2015 attendees indicating they will re-attend in 2016, we believe the show delivered on this expectation.

Find new products & ranges

Find new manufacturers & suppliers

Compare production costs

Research trends

Network with existing suppliers

Attend the seminar series

Learn how to grow my offshore capability and business activity

Less than $10,000

42.1%

More than $10,000

47.9%

Key Trade Visitors in Attendance

Below is a representative sample of the trade visitors in attendance at the 2015 expo.

Visitor Interest Categories

Buyers are looking for a broad range of categories when attending the Expo.

* Note that respondents chose multiple categories.

280Footwear

403Jewellery

421Activewear

427Childrens/Infantwear

171Intimate Apparel

508Handbags/Wallets/Travel Goods

545Menswear

421Scarves/Hosiery/Eyewear

233Outerwear

834Fabric & Textiles

153Plus Size

221Functional/Special Purpose

239Resort & Swimwear

351Home Textiles

964Womenswear

262Trims & Components

299Workwear & Uniforms

366Sportswear & Goods

AttendanceProfile.

AttendanceProfile.



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Official Opening.

Industry representatives from Governments and peak bodies both within Australia and from our international partners attended a formal Expo opening on the first morning of the event.

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Seminar 1 - 11:00am - 11:45am

Industry Support for Australian Business

Kiri Delly, CEO, Council of Textile and Fashion Industries of AustraliaTFIA outlined industry programs available, as well as export and mentoring initiatives to help businesses succeed in a globally competitive market. The session included a profile of TFIA’s innovative resource, the Fashion & Textile Hub.

Seminar 2 - 12:15pm - 1:00pm

Starting Out: Sourcing Basics

Mike Bellamy, Director, China Sourcing Information CenterThis crash course was suitable for both new importers and those who wanted a refresher course. Attendees learned about 9 essential sourcing subjects including how to find and evaluate new suppliers, tips on negotiating, quality control, protecting your intellectual property, logistics guidance as well as dispute resolution.

Seminar 3 - 1:30pm - 2:15pm

Hot Topics in Sourcing 2015-2016

Mike Bellamy, Director, China Sourcing Information Center (Moderator), Kirri-Mae Sampson, Project Manager, Council of Textile and Fashion Industries of Australia (TFIA), Elizabeth Formosa, Founder, Fashion Equipped, Rajni Sharma, Merchandise Planner, David Jones, and Founder, A&F Sourcing SolutionsThe expert panel discussed topical issues including the increasing power and opportunity of e-commerce, ethical sourcing, quality management and risk, free trade agreements and the current state of IP protection.


Learn how your business can succeed with online trading

Mr. Trevor Beuth, Managing Director, Kelly and Windsor Australia Pty LtdThese direct case studies from businesses presented their success and experience with online trading and how they are growing their business with smart trading techniques. Start ups launching their businesses through to established companies wanting to grow their online retailing benefited from attending.

MONDAY 16 NOVEMBER 2015

Seminar 5 - 10:30am - 11:15am

Thinking global? Growing e-commerce opportunities for Australian businesses

Mr Michael Mang, Head of International Marketing and Business Development, APAC & MENA, Alibaba.com (Moderator), Mr Benjamin Sun, Director, Think China, Mr John de Bree, Managing Director, CapifyAlibaba.com presented current trends along with outlining opportunities for e-commerce for the Australian market in the international trading environment.

Seminar 6 - 11:45am - 12:30pm

Sourcing Quality for Competitive AdvantageAdam Lloyd, General Manager Product, JeanswestAdam discussed the approach, issues and benefits of sourcing global best-in-class suppliers in the manufacture of a new womens jeans line as a point of competitive advantage.


Contracts & Purchase Orders: How to make them work for you!Mike Bellamy, Director, China Sourcing Information CenterBuilding on earlier sessions, Mike took a deep look into how to set up an effective contract with your Asian suppliers. He will draw on case studies and share practical resources to help manage the process.


Importing Fundamentals

Tim Wallis, Program Manager – Marketing, International Trade and Logistics, RMIT UniversityThis session helped emerging importers to understand the fundamentals of importing including regulatory compliance, import documentation, customs duties and taxes, as well as pricing, payment, product labelling and shipment methods. Tim’s presentation included checklists and examples to help companies understand how best to structure their import transactions and minimise risk.


7 Practical Tips for Starting your Sourcing Journey Online

Mr Michael Mang, Head of International Marketing and Business Development, APAC & MENA, Alibaba.comThis session revealed some of the latest and most effective tools for online sourcing as well as present valuable techniques to research and verify a supplier’s capabilities and credentials.

TUESDAY 17 NOVEMBER 2015

Seminar 10 - 11:00am - 11:45am

Starting Out: Sourcing Basics (Repeat)Mike Bellamy, Director, China Sourcing Information CenterThis crash course was suitable for both new importers and those who wanted a refresher course. Attendees learned about 9 essential sourcing subjects including how to find and evaluate new suppliers, tips on negotiating, quality control, protecting your intellectual property, logistics guidance as well as dispute resolution.

Seminar 11 - 12:30pm - 1:15pm

Top 10 Tips for Sourcing Success

Mike Bellamy, Director, China Sourcing Information CenterBased on almost 20 years living in China as the owner of a sourcing agency, Mike shared 10 of the most important lessons he has learned along the way. Attendees learnt how to fast-track their sourcing and avoid common pitfalls.

WEDNESDAY 18 NOVEMBER 2015

Seminar Program.

The 11 part seminar series presented by Australian and international experts drew almost 2000 attendees across the 3 day event. This important value add for the event provides a platform for the presentation and discussion of topical issues for the industry.



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Fashion Equipped, Australia

Exceeded expectations with a major demand. The exhibition has been a great way to access and penetrate our target market.

Wadhsons, Hong Kong

We are first time exhibitors at the show, and pleasantly surprised with our expectations exceeded. Organisation is very good.

Vietnam Trade Office, Australia

Very successful show. Good organisation. More visitors and therefore more prospects, positive feedback from buyers.

Indus Apparel, Bangladesh

We are happy with the result. A large numbers of retailers and wholesalers visited.

Home Fashions, India

It is really a great show and we found very good contacts and would be coming next year definitely. Very good managed show



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Marketing &Media Campaign.

Advertising

Advertisements appeared from June 2015 onwards.

Direct Communication

126,000 emails were sent to potential visitors targeting businesses of all sizes across Australia and New Zealand. This campaign commenced 6 weeks prior to the event through to immediately after it’s completion.

Social Media

Both content and paid advertising through Facebook and Google was added to the campaign to draw new event followers. Our Facebook audience increased substantially as a result of the boosted activities. In the final month, the campaign delivered 63,564 page impressions with active engagement from 2,790 people.

Marketing &Media Campaign.

Multi Channel Strategy

A comprehensive marketing and promotion campaign took place in the months leading up to the International Sourcing Expo 2015. This included email marketing, direct mail, telemarketing, social media, print and online advertising in both trade and consumer media.

Working across multiple platforms was essential as our attendee feedback indicated that the method by which visitors heard about the event varied considerably.

How visitors heard about the Expo

Email from Organiser 20%

19%

15%

12%

12%

10%

4%

6%

1.5%

Word of Mouth/Colleague

Direct Mail from Organiser

From an Exhibitor/Sponsor

Google/Online Search

Advertisement in Magazine/Newspaper

Social Media

From an Industry Association

Other

Reach

3,221,375

Facebook page impressions

63,564 with active engagement from

2,790 people.

Ad Spend Equivalency

$103,547

Mark YourDiary 2016

International Sourcing Expo Australia 2016

Tuesday 15 - Thursday 17 November 2016Melbourne Convention & Exhibition Centre



ABN: 46 603 264 919 Level 7, 10 Help Street Chatswood, NSW, 2067, Australia

T. +61 (0) 2 8040 5037 F. +61 (0) 2 9411 3889 E. [email protected] www.intexpogroup.com

Organised By

www.internationalsourcingexpo.com

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2015 International Sourcing Expo Australia Post Show Report 231215

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