GPDA15HB

2015 HandbookGOULDS PROFESSIONAL DEALERS ASSOCIATION

Founded in 1969, the Goulds Professional Dealers Association (GPDA) has been helping professional pump installers grow their businesses by providing tools, education and support. This support allows professional installers to provide the best possible service and translate the quality and reliability of the Goulds Water Technology brand into stronger sales and happy customers.

Table of Contents

1.0 Welcome ..........................................................................................................01

2.0 Overview of Program and Benefits ............................................................. 02

2.1 Points & Status ................................................................................................ 02

2.2 Benefit Descriptions ...................................................................................... 04

3.0 Benefit Policies ............................................................................................... 05

3.1 Extended Warranty ........................................................................................ 05

3.2 Customer Referrals ........................................................................................ 09

3.3 Educational Support ......................................................................................10

3.4 Rewards Program ...........................................................................................10

3.5 MyAdExpress ..................................................................................................12

3.6 Loaner Program ..............................................................................................12

3.7 Resources ........................................................................................................14

01

1.0 Welcome

Welcome to GPDA 2015!

Last year marked an exciting year for the program; we made some significant changes in order

to better align with what you, our members, are really looking for in this association. After a

successful inaugural year of the new format, we are very excited about continuing to raise the

bar and bring our partnership into the future.

As an independent dealer and a member of GPDA you can expect the highest dedication from

the Xylem team. Together with our distribution network, we are here to work with you to ensure

that not only does the Goulds Water Technology brand maintain its reputation for quality and

excellence, but that you are able to more easily achieve your objectives for your business.

Through the many benefits provided to you in this association - tools, training, and rewards, to

name a few - you can expect to rely on the GPDA throughout the year to help you succeed.

Many of you are long-time members - thank you for your commitment and continued support.

To our new members, we’re excited that you’ve joined us and are confident you’ll find being a

member of the GPDA to be an invaluable resource for your business.

All the best,

Scott Shimer

Vice President of Sales, US Residential

02

2.0 Overview of Program and BenefitsThe Goulds Water Technology Professional Dealers Association (GPDA) is a program offered to qualified dealers in support of their business and to reward their loyalty to the Goulds Water Technology brand. To qualify for membership a minimum purchase of three (3) pumps is required. This minimum purchase will earn a welcome gift and eligibility for an extended warranty on select products.

To maintain membership in the GPDA, a member must remain in Good Standing which means the member must abide by the Internet Sales Policy as well as any other policies. Xylem reserves the right to update this and any other policy at its sole discretion. The Internet Sales Policy prohibits sales through the internet as outlined in its entirety below:

Internet Sales Policy Marketing and information exchange regarding Xylem products is allowed through the internet. Conducting sales transactions through the internet is NOT allowed. This type of marketing and selling ensures the type of product support, including proper installation, that needs to go along with the sale of Xylem products covered in the GPDA. Xylem reserves the right to exercise enforcement, including revoking GPDA membership, of any member that sells Xylem products directly to end users through the internet.

2.1 Points & StatusIf one elects to participate, the association provides benefits in addition to the welcome gift and extended warranty in correlation to a member’s status. Status is

based on three levels and is achieved through earning points by purchasing Goulds Water Technology products or participating in select point-earning activities. Detailed information on how to achieve each level can be found in Figure 1.0. Detailed information on how to earn points through product purchases can be found in Figure 1.1. Point-earning activities are identified upon promotion of each activity throughout the year.

Points and status are tracked through our electronic registration tools, available for mobile devices as well as online. Members must have access to these tools, either directly or through their participating distributor, in order to achieve status in the program and take advantage of these additional benefits.

Figure 1.0 — Status Levels

Once a status is achieved the member will maintain that status for the remainder of the calendar year and the entire subsequent calendar year, as long as they make the minimum qualifying purchase in the subsequent year and remain in good standing. For example, if a member earns 40,000 points and reaches Bronze status in June of 2015, that member will keep Bronze status for the remainder of 2015 and all of 2016, as long as they maintain their membership with the minimum qualifying purchase in 2016. That same member would then have to earn at least 40,000 points in 2016 to keep Bronze status in 2017, and so on.

Points used to calculate status levels are reset every January 1st.

TO ACHIEVE YOU MUST EARN

Iron Status n/a

Bronze Status 40,000

Stainless Status 100,000

03

Figure 1.1 — Point ValuesPPGC PART NUMBER IRON BRONZE STAINLESSJET PUMPSJRD, JRS All 200 300 400J+, JS+, HSJ, SJ, VJ All 300 450 600GT All 300 450 6004” SUBMERSIBLESSB, HS, GS, G 1/2 to 1.5 300 450 600GS 2 to 5 500 750 1,000GS 7.5 and up 700 1,050 1,4004” Motors 1/2 to 1.5 150 225 3004” Motors 2 to 5 250 375 5004” Motors 7.5 and up 350 525 7006” SUBMERSIBLESL series All 950 1,425 1,900H series 950 1,425 1,9006” Motors All 500 750 1,000EFFLUENT AND SEWAGE PUMPSWE, WS_B, WS_BF, RGS All 525 788 1,050WS D3, WS D4 All 1,760 2,640 3,520EP04, EP05, WW, DW, DV, DM, SC, PE, PS All 450 675 900ST, LSP All 300 450 600TANKSTanks V60, V60H, V60MP, V60PST,

T60125, V80, V80EX, T80150 225 300

V100, V100S, T100 200 300 400V140, V140B, T140 225 338 450V200, T200 250 375 500V260, T260 300 450 600V250, T250 300 450 600V350, T350 450 675 900

AQUAVARAB2 all 450 675 900IPC all 1,500 2,250 3,000AquavarSOLO 1AS15 450 675 900AquavarSOLO 3AS20 375 563 750AquavarSOLO 3AS30 525 788 1,050AquavarSOLO 3AS50 925 1,388 1,850PROPAKProPak All 500 750 1,000SPDSPD only 5 thru 30 HP 1,500 2,250 3,000WATER SYSTEMS CENTRIFUGAL PUMPS3642, 3742, MCC, 3656SP, HSC, LC, GB All 300 450 6003656S / 3756S All 600 900 1,2003656 M/L; 3756 M/L All 1,200 1,800 2,400ASSEMBLED TURBINES5" to 9" All 950 1,425 1,90010" to 12" All 1,800 2,700 3,60013" and larger All 8,000 12,000 16,000

04

2.2 Benefit DescriptionsAll benefits are described below. Refer to Figure 1.2 for details on which benefits are available to which status levels.

Extended Warranty – The warranty on eligible products is extended exclusively for members. Warranty can be retained by the member or passed on as value added packages to end users to increase sales.

Membership Plaque – A plaque is provided with available spaces to showcase the longevity of one’s membership. Plaque provided in the first year, thereafter a year bar will be provided to add to the plaque upon membership renewal.

Customer Referrals – Members are listed on the Goulds Water Technology website in a search function that allows consumers who come to the manufacturer’s site to find and identify the GPDA dealer closest to them.

Annual Dealer Event – Hosted by the distribution network, an annual event combining news, training and networking.

Educational Support – Up to (14) $1,000 scholarships are available to dependents of members and members’ employees.

Rewards Program – Various rewards are provided upon registering eligible purchases and activities through the mobile app or website.

eNewsletter – Electronic newsletter with the latest product and company news, as well as business tools, tips and resources, short stories, and other relevant content to encourage and enable a successful partnership.

Members-only website – This exclusive online resource center provides easy access to all of the benefits of membership and appropriate content to aid in members’ overall business efforts.

First Access to New Product Information – Through the eNewsletter and exclusive, members-only website, members receive first access to new product information to remain on the cutting edge and have a leg-up on members’ competition.

On-demand training Videos – Access to on-demand training videos through the members-only website and Mobile Toolkit.

Goulds Water Technology Brand Asset Toolkit – Helpful web content (i.e. optimized product descriptions, photos, etc.) that can be used to populate a member’s website.

Access to Homeowner-focused Sales Tools – Access to materials developed specifically in regards to the homeowner.

Mobile Toolkit – All the materials available through membership in one centralized location that is optimized for access via mobile devices.

MyAdExpress – Tool with templates of ads and marketing materials that can be easily customized with member business information and used electronically or for printing.

Loaner Program – Access to borrow from Xylem’s inventory of Goulds Water Technology display equipment.

Local PR Support – Localized public relations support to earn coverage for members’ businesses, events or promotions.

Access to Xylem’s Corporate Discount Rates for Business and Personal Items – Access to special pricing from select Xylem business partners and suppliers.

Access to Online Exclusive Promotions – Access to

special promotions reserved exclusively for elite members.

05

Figure 1.2 — Benefits

3.0 Benefit PoliciesDue to the nature of the benefit or the way in which the benefit is managed by Xylem, some benefits require internet access and the use of an email address. Upon providing an email address to Xylem for use in GPDA, members consent to being contacted by Xylem via email for any and all communications related to the program and their membership. Other communication preferences can be updated in the member’s profile on the members-only website.

Not all benefits have policies that require inclusion in the below. For more information regarding benefits that are not included below, visit gpda.info

3.1 Extended WarrantyStandard vs. Extended WarrantyFor a complete and full statement of the warranty refer to the product literature or gpda.info. Xylem reserves the right to change the warranty in our sole discretion. The difference between the standard warranty and the extended warranty available exclusively to members is outlined below. Reference Figure 2.0 for an overview of the warranty periods.

In residential applications, 4” Goulds Water Technology submersible pumps (½ – 7½ HP) with CentriPro motors and CentriPro Control Boxes have a Standard Warranty of 3 years from installation or 42 months from date code for manufacturer’s defects. The Extended

BENEFIT IRON BRONZE STAINLESS

Extended Warranty • • •

Membership plaque • • •

Customer Referrals • • •

Annual Event • • •

Educational Support • • •

Instant Rewards Program • • •

Informational Mobile App (tech. curves, list pricing, etc.) • • •

eNewsletter • • •

Members-only Website • • •

First access to new product information • • •

On-demand training videos • • •

GWT Brand Asset toolkit • • •

Access to Homeowner-focused sales tools • • •

Mobile Toolkit • • •

MyAdExpress • •

Loaner Program • •

Local PR Support •

Access to Xylem’s Corporate Discount Rates for Business and Personal Items

•

Access to Online Quarterly Promotions (i.e. Double Points, gift cards)

•

06

Warranty offers GPDA dealers 5 years from installation or 60 months from date code.

Aquavar SOLO VFD controllers, have a Standard Warranty of 2 years from installation or 30 months from date code with an Extended Warranty of 3 years from installation and 42 months from date code.

Goulds Water Technology submersible sump, effluent, and sewage pumps, and CentriPro® controls, have a Standard Warranty of one year from installation or 18 months from date code for manufacturer’s defects. The Extended Warranty is 3 years from installation and 42 months from date code for Premium Products and 2 years from installation and 30 months from date code on Standard Products in residential applications.

Figure 2.0 — Warranty period (months)

How Does It Work?To receive the extended warranty a member simply:

1. Services the customer

2. Replaces the pump, motor or controller

3. Returns the defective product to their distributor

(Optional) Extended Warranty can be sold to customersMembers may choose to sell a “product only” or “product and labor coverage” Protection Plan to residential customers, or include it free as part of their value-added package. This Protection Plan is a contract between the GPDA member and customer. The Extended Warranty from the manufacturer is to the

GPDA dealer only. As any protection plan is a contract between the member and the customer, and not underwritten by the manufacturer, the member creates and manages any and all documentation required.

For the convenience of GPDA members, certificates outlining a sample Protection Plan are available online. For blank copies visit gpda.info and download the PDF versions. To print a certificate with specific details filled in, visit ecom.xyleminc.com. To use this option members must log into their ecom account, click on “Dealer Extended Warranty Option” and enter the information as indicated on the screen. Aside from “certificate type,” all fields are optional. No validity checking is done. After entering the data members click “create new” to view a screen with the created Protection Plan and have the option of clicking “printable form” to access a printer-friendly version.

While online at ecom.xyleminc.com members have access to a secure database to store Protection Plan installation information for access at their convenience. This database is for documentation retrieval only and does not constitute any contracts with the manufacturers of the product listed.

Figure 2.1 and Figure 2.2 illustrate sample Protection Plan certificates. Use of these certificates is for information only and does not constitute manufacturer involvement in Protection Plans. Any Protection Plans provided are solely between the member dealer and their respective customer. The Extended Warranty from the manufacturer is to the GPDA dealer only.

PRODUCT* STANDARD EXTENDED

GWT Water End 36/42 60/66

CentriPro Motors 36/42 60/66

CentriPro Control Boxes 36/42 60/66

CentriPro Aquavar SOLO (VFD) 24/30 36/42

Premium Wastewater WE Series (3885), WS Series (3886, 3887) 12/18 36/42

Standard Wastewater Sump or Effluent and Sewage Pumps - EP, PE and WW, PS & PV 12/18 24/30

*Based on GPDA Membership and the Product Purchase rules state above

07

Figure 2.1 — Sample Protection Plan (Product & Labor)

__________________________________________Company Name

Extended Protection PlanProduct & laborThe product identified and registered on this certificate shall be repaired or replaced at no charge by the installing dealer if a failure occurs within the period of the "Protection Plan." Labor coverage is included.

PurchAser (Location of the Installation) BuilDer

Name Name ___________________________________________________ ___________________________________________________

Phone Subdivision Name___________________________________________________ ___________________________________________________

P.O. Box Section Lot #___________________________________________________ ___________________________________________________

Street Address Property Tax ID___________________________________________________ ___________________________________________________

City___________________________________________________

US State Zip___________________________________________________

cAnADA Prov. Postal Code______________________________________________________________________________________________________________

Purchaser’s Signature______________________________________________________________________________________________________________

Date:____________________________________________________________________________________________________________________________________________________________________________________________________________________________ProDuct coverAGe______________________________________________________________________________________________________________ Installation Date (month/day/year) End Date______________________________________________________________________________________________________________ Product / Model No. Product Description Product Serial No.______________________________________________________________________________________________________________

______________________________________________________________________________________________________________

______________________________________________________________________________________________________________

______________________________________________________________________________________________________________

______________________________________________________________________________________________________________

______________________________________________________________________________________________________________

This "Protection Plan" does not cover preventive maintenance, undiagnosed system failures or failures attributed to pipe, cable, controls, accessories, misuse, misapplication, or repairs or adjustments by other installers. The "Protection Plan" does not cover service calls.

Should a covered product be replaced under this “Protection Plan,” the replacement product will be covered for the remaining portion only of the initial period covered under this “Protection Plan” (starting with the date of original installation).

This "Protection Plan" excludes to the fullest extent allowed by applicable state or provincial law:(a) Consequential, incidental, or other indirect damages, including damages for loss of use of the covered products; and(b) Reimbursement for loss caused by interruption of service.

This “Protection Plan” contract is solely between the installer and the purchaser.

______________________________________________________________________________________________________________Installer Signature Date

Certificate # ________________________________

___________________________________________P.O. Box___________________________________________Street Address___________________________________________City, State Zip / Prov., Postal Code ___________________________________________Phone___________________________________________Fax

08

Figure 2.2 — Sample Protection Plan (Product Only)

Certificate # ________________________________

___________________________________________P.O. Box___________________________________________Street Address___________________________________________City, State Zip / Prov., Postal Code ___________________________________________Phone___________________________________________Fax

__________________________________________Company Name

Extended Protection PlanProduct onlyThe product identified and registered on this certificate shall be repaired or replaced at no charge by the installing dealer if a failure occurs within the period of the "Protection Plan." Labor coverage is not provided.

PurchAser (Location of the Installation) BuilDer

Name Name ___________________________________________________ ___________________________________________________

Phone Subdivision Name___________________________________________________ ___________________________________________________

P.O. Box Section Lot #___________________________________________________ ___________________________________________________

Street Address Property Tax ID___________________________________________________ ___________________________________________________

City___________________________________________________

US State Zip___________________________________________________

cAnADA Prov. Postal Code______________________________________________________________________________________________________________

Purchaser’s Signature______________________________________________________________________________________________________________

Date:____________________________________________________________________________________________________________________________________________________________________________________________________________________________ProDuct coverAGe______________________________________________________________________________________________________________ Installation Date (month/day/year) End Date______________________________________________________________________________________________________________ Product / Model No. Product Description Product Serial No.______________________________________________________________________________________________________________

______________________________________________________________________________________________________________

______________________________________________________________________________________________________________

______________________________________________________________________________________________________________

______________________________________________________________________________________________________________

______________________________________________________________________________________________________________

This "Protection Plan" does not cover preventive maintenance, undiagnosed system failures or failures attributed to pipe, cable, controls, accessories, misuse, misapplication, or repairs or adjustments by other installers. The "Protection Plan" does not cover service calls, any labor involved in pulling or reinstalling the covered product, even if there is a defect in that product.

Should a covered product be replaced under this “Protection Plan,” the replacement product will be covered for the remaining portion only of the initial period covered under this “Protection Plan” (starting with the date of original installation).

This "Protection Plan" excludes to the fullest extent allowed by applicable state or provincial law:(a) Labor, transportation and related costs incurred by the dealer;(b) Reinstallation costs of repaired equipment;(c) Reinstallation costs of replacement equipment;(d) Consequential, incidental, or other indirect damages, including damages for loss of use of the covered products; and(e) Reimbursement for loss caused by interruption of service.

This “Protection Plan” contract is solely between the installer and the purchaser.

______________________________________________________________________________________________________________Installer Signature Date

09

Frequently Asked Questions about the Extended WarrantyWhat product does the Warranty cover?

» All 4” Goulds Water Technology submersible pumps, ½ – 7½ HP, with CentriPro motors and CentriPro controls in residential applications. ½ – 7½ HP CentriPro motors must be installed with Goulds Water Technology water ends and with CentriPro Aquavar Solo™ controllers or CentriPro control boxes to qualify. CentriPro Aquavar Solo™ controllers must be installed with Goulds Water Technology water ends and 4” CentriPro motors to be eligible. Premium Submersible Wastewater Products: 3885, 3886 and 3887 are covered under the 3-year extended warranty. Standard Submersible Wastewater Products: All other sump, effluent and sewage products are covered under the 2-year extended warranty.

What does the Warranty cover? » Goulds Water Technology Warranty covers

manufacturing defects only; labor is not covered.

Do I have to be a GPDA dealer to qualify for the Extended Warranty?

» Yes. You must be registered in GPDA within the year of installation and registered every year between installation and failure.

How much is the optional Protection Plan worth? » Members determine the value based on their

contract with the customer and the current regional market value of the product and services provided by the member in the Protection Plan. A Protection Plan is a contract between the GPDA member who installs the product and the purchaser; it is not underwritten by the manufacturer in any way.

Does Goulds Water Technology pay labor for failures that occur within the Warranty period?

» No. Goulds Water Technology’s Standard and Extended Warranty cover product replacement only.

What are the limitations? » The Goulds Water Technology Warranty covers

4” Goulds submersible pumps, ½ – 7½ HP, with CentriPro motors and CentriPro controls from manufacturer’s defects. The Goulds Water Technology Warranty also covers specified standard and premium products from manufacturer’s defects. Other system components or consequential damages are not covered. Misuse and labor are not covered. Installations other than residential are not covered.

Are other system components covered? » No. The Warranty covers replacing the Goulds

Water Technology pumps, CentriPro motors and CentriPro controls only.

Will Goulds Water Technology honor warranties direct to the purchaser?

» No. The Warranty is to the GPDA member dealer only. If used, the optional purchaser’s Protection Plan is a contract between the purchaser and the dealer who installed the system and is not underwritten by the manufacturer.

3.2 Customer ReferralsConsumers today are doing more and more via the internet and mobile devices. When a consumer visits the Goulds Water Technology manufacturer’s website looking for information all inquiries are referred to the appropriate member for follow-up. If a consumer calls, the manufacturer’s customer service department refers them to the closest GPDA dealer to them. If more than one dealer is in the caller’s area the customer service team gives them all the listings.

If a member opts to include an email address for leads in his/her member profile on gpda.info then the consumer also has the option of contacting the dealer directly via our website to get more information. Leads obtained this way are sent to the dealer via email only.

To receive referrals members must provide current contact information.

10

3.3 Educational SupportXylem awards up to fourteen $1,000 scholarships to dependents of GPDA member dealers and their employees. Applicants must currently be high school seniors intending to start a two- or four-year college, vocational, technical or trade school program. Completed applications must be accompanied by copy of the student’s high school transcript, including class rank and SAT/ACT scores where applicable. Applications can be found online at gpda.info.

Applications must be submitted online by June 1, 2015. Incomplete applications or those submitted by any means other than the online application form will not be considered.

3.4 Rewards ProgramGPDA members can redeem points earned towards status for reward items. As purchases are registered, the corresponding number of points is added to the member’s account. Upon obtaining enough points to select a reward, the reward becomes available to the member through the mobile registration application and in their account on the GPDA members-only website. If the member wishes to redeem the number of points specified for one of the qualifying rewards, a selection is made, the points are deducted from the member’s account, and the reward is sent.

Members reserve the right to bank their points in an effort to earn higher-level rewards at their sole discretion. Status is calculated based on points earned in the current calendar year and therefore redeeming points does not have an effect on status levels. Members earn points during the calendar year (Jan. 1 - Dec. 31) and can redeem those points for rewards until Jan 31st of the following year. Any points that are not redeemed for rewards by January 31, 2016 are forfeited and the member will not receive any compensation for unused points.

Points have no monetary value and cannot be redeemed for cash or product credit.

Xylem reserves the right to make changes at any time and without prior notice. The most up-to-date listing of available rewards and their corresponding point value can be found on the members-only website, gpda.info.

(Optional) Xylem Stock Purchase Plan RewardOne of the rewards available through the Rewards Program is the Xylem Stock Purchase Plan. Depending on the number of points redeemed, members may elect to receive one or more shares of Xylem Inc. (XYL) common stock as their reward. This reward is available to U.S. dealers only.

In order to receive this reward, members will be required to complete certification paperwork which includes providing complete contact information, including a phone number and an email address, as well as their complete social security number.

Shareholder InformationTo improve communications between companies and their shareholders, the Securities and Exchange Commission has adopted Rule 14b-1(c) which allows companies to communicate directly with non-objecting beneficial owners. Under this Rule, unless you object, Wells Fargo will be required to provide your name, address and share balance to the company whose security you own. The Rule prohibits companies from using this information for any purpose other than communicating directly with non-objecting beneficial owners.

Members must notify us in writing to object to the disclosure of this information.

Account StatementsIf Xylem pays a dividend, a summary account statement showing all year-to-date transactions will be mailed by Wells Fargo to each Participant as soon as practicable following each dividend payment date. If no dividends are paid by Xylem, a summary account statement showing all year-to-date transaction activity will be mailed to Participants on an annual basis, usually in January, reflecting the preceding year’s activity. Participants may also request a statement for their

11

account at any time by calling Wells Fargo’s toll-free number or by viewing their account online directly from Wells Fargo’s website at www.shareowneronline.com. Participants should retain these statements for their records.

Corporate Actions, Distribution of Stock Dividends/Stock SplitsAny share dividends or split shares distributed by Xylem on shares that are held in a Plan account will be added to the Participant’s existing Plan account. This will include all whole and fractional shares. In addition, any share dividends or split shares distributed on participating shares that are not held in a Plan account but are registered in the name of the Participant will also be added to the Participant’s existing Plan account.

Tax ReportingGenerally, Wells Fargo is required to report to both the Participant and the U.S. Internal Revenue Service information regarding dividend amounts paid by Xylem as well as any proceeds a Participant received from the sale of the shares, rights or other securities. The tax consequences of participating in the Plan can vary depending on each Participant’s tax situation. Accordingly, each Participant is responsible for determining the tax effect of Plan participation and should consult with their tax advisor with respect to the current and proposed federal, state, local, foreign and other tax laws.

LiabilityNeither Xylem nor Wells Fargo will be liable for any losses or liability howsoever incurred by Participants arising from, related to or in connection with the administration of the Plan or actions or non-actions with respect to the Plan (including by way of example and not by way of limitation any losses or claim of liability arising from (i) the failure to terminate a Participant’s account, sell shares in the Plan or invest optional cash investments or dividends without prior receipt of proper documentation and instructions; (ii) the prices at which shares are purchased or sold for the Participant’s account, the timing of such purchases and sales, and the fluctuation of prices of the shares (a) between the receipt of cash or dividends for investment and such

investment, (b) between the receipt of instructions to sell and such sale and (c) after the purchase and sale of shares, and (iii) the transfer of shares from Participant’s account to a broker pursuant to the Profile Program of The Depository Trust Company) except for such losses and liabilities caused by the gross negligence or willful misconduct of Wells Fargo or Xylem and Participant shall indemnify and hold harmless Wells Fargo or Xylem from all losses and liabilities incurred by Wells Fargo or Xylem (including losses and liabilities arising from disputes with Participant) other than those caused by Wells Fargo’s or Xylem’s gross negligence or willful misconduct. In no event shall Wells Fargo or Xylem be liable for special, consequential or punitive damages (other than those caused by their gross negligence or willful misconduct) or losses due to forces beyond its control (including by way of example and not by way of limitation strikes, work stoppages, acts of war or terrorism, insurrection, revolution, nuclear or natural catastrophes or acts of God, and interruptions, loss or malfunctions of utilities, communications or computer (software and hardware services)).

Xylem and Wells Fargo reserve the right to modify the Plan including the right to terminate the Plan upon notice to Plan Participants. In addition, Xylem and Wells Fargo reserve the right to interpret and regulate the Plan as it deems necessary or desirable in connection with its operation.

Shares are not insured by the FDIC or any other government agency, are not deposits or other obligations of, and are not guaranteed by, Wells Fargo or Xylem Inc., and are subject to investment risks, including possible loss of principal amount invested.

Wells Fargo and Xylem Inc. provide no advice and make no recommendations with respect to purchasing or selling shares of Xylem, Inc stock. Any decision to purchase or sell must be made by each individual participant based on his or her own research and judgment. Nothing herein shall be deemed to constitute an offer by Wells Fargo, Xylem Inc. or any other person to sell or a solicitation to buy share(s) of Xylem Inc.

Important Note: Shares held in the Plan are not subject to protection under the Securities Investor Protection Act of 1970.

12

Contact and Mailing InformationFor information about the Xylem Stock Purchase Plan please contact Wells Fargo through one of the following ways:

Online at www.shareowneronline.com

By phone, toll-free at 1.800.468.9716 or from outside the U.S. call 1.651.450.4064

An automated voice response system is available 24 hours a day, 7 days a week. Customer Service Representatives are available from 7:00 a.m. to 7:00 p.m., Central Time, Monday through Friday (except holidays).

Or write to:

Xylem Inc. c/o Wells Fargo Shareowner Services P.O. Box 64874 St. Paul , MN 55164-0874

or

1110 Centre Pointe Curve, Suite 101 Mendota Heights, MN 55120-4100

Be sure to include your name, address, daytime phone number, Dealer Number and a reference to Xylem Inc. on all correspondence.

3.5 MyAdExpressMembers who qualify for Bronze status receive access to the Goulds Water Technology MyAdExpress tool. This tool provides the capability to customize marketing collateral with the member’s business information, including any business logo, and then download electronic copies of the customized materials and/or submit an order for commercial printing. Note: Xylem does not cover the cost of printing any materials created using this tool. The availability of using Xylem’s commercial printer does not constitute agreement to pay printing costs in whole or in part.

3.6 Loaner ProgramMembers who qualify for Bronze status receive access to the Goulds Water Technology Loaner Program. This program allows for members to borrow display equipment and materials from the Goulds Water Technology inventory and use it during their presence at events. Members work with their GWT Sales Manager to request use of materials and confirm availability of materials for the dates requested.

There is no rental fee to borrow the materials. Xylem covers the cost of shipping materials to the member at the specified location. The member is then responsible for any and all costs associated with returning the materials to Xylem’s storage facility.

Here’s how it works.1. Member reviews the inventory of items in the loaner

program and decides what they need

2. Member contacts their local Goulds Water Technology sales manager and places a request to borrow those items.

3. The GWT sales manager will confirm if the items are available for the requested time and, if so, place the order.

4. Xylem arranges and pays to ship the items to the member at the location specified.

5. Upon receipt, the member is responsible for taking care of the items. Members will be held liable for any damage to equipment and materials occurring during rental.

6. When finished, the member arranges and pays for return shipment of the items to the specified Xylem storage facility.

A credit card authorization may be required upon rental but will not be charged unless (a) the equipment/materials are not returned or are returned with missing items, or (b) the items are returned damaged. Upon either of the two instances above the member will be charged for the cost of repair or replacement of the affected item(s).

13

MyAdExpress Quick Reference Guide

An email address and internet access are required to participate in this benefit.

Xylem MyAdExpress is an enterprise content management system, which you can use to quickly access the files you need. Here are the top tasks to do when you first log in to the system:

UPDATE YOUR PROFILE: This information is pre-populated into customizable marketing materials, so you’ll want to make sure it’s accurate before creating a custom piece.

1

UPLOAD YOUR LOGO: Each customizable document includes a space to insert your logo. This logo must be uploaded into your My Uploads folder, located in the My Content section of the site.

2

LOCATE THE ASSETS: Click on the Asset Library link in the main navigation. Select a folder on the left (highlighted in the graphic) to locate and preview the assets before you download.

3

1. Select Asset Library from the main navigation

2. Locate the folder User Homes

3. Click on the sub-folder with your user name

4. All of your personal folders are located here

1. Click on My Content

2. Click on the My Pieces folder

3. Select the piece you wish to send

4. Click + More from the actions menu on the right hand side of your screen

5. Select Email Pickup Request to send to a publication or Order this Document to send to a printer

1. Select a template from the Customizable Documents section on your dashboard

2. Click Customize from the actions menu

3. Follow the steps in the customizer wizard

1. Click on Asset Library in the main navigation

2. Select your brand and drill down to the sub-folder where your asset would be located

3. Select the asset to preview it

4. Select download from the actions menu

1. Click on My Content from the main navigation

2. Select My Uploads

3. Drag and drop your logo file into the folder

1. Click on My Profile in the main navigation

2. Click on the Edit Profile button to the right side of your screen

3. Update the form and click Save Changes

* You can set up your own folder structure within your My Content section to categorize the pieces you create

* If publication requires a different size, you can scale the piece up or down by 20% prior to sending or have your printer scale

* Check the My Pickup Requests folder in My Content to see your history of sent pieces

* Proceed through the Price Information, Create an Order, Payment, Review and Confirmation screens

* Be sure to have your profile updated and logo uploaded prior to customizing

* Validate all of your changes in the live preview before moving onto the next step or saving

* Without clicking on the asset in step 3 you can highlight it and reveal the short list of actions in the far right column, allowing you to download the asset without having to view the larger preview

* must be .jpg (most programs can save as .jpg)

* logo should be no larger than 3” x 2”

* logo should be RGB

* logo should be 200-300 dpi

* First name, last name, and the company details section are all pre-populated into the customized ads, but can be edited during the customization process

ACCESS MY CONTENT

SEND MY CUSTOMIZED PIECE TO PUBLICATION OR PRINTER

CUSTOMIZE MARKETING MATERIAL

DOWNLOAD AN ASSET

UPLOAD MY LOGO

UPDATE MY PROFILE

1. Go to xylem.myadexpress.com

2. Click on Sign Up Here and complete registration form

* The system will send you a confirmation

* You can set up a new password in the My Profile sectionLOG IN

HOW TO... INSTRUCTIONS TIPS

123

MyAdExpress: Quick Reference Guide

3.7 ResourcesFor further information regarding membership in the Goulds Water Technology Professional Dealers Association (GPDA), inquiries should be directed through one of the means below:

• Online at gpda.info

• Through your participating distributor

• Through your Goulds Water Technology Sales Manager

Xylem Inc.2881 East Bayard StreetSeneca Falls, NY 13148Tel +800.453.6777www.xyleminc.com

Goulds is a trademark of Xylem Inc. or one of its subsidiaries. © 2015 Xylem Inc. GPDA15HB January 2015

Goulds Water Technology: Leading the Way

For more than 160 years, the Goulds name has been synonymous with quality, reliability and service. The

unmatched breadth and depth of our built in USA offering is driven by innovation as well as systems and

applications expertise. With sustainable products and systems that reduce operating and life cycle costs, we

partner with customers around the world to keep water moving and help people work well and live well.

Xylem, the parent company to Goulds Water Technology, is the leading global provider of efficient and sustainable

water technologies and applications. In more than 150 countries, we move, treat, analyze, and return water to the

environment, helping people use water efficiently in their homes, buildings, factories and farms.