2015 2015 DAY TO PLAY / DIRT SERIES DAY TO PLAY / DIRT SERIES

WEEKEND EVENTWEEKEND EVENT

www.DirtSeriesRacing.comwww.DirtSeriesRacing.com

Series & Event OverviewSeries & Event Overview The Dirt Series is a Motocross style, multi round ATV/UTV/Dirt Bike/Trophy Kart/RZR 170 racing series based out of Southern California that debut in 2012. The main focus of the series was to bring new life back into the rich history of the area by utilizing existing core tracks or tracks unavailable to some of the vehicles being raced that can accommodate the series premise. We wanted to develop a unique stand alone series that could excite the youth, beginner, amateur, veteran and pro racers. We

also wanted to keep the series and travel schedule within budget minded supporters as well as integrate different racing environments, give away great prizes and just put on a great grass roots race

event!

Annual Day to Play weekend is an event going on its 3rd year. The concept came about in the Dirt Series 2nd year of operation as something for the off road enthusiasts to come out and enjoy a weekend

of activities with a race to cap things off on Sunday! This annual event is held at Lake Elsinore Motorsports Park. Each year we have added to the weekend festivities and 2015 is no different! We

will be bringing in a Pro & Amateur ATV Shootout as well as a UTV Night Race Pit Crew Challenge and a UTV Longest Jump Attempt.

Racers and fans from all over will be coming out to experience this unique and exciting weekend. With 30+ partners and vendors contributing to this event each year and 1000s of racers, families and friends participating, the Day to Play/Dirt Series weekend event has quickly become one of the more

popular annual off road race events in Southern California!

Day to Play/Dirt Series Weekend!The Dirt Series LLC is excited to announce that the round 7

Day to PlayDay to Play weekend of the 2015 race schedule @ Lake Elsinore Motorsports Park will include a Pro & Amateur ATV Shoot Out, UTV Under the Lights/Pit

Crew Challenge Race & a UTV GuinnessGuinness Jump Record Attempt. The shootouts, UTV night race and UTV jump will be held on Saturday August

22nd. The ATV shootouts and UTV night race will take place on the National track. The UTV GuinnessGuinness Jump record attempt will be held in the short

course area. We have plans to include a RZR 170/Open 200 race also for the youth. Raffles will be held through out the day as well as a BBQ and standard

open practice. Friday August 21st is Media Day

Rd 7 of the Dirt Series will close out the weekend on Sunday August 23rd.

At stake for the UTV & ATV Pros & Amateur races for the weekend will be over $30,000 worth of cash, vehicles and prizes.

Friday Aug 21st

• Track open practice 8am-2pm.

• Partner/Vendor arrive and set-up all day.

• Media Day 12pm-6pm

•Photo shootsPhoto shoots

•UTV Ride alongUTV Ride along

•OEM DemoOEM Demo

•Raffle Set-upRaffle Set-up

•Media BBQMedia BBQ

Saturday Aug 22nd

• Dirt Series/Track Open practice from 8am-3pm

• Day 2 Play Festivities 8am-10pm

• Track prep from 3-4pm,

• Meet & Greet 230-330pm,

• Participant rider meeting/pill draw gate pick 345-400pm

• Participant practice from 400-420pm,

• Amateur ATV race 430-450pm (10 laps),

• Pro ATV Main event 500-530pm (15 laps),

• Event BBQ/food/Beer court 5pm-9pm

• UTV Big Air Jump Record pre-jump prep 6:15pm-7:00pm

• UTV Guinness Record Jump Attempt(155.8ft current record) 7pm-7:30pm

• ATV Trophy/UTV Award Presentation 8pm-9pm

• UTV Night Race “Under the Lights” 930pm-1015pm

Sunday Aug 23rd•Gates open @ 6am

•Registration & Tech open @ 7am

•Dirt Series practice begins @ 830am

•Racing begins @ 10am

Looking at the visibility and marketability of utilizing the Day to Play/Dirt Series weekend for partnership would mean 1,000s of spectators, friends, media and racers throughout the weekend. Along with our solid grassroots media, marketing and advertising campaigns for this weekend event, your logo will be presented and branded to a very large target market. Off road racing fans are passionate about their sport and they want to be a part of every great event . This makes for a great opportunity to brand your product as a lifestyle choice for thousands of race fans. Here are some of the opportunities available at trackside for the weekend; Paddock Area display         R/C Demo        Product Display        Autograph Promotions        BBQ/Beer Garden Partner        Promotional Booth        Trophy Girl Presentation        Media Day Interaction        “Under the Lights” UTV Race Partner        “Official” or “Title” Partner(Contact for more Detail)(Showcased at Off Road Nights Aug 8 th 2015)…and much more!

Building your So Cal Off Road Racing Future with the Day to Play/Dirt Series Weekend Event:

Along with personal event interaction, the Day to Play/Dirt Series has a proven website, video media, static media, social media and a print base circulation presence that will get your brand out to 1,000s upon 1,000s 1,000s upon 1,000s moremore! Below are some statistics from our media channels;

• The Dirt Series post frequently among all social media, blog outlets and major race forums weekly resulting in one of the most viewed, read and replied to motorsports race organizations.

• Social media channels reach over 100,000100,000 fans and friends fans through out a month 65% of demographics reached are male with 40% between the age of 25-40

• The Dirt Series website gets over 30,00030,000 hits and 35003500 visits a month• The SmasheX/DIRT TV Video presence goes out to 1000s1000s of subscribers, fan viewers and

racers immediately after the weekend.• Race Event and newsletter updates go to 1,000s1,000s of subscribers and followers through our

email database and social media weekly with over a 25% open rate and views.• 2014 Day to Play/Dirt Series event showcased over 4000 fans4000 fans and racersand racers at the park for

the weekend with anticipation to double those numbers with the added ATV & UTV festivities. 

• Your partnership with the the Day to Play/Dirt Series can be tailored or expanded to better suit your needs. It is also ideal for rewarding and entertaining clients, vendors, employees and friends with the most exciting form of off road racing and festivities in August.

…more Day to Play/Dirt Series Weekend Event Statistics:

Below is a small list of media that will be actively supporting this August weekend event.

•The Dirt Series Official Website.

•The Dirt Series Official Social Media Fan Page

•The Dirt Series Group

•4WheelDirt

•Smash X TV

•ATV Scene

•UTV Scene

•GBC Motorsports .

•Dirt Wheels Magazine

•Triumph Motorsports

•UTV Underground

•SDI Racing

•RZR Forum

•Sand Sports Magazine

•S & S Off Road Magazine

•SoCal Static and Digital Billboards

Becoming part of something special is always a great feeling!

Bringing those event images with you from this event defines the feeling and captures the moment forever! Motorsports race fans always love to enjoy images, interviews, course videos, replay race action…etc!

With so many different avenues of media, (commercials, website, Social Media, flyers, videos…etc) we are always aggressively seeking multiple avenues to make the Day to Play/Dirt Series Weekend Event more visible!

Put the power of the Day to Play/Dirt Series to work for you today.

Media coverage!!

www.DirtSeriesRacing.comwww.DirtSeriesRacing.com

Partner RelationsPromote or Sell Your Products and Services

The Dirt Series LLC is looking for partners and vendors to support this August weekend event.

Below are some standard packages to accommodate your support. If you are interested in more than what

has been listed please contact us to discuss;

-Title & Presenting Partnership Inquiries

Please contact: dirtseriesracing@gmail.comdirtseriesracing@gmail.com 

 -Featured Partner Package •20’x 10’ booth spot at event.

•(4) Weekend Gate passes•Large logo on website/social media/Event flyers/t-

shirts•4’x 8’ Banner strategically placed within track in

fan view. $350$350

-Associate Partner Package•10’x 10’ booth spot at event.

•(2) Weekend Gate passes•Medium logo on website/social media/Event

flyers/t-shirts•4’x 8’ Banner strategically placed within track in

fan view. $200$200

-Product Partner Package•10’x 10’ booth spot at event.

•(2) Weekend Gate passes•Medium logo on website/social media/Event flyers/t-

shirts•4’x 8’ Banner strategically placed within track in fan

view. $200(worth of product)$200(worth of product)

-Vendor ONLY Package•10’x 10’ booth spot at event.

•(2) Gate passes•$100$100

Note: All banners provided by partner/vendor. We can provide for a fee.

**ALL partners and vendors are asked to market and promote this event to help it grow. We would like to see an active link on your website as well as social media promotions as often as possible building up to the event***

 

…We are open to all partner opportunities beyond what is listed above to customize or modify and would love to hear how you would like to be involved. Please contact us anytime about how you can be a part of this exciting Day to Play / Dirt Series.

Team LeadersSteve Miller, Brand Ambassador / Marketing & Sponsorship / Race Director

Jo Billman, Owner / CFO

Anthony Martin, Announcer

Kyra Miller, Head of Registration / Series EMT

Jared Miller, Merchandising Manager

Krystol Carlson, Head of Scoring

Bill Markel, Head of Tech & Safety 

Cory Hemphill, Marketing & Sponsorship / Rider Support

For more information contact:

909*800*9820

steve@dirtseriesracing

dirtseriesracing@gmail.com

DIRT SERIES LLC: PO Box 1146, Wildomar, CA. 92595DIRT SERIES LLC: PO Box 1146, Wildomar, CA. 92595

2015 Dirt Series Race Schedule:

 •Round 1 – Feb 15th @ Glen Helen

•Round 2 – Mar 15th @ AV Motoplex

•Round 3 – Apr 12th @ Comp Edge MX

•Round 4 – May 17th @ Lake Elsinore

•Round 5 – Jun 14th @ Cahuilla Creek

•Round 6 – Aug 2nd @ Glen Helen

•Off Road Nights – Aug 8th (Day to Play/Dirt Series Themed Area)

•Round 7 – Aug 23rd @ Lake Elsinore (Day to Play Weekend)

•Round 8 – Sept 6th @ Glen Helen

•Round 9 – Oct 11th @ Lake Elsinore

 

***Subject to Change***

www.TheDirtSeries.com

www.DirtSeriesRacing.com