Cyber Monday 2015 Social Trends and Analysis

TOTAL POST VOLUME

Mentions of Cyber Monday over the last 24hrs466,230

• 731.4M Twitter impressions over the last 24hrs

• +376.6% post volume change from the previous day

• There were 206K mentions of #CyberMonday

(Nov 30th, 2015)

26-Nov 27-Nov 28-Nov 29-Nov 30-Nov0

200,000

400,000

600,000

800,000

2014

LEADING BRANDS

• Conversation increased 455.7% from the previous day

• Amazon accumulated 259.3M Twitter impressions over the last 24hrs

14.1K3.4K+259.8%

7.8K+1093.7%

Day-Over-Day % Change

8.6K+539.7%

KEY TOPICS OF CONVERSATION

19KRetailers used social to promote deals of up

to 40% off online. Consumers often

tweeted about the stores where the best

deals were.

Security and online theft identification tips were shared on Twitter by major retailers and news media channels.

Increased online traffic affected major retail sites, including Amazon. There were 93 unique tweets via

@amazon during the last 24 hours.

2.3K 1.2K

SENTIMENT• The words “love” and “deals” were the

most frequently used in association with Cyber Monday

• The majority of the negative posts were related to the slow internet connection and retailers complaining about major retailers online site’s crashes

PositiveNegative

MEDIA CHANNELS• Twitter accounted for

97.3% of all Cyber Monday mentions

• Most retweeted post: Justin Bieber promoting his new album, “Purpose”

• 731.4M impressions on Twitter in relation to Cyber Monday

Videos

Images

Comments

Forums

Mainstream News

Facebook

Blogs

Forum Replies

Twitter

11

207

857

896

1.4K

1.7K

2.2K

4.6K

466K

TOP PRODUCT MENTIONS

19.5% of all product mentions were related to clothing. Consumers were most often looking for great deals on sweaters, t-shirts, and shoes.

Online deals for TV’s and phones were also frequently mentioned on Cyber Monday. Many consumers were looking for sales on Smart TV’s and Ultra HD TV’s. The most popular phones this year were Apple’s iPhone 6 and 6S, as well as Samsung’s Galaxy S6.

Phone

TV

Clothing

3.4K

3.9K

8.4K