2015 Course Catalog - HUNT University

HUNT University2015 Course Catalog

Chairman & CEOHUNT Real Estate Corporation

A Message From Peter F. Hunt

Since 1977, HUNT Real Estate Corporation has been the industry leader

in effective, productivity-enhancing training systems. We established

ourselves as “The Training Company” and have maintained that

position because we perceived in our new and experienced agents

a real need and desire to master our chosen profession. It is with this

sense of purpose that we have created this new curriculum and

training delivery system.

Our goal is simple and consistent with our Mission: To contribute to

the society in which we operate by providing the highest quality of real

estate services available. This means our agents must be recognized

as the very best—the ELITE of the industry.

This curriculum provides all the tools for you to function

effectively and autonomously while receiving the benefits

of the finest people and systems in the real estate world.

HUNT University is the system and organizational

infrastructure that is your unique source for the most

comprehensive course offerings taught by the best

in the business.

No matter where you are in your career—just starting

or a seasoned veteran—join us in our Quest for

Excellence. Be part of A Smarter Community!

H

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HUNT Real Estate ERA has a long-standing reputation for being an organization committed to learning

at all levels and this catalog reflects our most advanced agent training curriculum. Each course has

been assigned a credit value and agents who complete all the requirements of a course will earn

credits towards levels of recognition and certification at HUNT.

Completion of HUNT 100 Level Courses will be a required of any newly licensed agent joining HUNT ERA.

An agent will be expected to take all 100 level courses within the first 60 days of affiliation to become

“HUNT Certified.” Agents already affiliated with HUNT ERA can earn course credits by completing

any 100 level course.

A HUNT professional who completes a minimum of 100 credits hours of training (to include a 4 credit

compliance course) through HUNT University will be recognized as a Master HUNT Agent. The agent is

allowed to use the designation in promotional materials and in addition will receive a HUNT Master Agent

certificate and designation lapel pin.

Welcome to HUNT University

HUNT 100 Series Courses:

Business Development Skills.......................................................................................... 3-7


Skills Development ...................................................................................................... 8-12


Technology for the Real Estate Agent .......................................................................... 9-17


Transitioning Agent Curriculum ........................................................................................ 18


Leadership Development ................................................................................................ 19

HUNT 600 Series Courses :

How To Series ................................................................................................................ 19


Distinguished Speaker Series .......................................................................................... 19

HUNT Real Estate Corporation:

Mission & Vision.............................................................................................................. 20

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Table of Contents

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HUNT 100 Series: Business Development Skills

101: Introduction and Orientation............................ 2.5 Credits

This introductory class focuses on the vision and mission of HUNT Real Estate ERA with an emphasis on

our core values and the code of the HUNT ERA professional agent. There is an overview of the “One

Company” competitive edge and each of the core businesses is described along with the features and

benefits to our customers, clients, agents and staff. The new agent will be introduced to our unique CRM

system and taught to develop a Center Of Influence. Prospecting and accountability will be

introduced during this important session.

102: Sales Communication Skills ............................2.5 Credits

The objective of this session is to identify and understand the sales cycle from a consultative sales

perspective. Topics include the five steps in a consultative selling situation, the basic reflexive closing

skills, the importance and skill of active questioning and the theory of feature benefit selling.

103: Prospecting Basics ..........................................2.5 credits

This session is designed to develop the skills of both active and passive prospecting for business. The

HUNT ERA professional will learn where to find business in today’s real estate market as well as the

importance of prospecting on purpose and the benefits of being held accountable. An accountability tool

is introduced for use during class and at the branch during the 6 steps to success engagement period.

The qualities and skills of a good prospector are discussed and the HUNT ERA professionals will prac-

tice these skills in the session.

104: Prospecting Open Houses ..............................2.5 credits

The purpose of this session is to help the developing and experienced agent conduct a professional

open house. The importance of open houses in the digital age is discussed. Agents will learn the five

“Ps” of a professional open house. Emphasis is placed on Planning, prospecting, presentation and

follow-up using the HUNT ERA agent’s Agent Achieve marketing plan for open house leads.

105: Targeted FSBO and XP Prospecting ................2.5 credits

In this session the professional HUNT ERA agent will learn the basics of finding the unrepresented seller (THE

FSBO) and the abandoned seller (The Expired). They will learn how to approach these valuable business

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resources and how to convince these sellers to do business with them. The advantages of targeted

prospecting to FSBOs and XPs is stressed with an emphasis on creating business now and in the future.

The HUNT Hotlinesm and the Seller Security Plansm are discussed as tools in prospecting. While all

approaches are discussed emphasis is placed on the FSBO assistance approach and the abandoned

XP approach.

106: Winning Differences ........................................ 2.5 credits

The objective of this session is to learn how to leverage the unique products and services available at

HUNT ERA to create and capitalize on business growth opportunities. The ability to win in competitive

situations by differentiating the tools and systems is the focus here. The professional HUNT ERA agent

will learn how our tools set us apart and lead to capture of active buyers in the marketplace. Marketing of

listings is reviewed with the laws of capture and supply and demand as a focal point of our efforts. Cov-

ered are the HUNT Hotlinesm , our unique ProShowsm appointment scheduling and follow-up system, our

one of a kind Customer Service Center, the SEO benefits of our Micro Video Property Websites, the

HUNT website, personal agent websites, and the unique AgentAchieve marketing and CRM functions at

HUNT ERA. Finally the HUNT ERA professional is introduced to the six steps to a successful sale con-

cept used as a basis for Seller Selectsm.

107: Listing Presentation Skills and Seller Selectsm ................................................3 credits

This session is designed to reflect on the skills needed to professionally craft and deliver a listing presen-

tation and marketing plan in order to win listings. It coordinates many of the skills learned in previous

sessions enabling the professional agent to provide a compelling reason for sellers to list their properties

with HUNT ERA and the skilled agent. The Seller Selectsm brochure and presentation are introduced in

this session in preparation for the Seller Selectsm Labs.

107A: Hands on Practice with Seller Selectsm ..............2.5 Credits

The purpose of this session is to have hands on experience with the Seller Selectsm listing presentation

experience. Agents prepare for and practice presenting our value proposition to the seller using the

Galilean principles of engagement and questioning. Included as a part of this session is a lab where the

agent actually visits a property and prepares the necessary paperwork needed to list the property. The

agent creates a CMA after visiting the sample property.

HUNT 100 Series Courses: Business Development Skills, con’t

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108: Objection Handling..........................................2.5 Credits

This session covers the basics of handling objections with a concentration on the process as opposed to

the answers to common objections. The skill of recognizing true objection, stalls and circumstances is

discussed. A simple “TREAT” method for handling objections is the basis for the skill training section of

this session. In addition there will be hands on practice during the course of the session.

109: Basic Negotiations ..........................................2.5 Credits

The objective of this session is to explore the skills of negotiations. The “gambits” of negotiating are

reviewed for use in selling situations as well as in third party negotiations for clients. The sales contract is

discussed and explained in the session as well as the proper ways of negotiating with and between

buyers and sellers. The mechanics of drawing and offer, registering the offer and presenting offers and

counter offers are discussed. Sample contracts and cheat sheets are distributed during the session.

110: The Buy Design Program ..................................3 Credits

The objectives of this session are to learn how to obtain buyer loyalty and written commitments from buyers.

The Buy Designsm Program is introduced as both a “Fair Trade” item for obtaining buyer appointments

and a loyalty presentation. Prospecting buyers and agency requirements and rules are a focal point of

the Buy Designsm Presentation and current issues with agency are reviewed. The features and benefits of

the Buy Designsm program for both the professional agent and the client are thoroughly explained in this

session.

110A: Hands on practice with The Buy Designsm Program ........3 Credits

The purpose of this class is to learn how to work with buyers from a hands on presentation to showing

properties. An outline of working with the buyer is taught through skills enhanced engagement. The

students learn how to make appointments, draw offers and present offers. Authentisign is discussed

and taught as well as searching functions in the MLS. Time is spent explaining the Buyer track in

AgentAchieve and the CRM features it provides.


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111: Working with buyers ..........................................3 credits

The objective of this session is to help the new agent learn about working with buyers. The topics range from

closing for the Buyer Qualification Interview to closing assistance and follow-up from contract to close. The

session discusses buying signs, negotiations, showing skills and follow-up as they relate to the buyer side of

the business. The mechanics of setting up appointments to show properties and

feedback are also discussed.

112: HUNT Technologies Overview ............................3 Credits

This is a two part series. The objective of this session is to introduce the 300 series of technology training by of-

fering a general explanation of the technologies used in the real estate industry and how our unique use and

design of these technologies help us achieve a differentiation in the marketplace. Covered are the HUNT® Hot-

line database, the RealBiz Video Micro Site, Trulia and Zillow contracts, ProShowsm, ERA Leadrouter and the in-

tegration of the technology with AgentAchieve. Additional training on the HUNT Technologies is available in the

300 series. The Basic 112 sessions as well as 300 series session are delivered by the IT department trainers.

113: Pricing Homes in the 21st Century Real Estate Market ......3 Credits

Pricing homes in the 21st Century has evolved. This session explores the ways a professional real estate agent

helps a seller establish the best asking price and the need to strategically price homes from the beginning of

the listing. The HUNT ERA CMA in AgentAchieve is taught as well as the engagement theory of pricing. The

class will experience the creation of an actual CMA. In addition the ERA pricing grid and salability worksheet

tools are explained. Finally there is discussion about Zillow Zestimates, RPR estimates and other AVMs and

RVMs including HUNT ERA’s as a tool in helping the seller realistically price their property.

114: The HUNT ERA Paperwork .............................. 3 Credits

The objective of this session is to familiarize the new agent with the paperwork needed to take a listing and

contract a buyer in the Buy Design Program. The listing kits are provided on both the buyer and seller side and

physically reviewed with the class. The new agents are given the paperwork kits during the previous sessions

and required to fill out the paperwork prior to taking HUNT 114. The work is reviewed during the class and any

questions are answered. It is also in this session that accountability for their COI is reviewed and a review of

contacts in AgentAchieve is conducted. Final assignments are collected and the final test is taken.


201: Financing for the Real Estate Professional ..........4 Credits

This course is taught by an experienced Loan Professional. You will learn about the intricacies of the

mortgage process. Included are the principles of mortgaging as well as underwriting standards. The

course will help the real estate agent to understand the entire mortgage process and enable them to help

close more transactions. The course is also delivered during the Basic 100 series.

202A: Compliance Training ........................................4 Credits

This is a part of a Four session training on compliance. This is a required course for all HUNT ERA

agents. The company policy and procedures are discussed. Regulatory compliance issues such as

agency disclosure, escrow, property condition disclosure, HUNT ERA notice and disclosure and an

agent’s fiduciary duties are covered. New agents must complete this session within 2 months of licen-

sure and all experienced agents must attend this and renew this session every two years.

202B: New York State Disclosure Form......................4 Credits

This online course discussing the proper procedure for completing the NYS Disclosure form and the NYS

agency regulations.

202C: Advertising Rules and Regulations in New York State ....4 Credits

This is a brief review of the NYS licensing law with regard to advertising as updated in 2014. It includes

the rules and

regulations that affect both the company and the individual agent. The consequences and penalties are

reviewed along with the regulations themselves.

202D: Social Media Policies at HUNT ............................4 Credits

This session reviews the HUNT Social Media Policies and Procedures as found in the Social Media Policy

and Procedure Manual located on AgentAchieve. Guidance is given on personal social media sites as

well as a discussion of the A.C.T. methodology in using social media in real estate marketing.

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HUNT 200 Series: Skills Development

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HUNT 200 Series Courses: Skills Development, con’t

203: The ERA Seller Security® Plan............................4 Credits

“We will sell your home, or ERA will buy it”. An explanation of the SSP program will include a summary of

the rules and regulations as described in the on-line course at teamera.com. How to use the program to

prospect and as a listing benefit are discussed. This is an excellent primer for the certification course which

must be taken and passed at teamera.com Learning Exchange. Only agents who are designated can take

the certification class and exam. Only certified agents can offer the program as a part of their marketing

proposition. It should be noted that certification is required annually by ERA. The course thoroughly reviews

the mathematical calculations needed to be performed in the program. This includes the calculation of tar-

get market and absorption rates.

204: Seller SelectSM Communications ..........................4 Credits

The objective of this course is to develop the skills of the listing agent in communicating with their seller

clients. The reporting capacity of AgentAchieve is reviewed including the Seller Select Activity Report and

ProShow Listing Activity reports. Emphasis is placed on using ProShowsm reporting tools to get listings

and how to follow-up and report to the seller on feedback from buyers. The listing tracks in Agen-

tAchieve are demonstrated and explained.

205: Business Planning ............................................4 Credits

This course will focus on business planning for the experienced agent. We will be building an annual

business plan with specific, measurable and attainable goals and will focus on the monthly weekly and

daily activity needed to attain those goals. An in depth analysis of the previous year’s business will be

discussed with emphasis on sourcing your business, listing to sales ratio, expired analysis, average sales

price and marketing effectiveness. Topics for discussion will also include professional development

opportunities.

206: Marketing and Prospecting to Your COI..............4 Credits

In this session the professional agent will learn how to use the HUNT ERA tools to effectively grow their

business by using their COI. AgentAchieve CRM functions are discussed along with new listing and

prospecting to the agent’s COI.

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207: Advanced FSBO and Expired Prospecting..........4 Credits

This course will get into much more depth regarding prospecting for FSBO’s and Expired listings and

how to convert these opportunities into listings. Intense focus will be spent on the mindset and under-

standing of the traits of both FSBO’s and XP’s. Agents will get specific details on how to approach each

type of listing as well as dialog and presentation skills for both. Strategies and tactics of lead follow up

will also be reviewed. Use of the SSP and HUNT® Hotline to prospect FSBOs and Expired listings will

also be covered.

208: Advanced Objection Handling ............................4 Credits

This course is an advanced course on handling objections and will focus in depth on two effective meth-

ods of handling objections and questioning techniques to understand seller motivation. Focus will be on

how to handle objections before they come up by demonstrating value and will include the answers to

the most common objections. The PAID and TREAT methods for handling objections are practiced and

rehearsed in class

209: Advanced Presentation and Closing Skills ..........4 Credits

Seller Counseling Interviews and Need Based Selling are discussed and practiced with an eye on the

Seller Selectsm presentation. The focus here is on engaged presentation skills and advanced Closing

Skills: Trial Closes, How to close and feature benefit selling will be explored and practiced. In addition

tips on additional materials and research that will set your presentation apart from the competition are

reviewed and demonstrated including buyer profiles.

210: Negotiation Skills ..............................................4 Credits

This course is a review of the negotiating skills needed to be an effective sales agent. Practice presenting

the purchase offer and counter offers are explored. Handling multiple offers and proper representation

strategies are reviewed. This is a hands on application of your basic negotiating and presentation skills


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211: HUNT ERA Competitive Edge ............................4 Credits

The key to winning a listing is conveying the VALUE the consumer will get for their money. Learn how to

use Hunt’s winning differences to set yourself apart form your competitors and win listings. This class will

focus again on presentation skills and needs based selling as it relates to the value proposition of Hunt.

The unique tools and systems of HUNT ERA will be reviewed with an eye on your value proposition and

protecting your commissions.

212: Getting Your Listings SOLD ..............................4 Credits

This course will focus on the skills needed to affect a sale of your listings. The ERA Saleability Checklist,

Pricing Strategy Tools, the HUNT Hotline, the Seller Select and Proshow activity reports in AgentAchieve

as well as promotions through the new digital marketing sources like Zillow and Trulia will be reviewed.

Effectively pricing homes and strategies for price adjustments will be discussed.

213: Basics of New Construction ..............................4 Credits

This course will focus on the benefits of selling new construction to the consumer and agent, a feature

and benefit analysis of new construction of resale, the 14 phases of new construction and basic terminol-

ogy as well as the process of working with a builder representative. This course will be taught with a sub-

ject matter expert: either a builder or a builder representative.

214: Representing Builders ......................................4 Credits

This course will be an overview of developing a marketing plan for a builder and how to build a long term

relationship. Capitalizing on opportunities for resale business will also be discussed. This course will

include a panel discussion with regional builder representatives.

215: The Buy Designsm Program ................................4 Credits

This course will explore the development and use of the Buy Designsm program, a unique program for

buyers at HUNT ERA. The Buy Designsm program helps make the purchasing process a more enjoyable

experience and can save the buyer time and money. The course will explore the nature of buyers in

today’s market and how to obtain buyer loyalty, a contractual agreement and how to properly disclose

agency.


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216: Seller SelectSM Program ....................................4 Credits

The Seller Selectsm Program is a one of a kind program that helps agents obtain and sell more listings.

The 6 steps to a successful sale are discussed. Demonstrations of the listing presentation using the

Seller Selectsm tools and systems is conducted. Some of the common seller objections are reviewed and

methods for handling them are learned. The course will help the agent increase their revenue through a

professional presentation of their value package and skillful objection handling. The winning differences

are an integral part of the Seller Selectsm learning experience.


A special Tech Marketing Specialist designation and recognition is given to a HUNT professional who com-

pletes a minimum of 32 credit hours in the 300 level courses and a total of at least 100 credit hours. The

Tech Marketing Specialist is allowed to use the designation in marketing and promotion and receives a

diamond for their HUNT Certification Pin.

301: HUNT ERA CMA Technologies ..........................4 Credits

The objective of this course is to review the principles of developing a CMA including selecting comps

and the use of the HUNT CMA in Agent Achieve. The HUNT ERA agent will be afforded the opportunity

to understand absorption rates or turnover rates as a tool in determining the proper asking price based

on time to sell. The Understanding RVMs, AVMs and Zestimates is covered and strategies for using the

same are reviewed.

302: AgentAchieve Contact Management ....................4 Credits

The objective of this course is to help the HUNT ERA agent learn the features and benefits of the con-

tacts function in Agent Achieve. The automatic capture and recording of leads from the Internet are re-

viewed. The various CRM functions (marketing plans) are explained and demonstrated.

303: AgentAchieve Website Design............................4 Credits

Every agent at HUNT ERA has their own personal website through AgentAchieve. There is a bare-bones

site set up automatically which can be enhanced and customized by the agent. This session will explain

how to enhance your website. You learn how to change the look, add pages and content, edit content

and pictures as well as the capture benefits of the MLS IDX search capabilities of your own personal

website. We will also discuss SEO (Search Engine Optimization) techniques.

304: AgentAchieve Dashboard ..................................4 Credits

In AgentAchieve every agent has their own personal dashboard. Here the agent can easily access all the

tools and systems needed to grow as a successful real estate professional. Automatic notifications keep an

agent current. The Dashboard serves as a hub for client notifications, MLS hotsheets, current real estate

news, calendar and task management, instant MLS access, and more. Think of the dashboard as your

own personal real estate assistant, keeping track of what you need to do for each client on a daily basis!

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HUNT 300 Series: Technology for the Real Estate Agent


HUNT 300 Series Courses: Technology for the Real Estate Agent, con’t

305: AgentAchieve Merketing and MLS......................4 Credits

A primer on using the tools of your Agent Achieve Dashboard. In this session you will learn how to use

the MLS. The HUNT ERA agent will be show how to set up drip mailing campaigns, auto notifications

and reports. Lead generation and follow-up will be discussed as accomplished through Agent Achieve.

306: AgentAchieve Marketing ....................................4 Credits

This session on AgentAchieve Marketing prepares the professional agent to take full advantage of the

marketing tools in AgentAchieve. You will learn how to create group mailings and e-mails, set up client

marketing plans, and create virtual postcards. You will be able to easily create mailing labels during this

course. The use of the documents section of AgentAchieve is also reviewed.

307: Email at HUNT ERA Google Enterprise ..............4 Credits

The objective of this course is to provide the learner with the basic and advanced functions of our e-mail

system. Each agent at HUNT ERA receives their own personal e-mail account. In this session you will

learn how to set up your account to function in the manner that best suits your needs.

308: The HUNT Calendar Google Enterprises................4 Credits

This course is designed to help the HUNT ERA professional use their provided personal calendar pow-

ered by Google. This fully functional calendar is explained so that the HUNT ERA professional can take

full advantage of this tool to help grow their business and stay on track. Calendar sharing and invitations

as well as the ability to create several calendars to work more efficiently will be covered.

309: Google Drive ....................................................4 Credits

The objective of this session is to review the use of your Google Drive. This includes how to create, save

and share documents like spreadsheets, documents and presentations. Your Drive is the cloud storage

solution for the real estate professional and allows the HUNT ERA agent to store documents in the cloud

for retrieval from any Internet access.

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310: Email Do’s and Dont’s – How to avoid scams and viruses ....4 Credits

Getting lots of strange emails that say “click here, you've won!”, or “we need your password to verify

your account?” or “open this – important document attached?”. Learn how to tell the difference

between fake/spam/virus emails and legitimate emails in this course. You will also learn common email

etiquette.

311: An Overview of Social Media ..............................4 credits

Facebook, LinkedIn, Twitter, Pinterest, Instagram, Google+, YouTube – what are these things, and why

are they so popular, both in real estate and in everyday life? We will give a high-level overview of each of

these, how they can be used in real estate, and the differences / similarities of each. A general conver-

sation about the importance of social media and networking will be included as well.

312: Social Media - Facebook Personal and Business Pages ....4 credits

Are you using Facebook? Learn about the rules regarding Facebook for business use, make sure you're

in compliance with the DOS advertising rules on Facebook, and learn how to set up a Facebook Busi-

ness Page. Additionally, we will discuss how to use both personal and business pages in combination to

maximize Facebook as a real estate tool.

313: Social Media - Twitter ........................................4 credits

Do you tweet? If you don't you should! We will discuss the history of Twitter, how you can leverage

Twitter to find leads, and how Tweeting has become a way of sharing in 140 characters or less! Learn

how to create a Twitter presence, get followers, find leads and get re-tweeted to spread your name and

brand around Twitter.

314: Social Media - Linked In ....................................4 credits

LinkedIn is the number one business to business networking platform online. Using tools like Google

Trends, learn how to make your LinkedIn profile stand out and be highly searchable, how to connect with

others, and how to become an influencer – highly connected presence on LinkedIn.



315: Social Media – YouTube ....................................4 credits

Video searching on YouTube is become increasingly popular. If you don't have a YouTube channel with rele-

vant video content and property links, you are missing out on an opportunity to find and connect with leads.

Learn how to set up a YouTube channel and upload highly searchable videos directly to your own YouTube

channel.

316: Zillow and Z-Pro for HUNT Agents......................4 credits

Learn how HUNT's relationship with Zillow can benefit you as a HUNT agent! Did you know that you can

spend 15 minutes and increase your lead capture just by setting up your Zillow profile? Find out how to

counter Zestimate objections, add comments to listings, and more!

317: HUNT Agent and Trulia ......................................4 credits

Learn how HUNT's relationship with Trulia can benefit you as a HUNT agent. Learn how to set up your Trulia

profile, participate in Trulia conversations, and become a well-known agent on Trulia, increasing your online

searchability for potential leads.

318: HUNT® Hotline ..................................................4 credits

The objective of this course is to demonstrate the use of the tools and systems of Voice Pad as the HUNT®

Hotline. You will learn how leads are captured and recorded in the database, how to follow-up on these leads

and how to create enhanced and new presentations for your listings.

319: Generational Marketing Tips ..............................4 credits

Do you work with clients across all age ranges? Wondering how Millennials vs. Baby Boomers like to search,

buy, etc? This seminar discusses the demographics of Millennials, Gen X and Baby Boomers in the context

of Real Estate, and talks about their similarities and differences, and ways you can target your marketing to

specific generational groups.

320: Instanet and Authentisign ..................................4 credits

Learn how to harness the power of the HUNT® branded Instanet and AuthentiSign, and start using

electronic signatures and record keeping for all of your transactions. Go paperless with these powerful tools!


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321: Realist in AgentAchieve......................................4 credits

What can you do with the new HUNT branded Realist? Learn how to use Realist for prospecting, to

research properties, and more.

322: ERA Technologies..............................................4 credits

In this series you will learn how to use teamera.com. An overview of the ERA features and benefits are

discussed with an emphasis on the tools that help the HUNT ERA agent including e-learning. The ERA

community of collaboration is explained.

323: ERA LeadRouter ................................................4 credits

In this class you will learn the basics of LeadRouter the e-commerce lead capture and management

system of HUNT ERA. You will learn how to receive leads and manage them to help you grow your

business with internet leads.


Transition guide for every experienced agent recruit. Training to be delivered in small monthly groups or

individually, depending on the situation.

401: Transitioning Agent Introduction and Orientation ....................8 Credits

This session is designed to introduce the transitioning agent to the vision and mission of HUNT ERA. The

“We are one Team” concept is discussed. All primary businesses are explored with an emphasis on their fea-

tures and benefits. The departments and support systems are also explained in the session. Transitioning

agents are exposed to all HUNT ERA programs. (401 a,b,c) is an abbreviated online (YouTube) version.

402: SellerSelectSM – The Six Step Marketing Program ............8 Credits

Seller Select marketing packages and the Seller Selectsm presentation are taught in detail. The listing

process and paperwork is reviewed for the transitioning agent. Any and all aspects of listing properties at

HUNT ERA are covered. (402 a, b c) is an online abbreviated version of 402.

403: Technology for the Transitioning Agent ..............8 Credits

The transitioning agent is instructed on the scope of the AgentAchieve Platform for business growth. The

agent will learn how to use the applications in AgentAchieve and how they integrate into a one stop re-

source center for day to day business. The CRM, Marketing, Contacts, Notification, MLS, CMA are but a

few of the functions reviewed from an experienced agent perspective.

404: The HUNT CMA ................................................8 Credits

The transitioning agent is enrolled in the HUNT CMA program. The importance of differentiating the agents

services including the presentation of pricing is explained. The mechanics of using the HUNT CMA and

the integration with the MLS data is reviewed and practiced.

405: HUNT and ERA Tools and Systems ....................8 Credits

In this session the transitioning agent will be introduced to the AgentAchieve Platform Contacts and Mar-

keting sections. You will import your COI into the AgentAchieve CRM and learn how to set up marketing

and follow-up tracks. It is a hands on session that includes customization of the transitioning agents

HUNT ERA personal website.


HUNT 400 Series: Transitioning Agent Curriculum

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This catalog is published for information purposes and is designed to assist an agent in planning training. The information in this catalog reflects current courses as of May 4, 2012. Every effort is made to ensure accuracy at the time of publication; however, the catalog is not an irrevocable contract between the agent and HUNT Real Estate Corporation. HUNT Real Estate Corporation reserve the option to amend, modify or revise any content or provisions of this catalog without notice, because of changes in policies, personnel, curricula or funding.

For the most current information, go to www.huntuniversity.com.

HUNT 500 Series: Leadership Development................20 Credits

Our leadership development Program (LDP) is run once a year with the intention of identifying and develop-

ing future leadership talent. This course runs over a three month period and covers advanced leadership

training and skills development. It contains masters level leadership

materials, covering every aspect of leadership.

HUNT 600 Series: How To Series ..................................20 Credits

This is an online series of training designed to meet the needs of today’s real estate professional. The ses-

sions are available on line and on demand and consist of short videos on “How To” subjects like How to

login to HUNT E-mail or How to set up a marketing track for buyers in AgentAchieve.

HUNT 700 Series: Distinguished Speaker Series ........20 Credits

This series brings some of the top speakers, trainers and coaches to HUNT ERA. The series includes

spaced learning classes like Top Gun and Swat as well as seminars on various topics pertinent to the real

estate industry as well as lifestyles and health.


We are one Company - Your Team

An Integrated Homeownership Services Organization: One-stop shopping for your customers allows you to be the definitive source for all real estate related services. Take advantage of talkingabout “My Team” with your clients... no other Broker can claim this competitive position in themarketplace.

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Our Vision“Always There For You—our customers and cooperating agents”

Our Mission HUNT Real Estate Corporation and its Core Businesses strive to:

• BUILD an ever-increasing number of successful sales agents and support personnel

• GROW profitably

• CONTRIBUTE to the society in which we operate by providing the highest quality real estate and homeownership services available

Our Customers • Individual and family buyers and sellers of real estate

• Corporate clients

• Developers

• Real property owners of all types

• Real estate agents

• All HUNT Real Estate Corporation support personnel


Our Core Values

We believe:

• That family ownership and financial stability are integral to our success

• In working collaboratively with our customers/clients, agents/employees and leadership team to develop innovative approaches to the business

• In the importance of providing the highest level of customer service

• That our agents and employees should be provided with access to high quality professional development opportunities

• In Excellence in Execution

Our Competency

Relationship Building

One Company... Your TeamREAL ESTATE | MORTGAGE | INSURANCE | TITLE

HUNT Real Estate Corporation / 432 Dick Road / Depew, NY 14043T 716.633.9400 F 716.635.4716 ©2014 HUNT Real Estate Corporation. HUNT® is a registered trademark of HUNT Real Estate Corporation. Equal Housing Opportunity. Revised 1/2015

2015 Course Catalog - HUNT University

Documents

Transcript of 2015 Course Catalog - HUNT University