2015 BevNET Media Kit

1 SEPTEMBER 2014HAVE QUESTIONS? Click here to email [email protected]

2015 MEDIA KIT

UNIQUE YEARLY VISITORS

www.bevnet.com

BevNET Daily Newsletter

BevNET Magazine

PAGE VIEWS

U.S. TRAFFIC

MOBILE

1,000,000+

3.5 MILLION

84%

35%

WEB

EVENTS

MAGAZINE

EMAIL 2014 ATTENDEES

BEVERAGE BRANDS

ATTENDEES

MEMBERS

READERS

SUBSCRIBERS

BEVERAGEMANUFACTURERS

OPEN RATE

DISTRIBUTORS/RETAILERS

CLICKS PER ISSUE

U.S. BASED READERSHIP

ISSUESPER YEAR

SPECIALGUIDES

1,100

150+

400

200+

21,500

21,500

8,500

18%

6,000+

900

90%

8 4

Twitter followers

9,000Facebook likes

3,500LinkedIn members

4,439BREWBOUND

530,000 Unique Visitors per year

70,000 Unique Visitors per month

95,000 Avg Pageviews per month

Click here to view Brewbound Media Kit

2015 MEDIA KIT

BevNET Live BevNET FBU

BevNET.com Inc. is a beverage-focused media companythat informs its audience through four major channels.


2015 MEDIA KIT

Companies across every segment of the industry trust BevNET.

Red Bull

Living Essentials

Honest Tea

Pepsi

Talking Rain

Evian

OUR CUSTOMERS

BEVERAGE FLAVOR INGREDIENT SERVICES PACKAGING

BevNET consistently provides fresh, innovative content across all categories of the beverage industry.

I am continually inspired by the brands and companies highlighted by BevNET, and the motivation

I draw from those leaders and entrepreneurs driving these brands is nothing shy of invigorating.

KEVIN KLOCK, CEO & PRESIDENT, TALKING RAIN

Blue Pacifi c

Bell

Symrise

Ogawa

Sensient

T. Hasegawa

iTi Tropicals

DSM

Finlay

Fortitech

Taiyo

Beneo

Doehler Milne Aseptics

ACG

TruGrit

First Beverage Group

Bett-A-Way

TSG Consumer Partners

Amcor

Rexam

Zuckerman/Honickman

Nor-Cal

Avure

Hiperbaric


2015 MEDIA KITWEB

FULL SIZE MOBILE VIDEO

SIZE300x600

Right Column970x90 Header

Mid-Article 300x250 or Text

Permanent Footer 16:9 Format

CPM* $95 $75 $65 $85 $2.50 per play

FORMAT jpg, gif, swf jpg, gif mpeg 4

MAX SIZE 150kb 100kb 75kb 50kb N/A

NOTES Both units appear on all pages on bevnet.com

Do not appear on most mobile devices or tablets

400,000 total potential monthly impression for both units

Recommended monthly minimum order 40,000 impressions (10% typical non-mobile traffic)

Both units appear on all pages on bevnet.com

Do not appear on most mobile devices or tablets

150,000 total potential monthly impression for both units

Recommended monthly minimum order 15,000 impressions (10% typical non-mobile traffic)

BevNET video ads are delivered on a per-play basis.

Available inventory ranges from 700 plays per month to 2000 plays per month.

Video ads can be of any duration.

Viewers are able to skip the ad after 5 seconds.

970x90

300x600

FOOTER FOOTER

MID-ARTICLE

DIGITAL PACKAGES

BANNERS & VIDEO

DIVERSIFY Provide both mobile and full-

size banner units so that you reach all of our readers

Keep your message fresh by providing multiple ad sizes/versions

CONCENTRATE Hit the viewers hard with a

concentrated program. You can achieve this through

buying significant fraction of total page view Dont buy less than a 10% share of impressions. Aim for 25% and up.

TIME IT Banner ads are incredibly

flexible for delivery times If you have a seasonal or

event-specific marketing effort, we can schedule your ads to deliver precisely during the timeframe you desire

TARGET IT If your marketing has a

geographic focus, we can target your ads to deliver to very specific regions, from the national level right down to the town/city level.

TAKE-OVER PACKAGE ($65 CPM)Provide us banner ads in the following sizes (970x90, 300x600, 320x50, 300x250) and well make sure your ads show up all at once when viewers hit pages. This provides a take-over effect and maximizes impact.

NEED HELP MAKING A BANNER?Reach out to us at [email protected] for assistance with banner creation. We can offer suggestions or assist you with creating a simple but effective text ad to get started.

*Our banners are sold on a CPM (cost per thousand impressions) basis. Simply put, you order how many times you want your banner ad to appear during a given time frame.


2015 MEDIA KITE-MAIL

E-MAIL NEWSLETTERSThe BevNET Email Newsletter is published Monday-Friday and is read by over 21,500 professionals serving all levels of the non-alcoholic beverage industry (suppliers, manufacturers, distributors, brokers, retailers, investors).

The newsletter averaged an open rate of 18% in 2014, resulting in an average of over 4,000 unique opens and 6,400 total opens per issue. The newsletter captures over 900 clicks per issue and is a powerful lead generation tool for companies sponsoring it.

The BevNET Email Newsletter is sponsored on a per-issue basis such that a single sponsor is featured each issue.

Each issue contains two ad positions. The sponsors ads will appear in both ad positions. The Top position is a 728x90 leaderboard banner. The Middle position is a text ad of 100 or fewer words with up to two hyperlinks. $975 per issue. $4,500 per week.

E-MAIL BLASTSBevNET allows you to target its list of 21,500+ email newsletter recipients with your product information. Simply choose the week in which you want your blast sent and well help you format the blast.

INDUSTRY SPOTLIGHT: Do you have a special announcement about your company, product or service? We can help you craft a 1-2 page email and send it to our subscribers. Formats vary. Email us at [email protected] for past examples. $2,750

BRAND SPOTLIGHT: Do you have a recently-introduced brand? Are you looking to launch a new beverage? Perhaps you have a new fl avor you want to showcase? If you have something new, you can alert BevNETs readers using our email blast. We can help you format a compelling layout and and send it to our list of 21,500 subscribers. See the example below. $2,750

728x90

TEXT


2015 MEDIA KITEVENTS

Twice a year BevNET holds its popular BevNET LIVE conference events. Held in New York City in June and again in Southern California in December, BevNET LIVE ad-dresses the most important issues currently facing non-alcoholic beverage companies.

Speakers hail from all areas of the beverage business, including industry experts, top-level executives, and early-stage entrepreneurs. More than just a single-track conference, the two-day events feature highlights such as an expo, sponsor booths, breakout sessions, Best Of awards ceremo-nies, and a new product Sample Bar.

BEVNET LIVE

BEVNET FBU

WHO ATTENDS BEVNET LIVE: Over 500 attendees 150+ Brands Beverage Companies

(Owners, CEOs, Brand Managers) Dozens of suppliers

(Flavors, Ingredients, Packaging, etc.) Service providers

(Co-packer, Consulstants, Designers, Financial etc.)

Distributors and Retailers

2015 DATES: Summer New York City June 2 & 3

Click here for more information Winter Santa Monica, CA Dec. 7 & 8

Click here for more information

WHO ATTENDS BEVNET FBU: food & beverage entrepreneurs service & supplier companies 150-200 attendees 75+ unique brands

2015 SCHEDULE Austin, TX Feb. 10 Boston, MA TBD Chicago, IL TBD

TOPICSThe events feature presentations from successful entrepreneurs and industry veterans and experts. Topics include: product formulation branding & design routes to market distribution models labeling and regulations team building operations raising capital sales & marketing

Click here for recent agenda www.bevnet.com/events/fbu14la/program

SPONSORHIP OPTIONSFBU events offer a unique opportunity to network with early stage entrepreneurs. Options include: tabletop exhibits logo placement pre-event advertising speaking opportunities custom sponsorships literature on seats

Click here to learn more www.bevnet.com/events/fbu14la/sponsor-info

BevNET FBU (Food & Beverage University) is an entry-level crash course in

CPG brand building for food and beverage entrepreneurs.

SPONSOR/EXHIBIT Exhibitor and sponsorship opportunities at BevNET LIVE events afford greater visibility and improved networking. Options range from exhibiting at the two-hour tabletop BevNET Expo held on the first day of BevNET LIVE to logo-level sponsorships which feature a range of benefits including: program involvement, advertising, exhibit options, and more.

For more information on sponsoring or exhibiting at BevNET LIVE, please email [email protected]. For more information on BevNET LIVE, visit www.bevnetlive.com or contact BevNET.com sales at 617-231-8888.


2015 MEDIA KIT

BevNET Magazine is the leading resource for newnon-alcoholic beverages and craft beer releases,

product trends and marketing and design innovations.

*Publishers own data from Dec. 2013 BPA stats

MAGAZINE

CIRCULATION

BevNET Magazine is received by professionals who create, market, distribute, and retail beverages in the United States. By offering the most in-depth coverage of new products, trends, and innova-tion, BevNET Magazine consistently reaches an audience crossing key segments of the industry.

BevNET Magazines circulation is audited by BPA.

BEVERAGE MANUFACTURERS - 8,249Companies that manufacture or market beverage products. Our circulation is skewed towards independent operators.

DISTRIBUTORS, BROKERS, AND WHOLESALERS - 3,975Includes traditional DSD and beverage wholesalers, as well as bro-kers and food distributors who deal in beverage products.

SERVICES AND SUPPLIERS - 2,510Includes companies that produce materials, such as fl avors and packaging, or offer services, such as co-packing.

RETAILERS - 2,109Includes all of the key retail channels, including convenience, drug, grocery, mass, club, liquor, wine, and beverage only/specialty.

OTHER INDUSTRY PROFESSIONALS - 4,600Includes other related professionals who have an interest in the beverage industry, including fi nancial, research, and media.

MAY 1, 2014MAY 1, 2014

L IS FOR L.A. LIBATIONS

THE A-TO-ZOF POWER IN THE BEVERAGE BUSINESS

SWEETNESSTHAT LASTS

COCONUT WATER:SUSTAINED SURGE

STILL LOKO FOURYEARS LATER

cover.indd 1 4/17/14 9:55 PM

RECYCLING REPORT:HOW BIG SUPPLIERS

ARE GOING GREEN

DESIGNING DRINKSFOR MOM

AND THE KIDS

IPA MADNESS: NEW BRANDS EMERGE AS

OTHERS REFOCUS

October 8, 2013

What makes flavor combinations work?

cover.indd 1 9/26/13 3:20 PM

REACHINGOVER 1,400

UNIQUE BEVERAGE

COMPANIES*

APRIL 27, 2012

WHAT LIES BEYOND STEVIA

STARBUCKS RTD COMPETITION

CAN CRAFT GROW BEYOND LOCAL

SPECIAL

PACKAGEPAGE 34

CRAFT BEER

cover.indd 1 8/12/14 1:19 PM

OPPORTUNITY FORTEA COMPANIES

TO GROW

FUNCTIONALINGREDIENTS: A

PIONEERING LESSON

2014 NATURALBEVERAGE GUIDE

cover.indd 1 7/17/14 3:05 PM


2015 MEDIA KIT

ISSUE ADS DUE FEATURED EDITORIAL GUIDES & SPECIALS MAIL DATE

Jan/FebView Last Issue

1/8/2015Best of 2014, Trends for 2015BevNET Live, Brewbound Session, Expo West Preview

Supplier GuideView Last Issue

2/5/2015

MarchView Last Issue

2/12/2015Bottled Water, Big Soda Cos, Powder Drinks, Craft Beer IssuesFancy Foods, CBC Preview; Nightclub and Bar Preview

Functional Beverage GuideView Last Issue

3/12/2015

April/MayView Last Issue

3/26/2015Coconut Water, Sweeteners, Malternatives, Protein/Meal ReplacementExpo West

4/23/2015

JuneView Last Issue

4/30/2015Energy Drinks, Power FeatureFancy Foods NY Preview, IFT Preview, CBC

5/28/2015

July/AugustView Last Issue

6/25/2015Iced Tea, Functional Ingredients, Sports DrinksBevNET Live, Brewbound Session, Fancy Foods NY

Natural Beverage GuideView Last Issue

7/23/2015

SeptemberView Last Issue

8/6/2015Juices, Probiotics, Packaging Trends, Back to School with Kids BevsNACS Preview, IFT, Expo East Preview

9/3/2015

OctoberView Last Issue

9/10/2015Flavor Trends, Import Beer, Enhanced and Functional WaterExpo East, GABF

Craft Spirits Guide 10/8/2015

Nov/DecView Last Issue

11/5/2015End of Year Wrapup, Cider, RTD Coffee, ShotsNACS, NBWA

New Beverage GuideView Last Issue

12/3//2015

MAGAZINE

2015 EDITORIAL CALENDAR

AD SPECIFICATIONSAD RATES

AD PAGE BLEED TRIM LIVE AREA

Two Page Spread 16.25x11.125 16x10.875 15.25x10.125

Full Page 8.25x11.125 8x10.875 7.25x10.125

Vertical Half Page N/A N/A 3.54x10.125

Horizontal Half Page N/A N/A 7.25x5

One Third Page N/A N/A 2.3x10.125

Quarter Page N/A N/A 3.54x5

AD PAGE RATE

Full Page $3,950

Premium $4,500

Back Cover $4,750

Two Page Spread $5,500

Half Page $1,950

One Third Page $1,500

Quarter Page $950

Net advertising rates for all 4-color ads. (Per ad) Frequency discounts available

DIGITAL FILE REQUIREMENTSPreferred digital format: PDFX-1A. Submit files in Macintosh versions of: Adobe InDesign, Adobe Photoshop, Adobe Illustrator (in EPS format), Adobe Acrobat PDF with embedded fonts, images converted to TIFF or EPS (no JPEG), color files converted to CMYK before conversion to PDF. Adobe Photoshop files must be at least 300 dpi and in CMYK mode. BevNET.com, Inc. cannot be respon-sible for converting RGB into CMYK due to dramatic color shifts. For rich blacks, the maximum saturation is 300%. Any rich blacks created out of 100% CMYK will be denied. Line art should have 1200 dpi minimum resolution.

FONTSFor best results, please convert all fonts to outlines.Please include all fonts, when applicable, in a seperate fonts folder. Files must include all fonts or they must be converted to outlines as well as all graphic and image links.

FILE SUBMISSIONAds must be submitted on CD or uploaded. For upload access please visit http://app.bevnet.com/adupload or contact Jon Landis at [email protected].


2015 MEDIA KITGUIDES

BevNETs Buyer Guides are vital resources for the beverage industry. Beverage brands and companies

that supply products and services to beverage manufacturers have opportunities to list in these guides.

The guides are published both on BevNET.com and in BevNET Magazine.

For questions on listings, please contact John Fischer at [email protected]

*Coverage for beer-related shows will appear on www.brewbound.com. For more information, please contact Mike Vassallo at [email protected]

SUPPLIER & SERVICES GUIDE

BEVNET SUPPLIER FINDER EVENT COVERAGE SPONSORSHIPS

NATURAL BEVERAGE GUIDE

FUNCTIONAL BEVERAGE GUIDE NEW BEVERAGE GUIDE & BEST OF AWARDS

Published in the Jan/Feb issue Features companies that supply goods and services to

beverage companies List in 2015 Supplier and Services Guide

View Recent Edition

BevNETs Supplier Finder is a database of companies serving the beverage industry, including flavors, formulations, and other materials needed to create food & beverage products.

The directory is a pay-to-list service available to readers of BevNET.com and BevNETFBU.com

Visit here for more info and to list your company: www.bevnetfbu.com/suppliers

For questions on the BevNET Supplier Finder, please contact John Fischer at [email protected]

Published in the July/Aug issue Features natural beverage brands and supplier/service companies List in 2015 Natural Beverage Guide

View Recent Edition

Published in the March issue Features functional beverage brands and

supplier/service companies List in 2015 Functional Beverage Guide

View Recent Edition

Published in the December issue New and updated beverage brands from previous year,

across all categories Sponsorship options available Register for 2014

View Recent Edition

BevNET offers sponsorships for its coverage of industry tradeshows and events. Sponsoring BevNETs show coverage will enhance your impact before, during and after the event.

Sponsorship packages include: logo placement on show-related news and featured coverage, banner advertising and a customized, exclusive e-blast to BevNETs list. Pricing varies per show. Contact [email protected] for pricing and availability.

BevNETs scheduled 2015 trade show coverage includes:

Expo West and Expo East NACS Fancy Food (Winter & Summer) IFT SupplySide West

Pack Expo Nightclub & Bar NBWA* Craft Brewers Conference* Great American Beer Festival*

2015 BevNET Media Kit

Documents

Transcript of 2015 BevNET Media Kit