2015 B2B Marketing Summit A Case for Social Selling and the Opportunities it Presents
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Copyright © 2015 Juniper Networks, Inc. 1 A case for Social Selling Zoe Sands Digital Marketing and Social Selling Lead Follow me on Twitter: @zoe9 and @ZoeSands #AskZoeSands
Transcript of 2015 B2B Marketing Summit A Case for Social Selling and the Opportunities it Presents
Copyright © 2015 Juniper Networks, Inc. 1
A case for Social Selling
Zoe Sands
Digital Marketing and Social Selling Lead
Follow me on Twitter: @zoe9 and @ZoeSands #AskZoeSands
Copyright © 2015 Juniper Networks, Inc. 2
Copyright © 2015 Juniper Networks, Inc. 3
“ …By 2015, the 20% of enterprises employing social media beyond
marketing will lead their industries in revenue growth…” Gartner
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5.4 75of B2B buyers now usesocial media to be more informed on vendors
% 90of decision makers say they never respond to cold outreach
%people are now involved in the average B2B buying decision
Corporate Executive Board 2013 – Winning The Consensus PurchaseCorporate Executive Board 2012 – New Decision Timeline
Harvard Business Review 2012 – Tweet Me, Friend Me, Make Me Buy. Decision makers are C-level
The buyer’s process has changed
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What is social selling?
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A SALES REVOLUTION
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Social Selling Results
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NEW BUSINESS
(HUNT)
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INSTALL BASE
(FARM)
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CONNECTED SALES AND MARKETING
(BUILD)
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Social Selling Guide
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1. PEOPLE
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2. POLICY
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3. PLATFORM
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4. PROCESS
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Close and Actions
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Learn storytelling and how to present a
great story.
Join communities, groups and follow
inspirational leaders.
Grow your network thoughtfully with
meaningful connections.
Create a memorable profile with impact. Start to build in your networks.
Develop yourself, colleagues, peers, others
and your business.
Follow companies for access to opportunities.
Ensure participation and collaboration. Nurture
relationships and connections.
Offer information that is accurate and relevant.
Share, update and discuss. Add value and create a trusted advisor status.
What’s next?
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TRUSTED ADVISOR
(INVEST TODAY!)
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Zoe Sands Follow me: @zoe9 and @ZoeSands
Connect with me: http://www.linkedin.com/in/zoesands
Email me: [email protected] or [email protected]
Skype me: zoe.sands
Call me: 07889 770 448 or 07889 648161
Hashtag: #AskZoeSands
Contact details
Happy Social Selling!
