2015 Annual Report - Wayne Main Street FINAL

2014-2015 Annual Report

Lindsey Wooten, Executive Director

Wayne Main Street

1 Town Square | Wayne, MI 48184

[email protected]

1


Letter from the Board President

It was my great honor in January to begin a term as

President of the Board of Directors of Wayne Main Street.

2015 was a year of accomplishments, opportunities and

challenges. With the support of our community, service

clubs and city administration, we hope to continue to

expand our reach and deepen the positive impact we

have in the community. Ideas imagined years ago have

gained momentum, and we are excited to continue these

projects into the year ahead.

I believe that we have the vision of what we can achieve

as a volunteer organization and my goal as board

president is to keep us loyal to that vision.

Thank you for your part in helping Wayne Main Street accomplish our goals and I can't wait to

see what else we will achieve together.

Cynthia McClure, WMS Board President

2


Table of Contents Mission, Vision, Positioning Statement ............................................................................................ 3

Map of Program Area ....................................................................................................................... 4

Accomplishments and Reinvestment Statistics ................................................................................ 5

2015 Budget ..................................................................................................................................... 7

2016 Dates to Remember ................................................................................................................ 8

Wayne Main Street Organizational Chart ........................................................................................ 9

WMS Board of Directors and Committees as of January 2016 ...................................................... 10

Accomplishments of 2014-2015 ..................................................................................................... 11

Our Supporters ............................................................................................................................... 13

WMS Committee Projects for 2016................................................................................................ 14

What Wayne Main Street Does ...................................................................................................... 18

Conclusion ...................................................................................................................................... 20

3


Mission, Vision, Positioning Statement

MISSION STATEMENT:

Wayne Main Street, formerly known

as the Wayne Ripple Effect, a

Michigan Main Street program, is a

nonprofit 501(C)(3) organization. We

are a positive force working with our

community, business and property

owners to preserve, enhance, and

promote our historic downtown as a

vibrant destination for residents and

visitors to gather, shop, work, and

enjoy.

VISION STATEMENT:

Historic downtown Wayne is a

gathering place for families,

neighbors and visitors to enjoy hometown hospitality and Wayne pride through family activities

and cultural events.

Our downtown is a safe, inviting and walkable destination that connects the Rouge River and

parks with the surrounding neighborhoods. We proudly preserve and utilize our historic

buildings.

Downtown Wayne is a business-friendly destination for residents and visitors to experience our

unique and vibrant entertainment and business district, including the State Wayne Theater.

Close-knit and engaged citizens of all ages come together to volunteer, socialize and positively

impact our community using creativity and imagination.

POSITIONING STATEMENT:

Wayne Main Street (WMS) is a grassroots organization spearheading the efforts of community

partners and volunteers of all ages and backgrounds to create a vibrant downtown.

We bring the community together to honor Wayne’s history and long-standing traditions and

we celebrate efforts and investments that are enhancing appearances, strengthening the

downtown economy, and paving the way to an exciting future.

We are motivated by a deep sense of community pride and we embrace hard work, creativity,

ingenuity and fun. Our collective actions are creating a ripple effect with far reaching impacts to

touch the lives of all who have a stake in downtown Wayne today, and for generations to come.

4


Map of Program Area

5


Accomplishments and Reinvestment Statistics

2014-2015 Infographic Provided by the Michigan Main Street Center

Total Number of Volunteer Hours: 2,715

Value of Volunteer Hours: $56,010.45

Total Number of Events Hosted by WMS: 16

Number of Retail Events: 1

Number of Special Events: 11

Number of Image Building Events: 4

Total Number of New Businesses: 9

McDonald’s

Trendsetter’s Boutique

Gents on the Ave Barbershop

Wayne Urgent Care

Mr. Keith’s Designer Fragrances

Daniel Halaberda Chiropractor

MHP Pharmacy

Biggby Coffee

Helium Studio

Number of Buildings Sold in 2014-2015: 5

Total Dollar Amount of Private Investment: $1,990,257.50

6


Facade & Exterior Rehabilitation in District:

Total number of buildings: 13

o Total number of improvements completed using Main Street resources: 4

Total private investment: $264,545.00

Building Rehabilitation in District (interior rehab-building systems (HVAC), roof etc.):

Total number of buildings: 10


New Construction in MSA:

Total number of new construction: 1


First Floor Vacancy Rate by Square Foot: 14.2%

Percentage of Occupied Retail: 19.0%

Percentage of Eating & Drinking Establishments: 6.3%

Percentage of Service Businesses: 38.6%

Percentage of Auto Businesses: 1.5%

Percentage of Government Offices: 7.4%

Percentage of Schools: 7.5%

Percentage of Theaters: 5.5%

Total Number of Jobs in Main Street District: 1060

Total Number of New Full-Time Jobs in 2014-2015: 49

Total Number of New Part-Time Jobs in 2014-2015: 51

7


2015 Budget Income

Direct Public Support: Business Contributions: $6,393 Direct Public Support: Corporate Reward Programs: $517 Direct Public Support: Individual Contributions: $7,569 DDA Contribution: $50,000 Grants: Restricted: $700 Grants: Non-Restricted: $9,500 Program Event Income: Restricted: Concerts in the Park: $11,750 Program Event Income: Unrestricted: $15,990 Expenses Operations $4,393

Payroll Expenses (including employer taxes) $35,981 Health Savings Account $504 Travel and Conferences $1,969 Financial Fees $60 Business Registration Fees $20 Insurance $1,882 Event Costs $9,014 Special Events: Concerts in the Park $8,168 Special Events: America Walks: Conference $802

Summary Fund Balance (beginning of the year) $47,165

Revenues Over (Under) Expenditure $39,629 Revenues Restricted - Special Projects $3,564 Revenues Restricted - Matching Funds for grants $10,000 Revenues Restricted -Grant Income $599 Revenues Restricted - Façade Grant Program $19,936 Revenues Restricted - Uncompleted Work Plans $3,135

Revenues Unrestricted $49,559

8


2016 Dates to Remember Wayne Farmer’s Market – Every Wednesday May through October from 3-7pm

Concerts in Goudy Park – Every Wednesday in July & August at 7:30 PM

WMS Board Meetings – First Thursday of every month at 6pm

WMS Business Empowerment Committee Meetings – Third Monday of every month at 6pm

WMS Design Committee Meetings – First Tuesday of every month at 6pm

WMS Organization Committee Meetings – Second Monday of every month at 12pm

WMS Promotions Committee Meetings – Second Friday of every month at 2:30pm

WMS Junior Main Street Committee Meetings – varies

Reinventing Community through Adaptive Use program – Monday, January 11 at 6pm

Façade Grant Info Meeting – Monday, February 1 at 6pm

Social Media for Small Businesses Workshop – Monday, February 8 at 6pm

Building Basics Webinar Meeting – Monday, April 11 at 6pm

National Small Business Week Celebration – May 2-6

Design Service Application Deadline – Friday May 20

9


Host Associate Level Main Street in Practice Workshop – Tuesday, June 21 9am – 4pm

Cruisin’ US 12 – Saturday, July 9

“I Wish This Was…” brainstorm session for vacant space – Saturday, July 9

Downtown Clean-Up Day – Sunday, July 10

Downtown Wayne Scarecrow Contest – Month of October

Rouge A Palooza Festival – Saturday, October 8

Small Business Saturday Celebration – Saturday, November 26

Holiday Window Display Contest – month of December

Wayne Main Street Organizational Chart

Board of Directors

Business Empowerment

Committee

Design

Committee

Organization

Committee

Jazz at the Avenue Planning

Committee

Promotions

Committee

Junior Main Street Committee

Executive Director

Interns

10


WMS Board of Directors and Committees as of January 2016

Board of Directors

Cindee McClure, President Juan Bradford, Vice President Carolyn Marnon, Secretary Cindy Schofield, Treasurer Theodora Brooks, Director

Bill Copland, Director Mary Powers, Director Pat Rice, Director Brian Ewanciw, Director

Business Empowerment Committee

Pat Rice, Chair Merle Baum Bill Copland Susie Hammons

Design Committee

Carolyn Marnon, Chair Cindee McClure Theodora Brooks Carol Bevard

Organization Committee

Albert Damitio, Chair Jeanette Felton Jennifer Petrou Cindy Schofield

Stanley Shelton

Promotions Committee

Carolyn Marnon, Co-Chair Patt Hartford, Co-Chair Angie Jarman Lois VanStipdonk Juan Bradford Bev Campbell Kaitlynn Riley

Junior Main Street Committee

Michael Lilley Haley Scott Victoria Scott Paige Gruza Matthew Gruza

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Accomplishments of 2014-2015: Wayne Main Street hit the ground running after becoming a Select Level Michigan Main Street

program. A steadily growing volunteer base has allowed many projects to come to fruition in a

very short time. In addition to moving our offices into the Wayne Historical Museum,

participating in the Holiday Parade, and building relationships with stakeholders in the

community, we've been busy accomplishing the following:

• Partnered with U of M Dearborn to engage Wayne youth through a grant that

funds the new Youth Coordinator, Mary Powers, and the Junior Main Street

Committee that consists of high school students.

• Awarded 6 complimentary design services to downtown building owners valued

at $2,000-$3,000 each. Two (2) have already been implemented and two (2)

more are slated to begin this

year. This represents $12,000 -

$18,000 worth of services

provided to the community

free of charge by the

Michigan Main Street

Program.

• Awarded a complimentary

Communications Planning

Service from Michigan Main

Street Center with Downtown

Professionals Network valued

at $8,000

• Hired 4 college level interns to

date

• Hosted a “House Party” event with Michigan Historic Preservation Network on

November 7th to highlight Main Street project.

• Implemented Façade Grant Incentive Program in 2015. First recipient awarded

$9,957.50 to rehabilitate storefront façade and revitalize historical beauty of

downtown building. Construction project is almost complete.

• Participated in the first-ever Walking College Fellowship through America Walks.

Main Street Director, Lindsey Wooten, is one of only 25 people in the US to be

awarded this fellowship that focused on increasing and promoting the

walkability of a community.

• Installed 8 benches in Downtown Wayne along Westbound Michigan Avenue.

• Started The Ripple Effect blog to promote the Wayne Main Street mission and

community relations.

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• New monthly e-newsletters for both Community Members and

Business/Building owners

• Created a Downtown Event calendar on website

• Hosted the Small Business Saturday retail event that resulted in new customers

and an additional $3,000 in sales for holiday shopping in Downtown Wayne.

Organization Committee Accomplishments:

Awarded Communications Planning Service from Michigan Main Street valued at

$8,000

Worked with Wayne/Westland Career Tech students to design Wayne Main Street

brochure

Ambassador Program established to promote Wayne Main Street in the community

Executed a holiday fund drive that resulted in approximately $8,000 from individual

donor gifts

Held donor appreciation event,

Organized Jazz at the Avenue fundraiser, raised more than $5,000

Promotion Committee Accomplishments:

Occupied Main Street booth at Wayne Farmer's Market and assisted Growing Hope

with event set-up and break-down in

2014 and 2015

Continued the scarecrow contest for

2014 & 2015, which raised money to

support Wayne Main Street

Hosted Small Business Saturday retail event to promote downtown businesses

Participated in Rouge A Palooza festival with Rubber Duck Race, Kayak Raffle, and

other activities.

Hosted "I Wish This Was..." at the 2015 sidewalk Sale. This event brainstormed

ideas to promote the use of a vacant space.

Design Committee Accomplishments:

Launched a holiday window display contest that encouraged property owners to

decorate their storefront in time for the community group sponsored Holiday at the

Museum event

Launched Façade Grant Incentive Program in 2015.

Awarded 6 properties with Michigan Main Street design services

Created an up-to-date property inventory with historical and current statistics

Launched a Wayne t-shirt sales campaign

Planned and worked with the city and MDOT for installation of 8 benches that were

installed in August on WB Michigan Ave.

Received Michigan Historic Marker for the Wayne Post Office, will display once

permission is granted from federal government

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Continued the Adopt a Planter

program for downtown

beautification, breaking a record

this year by having the

community adopt 70 planters.

Business Empowerment Committee

Accomplishments:

Conducted a survey to all businesses

in the district to start building

relationships and to gather basic

information about how we can serve

them, best ways to contact them,

best day/time for meetings, etc.

Hosted two business workshops, one

with Google and one with Pure

Michigan Business Connect and the

City of Wayne pertaining to the sign

ordinance.

Created, printed, and distributed a

brand new Downtown Wayne Shopping & Dining Guide to every Wayne resident via the

Wayne Dispatch and placement in businesses throughout the downtown.

Our Supporters

Thank you!

Together we can enhance appearances, strengthen the downtown economy, and pave the way

to an exciting future for downtown Wayne.

2015 Supporters:

Ford Motor Company

Jay & Brenda Armstrong

Barbara Bilobran

Theodora Brooks

Tom & Claudia Buckalew

Keith Butkovich

Bill & Sharon Copland

Thomas & Mary Anne Daily

Tried & True Thrift Store

Community Living Services

Anonymous Wayne Resident

Community Housing Network

Bruce & Judy Foulk

Deirdre Fortino

Sherri Foster

American Jetway

Trish Hampton

Anonymous Wayne Resident

Patt Hartford

Gerald Higgs

Kurt’s Caps

Wayne Family Dental

Milt & Laura Mack

Philip & Alicia Marnon

Wayne Industries

Cynthia McClure

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Patrick McClure

Leslie Nicholas

Mark Paladino

Uhts Funeral Home

Pat Rice

Christopher Richards

Susan Rowe

Daryl Royal

Cindy Schofield

Phyllis Stein

Professional Insurance

Norm Stockmeyer

Michael Stokes

Wayne McDonald’s

John & Lois VanStipdonk

Karena Voldman

Michael Warmuskerken

Kim White-Jenkins

Antoinette Wirth

Wayne Rotary Foundation

Wayne Westland Federal Credit Union

City of Wayne DDA

Lindsey Wooten

Jack’s Sports Center

Sherrie Brindley

Appliance Avenue

Chateau Chantal

Puffer Reds

GI Surplus

Wayne Dairy Queen

Cal Signs

Detroit Red Wings

Imperial Press

County Commissioner Al Haidous

Belle Tire

Powers Woodcrafts

Lynn Boertje

West End Yoga

Helium Studio

Phoenix Theaters

The Wayne Dispatch

Wayne Bowl

U of M Dearborn Civic Literacy Program

Stanley Shelton/J & S Portrait Photography

WMS Committee Projects for 2016 The Wayne Main Street Board of Directors Overarching Goals for 2016:

The Board of Directors have reviewed the organization’s current target projects and selected

three they felt were most important to the success of the community. The three clear winners

were:

Improving the perception of the city

15


Addressing commercial vacancies

Making downtown a gathering place

The Board discussed the resources, support for, and capacity to accomplish each goal and

decided on addressing vacancies and creating a gathering place downtown as the two most

important areas to focus on the 2016/2017 program year. Check out some of the exciting things

in store:

Business Empowerment Committee:

Downtown Shopping & Dining Guide

Objective: Business Retention to keep from having more vacant buildings Measurement of Success: Have all 15,000 brochures distributed by Small Business Saturday (Nov. 26th)

Social Media for Your Small Business Workshop

Objective: Business Retention - keeping buildings full and generating foot traffic Measurement of Success: 30 attendees to cover event expenses

Vacant Storefront Signage Campaign

Objective: Fill vacant spaces with unified advertisement campaign Measurement of Success: Get 10 posters hung in vacant buildings by Cruisin' US12 event

16


Design Committee:

Design Services

Objective: Encourage quality

improvements to private

property through Design and

Historic Preservation Assistance

to property owners.

Measurement of Success:

Three downtown property owners have applied for and received design services this

year from the Michigan Main Street program and each are actively working to

implement the proposed recommendations.

Façade Grant Incentive Program

Objective: To encourage property owners to invest in the exterior of their buildings

Measurement of Success: To fund at least one exterior rehabilitation project in the year

of 2016

Holiday Window Display Contest

Objective: to enhance the visibility of and to encourage foot traffic through Main Street

District

Measurement of Success: Have at least 15 businesses participate in the third year

(2016)

Main Street Awards Program

Objective: To improve perception and appearance of Wayne by rewarding building and

business owners in the Main Street district for investments made to enhance our

downtown.

Measurement of Success: Issue awards in all categories (Preservation Stewardship,

Exterior Restoration or Rehabilitation, Building Interior, Going “Green,”) during National

Small Business Week (May 2-6th) – event details to come soon!

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Adopt-A-Planter Program

Objective: To make the downtown district a more attractive and welcoming gathering

place.

Measurement of Success: Installation of ten new, contemporary styled, self-watering

planters in the Main Street District.

Organization Committee:

Volunteer Management Program

Objective: To increase the volunteer base and maintain current volunteers through

recognition and appreciation event.

Measurement of Success: To increase volunteer base by 10%

Jazz at the Avenue Fundraiser

Objective: Raise funds to support programming, keep and solicit new donors.

Measurement of Success: 100 attendees

Property Owners Roundtable Meetings

Objective: Develop discussion, coordination, and common strategy between Wayne

Main Street and the owners of business properties in the Main Street District.

Measurement of Success: Interview 75% of the vacant property and land owners,

have 50% of the vacant property and land owners attend round table, document a

common strategy for filling vacant buildings in the WMS boundaries.

Promotions Committee

“I Wish This Was…” Vacant Space Event

Objective: Get the community involved

in expressing what types of businesses

they would support in downtown

Wayne and to promote the availability

of vacant buildings/spaces.

Measurement of Success: Have at least

100 people fill out “I Wish This Was…”

stickers on day of event.

18


Rouge A Palooza Festival Activities

Objective: Raise funds to support Main Street programming and help to promote

downtown Wayne’s fastest growing festival event.

Measurement of Success: To sell at least 10% more tickets in each category

Scarecrow Contest

Objective: To draw attention downtown Wayne during Halloween season and allow

families and businesses to have their hand in decorating our downtown

Measurement of Success: 65 Scarecrows

Small Business Saturday Retail Event

Objective: To increase sales and bring new customers to businesses in Wayne

Measurement of Success: Distribute 100 “Shop Small” bags to shoppers

Other Projects in the Works:

The following projects are still in the planning stages for the coming year:

“Derby’s Alley” pocket park development

Junior Main Street Committee’s new Fashion Exhibit at the Wayne Historical Museum

Historical Marker at the Wayne Post Office

“Clean Sweeps” downtown clean-up initiative

Retail Pop-Up shops for the holiday season

What Wayne Main Street Does:

Revitalization

Offers Design Assistance and Façade Grant

Incentive Program to promote building

rehabilitation and coordinate downtown clean-up

efforts

Provides beautification efforts including flower

planters, seasonal decorations, downtown

benches, and more

Retains current businesses by providing resources

and workshops

Continues to make downtown Wayne a walkable

downtown district

19


Promotion

Publishes monthly online newsletter as well as populate social media sites

Maintains www.downtownwayne.org which features downtown businesses and a

comprehensive event calendar as well as available properties.

Obtains media coverage for Main Street happenings

Draws people downtown with special events

Creates shopping and dining guides

Advocacy

Works with city officials

Seeks funding to improve downtown district

Attends events such as Michigan Downtown Association’s “Lansing Day” to lobby at the

state level

Attends America

Walks’ “Walking

Summit” in

Washington D.C. to

lobby at the

national level

Conducts formal

presentations

about downtown

issues highlighting

downtown Wayne

at various

conferences

including those

hosted by Michigan

Historic

Preservation Network, Michigan Economic Development Corporation, and the Michigan

Downtown Association

Works with property owners to guide them through the appropriate rehabilitation of

historic storefronts

Communication

Publishes column in local newspaper, The Wayne Dispatch

Hosts free networking meetings and events

Serves as an information resource center for businesses, residents, and visitors

Education

Provides internship opportunities

20


Provides stipends for volunteers to attend state and national training

seminars/conferences

Facilitates community visioning sessions

Educates the public on topics related to historic preservation

Conclusion Wayne Main Street and the city of Wayne has seen incredible progress during our first year of

being a Select Level Michigan Main Street community and we are confident that our second

year will be even more exciting. Overall, our program has brought in over $90,000 worth of

resources to aid in the revitalization of our downtown thanks to our relationship with the

Michigan Main Street Center and our dedicated volunteer base. Our collective actions are

creating a ripple effect with far reaching impacts to touch the lives of all who have a stake in

downtown Wayne today, and for generations to come.

Be Involved.

Two hours of volunteering can create

a street lined with flowers.

Be Invested.

A $25.00 investment can provide a

community event under the stars.

Be Together.

Together we can enhance appearances, strengthen the downtown economy, and pave the way to an exciting

future for downtown Wayne.

2015 Annual Report - Wayne Main Street FINAL

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