2015 ANNUAL HOUSING MARKET SURVEY October 29, 2015 Oscar Wei, Senior Economist.
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Transcript of 2015 ANNUAL HOUSING MARKET SURVEY October 29, 2015 Oscar Wei, Senior Economist.
2015 ANNUAL HOUSING MARKET SURVEY
October 29, 2015Oscar Wei, Senior Economist
METHODOLOGY
• C.A.R. has conducted the Annual Housing Market Survey since 1981. The questions and methodology have stayed essentially the same throughout that time.
• The survey was sent via email to a random sample of 25,350 REALTORS® throughout California. The sample represented the geographical distribution of C.A.R. membership across the state. The survey asked REALTORS® to provide information from their most recent sales transaction that closed escrow in the second quarter of 2015.
• The survey instrument was a questionnaire with both multiple choice and
open-ended questions. There were 1,465 valid survey responses, equivalent to a response rate of 5.8 percent. The margin of error for this survey was +/- 2.5 percent at a 95 percent confidence level.
SALES HAVE BEEN STRONG AFTER A WEAK START
California, Sep 2015 Sales: 425,030 Units, +7.3% YTD, +6.9% YTY
Jan-
05
Jul-0
5
Jan-
06
Jul-0
6
Jan-
07
Jul-0
7
Jan-
08
Jul-0
8
Jan-
09
Jul-0
9
Jan-
10
Jul-1
0
Jan-
11
Jul-1
1
Jan-
12
Jul-1
2
Jan-
13
Jul-1
3
Jan-
14
Jul-1
4
Jan-
15
Jul-1
5 -
100,000
200,000
300,000
400,000
500,000
600,000
700,000
*Sales are seasonally adjusted and annualized SERIES: Sales of Existing Single Family HomesSOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Sep-15:
425,030
Sep-14:
397,490
INVENTORY CONTINUED TO DECLINE FROM LAST YEAR
Sep 2014: 4.2 Months; Sep 2015: 3.7 Months
Note: “Unsold Inventory Index” represents the number of months it would take to sell the remaining inventory for the month in question. The remaining inventory for the month is defined as the number of properties that were “Active”, “Pending”, and “Contingent” (when available) and divide the sum by the number of “Sold” properties for the month in question.
0
2
4
6
8
10
12
14
16
18
SERIES: Unsold Inventory Index of Existing Single Family HomesSOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
MARKET REMAINED COMPETITIVE, AS INVENTORY LEVEL CONTINUED TO BE LOW
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
0%
10%
20%
30%
40%
50%
60%
70%
80%
0
1
2
3
4
5
6
7
53%53%
4.3
4.0
% with Multiple Offers
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
0%
10%
20%
30%
40%
50%
60%
33%33%
% of Sales above Asking Price
Long Run Average = 19%
ONE-THIRD OF HOMES SOLD ABOVE THE ASKING PRICE
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%
0
2
4
6
8
10
12
14
16
Med. Price Discount
Med. Weeks on MLS
0%, 2.1 weeks
Median Price Discount & Weeks on Market
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
PRICE REDUCTION PRIOR TO AN OFFER BEING MADE
$1,000 or less
$1001 - $5,000
$5,001 - $10,000
$10,001 - $20,000
$20,001 - $50,000
More than $50,000
0% 10% 20% 30% 40%
29%
8%
10%
13%
16%
24%
Amt. of Price Reduction
Q. Was there any price reduction made to the list price prior to an offer being made to the property?Q. How much was the price reduction?
26%
75%
Price Reduction
Yes No
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Avg. Reduction $ = $15,000
INVENTORY DROPPED SIGNIFICANTLY IN THE BAY AREA SINCE 2009
BUT REMAINED TIGHT
Note: “Unsold Inventory Index” represents the number of months it would take to sell the remaining inventory for the month in question. The remaining inventory for the month is defined as the number of properties that were “Active”, “Pending”, and “Contingent” (when available) and divide the sum by the number of “Sold” properties for the month in question.
Jan-09 Jul-09 Jan-10 Jul-10 Jan-11 Jul-11 Jan-12 Jul-12 Jan-13 Jul-13 Jan-14 Jul-14 Jan-15 Jul-150.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
2.5
3.63.9
Bay Area Central Valley So CA
SERIES: Unsold Inventory Index of Existing Single Family HomesSOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
TIGHT SUPPLY CREATED MORE MARKET COMPETITION IN THE BAY AREA
San
Fran
cisco
Bay
Are
a
Sout
hern
Cal
iforn
ia
Other
Cou
ntie
s in
Cal
iforn
ia0
1
2
3
4
5
4
3 3
Number of Multiple Offers
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Other Counties in California
Southern California
San Francisco Bay Area
0% 20% 40% 60% 80%
36%
56%
63%
Percent with Multiple Offers
IMBALANCE BETWEEN SUPPLY AND DEMAND BID UP HOME PRICES, PARTICULARLY IN THE
BAY AREA
SF B
ay A
rea
So C
A
Other
Cou
nties i
n CA
$0
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
$35,000
$40,000
$45,000$40,000
$11,000
$6,000
Amt. over Asking Price
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Other Coun-ties in CA
So CA
SF Bay Area
0% 20% 40% 60% 80%
20%
25%
62%
% with Sold Price Above Asking Price
SF B
ay A
rea
So C
A
Other
Cou
nties i
n CA
0%
1%
2%
3%
4%
5%
6%
7%
8%
9% 8.6%
2.3% 2.3%
% over Asking Price
REASONS FOR BUYING
Q. What was the single most important reason for buying the property?
Tired of Renting
Desired Larger Home
Desired Better Location
Investment/ Tax Considerations
Change in Family Status
Changed Jobs
Retirement/Move to Retirement Community
Desired Smaller Home
Foreclosure/Short Sale/Default
Other
0% 5% 10% 15% 20% 25%
23%
19%
16%
14%
5%
4%
4%
4%
1%
11%
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
DEMAND FOR INVESTMENT & SECOND/ VACATION HOMES DROPPED TO THE LOWEST LEVEL SINCE 2009
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
0%
5%
10%
15%
20%
25%
30%
Investment/Rental PropertyVacation/Second Home
% to Total Sales
5%
Long Run Average: 12 %
13%
INVESTOR STRATEGY: STILL BUYING TO RENT
Investment to Flip
Rental Property
2013: 18%
2014: 30%
2015: 26%
2013: 82%
2014: 70%
2015: 74%
SHARE OF CASH BUYERS IS THE LOWEST SINCE 2009
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
0%
5%
10%
15%
20%
25%
30%
35%
21%
% of All Cash Sales
• One-fifth of buyers paid with all cash
• The share of all cash buyers is the lowest in the last 6 years
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
THE SHARE OF INTERNATIONAL BUYERS DROPPED TO THE LOWEST LEVEL IN 8 YEARS
2008
2009
2010
2011
2012
2013
2014
2015
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
4%
Q. Was the buyer an international buyer – a person who was a citizen of another country who wished to purchase residential real estate in the U.S.?
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
ALL CASH INTERNATIONAL BUYERS
International Buyers Domestic Buyers0%
20%
40%
60%
80%
100%
42%20%
59%73%
All cash Obtained financing
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
INTENDED USE FOR PROPERTY? HOME
Vacation/Second Home
Investment Property
Primary Residence
0% 20% 40% 60% 80% 100%
2%
21%
76%
6%
13%
82%
Domestic BuyersInternational Buyers
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
0 1 2 3 4 5 or more0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
71%
14%
6% 4% 2% 4%
72%
12%6%
3% 2%5%
77%
9%5% 3% 1%
4%
2013
2014
2015
# of Properties Sold to International Buyers in the Last 12 Months
% Who Sold to International Buyers
Q. How many properties have you sold to an international buyer in the last 12 months? SERIES: 2015 Housing Market Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
REALTORS® WORKED WITH INTERNATIONAL BUYERS IN THE PAST 12 MONTHS
COUNTRY OF INTERNATIONAL BUYER
• China (43%)
• Mexico (8%)
• South Korea (8%)
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
REASONS TO BUY IN CALIFORNIA
Mild year-around weather Advanced Educational Opportunities
System # of Campuses
Examples
University of California
10 • University of California, Berkeley
• University of California, Los Angeles
• University of California, Riverside
• University of California, San Diego
California State University
23 • Cal State University, Fullerton
• Cal State University, Northridge
• Cal State Polytechnic University, Pomona
California Community College
109+ • Santa Monica College• Pasadena City College
Private University Hundreds • California Institute of Technology
• Pepperdine University• Stanford University• University of Southern
California
Amazing outdoor environment
SHARE OF FIRST-TIME BUYERS REMAINS BELOW LONG-RUN AVERAGE
0%
10%
20%
30%
40%
50%
29.5%
% First-Time Home BuyersLong Run Average
Long Run Average = 38%
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
REASONS FOR BUYING FIRST-TIME VS. REPEAT
Q. What was the single most important reason for selling/buying the property?
Tired of Renting
Desired Larger Home
Desired Better Location
Investment/ Tax Considerations
Change in Family Status
Changed Jobs
Retirement/Move to Retirement Community
Desired Smaller Home
Foreclosure/Short Sale/Default
Other
0% 10% 20% 30% 40% 50% 60%
55%
10%
9%
8%
7%
3%
1%
0%
1%
7%
9%
23%
19%
16%
4%
5%
5%
5%
1%
12%
Repeat BuyersFirst-Time Buyers
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
THE MEDIAN DOWN PAYMENT INCHED UP FROM 2014
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
$90,000
0%
5%
10%
15%
20%
25%
$74,500
20%
Median Down Payment % of Down Payment to Price
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Q. What was the amount of downpayment?
20002001200220032004200520062007200820092010201120122013201420150%
10%
20%
30%
40%
50%
11.3%
6.4%
6.9%3.7%
All Hombuyers First-Time Buyers Repeat Buyers
Down Payment
PERCENT OF BUYERS WITH ZERO DOWN PAYMENT
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
PROPORTION OF TRANSACTIONS WITH SECOND MORTGAGES
Q. In addition to the first mortgage or assumption, was there a second mortgage?
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20150%
10%
20%
30%
40%
50%
4.1%
Percent of Home Sales with Second Mortgage
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
PERCENT OF BUYERS WITH SECOND MORTGAGE
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20150%
10%
20%
30%
40%
50%
60%
70%
6.4%
3.7%
First-Time Buyers Repeat Buyers
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Q. Please indicate the type of mortgage.
WHILE THE SHARE OF FHA INCREASED FROM THE RECENT LOW, IT WAS STILL MUCH LOWER
THAN 2009
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20150%
10%
20%
30%
40%
16%19%
7%5%
FHA VA
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
YEARS OWNED HOME BEFORE SELLING
0
2
4
6
8
10
12
10All Sellers
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Why aren’t they selling sooner?
Affordability challenge:• Low rate on current
mortgage
• Low property taxes
• Concerned with capital gains
• Why list when there is nowhere to go I can afford?
• Could not qualify for a mortgage today
Demographics
2006 2007 2008 2009 2010 2011 2012 2013 2014 20150%
10%
20%
30%
40%
50%
60%
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500 56%
$1,500
% needs Repair Median Repair Costs/Price Adjustment
REPAIR COSTS/PRICE ADJUSTMENTS
Q. Did the seller repair items, make adjustments to the purchase price, or make any other concessions during escrow due to discovered defects?
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
SELLERS WITH NET CASH LOSS DROPPED TO THE LOWEST LEVEL IN THE LAST 9
YEARS
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20150%
5%
10%
15%
20%
25%
30%
35%
6.9%
Long Run Average = 11.9%
Q. What was the net cash gain or net loss to the seller as a result of this sale?SERIES: 2015 Housing Market Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
NET CASH GAIN TO SELLERS HIGHEST SINCE 2007
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015$0
$50,000
$100,000
$150,000
$200,000
$250,000
$120,000
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Q. What was the net cash gain or net loss to the seller as a result of this sale?
MORE INVESTORS SELLING THEIR INVESTMENT PROPERTIES
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20150%
5%
10%
15%
20%
25%
30%
23.4%
26.2%Long Run Average = 19.1%
Q. How was the property occupied?SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
MORE THAN HALF OF ALL SELLERS ARE PLANNING TO BUY ANOTHER HOME
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20150%
10%
20%
30%
40%
50%
60%
70%
80%
53%
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
LOCATION OF SELLER’S NEW HOME
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
Within the same county 38% 41% 37% 45% 47% 42% 49% 49% 46% 44% 44%
In another county in California 23% 18% 24% 17% 21% 21% 19% 18% 20% 21% 20%
In another state 31% 28% 29% 27% 19% 20% 20% 22% 19% 22% 22%
Out of US 1% 2% 1% 1% 2% 1% 1% 1% 0% 1% 1%
Don't Know/Not sure 7% 11% 9% 10% 12% 16% 10% 10% 15% 13% 13%
Total 100% 100%
100%
100% 100% 100
%100%
100%
100% 100% 100
%
REASONS FOR CHANGING COUNTY ALL BUYERS (2014 VS. 2015)
Housing affordability
Quality of life
Second home
Shorter commute to work/school
Job change
Closer to family/relative
Quality of school
Retired
Quality of community services
Other
0% 5% 10% 15% 20% 25%
14%
16%
5%
10%
9%
13%
8%
3%
3%
18%
23%
14%
10%
10%
10%
8%
7%
5%
0%
14%
2015 2014
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
BUYERS BY GENERATION
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
32%Millennials
18 – 35
40%Gen X
36 – 50
24%Baby Boomers
51 – 69
5%Silent Gen
70 and older
HOME OWNERSHIP RATE NEARLY 4 TIMES HIGHER AMONG BOOMERS
Baby Boomers
75%
22%
3%
OwnRentOther
Millennials
20%
41%
39%
OwnRentOther
Q. What is your current living situation?SERIES: 2014 Baby Boomer SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
REASONS FOR BUYING MILLENNIALS VS. BABY BOOMERS
Q. What was the single most important reason for selling/buying the property?
Tired of Renting
Desired Larger Home
Desired Better Location
Investment/ Tax Considerations
Change in Family Status
Changed Jobs
Retirement/Move to Retirement Community
Desired Smaller Home
Foreclosure/Short Sale/Default
Other
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
41%
18%
11%
10%
6%
6%
0%
0%
1%
7%
13%
13%
18%
16%
5%
3%
10%
7%
0%
14%
Baby BoomersMillennials
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
BOOMERS HAVE LESS DEBT THAN MILLENNIALS THAT PREVENTS BUYING A
HOME
Q. What type of debt do you have that would make it difficult to buy a home?
Credit cards
Consolidated personal loan
Other
0% 10% 20% 30% 40% 50% 60%
35%
12%
7%
2%
11%
53%
41%
17%
8%
7%
4%
43%
MillennialsBoomers
SERIES: 2014 Baby Boomer SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
FINANCIAL CHARACTERISTICS: MILLENNIALS VS. BABY BOOMERS
Millennials Baby Boomers
Median Household Income $100,000 $130,000
Median Home Price $470,000 $505,000
Median Monthly Mortgage Payment $1,538 $1,516
Median Downpayment (in $$) $50,000 $79,500
Median Downpayment (in % to Price)
13.1% 20%
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
USE OF PROPERTY
Q. How will the property be occupied?Millennials Baby Boomers All
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
92.8%
70.1%81.6%
5.8%
17.3%13.1%
1.4%
12.6%
5.3%
Primary Residence Investment Property Vacation/Second Home
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
WHAT MILLENNIALS AND BABY BOOMERS WANT?
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Millennials Baby Boomers All Buyers
Median Sales Price $470,000 $505,000 $495,000
Median Square Footage 1,600 1,779 1,707
Median Age of Structure 36 33 35
% of Detached Single-Family
75.6% 71.6% 76.6%
% of Condo/Townhome 19.8% 17.5% 15.5%
DEMOGRAPHICS: ETHNICITY
56%
17%
14%
10%4%
White
Asian
Hispanic
Other
Black
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
HOUSING DEMAND WILL INCREASE, LARGELY DRIVEN BY MINORITIES
SOURCE: Urban Institute
0
2
4
6
8
10
12
14
2.7 4.6 2.2 2.18.9 11.6
1.3 4.8 1.9 2.59.1 10.4
Projected household growth, 2010-2010
Net new households, millions
23%
46%39%
18%12%
18%19%
100%
100%
88%77%
24%
2010-2020
SHARE OF MINORITY HOME BUYERS HAS GROWN OVER TIME …
Q. What was the race/ethnicity of the head of household buying the property
White/Non-Hispanic
African-American Hispanic Asian0%
10%
20%
30%
40%
50%
60%
70%
80%
68.5%
5.0%
14.1%
7.5%
55.8%
4.2%
19.9%
12.5%
56.3%
3.6%
14.0% 16.5%
1995 2005 2015
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
SHARE OF MINORITY HOME SELLERSALSO HAS GROWN OVER TIME …
Q. What was the race/ethnicity of the head of household buying the property
White
/Non
-Hisp
anic
Afric
an-A
mer
ican
Hispan
ic
Asian
0%
20%
40%
60%
80%
100%86.7%
2.0% 4.1% 4.6%
70.8%
4.7%10.4% 9.7%
70.7%
3.2%8.6% 8.8%
1995 2005 2015
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
REASONS FOR BUYING MINORITY BUYERS VS. ALL BUYERS
Q. What was the single most important reason for selling/buying the property?
Tired of Renting
Desired Larger Home
Desired Better Location
Investment/ Tax Considerations
Change in Family Status
Changed Jobs
Retirement/Move to Retirement Community
Desired Smaller Home
Foreclosure/Short Sale/Default
Other
0% 5% 10% 15% 20% 25% 30%
Minority Buyers All Buyers
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
REASONS FOR BUYING HISPANIC BUYERS VS. ASIAN BUYERS
Q. What was the single most important reason for selling/buying the property?
Tired of Renting
Desired Larger Home
Desired Better Location
Investment/ Tax Considerations
Change in Family Status
Changed Jobs
Retirement/Move to Retirement Community
Desired Smaller Home
Foreclosure/Short Sale/Default
Other
0% 5% 10% 15% 20% 25% 30% 35% 40%
Asian Buyers Hispanic Buyers
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
SHARE OF FIRST-TIME BUYERS UP
Q. Was the buyer a first-time buyer?Minority Hispanic Asian All
0%
10%
20%
30%
40%
50%
38.8%45.7%
33.0%29.5%
% First-Time Home Buyers
% First-Time Home Buyers
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
USE OF PROPERTY
Q. How will the property be occupied?Minority Hispanic Asian All
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
82.1%89.3%
75.4%81.6%
14.3%7.7%
18.6%13.1%
3.6% 3.0%6.0% 5.3%
Primary Residence Investment Property Vacation/Second Home
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
CHARACTERISTICS OF HOMES
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Minority Buyers
Hispanic Buyers
Asian Buyers
All Buyers
Median Sales Price $467,000 $324,000 $675,000 $495,000
Median Square Footage 1,700 1,600 1,783 1,707
Median Age of Structure 35 30 35 35
% of Detached Single-Family
78.7% 85.0% 75.6% 76.6%
% of Condo/Townhome 14.8% 9.8% 18.0% 15.5%
BUYERS’ FINANCIAL PROFILE I
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Minority Buyers
Hispanic Buyers
Asian Buyers
All Buyers
Median Household Income $100,000 $80,000 $170,000 $120,000
Median Monthly Mortgage Payment $1,673 $1,443 $1,969 $1,669
Median Downpayment (in $$) $60,500 $13,875 $120,000 $74,500
Median Downpayment (in % to Price)
18.4% 5.0% 20.2% 19.6%
BUYERS’ FINANCIAL PROFILE II
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Minority Buyers
Hispanic
Buyers
Asian Buyers
All Buyers
% of buyers with zero down payment
4.2% 7.4% 2.1% 4.4%
% of cash buyers 17.6% 11.3% 25.7% 21.0%
% of home buyers with a second mortgage
4.1% 3.9% 4.5% 4.1%
% with FHA Loan 25.9% 46.3% 8.6% 19.3%
REASONS FOR CHANGING COUNTY (ALL BUYERS VS. MINORITY BUYERS)
Housing affordability
Quality of life
Second home
Shorter commute to work/school
Job change
Closer to family/relative
Quality of school
Retired
Quality of community services
Other
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
23%
14%
10%
10%
10%
8%
7%
5%
0%
14%
39%
9%
4%
14%
7%
5%
9%
1%
1%
12%
Minority Buyers All Buyers
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
REASONS FOR CHANGING COUNTY MINORITY BUYERS (2014 VS. 2015)
Housing affordability
Quality of life
Second home
Shorter commute to work/school
Job change
Closer to family/relative
Quality of school
Retired
Quality of community services
Other
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
23%
11%
3%
8%
6%
16%
12%
1%
2%
19%
39%
9%
4%
14%
7%
5%
9%
1%
1%
12%
2015 2014
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
HOW CLIENT FOUND THEIR AGENT
Q. How did your client find and select you to represent them?
Represented Them in Previous Home Transac-tion
Client was Friend/Relative/Neighbor
Refferal from Business Associates
Open House
Door-to-Door Farming
Yard Signs
Relocation Referral
Social Media
Other
0% 5% 10% 15% 20% 25%
Minority Buyers All Buyers
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
HOW CLIENT FOUND THEIR AGENT
Q. How did your client find and select you to represent them?
Represented Them in Previous Home Transac-tion
Client was Friend/Relative/Neighbor
Refferal from Business Associates
Open House
Door-to-Door Farming
Yard Signs
Relocation Referral
Social Media
Other
0% 5% 10% 15% 20% 25%
Asian Buyers Hispanic Buyers
SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
BUYERS NEED MOST HELP WITH FINDING THE RIGHT HOME
Other
Determining affordability
Preparing transaction documents
Price Negotiation
Negotiating terms of sale
Finding the right home
0% 5% 10%15%20%25%30%35%40%
12%
3%
12%
18%
20%
38%
Q: In what part of the transaction buyer/seller needed the most assistance?SERIES: 2015 Annual Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
SELLERS NEED MOST HELP WITH NEGOTIATING TERMS OF SALE
Other
Negotiating the price
Preparing transaction documents
Preparing the home for sale
Marketing the property
Setting the right price
Negotiating terms of sale
0% 5% 10% 15% 20% 25%
7%
10%
12%
16%
17%
18%
20%
Q: In what part of the transaction buyer/seller needed the most assistance?SERIES: 2015 Annual Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
2016 FORECAST
CALIFORNIA HOUSING MARKET OUTLOOK
2010 2011 2012 2013 20142015p2016f
SFH Resales (000s) 416.5 422.6 439.8 414.9 383.3 407.5 433.0
% Change -12.3% 1.4% 4.1% -5.9% -7.6% 6.3% 6.3%
Median Price ($000s) $305.0 $286.0 $319.3 $407.2 $447.0 $476.3 $491.3
% Change 10.9% -6.2% 11.6% 27.5% 9.8% 6.5% 3.2%Housing Affordability Index 48% 53% 51% 36% 30% 31% 27%
30-Yr FRM 4.7% 4.5% 3.7% 4.0% 4.2% 3.9% 4.5%
SERIES: CA Housing Market OutlookSOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
•2016 California Economic & Market Forecast
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• 2:00 PM – 3:00 PM
• To register: WWW.
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