SmartMove · 2015. 6. 2. · Steps of AMC campaigns (cont’d) • Motivation phase – Sending a...

SmartMovePromoting public transport use

in rural areas

SmartMove

Promoting public transport use in rural areas

What is SmartMove?

An EU Intelligent Energy Europe project, with the aim

of promoting the use of energy-efficient means of

mobility in European rural and peri-urban regions.

SmartMove


Challenges• Demographic dynamics of ageing and shrinking

societies in rural areas

• Level of minimum service frequency vs. little demand and low cost coverage

• Density of public transport stops vs travel speed (dispersed settlements)

• Low awareness of the public transport system by potential users (subjective barriers against using it)

SmartMove


Overall aims

• Increase the number of public transport users• Decrease the millage driven by motorized car

traffic

• Efficient energy use, energy and cost savings• Reduction of greenhouse gas emissions

SmartMove


Specific aim #1:

Show alternatives for private car use

“Public transport feeder networks”

SmartMove


Specific aim #2:

Where alternatives exist, promote them!

“Active mobility

consultancy campaigns”

SmartMove


Objectives

• Adaptation of existing active mobility consultancy extension to feeder systems, accompanying measures adaptation to other European regions

• Increase of awareness, knowledge and use information about public transport service, ticketing and timetables information about advantages of using public transport (PT)

• Identification of the user needs survey integrated in the AMC campaign suggestions to reorganize the PT system

• Transfer knowledge on active mobility consultancy training, take-up and dissemination activities

for practitioners outside SmartMove

SmartMove


Activities in eight European rural regions

Almada

Burgos

Kreis Euskirchen

Wittenberg

Krakow

Waldviertel - Wachau

Langadas

SmartMove AMC campaign implementation areas

Oberlausitz-Niederschlesien

SmartMove


Active mobility consultancy

(AMC) campaigns…… to promote the use of public transport via a

personalized travel marketing approach.

• Actively informing people about public transport on an individual basis

• Active collection of passenger feedback adjustment of public transport offer

• Active measures aiming to decrease subjective barriers (e.g. trainings, audits, events, guided tours)

SmartMove


Steps of AMC campaigns

• Contact phase– Distributing an information letter explaining the objectives

of the AMC campaign

– Contacting people by phone or home visit to get

information about current travel behavior and needs

• Segmentation phase – (1) Current public transport users

– (2) Potential public transport users

– Interested non-users invited to campaign

• Encouragement phase – Regular passengers are encouraged in their behavior

(e.g. small gift)

SmartMove


Steps of AMC campaigns (cont’d)

• Motivation phase– Sending a list of available individualized information

materials to people who request further information

– They can indicate willingness for

personal consultancy

• Information phase– Handing over requested information

• Convincing phase– If requested, a personal consultancy is

conducted

SmartMove


Example: Europe’s first rural AMC

campaign (Waldviertel - Wachau, Austria)

• Conducted with ca. 500 participants in 2011

• Additional active measures conducted with at least 200 participants such as

– promotion at local events

– traveler training

(e.g. short walks to bus stops)

– citizen audits

– providing try-out-pedelecs

• Result: 19% increase inpassenger numbers!

SmartMove


Promotion days and

events, citizen audits,

traveler training

Promotion days and

events, providing try-

out-pedelecs, guided

bike tours, citizen

audits

Promotion days

and events,

citizen audits

Traveler trainings

(e.g. for elderly

people, disabled

people), citizen audits

Promotion days and

events for different

users groups, citizen

audits, use of social

media

Promotion days and

events, citizen audits

SmartMove AMC

campaigns

Promotion days

and events,

citizen audits

SmartMove


Public transport feeder networks

• Any type of motorised or non-motorised forms of mobility that help passengers to reach the nearest

bus or train stop

• Examples:– Buses and minibuses

– Bicycles

– Pedelecs

– Taxis

– Car pooling and car sharing

– Walking

SmartMove


Feeder network demonstration sitesWaldviertel - Wachau, Austria Pedelecs and bicycles

Wittenberg, Germany Citizens' buses, call buses

and call taxis

Burgos, Spain Bicycles and small buses

Langadas County, Greece Small buses, shared taxis

Krakow, Poland Small buses, bicycles

Kreis Euskirchen, Germany Call buses, call taxis, walking,

cycling

Oberlausitz-Niederschlesien,

Germany

Citizens' buses and call taxis

Almada, Spain Bicycles and small buses

SmartMove


Example: KalosTous – A demand-driven

taxi-sharing service in Kastoria, Greece

• To bridge the gap between private car use and the available limited public transport service

• Partnership between local taxi union, the Kastoria village municipality, and Aristotle University of Technology

• Service to be booked one day before• Dispatch centre combines requests, and

designs time & route

• Cost depends on number of passengersand ranges between regular taxi & bus ticket

SmartMove


SmartMove internal training seminars

for active mobility consultancy (AMC)

• 1st seminar: “Developing a common understanding of AMC” (25 June, 2014)

• 2nd seminar: “Setting up an implementation plan” (9 October, 2014)

• 3rd Seminar: “Moving from theory to practice” (22 Jan, 2014)• 4th Seminar:

“Harvesting the fruits”

• 5th Seminar: “Looking back”

SmartMove


External take-up seminars

• SmartMove partners share experience and first-hand information about AMC campaigning

• Region-specific adaptation for eastern, southwest and southeast Europe

• Three corresponding seminars: Krakow (PL), Burgos (ES), Thessaloniki (GR)

SmartMove


On-line training

1. Non-real time interaction with trainer

• Online-courses about active mobility consultancy• For beginners• In English2. Real time interaction with trainer

• Webinar• Four AMC-related live lectures• All levels• English and five other languages

SmartMove


Manuals, guidelines, training materials

• State-of-the-art report on AMC campaigns• Fact sheets on rural public transport feeder schemes • Fact sheets on active measures in AMC campaigns • Guidelines on the SmartMove AMC concept• Brochure on the SmartMove AMC concept

SmartMove


Adapting active

mobility consultancy to

European regionsRegional analysis:

determination of

characteristics

Focus group meetings

Guidelines, fact sheets, implementation plans

An improved AMC campaign is conducted in each SmartMove

implementing region

SmartMove


Activities in Almada, Portugal

• A study is carried out to identify the best bus connections to tram lines and the train station

Propose improvements to the bus operator

• An AMC campaign is implemented, focusing on one feeder bus line

SmartMove


Activities in Burgos, Spain

• Implement AMC campaigns in selected areas

• Improve the bus service in rural areas (frequency, availability)

• Conduct marketing in those areas

SmartMove


Activities in Krakow, Poland

• Establish a feeder system (buses & bicycles) in a sparcely populated outskirt area

• Conduct an AMC campaign

SmartMove


Activities in Kreis Euskirchen, Germany

• AMC campaigns• Passenger training events for elderly people• Mobility checks to help reduce barriers to pedestrians• Citizens audits• Workshops to raise awareness of the problems faced

by elderly and disabled people

SmartMove


Activities in Langadas, Greece

• Promotional days and events • Citizens' audits• Passenger training (e.g. for elderly people, young

people)

• Public workshops and focus groups to identify transport-related problems

• Use of social media to promote public transport among the younger generation

SmartMove


Activities in Oberlausitz-

Niederschlesien, Germany

• An AMC campaign• Focus on a special bus line in the district

SmartMove


Activities in Waldviertel -

Wachau, Austria

AMC campaign to promote individual public

transport feeder schemes using bicycles and

pedelecs

SmartMove


Activities in Wittenberg, Germany

Demonstration of feeder schemes with

buses operating on demand (citizen's

buses, call buses and call taxis)

SmartMove


Visit our website and sign up to

our biannual e-mail newsletter!

www.smartmove-project.eu

SmartMove


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Photo credits: AENEAS project, Budapest Transport Centre (BKK), Gábor Heves, Géza Hernád, Harald

Neumann, iStock, João Cleto, José María Diez, Kennett Krebs, PORTAL project, Roman Klementschitz,

Salzburg AG, studio 43 - Nektarios Basdekis, Tomasz Zwolinski, VRS, ZGB, ZVON

SmartMove · 2015. 6. 2. · Steps of AMC campaigns (cont’d) • Motivation phase – Sending a...

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