PricewaterhouseCoopers:Data Analytics Strategy

www.pwc.com

October 30th 2015

Team Audyssey

Fudi XuOlivia Villecco

Lauren VanFossanAndrej Antic

PwC

Plan to ACTION

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Advance the company

Access tools and resources

Apply data to decision making

Analyze data collection

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PwC

Appraisal for Pandemonium

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Basement Garage $55 Million

Liabilities = 109% of Assets

Current Ratio Increasing

Debt Payments Looming

PwC

Recent Trends in Gaming Industry

Free +

Premium(In-App Purchases)

= Freemium

Game of War: Fire Age

Clash of Clans

Candy Crush Saga

Candy Crush Soda Saga

Boom Beach

Minecraft: Story Mode

Minecraft: Pocket Mode

Ultimate Juggle

Ultimate Juggle Plus

Ultimate Juggle Avenger

0 500,000 1,000,000 1,500,000 2,000,000

1,438,436

1,042,419

813,257

245,474

205,932

81,790

22,297

21,134

13,478

3,976

2015: Daily Revenue in Dollars

PaidFreemiu

m

Pandemonium

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PwC

“In-App Purchases” & “In-App Advertisements”Purchases Advertisements

76% of all revenue in the Apple store are from In-App Purchases in 2013.

Paid Revenue24%

IAP from Paid Apps

5%

IAP from Free Apps 71%

Total Revenue from Apps

(Distimo)

Generate Additional Revenue through Advertisements for Users

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Internally Sourced Data

$

Customer profile of users who complete transactions tailor decision making to achieve goals

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GeotagsUsing Data Analytics to Improve User Experience

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Geotags

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Using Time Data for Updates

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See what keeps users engaged

PwC

Using Data Analytics for Target Market Advertising

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PwC

User

Google Analytics

TableauAdmob by Google

Increase Revenue & User

Experience

Companies We Suggest

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Companies We Suggest

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Companies We Suggest

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Companies We Suggest

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By consolidating and specializing data using Dashboards, Pandemonium can gain insights about users to drive in-app purchases and maximize revenue.

PwC

Consider Refinancing Loan

• Long-term Debt $13,000,000• Interest Expense $1,300,000

Current Pandemonium Rate:10% interest rate

• Past year financials showed promising growth, lower risk• LIBOR index low

Potential Qualification Rate:7% interest rate

Potential savings:

$390,000/yrAppraise Apply AdvanceAccessAnalyze

PwC

Location! Location! Location!

Long Beach, CA

Whittier, CA

$312,480/yr (excluding Utilities) The amount of money saved by moving Long Beach, CA employees to Whittier, CA.

60 sq.ft./ Average employee

105 total Pandemonium employees in California

x =6300 sqft needed

(Office Finder)

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•Free-Enterprise Government•Healthy GDP (2.9% est. in 2014)•Well Educated Population•Low Labor Costs

Singapore

PwC

PwC Can Help!

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PwC

Pandemonium’s 5 Year Projection with PwC

Stag

e of

de

velo

pmen

t

1-3 4-5

-Data Analytics-In App Ads-Location

-Expansion-New Products

A

B

C

D

Sale

s e

volu

tion

-Freemium-Partnerships-Dashboards-Refinance

-Data Analytics-Improve User Experiences

5+

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Thank you

Questions?