2014wdx

September 14, 2013

What’s Inside...

World Dairy Expo Special Edition

Advocating for ag is Schauf’s role in life

New cattle ID system implemented .........Page 3New leadership at World Dairy Expo .Pages 8-9Kjome remembered as first Klussendorf winner .......................Pages 12-13Trapp judges third Expo for the Ayrshire breed ......................................4Scheps Dairy hosts virtual tour .......Pages 16-17Elliotts to host virtual tour of expanding operation .......................................Pages 24-25Maxwells display new technology, on-farm processing for virtual tour .............Pages 28-29

BARRON, Wis. – Karyn Schauf is passionate about agriculture. It’s a role she’s taken seriously all her life. From being Alice in Dairyland, then working with ADA of Wisconsin, and finally as a dairy farm owner with her husband, Robert, Schauf has spoken up for agriculture. That passion for her industry led to her being named 2013 Dairy Woman of the Year. She will be honored, along with other industry leaders, at this year’s World Dairy Expo. It’s an honor she did not expect. “Expo’s interim general manager had spoken at our dairy convention so I was aware of who he was. When he called, I expected he’d ask me to be on a committee or help with something. I had to ask him to repeat what he said, then he asked, ‘Will you accept?’ My mind was really going fast. I thought of all the people who have received the award over the years. I said yes. I didn’t want to disappoint the person who nominated me.” Schauf said the award has been presented since 1973, the year she gradu-ated from high school, and has an impressive list of recipients. Schauf and Robert have been involved in Expo several ways over the years. As Alice in Dairyland (1977-78), Karyn felt like Expo was her second home, spending the entire time there. The Schaufs have exhibited their high quality Registered Holsteins at Expo numerous times over the last 30 years. Though they don’t go every year, they are considering taking two of their better prospects this year. The Schaufs’ Indianhead Holsteins were the subject of a virtual tour one year and the family has hosted on-farm tours many times during Expo. Schauf said those tours made it hard to be at Expo, since the show is a good four hours from their farm.

Schauf has helped out in other ways at Expo, working with school tours and doing a stint at the Barron County Ag Promoters booth. “I wish I knew why they nominated me,” Schauf said. “They tell me it’s because I’ve advocated for ag consistently over the years, that I’ve been in it for the long haul. I didn’t think anyone noticed,” Schauf said. “It comes from being Alice. I’m passionate. There are different issues that need to come to the front. It’s important that people understand. I can’t be silent on those things.”

While working with ADA of Wis-consin — a natural fit after being Al-ice in Dairyland — Schauf promoted dairy on the state and national level. After marrying in 1979 and starting a family, she made a conscious decision to do things closer to home, working in the county and with the state Farm Bureau and Holstein boards. The Schaufs first dairied in Rich-land Center, Bob’s home area, where he managed a farm, then purchased the herd. When Karyn’s grandfather died, they bought his farm at Barron in 1981, and transitioned there. The first task was to rebuild the barn, two-thirds of which had burned. “I was at New Richland with 120 cows and Bob was back and forth. That was quite an experience,”

Schauf said. Indianhead Holsteins was estab-lished in October 1981 when the cat-

BY RUTH KLOSSNERStaff writer

Turn to SCHAUF | Page 5

Karyn Schauf is World Dairy Expo’s 2013 Dairy Woman of the Year. She and her husband, Robert, farm near Barron, Wis.

CENTER of the DAIRY UNIVERSE

DAIRY ST ROctober 1-5, 2013

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Karen Schauf named dairy woman of the year

• World Dairy Expo • Dairy Star Special Edition • Saturday, September 14, 2013

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MADISON, Wis. — In an effort to strengthen biosecurity and in ac-cordance with the new USDA Animal Disease Traceability (ADT) rule, World Dairy Expo is introducing changes to its dairy cattle check-in process. Ex-hibitors bringing cattle to WDE will need to have an accepted World Dairy Expo-defined ID tag in the animal’s ear to enter the grounds. With the rule change, registration numbers and breed tattoos will no lon-ger be official identification for inter-state transport. In action taken at the March WDE Dairy Cattle Exhibitor Committee meeting, the rule requiring all cattle — including those from Wisconsin — to meet the same WDE health check-in identification standard was adopted. “This is actually a continuation of USDA animal traceability. This health check-in system follows those guide-lines,” World Dairy Expo Dairy Cattle Show Manager Ann Marie Magnochi said. “With this system, we can do a very speedy health check-in when ex-hibitors arrive.” Magnochi also said the check-in has other advantages. “If anything health-related happens on the grounds, or after the animals leave, this gives a higher level of trace-ability and health security for exhibi-tors,” she said. Starting this year, only four ID tags will be accepted by World Dairy Expo for health check-in. They are pictured in the accompanying graphic. • A Canadian Cattle Identification Agency (CCIA) Radio Frequency Iden-tification Device (RFID) tag – 15 digit number starting with 124 • A USDA 840 Animal Identifica-tion Number (AIN) RFID Tag – 15 dig-it number starting with 840 • A USDA 840 Animal Identifica-tion Number (AIN) Visual Tag – 15 digit number starting with 840 • A manufacturer coded tamper evi-dent RFID tag – 15 digit number start-

ing with 900 or greater. (These tags will be discontinued as official ID by USDA starting in 2015, however.) “We are working with the breed as-sociations to make it easy for exhibitors to get the tags,” Magnochi said. “If they need tags, all they have to do is call the breed association and they can send them out. It’s quick and very easy.” WDE staff has fielded some ques-tions about the tags, but hasn’t had any callbacks that exhibitors can’t get the tags. The staff is also working with the Wisconsin State Veterinarians and vet-erinary students to be sure that health papers reflect the system. “So far, it’s seamless. We’ve had no pushback. We’re hoping that it will be a smooth transition.” Magnochi said. “We hope that most will use RFID tags.

New cattle ID system implementedOnly four ID tags will be accepted at 2013 WDE


That way we can use wand readers. The wands will be preloaded with en-try information. We’ll be able to get the animals on their way and off the trailers quickly. Some of them have long rides getting here.” Exhibitors are encouraged to check the World Dairy Expo website at world-dairyexpo.com for frequently asked questions relating to the new identifi-cation system. They can also call the WDE office at 608-224-6455 for more information. “World Dairy Expo is an elite show. We want to ensure that our breed-ers know that the health of their cattle is held in highest regard. This is an elite show on all accounts —showing, health standards and check-in standards,” Magnochi said.

This graphic shows identification methods that will be accepted for health entry, as well as those that are no longer accepted.


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tle were moved to Barron. That part of Wisconsin is known as Indianhead Country so the herd name is a good identifier. “We live in the same house that I did when I was 4 years old,” Schauf said. “My dad was herdsman for my grandpa until the cattle were sold in the 1950s. Dad, Mom, and I moved when dad went into the turkey industry. I worked for Grandpa who cash cropped then. I grew up on the seat of a tractor.” She said, “I wanted to go into agri-culture but my dad said my mechanical expertise was lacking. It’s fortunate that I found a good farmer.” Schauf majored in education, with a music minor, but never taught in the classroom. “I love teaching. Marketing and sharing ideas is really the same … I’ve used my education training many times,” she said. The Schaufs raised four boys on the farm: Christian (33), Gabriel (31), Zachary (28) and Jacob (23). None are involved on the farm at this point. The Schaufs have also had many other young people on the farm. More than one hundred trainees stayed with

Continued from SCHAUF | Page 1

them from a few months to two years. “Our house was filled with kids from all over the world. We really en-joyed them,” she said. “When we went to Japan, about 20 of them gathered in one spot. In Germany, we saw 17 of our kids. A lot of them come back to Expo, too.” The Indianhead employees are also like family. Several workers have been with them many years – nine of them more than 12 years and six of them over 18 years. “It’s the people who have made a difference in our lives,” Schauf said. “Good help is the key.” Schauf said, “My faith has definite-ly directed my feelings, opinions and directions relating to agriculture. Faith has been a strong part of who I am and the choices I make.” She added, “I love the true indepen-dent spirit of the farmer. I’d love to see numerous smaller farm units — that’s what will keep our communities strong. When the landscape is dominated by a few large units, that’s when we’ll have regrets. I feel being in agriculture is a privilege, to be a steward of the land. We have to make decisions for the fu-ture of the land.”

Dairy cattle exhibitors will soon be traveling to Madison for the 47th World Dairy Expo October 1-5 at the Alliant Energy Center. More than a thousand cattle exhibitors with over 2,500 head of cattle are anticipated to compete on the famous colored shavings. New for the 2013 International Junior Holstein Show, Y-Tex Corporation is graciously sponsoring the premiums for each class, which will benefit those junior exhibitors. The International Junior Holstein Show was started in 2004. Since its inception over 1,600 junior owned Holstein cattle have been exhibited. Last year alone, 242 head of cattle were exhibited by 170 youth from 28 states. Every year, all of Expo’s junior shows feature exceptional youth exhibitors and dairy cattle competing for top awards. It’s a privilege to partner with Y-Tex Corporation to help recognize the International Junior Holstein Show exhibitors. For the first time in the history of the show, Premier Breeder and Premier Ex-hibitor of the Heifer Show will be awarded banners in all seven breeds. The Dairy Cattle Exhibitor Committee approved and established rules earlier this year. These awards are based on their counter-part for the overall breed shows that currently exist. Pre-entry is required and will be based on six heifers. Entries must be re-ceived in the Dairy Cattle Show Office by 5 p.m. the day prior to the heifer show. Heifers are also eligible for the overall Premier Breeder and Premier Exhibitor banners. Points will be based on the existing Premier Breeder and Exhibitor point system. The fourteen award banners for the Premier Breeder and Premier Exhibi-tor of the Heifer Show are sponsored by American Wood Fibers Inc.

New dairy cattle awards announced for 2013 Expo

October 1 - 5, 2013

Alliant Energy Center


Matt HendelCaledonia, Minn. Houston County 385 cows

How many years have you attended World Dairy Expo? I started attend-ing World Dairy Expo in 1984 when I was in college. I haven’t missed many years since then. I’ve gone at least 25 years.

Describe what the World Dairy Expo means to you. World Dairy Expo puts all aspects of the dairy in-dustry in one place. Most everyone you know is there, so it’s a great place to meet old friends. But it’s also a great place to connect with cattle buy-ers and see new products. The cattle sales are a big deal for me because I get to see all the people doing mar-keting, especially all the internation-al people. WDE also means people visiting our farm since we don’t live too far away. We have a few groups stopping out this year. It’s fun to meet these people

What technologies are you espe-cially interested in learning about at this years WDE? I don’t have anything specific I’m looking for this year. We just upgraded our parlor and we are putting in a new heifer shed. In the past I’ve found milking pouches to hold towels, different parlor de-signs and gotten ideas about rubber

“World Dairy Expo puts all aspects of the dairy industry in one place.”

tire scrapers for the freestall barn. WDE is also a time for me to talk to people to get an idea of what bulls other farmers are using. It gives me ideas of what bulls to use on our farm. I like to look at what the cattle look like, too.

What are three must-do’s for you when you attend the WDE? Attend

the World Classic sale, go through the commercial exhibits and watch the cow shows as much as I can. I love looking at the cows.

Tell us about your farm and your plans for your dairy this fall. I farm in partnership with my brother, Karl. My wife, Pam, is also involved with the farm in addition to her off-the-

farm job with Accelerated Genetics. We have three daughters: Hannah (18), Lauren (16) and Sydney (10). We are currently in the process of building a new heifer facility, which will put our heifers in one place. We will also be raising all our own heif-ers after having a portion of them cus-tom raised in the past. That will be a change for us.


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MADISON, Wis. — Participants in this year’s World Dairy Expo will find two new people at the helm of the premier dairy event. New general man-ager Scott Bentley came on board June 1 and new dairy cattle show manager Ann Marie Magnochi began her new duties June 10. Both are excited for the opportunity to be involved in the lead-ership of the world-renown event.

Bentley takes general manager role Scott Bentley brings a wide range of industry experience to Expo. This experience includes dairy cattle show management, commercial trade show and business management, and experi-ence working with dairy producers and management teams. For the past 18 years, Bentley worked for ABS Global in DeForest, Wis., most recently as global supply manager, and previously in product management and dairy sire acquisition. Before joining ABS, Bentley was field service manager with the Ameri-can Jersey Cattle Association for nearly 10 years. Scott grew up on a registered Guernsey farm in Ames, Iowa, and ex-hibited cattle throughout his 4-H and FFA careers. He earned a dairy science degree from Iowa State and a master’s degree in business administration from Purdue University.

Of the move to World Dairy Expo, Bentley said, “It was a great opportu-nity at a great time in my career. I was looking for a new challenge. This was an opportunity to stay in the Madison area and an opportunity to touch more facets of the dairy industry than being in an AI role.” As general manager, Bentley over-sees a staff of 11, carries out administra-tive functions and reports to the WDE board of directors. He’ll lead the staff in planning and implementing the largest dairy-focused event in the world. “I’ll keep an eye on the strategic plan of the board and the Expo,” Bent-ley said. Bentley will also lead WDE Man-agement, which is in charge of the North American Intercollegiate Dairy

Challenge, Purebred Dairy Cattle Asso-ciation, the Dane County Fair and Wis-consin Rural Opportunities Foundation. Of his first months in the position, Bentley said, “I’m loving every minute of it. I couldn’t be more happy about my first months on the job. We have an incredible staff and tremendous indus-try support. I take this role seriously. I’m excited about new pavilions for our animals and growing the trade show.” Bentley said, “I want to maintain the best, but realize that change is posi-tive. I want to be forward thinking.” He concluded, “I recognize that World Dairy Expo is a sacred event in the hearts of many. Expo is a tremen-dous event, a unique slice of the global dairy industry where 70,000 people from all over the world converge and interact. I certainly invite and challenge everyone to attend ‘The Center of the Dairy Universe,’ the 2013 World Dairy Expo, Oct. 1-5.”

Magnochi is new cattle show man-ager Like Bentley, Ann Marie Magno-chi is intrigued and excited to work for such a grandiose entity as World Dairy Expo. She has found her work to be ex-citing so far.

“It’s going very well … I’m div-ing in head first. It’s a learn-as-you-go thing. I absolutely love the position. It’s go-go-go. I have wonderful people to work with,” Magnochi said. As dairy cattle show manager, Magnochi will work with WDE’s eight breed shows and their 2,500 entries from more than 1,000 exhibitors, youth judging and fitting events, breed sales, health protocols and ethics. She’ll also work closely with volunteers, including the Badger Dairy Club. The staff of WDE also runs the Dane County Fair, which Magnochi said was a good warm-up. Magnochi was born and raised on a dairy farm near Carnation, Wash., which is in the western part of the state; she’s part of the fourth generation on that farm. Magnochi has been active in Two Sisters’ Dairy, which is home to Magnaville Holstein and Buttercrest Brown Swiss prefixes, as well as her sister’s prefixes, Amber Rose Jerseys

and Guernseys. Magnochi was involved in 4-H, FFA, junior Hol-stein and Brown Swiss activities, and was hon-ored as a Distin-guished Junior Member of the

National Junior Holstein Association. After earning a degree in communi-cations and advertising from Washing-ton State University, Magnochi worked six years as a dairy nutrient manage-ment and small farms planner, working

“I want to maintain the best, but realize that change is positive. I want to be forward thinking.” – SCOTT BENTLEY

New leadership at World Dairy ExpoBentley, Magnochi joined staff in June


PHOTO SUBMITTEDScott Bentley was hired June 1 as the new general manager for the World Dairy Expo.

Turn to NEW STAFF | Page 9


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with all the farms in the county. During that time, she was also a field reporter for Holstein World. Over the years, she’s been the adult chair of the Washington Junior black and white show numerous times and on the planning committees for other youth events. Magnochi is no stranger to WDE, having been in-volved in 4-H and intercollegiate judging contests and

fondly remembers camping out in the Coliseum for five days. When she saw the posting for the dairy cattle show manager, she said, “What better way to be involved in something so prestigious. These are all things I’ve done, these are just on a larger scale.” Magnochi said, “My dad always said, ‘If you want to be a movie star, you

have to go to Hollywood.’ I translate that to, ‘If you want to be involved in the biggest dairy event, you have to go to

Wisconsin.’” Magnochi’s father and sister still run the 55-cow dairy on their Washington farm. She said the farm was featured in a story about pasture-based dairies in the Dairy Star a number of years ago. There’s one thing that Magnochi finds hard to deal with in her new position. That’s not being able to go to the barn and having cows close by. She did attend a county fair and was able to show a few cows and also attended the Minnesota State Fair to observe the 4-H dairy show and the Dairy Showcase.

Continued from NEW STAFF | Page 8

Ann Marie MagnochiCattle Show Manager

World Dairy Expo is pleased to announce that Carrie Jo Leum has accepted the position of Project Specialist. Carrie Jo grew up on her family’s dairy farm, Leum Jerseys, in Westby, Wis. and has been ac-tive in the dairy industry her entire life. Leum is a recent graduate of the University of Wisconsin-Madison, where she majored in Dairy Sci-ence. During college she worked as Processing Labo-ratory Intern at ABS, Project Assistant and Media Room Assistant at World Dairy Expo, Biological Sci-ence Aide at the USDA Dairy Forage Research Center and Office Assistant at Solverson Veterinary Services. Carrie Jo is active in the Association of Women in Ag-riculture where she serves on the House Management and Alumni Committees. She was a member of Bad-ger Dairy Club. In her new role, Leum will support WDE Man-agement entities. She will be responsible for World Dairy Expo meeting room sales and onsite manage-ment, sponsorship fulfillment, signage placement and special projects and events related to Expo. Carrie Jo will also work closely with The Dane County Fair, generating sponsors and coordinating special events such as Military Appreciation Day and Safety Day. Leum is joining Expo as a full-time staff member on June 3 and is based in the World Dairy Expo office in Madison, Wis.

World Dairy Expo welcomes Leum as project specialist

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Tom KrusePetersburg, IowaDelaware County82 cows

How many years have you attended the World Dairy Expo? The first time I showed at World Dairy Expo was the fall of 1990, the year I graduated from high school. I also attended Expo that year to compete as part of the Delaware County 4-H Dairy Judging Team. After that, I always attended for a day or two, and the last 13 years we have been ex-hibitors almost every year.

Describe what the World Dairy Expo means to you. I love going there be-cause it’s all about dairy, and I love talk-ing with friends that I only see once a year at Expo.

What technologies you are especially interested in learning about at this years World Dairy Expo? I don’t spend much time looking at the commercial exhibits. I’d much rather talk with other producers to find out what they are doing, what is working for them and what bulls they are using. My boys on the other hand, will come back with lots of brochures and pamphlets about all the things they think we should get.

What are three must-do’s for you when you attend the World Dairy Expo? I must look at the cattle in the sales, I must talk with my friends from Canada, South Africa and other places and I must get a grilled cheese sandwich from the UW-Madison Badger Dairy Club students.

Tell us about your farm and your plans for your dairy this fall. My wife, Sara, and I have three sons, Kaleb (15), Cole (13) and Carter (11). We milk about 80 cows, mostly Ayrshires, and farm 160 acres, growing corn and alfalfa. We have a tie-stall barn with tunnel ventilation that can hold 97 cows. We will have a lot of fall calving soon and the herd numbers will go up above 100.

“I love going there because it’s all about dairy.”

Roger OwensFrederic, Wis. Polk County 700 cows

How many years have you attended World Dairy Expo? 32 years.

Describe what the WDE means to you. It’s a chance to see people you only see once a year. I’ve also made good friends at World Dairy Expo over the years. The trade show gives me a chance to look at different product options for our farm. Usually when we have a project we’ll do research for it at World Dairy Expo.

What technologies are you especially interested in learning about at this years WDE? Why? We are starting the plans for a new facility for our newborn calves. We need to look at different options for that. We also need to look at pasteurizers. The one we have now either needs new parts or needs to be replaced. I try to make a point to walk through the trade show every year. In the past we’ve taken a lot of information from WDE back to our farm. In 1996 we looked at milking equipment as we geared up for a new facility and 10 years ago we researched pasteurizers.

What are three must-do’s for you when you attend the WDE? The first is to visit with people. It’s one of the best reasons for going to World Dairy Expo. The second is to walk through the trade show exhibits and look at all the products and the third is to find the ice cream stand. I like anything with chocolate in it. I have a weakness for chocolate.

Tell us about your farm and your plans for your dairy this fall. My wife, Kim, and I farm in partnership with my two brothers and sisters-in-law: Wilfred and Linda; and Walter and Joyce, and our families. We are the third generation in our family to farm here. This year we are celebrating 101 years on our dairy. We raise all our own youngstock and our own feed.

“It’s a chance to see people you only see

once a year.”


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ROCHESTER, Minn. – For a man who didn’t grow up on a dairy farm, Olaf Kjome sure made a name for himself in the national dairy world. “He kind of fell into dairy by working as a herdsman for Boulder Bridge Farms,” said Olaf’s son, Dave Kjome. “He was a self-made, self-trade man and grew into and with the industry.” Olaf traveled to the Ohio State Fair in 1937 for the national dairy show. It was there Olaf was award-ed the first ever Klussendorf Award, which is still a highly distinguished award given out at World Dairy Expo 75 years later. After living in Houston Coun-ty near Spring Grove, Minn., Olaf moved his family nearly 160 miles to Excelsior, Minn. in Hennepin Coun-ty to work as a herdsman at Boulder Bridge Farms in 1926. “He didn’t have any education for it and hadn’t really worked for any-one, so he started from the ground floor and grew with it,” Dave said. “Somebody was able to see that he had a talent with livestock. I think that was his uniqueness.” Boulder Bridge was milking nearly 90 Guernsey cows mainly by hand, had Belgian horses and was big into showing at the time. When they would travel to shows, they worked out of two boxcars, one for the Guern-seys and one for the Belgians. “Boulder Bridge was a show place,” Dave said. “They fast became recognized nation wide for their qual-ity cattle.” Olaf started traveling the show circuit with the farm where he learned to take care of cattle. “It wasn’t a formal education,” Dave said. “He learned the whole business of fitting and preparing ani-mals for show on his own. He had an inherit ability to work with cattle.”

A self-made, self-trade man

PHOTO SUBMITTEDOlaf Kjome is awarded the first Klussendorf Award by Mrs. Klussendorf in 1937. The award – although not the same trophy – is still given out every year at World Dairy Expo.

Kjome remembered as first Klussendorf winnerBY MISSY MUSSMAN

Staff writer

Olaf would leave home in mid-Ju-ly in a boxcar to help with the shows, and he returned after the Minnesota State Fair in early September while his wife, Stella, and their seven children, stayed home. Olaf would be home for a month and re-load the boxcars again for the national show and return home

in mid-October. “That’s the way they did it,” Dave said. “It’s a whole different world.” While travel-ing the show cir-cuit, Olaf met Ar-thur Klussendorf “Art was very generous with his skills and knowl-edge of working with dairy cat-tle,” Dave said. “Dad became good friends with him. He was wise enough to tap into Art and ask him a lot of questions.” Olaf took the knowledge he gained and applied

it to his work with Boulder Bridge by filing and shining up the horns on the cows. “They would even put chains and stuff on there to doll them up like a woman going to a dance,” Dave said. In 1937, during the national dairy show at the Ohio State Fair, Mrs. Klussendorf presented Olaf with the first Klussendorf Award given in hon-or of her husband, Arthur, who had passed away. The award was based on integrity, sportsmanship and show-manship. The trophy was made at the Tiffany jewelry store in New York City and is now on display at the Na-tional Dairy Shrine.

Olaf KjomeRecipient of first Klussendorf Award

Turn to KJOME | Page 13

Dave KjomeOlaf Kjome’s son


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“Dad valued that very highly. It meant a lot to him,” Dave said. “It was the premier award he got.” Olaf had worked with other winners of the award along the way. “He always said he didn’t know how he ever got picked,” Dave said. “He had so much respect for the other winners after him who were good cowman, too.” Once Boulder Bridge liquidated the farm, Olaf helped put on the sale and purchased some cattle that were older, had a capped hip or were milking with three quarters. Olaf and Stella moved three cows and their fam-ily to a 70-acre farm in 1944 that they purchased during the Depression near Spring Grove, Minn. “That was their dream,” Dave said. “They wanted to have their own farm and raise their chil-dren there.” In 1946, Stella passed away, but Olaf kept farm-ing with his children. “He didn’t give up,” Dave said. “He said, ‘Stel-la and I were going to have this farm for the kids. We are here and we are going to stay.’” Olaf and the kids raised up to 35 Guernsey cattle and showed them at several shows. Olaf also started judging different shows and soon became a popular judge, especially with the kids. “I watched how he would judge his shows and he would always go to the bottom of the class and talk to each kid in the line,” Dave said. “He could make the bottom exhibitor in the class feel as good as the one on top.” Besides judging cattle, Olaf also took up teach-ing veterans from World War II and the Korean Conflict how to care for animals and crops during ag classes held twice a week. During that time, Olaf’s son-in-law, Eldon Crosby, a Guernsey farmer near Ellsworth, Wis., came down and milked the cows and took care of the farm when Olaf needed help. Olaf also stayed active with the Klussendorf Award, serving as treasurer for 25 years.

“It was something he would always set aside time for,” Dave said. “He always made sure he was there no matter what.” The Kjomes eventually sold the 70-head of cows. Even though Olaf has passed away and the cows are gone, his love for dairy has stayed with Dave as he worked with Tri-State Breeders, judged dairy shows, served as the president of the National Dairy Shrine in 1991, and to this day, attends World Dairy Expo to see who the Klussendorf winner is each year. “Dad was my mentor,” Dave said. “He’s a hard class act to follow.”

Continued from KJOME | Page 12

PHOTO SUBMITTEDOlaf Kjome, first Klussendorf Award winner, holds the now-retired traveling trophy during the 1988 World Dairy Expo.

PHOTO SUBMITTEDOlaf Kjome shows youth how to clip a calf during a gives a fitting demonstration in his earlier years. His son, Dave, stands to his left, holding the calf.


TAYLOR, Wis. – In four short years, Paul Trapp of Taylor, Wis., will be judging his third show at World Dairy Expo. “It’s a very humbling expe-rience,” Trapp said. “Anytime you can step out and judge on the colored shavings at World Dairy Expo is wonderful.” After being the associate judge for the Guernsey show in 2010 and the lead judge for the Milking Shorthorn show in 2011, Trapp will stand center ring in 2013 as the lead judge for the In-ternational Ayrshire Show start-ing at 7:30 a.m. on Tuesday, Oct. 1. “It’s a great opportunity to be selected as a judge for one of the premiere Ayrshire shows in the world,” Trapp said. Trapp began his judging ca-reer in Minnesota as a Dakota County 4-Her. During his ca-reer, his team won the state con-test and traveled to World Dairy Expo to place third in the nation-al contest. After graduating from 4-H, Trapp joined the University of Minnesota-Twin Cities dairy judging team. As a senior, his team competed at the collegiate dairy judging contest at World

Returning to the colored shavingsTrapp judges third World Dairy Expo for the Ayrshire breed

BY MISSY MUSSMANStaff writer

Dairy Expo, and placed second. Since then, his judging career has flourished. He has judged a national show for all seven breeds in various locations around the globe and served on the All American panel for each breed. “It’s been a great opportu-nity that has taken me around the world,” Trapp said. Trapp has recently judged in Brazil, Puerto Rico, Ireland, the United Kingdom, Japan, Canada and even Australia for their In-ternational Dairy Week. “I have judged their Brown Swiss show there and their Ju-nior Show twice,” Trapp said. “It is their World Dairy Expo.” Before traveling to Madison this year, Trapp will be in Har-risburg, Pa., to judge the Jersey Junior Show and Rio de Janeiro, Brazil, to judge yet another show. “It will be a busy month,” Trapp said. Trapp has also had success in the showring as an exhibitor. Trapp, his wife, Sarah, and sons, Kole (5) and Beau (3), own an elite group of registered Brown Swiss, Jerseys and Holsteins through several different partner-ships. Trapp has had his cattle nominated for All American in the Jersey, Holstein and Brown Swiss breeds. One of the partnerships Trapp has formed is called Pit Crew Genetics with three other parties: Kyle and Eric Sonnek of Foreston, Minn., Tom and Julie Foss of Cambridge, Minn., and

Trapp’s mother, Judy Connard of Mankato, Minn. “We’ve bred some nice bulls and had Premier Breeder and Exhibitor at the Minnesota State Fair the last three years in a row,” Trapp said. “It’s been a fun part-nership.” Although Trapp isn’t milk-ing the cows he owns in partner-ship on his farm, nearly 20 of the heifers are housed in a shed on his farm near Taylor, Wis. Trapp’s keen eye for dairy cattle has also transferred to his job at ABS Global as a sire ana-lyst where he has been for over 20 years. Although this is Trapp’s third time judging at World Dairy Expo, his experience at the premier national show extends back nearly 30 years when Trapp attended his first Expo at the age

of 9. “My first 4-H calf was a re-serve junior champion at World Dairy Expo in 1981,” Trapp said. “I got bit by the show bug when I was pretty young. I haven’t missed many Expos since.” When Trapp isn’t judging this year, he will be tending to his Brown Swiss cattle at the show, attending meetings for ABS, in-teracting with people in the inter-national dairy world, and catch-ing up with friends and clients in town. “Most importantly, it is my son’s birthday that week,” Trapp said. “We usually do cupcakes at the hotel.” Despite his busy week, Trapp is ready to stand on the colored shavings once again to judge the International Ayrshire Show.

World Dairy Expo is known for their elite cattle, and Trapp enjoys the challenge of placing them. “Once you start bringing them off the rail, in some ways it’s like a bit of a puzzle to fit them together,” Trapp said. “To appreciate a good cow of any breed is kind of a high.” After working with cattle himself at this show, Trapp has gained an admiration for the work put into the animals as a judge. “When you are out in the ring, you appreciate all the time and effort people have put into it behind the scenes,” Trapp said. “The way they look didn’t just happen in the last couple of min-utes. There is a lot of hard work that goes into it.” Trapp used to stand on the rails watching the classes at Expo and has realized that stand-ing in the middle of the ring is a whole different ball game. “When you go from stand-ing on the rail to standing in the middle, you get a lot more hum-ble,” Trapp said. “You realize it’s not always easy and things look different out here.” Although it is a big responsi-bility, Trapp is most appreciative for the support he has been given in his judging career, especially from Sarah, Kole and Beau. “Two years ago, my kids were sitting in the stands and cheering for me, the judge,” Trapp said. “It’s a pretty cool feeling.”

PHOTO SUBMITTEDPaul Trapp will be the lead judge for the International Ayrshire Show on Oct. 1. Trapp is shown with his wife, Sarah, and sons, Kole (5) and Beau (3).


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ALMENA, Wis. — Cow identifica-tion issues in the parlor caused Barron County dairy producers Dan and Ken Scheps to switch to RFID tags for their milking herd. That use will be the focus of Dan Scheps’ virtual tour presentation at noon on Oct. 5. “World Dairy Expo has had a big push for RFID the last few years. We switched to RFID earlier this year,” Scheps said. “Actually, we started tag-ging calves with them about three years ago.” The Schepses had been using tran-sponders on straps on their cows’ necks, but had issues with accurate identifica-tion late in winter. “We were getting too many missed identifications,” Scheps said. “We milk about 950 cows three times a day and rely heavily on milk weights. The sys-tem became pretty much useless when we were getting inaccurate or no infor-mation on cows. The old system read the transponders when the cows came into the parlor. If the reading was inac-curate, it could also mess up the cows behind them. We knew we had to make a change.” About a fourth of the herd already had RFID tags when the change was made. Cows are now identified when they go into a stall in the parlor.

“We’re getting more accurate infor-mation so we can make better decisions on how to handle the cows,” Scheps said. AgSource Cooperative Services now wands the cows when it tests monthly, making that process easier, too. Although some farms have adopted wanding for other purposes, the Schep-ses encountered some challenges when

they tried a hand-held wand. “It works fine, but the challenge for us is that we overcrowd our cows,” Scheps said. “Our stocking rate is 170 cows for 75 head locks in some pens — something like 2.1 or 2.2. There are so many cows that are not locked, so we haven’t been able to use the wand like we had hoped to. We have 590 stalls for

950 cows.” While nutritionists and farm manag-ers may shake their heads at that over-stocking rate, it works for the Schepses, who have a 32,166 pound herd average, with 1,294 pounds fat and 1,033 pounds protein. Somatic cell count is good,

Switching to RFID positive move for Scheps Dairy

Saturday’s virtual tour visits Barron County


PHOTO COURTESY MANDY BRAZIL/ HOLSTEIN WORLDBrothers, Dan and Ken Scheps, along with Ken’s wife, Debbie, operate Scheps Dairy in Almena, Wis. The Schepses’ dairy farm will be the focus of a virtual tour presentation on Oct. 5 at World Dairy Expo.

Turn to SCHEPSES | Page 17


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too, at about 150,000 to 170,000 in summer and about 130,000 in winter. “We should ship 30 million pounds of milk out of our double-12 parlor and 590 stalls this year,” Scheps said. “ That figures out to about 170 pounds in some pens and 140 pounds of milk per stall per day across all 590 stalls — that’s what I’m looking at, maximizing milk per stall.” Scheps continued, “At first, we figured that 120 percent stocking rate in each pen was the max, then 140, then we pushed it to 160, 170. We feel that where we’re at now is the most we can push through the par-lor.” The brothers have grown the herd from within, pretty much doubling the herd inventory — without buying cows — over the last five years. They’re gain-ing 100 to 120 cows per year from internal growth. “I figure we’ll be close to 1,100 cows by the first of the year. We’ll have to sell 100 to 150 milking animals because we feel that we’ve hit capacity,” Scheps said. The overcrowding factor will be part of Scheps’ WDE presentation, along with the two key components that allow it to work on their dairy. The first is non-stop alley scraping, achieved by using chain alley scrapers, and the second is using frac sand for bedding. “If we only scraped three times a day, when the cows are out for milking, it wouldn’t work,” Scheps said. “The frac sand works well. We have a lot of it in Barron County. It’s perfectly round. Scrapers don’t wear out as fast because it’s not as abrasive and cows’ hoofs don’t wear as fast, so we don’t have as many problems with lameness.” Dan and Ken Scheps have dairied together since 1999. Older brother, Ken, and his wife, Debbie, started farming in 1977, right after Ken finished high school. They started with 38 cows, then expanded to about 80 cows on one farm. They also had half ownership in 60 cows on another farm, with the couple who lived there providing the labor. Dan graduated from the University of Wisconsin-River Falls in 1993, then worked as a dairy nutritionist until 1999. During that time, he was able to study larger dairies in several states. He joined Ken at Scheps Dairy in 1999. The couple that worked on the second farm became employees. A freestall barn and parlor was built that year as the brothers started with about 400 cows. “The first few years were a challenge when milk prices tanked,” Scheps said. When fire caused by lightning burned the old ties-tall barn that was used for just-fresh cows in 2006, the Scheps had to make some hard decisions. “It was the best thing that could have happened. It forced our hand,” Scheps said. “That fall, we built an open-sided calf barn. Our youngstock had been custom-raised off the farm. Now we’re able to do it ourselves.” A year later, a special needs barn with 250 stalls was built and, in 2010, a heifer barn that allowed the consolidation of heifers from four barns on the farm. Calves now start in hutches for four weeks, then move to the open-sided barn until five months, then to a freestall barn until three weeks from calving. Altogether, the Schepses have about 2,000 head of grade Holsteins on the farm.

Continued from SCHEPSES | Page 16

PHOTO COURTESY MANDY BRAZIL/ HOLSTEIN WORLDScheps Dairy consists of 950 cows that are milked three times a day.


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At World Dairy Expo the latest research will be presented by the best in the dairy business. Eight free seminars will cover a variety of management topics including: efficiency, feed and milk prices, activity monitors, automated calf feed-ers, robots, social media, finances and transition cows. Continuing education credits can be earned by members of the American Reg-istry of Professional Animal Scientists (ARPAS) and the American Association of State Veterinary Boards – RACE Program* (RACE). Additionally, all seminars will be available for viewing after they are presented at worlddairyexpo.com. Seminars will be showcased each day, Tuesday through Saturday, in the Men-dota 2 meeting room, in the Exhibition Hall. Badgerland Financial, GEA Farm Technologies, Inc., Land O’Lakes Animal Milk Products, Nutrition Physiology Co. LLC, QualiTech Inc., SCR Dairy, Inc, and Sioux Automation Center Inc. are sponsors of this year’s seminars. Following is a brief synopsis of each Expo Semi-nar.

Tuesday, Oct. 1, 1 p.m.“Dairy Sustainability: Why It’s Important for You and Your Operation”Roberta Osborne, Manager, Farm Smart, Innovation Center for U.S. DairyDan Rice, Partner, Prairieland Dairy LLCSponsored by: Nutrition Physiology Co. LLC Every day on operations around the country, dairy producers are making changes that help them be more sustainable – in feed efficiency; herd manage-ment; manure management; and energy efficiency. Roberta Osborne and Dan Rice will discuss how these efforts not only help the bottom line, they lead to continu-ous improvement in conservation and resource management and strengthen the farm’s relationship with the local community. Roberta Osborne is the manager of the Farm Smart project for the Innovation Center for U.S. Dairy where she is responsible for the development of the Farm Smart tool that helps dairy producers improve a farm’s bottom line and environ-mental impact. Prior to joining the Innovation Center, Osborne served as a dairy educator with an environmental focus at Michigan State University Extension. In that position she worked with 15 counties and held statewide responsibilities in environmental management. Dan Rice is a partner of Prairieland Dairy, which earned the Outstanding Dairy Farm Sustainability Award in 2013 from the Innovation Center for U.S. Dairy. Prairieland’s cows produce meat, manure and milk and they have two business extensions. Prairieland Foods delivers local-source-verified farm-direct milk and dairy products from Prairieland Dairy; and Prairieland Gold, the farm’s compost-ing operation, utilizes by-products and biodegradable waste to create soil amend-ments sold regionally.

Wednesday, Oct. 2, 11 a.m.“How to Survive Current Milk and Feed Prices”Dr. Michael Hutjens, Professor, University of Illinois at Urbana-ChampaignSponsored by: Sioux Automation Center Inc. Feeding the dairy herd is expensive. Dr. Michael Hutjens will discuss different approaches and feedstuffs that can be used to survive the current economic envi-ronment. He will look at the role forages can play in the feed program, emphasize metabolizable protein and rumen fermentable carbohydrates and their relation to milk components and yield. Additionally, Hutjens will discuss the pricing of feed ingredients, on-farm pricing and how computer software can help. Finally, he will discuss feed additives, by-product feeds and mineral and vitamin considerations. Hutjens has been an extension dairy specialist for 40+ years at the University of Illinois and University of Minnesota, retiring in 2010. He speaks annually at 80 to 100 meetings a year, hosts the Hoard’s Dairyman monthly webinar series, and has written several booklets on feeding, feeding systems, dry cow management and forage utilization. Hutjens has garnered numerous dairy industry honors including being named the Industry Person of the Year by World Dairy Expo in 2008.

Wednesday, Oct. 2, 1 p.m.“Reproductive Performance with Automated Activity Meters”Stephen J. LeBlanc, Professor, University of GuelphSponsored by: SCR Dairy, Inc. Automated activity monitoring (AAM) systems are attracting interest from dairy managers as a herd reproduction management tool. Dr. Stephen LeBlanc will discuss the results of a field study in three commercial dairies over one year that compares reproductive performance between a program based on a commer-cial activity system and a synchronization program for timed AI. In addition to results, LeBlanc will discuss some of the variables that may influence manage-ment with the adoption of an AAM system. LeBlanc is an associate professor in the department of Population Medicine at the Ontario Veterinary College at the University of Guelph. He received his bachelors in animal science from McGill University and a DVM and Doctor of Veterinary Science from the University of Guelph. After five years of private practice, he joined the faculty at Guelph, where he teaches veterinary and agriculture students and provides clinical farm services. His research focuses on transition dairy cow metabolic and reproductive health and management.

Thursday, Oct. 3, 11 a.m.“Opportunities and Challenges in the Use of Automated Calf Feeders” Dr. Robert James, Professor, Virginia Tech

Latest research presented during expo seminars

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Sponsored by: Land O’Lakes Animal Milk Prod-ucts Co. Every new technology offers new opportunities as well as challenges to successful implementation. Dr. Robert James will focus on potential benefits to calf nutrition, as well as pitfalls in management of automated calf feeders, based upon behavioral and nutritional research. He will use studies that moni-tored use of automatic calf feeders on Virginia and North Carolina dairy farms. Protocols for dietary management and recommended routine assessments to promote desired results will be presented. James is a faculty member of the Virginia Tech Dairy Science Department with responsibilities in extension, teach-ing and research. He enjoys teaching and working with undergraduates and dairy producers. His research has focused on management of growing calves and heif-ers. He is a founding member of the Dairy Calf and Heifer Association and has served as the conference chairperson several times. James has made presenta-tions and consults with dairies and feed companies in

over 20 U.S. states, Canada, South America, Asia and Europe.

Thursday, Oct. 3, 1 p.m.“Milking with Robots: How is it Done?”Dr. Marcia Endres, Professor, University of Min-nesota – Twin CitiesSponsored by: GEA Farm Technologies, Inc. How are producers using robotic milking sys-tems? How are the cows responding? Dr. Marcia Endres will discuss newly completed research from 52 dairy farms in Minnesota and Wisconsin that use robotic milking systems. Results from housing and management practices will be presented. Cow re-cords will also be evaluated and used to demonstrate the impact certain management styles with robots have on herds. Endres is an associate professor in the Department of Animal Science at the University of Minnesota with an extension/research appointment. Her research interests include dairy management, welfare and behavior. She has investigated how vari-

ous types of housing and management systems can influence health, welfare and performance of dairy cattle. Some of her current research projects include precision dairy technologies such as automated calf feeders, robotic milking systems and sensors. Endres received her Ph.D. from the University of Minnesota, her Masters from Iowa State University, and a Vet-erinary Medicine degree from University Federal of Parana, Brazil.

Friday, Oct. 4, 11 a.m.“Say What? When to Tell Your Social Media Sto-ry”Michele Knoper – Moderator, Cause Matters CorpCarrie Mess, DairyCarrie.comEmily Zweber, Zweber Family FarmsDavid Foster, Foster DairySponsored by: Digi-Star This producer panel, led by Michele Payn-Knop-er, will discuss the importance of social media and different tools that exist. Carrie Mess, Emily Zweber and David Foster will also present why they choose certain media sites and how they find time to commu-nicate their message about dairy farming. Our panel will also give tips and ideas on telling your story. Michele Payn-Knoper of Cause Matters Corp., is one of North America’s leading farm and food advo-cates. She has helped thousands of people in to con-nect the farm gate to the food plate through her speak-ing programs and new book No More Food Fights!. Michele has worked with producers in more than 25 countries, raised over $5 million in sponsorships for the National FFA Foundation and founded the weekly online Twitter conversation, AgChat, which has in-volved thousands of people from around the world since April 2009. Carrie Mess is a dairy farmer, blogger, agriculture agvocate and a sales representative for Udder Com-fort. She has been featured in several industry pub-lications including Dairy Business Communications and The Bullvine. Growing up as a city kid three gen-erations removed from the farm, Carrie now uses so-cial media to bring her unique perspective to bridging the gap between farmers and their customers. Carrie and her husband farm in partnership with his parents on their 100 cow dairy in south central Wisconsin. Emily Zweber serves as the executive director of the AgChat Foundation (ACF). ACF is a not for profit organization whose mission is to empower farmers and ranchers to connect in communities using social media platforms. Emily and her husband, Tim, co-own and operate a dairy farm in Minnesota, Zweber Family Farms, with Tim’s parents. The Zwebers use social media to tell the wonderful story of their family farm and connect with those outside of agriculture. As a dairyman from Southeast Kansas, David Foster has a strong passion for the dairy industry. Da-vid, along with his wife, daughters and his parents, own Foster Dairy. Always looking for new opportuni-ties, David Foster prides himself in being an entre-preneur. He just recently created his own business of mobile marketing through creating mobile apps and other emerging technologies. His dual major at Kan-sas State in Animal Science and Ag Communications and Journalism made it easy for him to transition into the realm of social media.

Friday, Oct. 4, 1 p.m.“Adoption of Revenue Risk Management and Why Knowing Your Income Over Feed Cost is Im-portant”Dr. Brian Gould, Professor, University of Wiscon-sin-MadisonSponsored by: Badgerland Financial With increased volatility in grain markets, many dairy producers are concerned with the adoption of revenue risk management (i.e., Income over Feed Cost, IOFC). Dr. Brian Gould will cover alternative

Continued from VIRTUAL TOURS | Page 19

Turn to VIRTUAL TOURS | Page 22


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Adam JohnsonPelican Rapids, Minn.Otter Tail County48 cows How many years have you attended the WDE? About 15 years Describe what the World Dairy Expo means to you. It's a great way to get away from the farm and see some of the best cattle in the world. It’s also interesting to see some of the latest technology and visit with others in the dairy industry. What technologies you are especially interested in learning about at this years WDE? There isn't anything specific I'm interested in, but I always enjoy checking out the commercial exhibits. What are three must-do’s for you when you attend the WDE? The shows, the numerous cattle sales held at or near WDE, especially the World Classic, and the commercial exhibits Tell us about your farm and your plans for your dairy this fall. I work on our farm with my dad, uncle, and two brothers. We have 48 registered Holsteins, 6,500 turkeys in egg production, and farm about 400 acres of corn, soybeans, wheat and alfalfa.

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methods for managing your revenue volatility with the objective of minimizing downside revenue move-ments. In this discussion, he will emphasize why knowing your IOFC is important for establishing an appropriate risk management program. Gould is cur-rently a professor in the Department of Agricultural and Applied Economics and University of Wisconsin Extension at the University of Wisconsin-Madison. His areas of research expertise include dairy market-ing, dairy price risk management, U.S. dairy policy and the analysis of food purchase behavior by U.S. households. Professor Gould has received numerous teaching and extension-related awards over his career. He has published more than 45 referred journal ar-ticles on a variety of topics. His extension efforts are centered on increasing the use of price and revenue risk management by dairy producers, processors and users of dairy products.

Saturday, Oct. 5, 11 a.m.“Best Management of Transition Cows”Dr. Robert Van Saun, Professor and Extension Veterinarian, Penn State UniversitySponsored by: QualiTech Inc. The transition period has received intense scru-tiny from research and the field over the past three decades. Nutritional management of various aspects has been investigated and applied, but health prob-lems in calving cows remain. How the cow interacts with the environment from housing and feeding fa-cilities may play an equally or more important role in properly managing the transition cow for success. Dr. Robert Van Saun will review, critique and assess nutritional and environmental issues in attempting to improve transition cow management. Van Saun is a professor and extension veterinarian in the Depart-ment of Veterinary and Biomedical Sciences at the Pennsylvania State University. He received his vet-erinary degree and completed his Master’s degree and residency training at Michigan State University and a Ph.D. degree in ruminant nutrition at Cornell Uni-versity. He was in private practice in New York and Michigan and an ambulatory clinician at the College of Veterinary Medicine at Oregon State University. His research and extension programs focus on inte-gration of nutrition, animal health and productivity, and emphasize the critical role of pregnancy nutrition on animal performance.

Continued from VIRTUAL TOURS | Page 20


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LAKE NORDEN, S.D. – It’s the goal of every dairy farmer to grow and improve their operation. Few have been more successful with both of these goals than Rodney and Dorothy Elliott. Rodney and Dorothy and their chil-dren, David (22), James (20) and Becky (18), moved to South Dakota from Northern Ireland in 2006. Their op-eration, which they named Drumgoon Dairy, is currently milking 1,850 head. They are also in the midst of building an additional facility that will eventu-ally house another 2,300 cows. Drumgoon Dairy will host a virtual tour of their operation at noon on Oct. 4 at the World Dairy Expo. This virtual

Growing and improvingtour is being sponsored by Quality Liq-uid Feeds. The Elliots’ dairy roots reach back to a small dairy farm in Northern Ire-land. “We began with 20 milk cows on our farm in Ireland,” Rodney said. “With a lot of hard work, we were even-tually able to expand to 140 cows and 200 acres. This was considered a fairly large dairy by Irish standards.” But when the Elliotts looked into expanding further, they were met with one roadblock after another. “Land in Ireland was outrageously priced and nearly impossible to ob-tain,” Rodney said. “Government red tape was also a big problem. We real-ized that the opportunities in Ireland were limited and that we would have to

Elliotts will host virtual tour of expanding operationBY JERRY NELSON

Staff writer

JERRY NELSON/ DAIRY STARRodney and Dorothy Elliott and their family milk 1,850 cows on their farm near Lake Norden, S.D. The Elliotts will be hosting a virtual tour of their dairy farm at the World Dairy Expo at noon on Friday, Oct. 4.

JERRY NELSON/ DAIRY STARDrumgoon Dairy is currently building a new cross ventilated freestall barn that will house 1,100 head. The barn will be 368 feet wide by 360 feet long and is designed to be doubled in size. They hope to be milking in the new barn by the end of November.

look elsewhere if we were to continue to grow.” The Elliotts’ search for dairy op-portunities eventually brought them to eastern South Dakota. “This area seemed like a good fit for us,” Rodney said. “When we came here to have a look, we realized that land would no longer be a limiting fac-tor because we could buy as much feed

as we needed. And the idea of building a new dairy from scratch on a green field site was appealing.” On the day they were to fly out of Dublin International Airport, the El-liott family was informed that there was a problem with their immigration paperwork. Dorothy, who was born in the United States and is therefore an American citizen, went on without her

Turn to ELLIOTTS | Page 25


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in a few days. It took six months. “We had purchased a house and I stayed there by myself while I was in America. It didn’t seem like a home without Rodney and the kids,” Dorothy said. During one of her journeys to South Dakota, Dor-othy learned of a quarter section of land for sale near their house. After numerous transatlantic phone calls and emails, Dorothy decided to purchase the land. “She did an excellent job of picking out a site for a dairy,” Rodney said. The Elliotts constructed a 500-foot by 300-foot cross ventilated freestall barn. They have used an ag-gressive crossbreeding program in their dairy herd, using Holstein, Jersey and Swedish Red sires. Drum-goon Dairy is somewhat different than most dairies of their size in that they raise all of their own replace-ment heifers. The RHA at Drumgoon Dairy currently stands at 23,500 pounds with 4.5 percent butterfat and 3.25 percent protein. “Our goal is to produce milk that has high manu-facturing quality,” Rodney said. The new facility currently under construction at Drumgoon Dairy will feature a cross ventilated freestall barn that will be 368 feet wide by 360 feet long. This initial phase will be capable of housing 1,100 head. The plan is for the second phase to be added on in three to four years, boosting the total ca-pacity of the new facility to 2,300 head. Cows will be milked in a double-15 parallel parlor that has been designed to be expanded to a double-30. “About 70 percent of the barn’s cost will be in the first half of the building,” Rodney said. “Constructing the second half will be much more cost-effective than building the first half.” The Elliotts’ decision to expand was driven by their desire to continue to grow and improve, along with adding opportunities for family members. “The new facility will stand completely alone from our current facility,” Rodney said. “Our hope is that one of our sons will want to join the operation and will take over management of one of the barns. The new barn could create an opportunity for a third fam-ily member to join the operation as a feed supplier for both dairies.” The new facility, which will be completed by Thanksgiving, will feature a spacious office for Doro-thy. “Rodney manages the cows, and my job is to take care of the books and look after our people,” she said. “I never in my wildest dreams imagined that some day we would be milking 3,100 cows.” “I like to always be moving forward,” Rodney said. “The history of the dairy industry in the U.S. has shown that if you don’t double every ten years, you’re slipping.” The new facility at Drumgoon Dairy will bene-fit from efficiencies such as shared feed storage and shared feeding equipment. Some employees will also be shared, although each dairy will have its own set of workers. Area farmers have welcomed the Elliott family with open arms. Local farmers have also benefited from having a large dairy in the neighborhood. This fall, Drumgoon Dairy will chop 2,000 acres of corn purchased from ten area farmers. Cultivating good relations with their neighbors has paid off. When the Elliott family applied for a per-mit to build their new expansion, no objections were raised at the zoning board meeting. “We are very grateful for our neighbors’ support,” Rodney said. “We feel that being granted a building permit is a privilege and not a right.”

Continued from ELLIOTTS | Page 24

PHOTO SUBMITTEDThe Elliott family is, from left, David, Becky, Rodney, Dorothy and James. They will be hosting a virtual tour at World Dairy Expo on Oct. 4.


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Dairy forage growers are invited to attend the World Forage Analysis Superbowl Dairy Forage Seminars October 2 through October 5 at the Alliant Energy Center in Madison, Wis. Industry experts will present a series of educational programs geared towards assisting farmers with improved forage growing, storage and feeding tech-niques. These seminars are included with World Dairy Expo admission and will take place on the Dairy Forage Stage, in the Arena Building, near the World Analysis For-age Superbowl displays. • Wednesday, Oct. 2, 10 a.m.– Differences in Making Alfalfa and Grass Silage, Dan Undersander, Research and Extension Agronomist, University of Wisconsin-Madison, Wis. When high-quality grass silage is the goal, it’s important to remember that there are differences between making grass silage versus alfalfa silage. Forage Extension specialist Dan Undersander will discuss a number of these differences and make recommendations for good grass silage in tubes, bunkers, and wrapped bales. • 1:30 p.m. – Reducing Heat Damage in Hay and Haylage, Dan Undersander, Research and Extension Agronomist, University of Wisconsin-Madison, Wis. Much hay is put up too wet, which results in heating and a loss in total digestible nutrients (TDN). Minimizing these losses will improve feed quality and reduce the amount of concentrate needed. Forage Extension specialist Dan Undersander gives some point-ers on how to reduce heat damage. • Thursday, Oct. 3, 10 a.m. – Using Forage Fiber Analyses to get the Most from Your Cows, Rick Grant, President, William H. Miner Agricultural Research Institute, Chazy, N.Y. Are you analyzing forages for physically effective fiber and fiber digest-ibility? Both are important for creating high-forage, low-grain diets that support high milk production. Rick Grant will discuss methods of fiber analysis and the desired nutrient and digestibility profiles to improve the response of your cows to forage in the diet. 1:30 p.m. – Have You Kept Pace with Improved Forage Testing Options?, Neal Martin, retired Center Director, U.S. Dairy Forage Research Center, Madison, Wis. Forage testing options are continually evolving as the industry strives to provide tests that are more accurate and capable of ensuring that rations are supporting the nutritional needs of today’s high-producing dairy cows. Neal Martin, recently retired director of the U.S. Dairy Forage Research Center, will explain this evolution and also address current efforts to meet new challenges such as diets with excessive crude protein; diets with unknown starch concentration, starch availability and starch digestion; and silage fermentation profile analyses. • Friday, Oct. 4, 10 a.m. – Plastic Covers and Silage Density: What’s New and Basic in Making Good Silage?, Richard Muck, Agricultural Engineer, U.S. Dairy Forage Research Center, Madison, Wis. Packing and covering are key steps to keep-ing losses low in bunker and pile silos. That’s not news, but there are new products to improve either covering or packing. Are they worth it? Richard Muck, an agricul-tural engineer specializing in silage management at the U.S. Dairy Forage Research Center, will share how some of these products have fared in recent research. • 1:30 p.m. – Using Propionic Acid to Preserve More Hay, Wayne Coblentz, Re-search Dairy Scientist/Agronomist, U.S. Dairy Forage Research Center, Marshfield, Wis. Historically, propionic acid-based preservatives for hay have demonstrated ef-fectiveness within research studies, but these studies mostly have relied on small rectangular bales to test various product formulations. Recent studies with large round bales have been disappointing, but other studies utilizing propionic acid-based preservatives on large rectangular bales have produced excellent results. Wayne Co-blentz, a dairy scientist with the U.S. Dairy Forage Research Center, will review research results obtained with a variety of bale types and offer practical advice on when and how to use propionic acid to preserve hay. • Saturday, Oct. 5, 10 a.m. – Corn Silage Yield Drivers and Profit Robbers, Joe Lauer, Extension Agronomist, University of Wisconsin-Madison

Seminars will address growing, storing, feeding forages


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DONAHUE, Iowa – It should be no surprise that Cinnamon Ridge Dairy will be hosting a tour during this year’s World Dairy Expo’s Vir-tual Farm Tours. Cinnamon Ridge Dairy welcomes more than 2,500 visitors each year to tour the farm of John Maxwell, his two daughters, Amy and Kara, and brother, Edwin. At noon on Thursday, Oct. 3, Maxwell will lead attendees through their Donahue, Iowa dairy farm that highlights growth, adaptation of new technology and diversification. Cin-namon Ridge Dairy recently installed robotic milkers, has top genetics, has a large wean-to-finish hog operation, several hundred chickens, 25 goats and a retail shop. In addition to all of that, Maxwell recently began making his own cheese for sale on his farm. “When I wanted to start dairy farming with my 20 cows in the late 1980s, seven banks turned me down,” said Maxwell. “The eighth bank said ‘yes’ and I started out with 180 acres I purchased for $800 an acre.” From that humble beginning, Maxwell continued to build upon his success.

In 1989, he moved to the farm he bought. He received a small business loan and he built a 40-cow tiestall barn with his own hands. Maxwell named his farm Cin-namon Ridge Dairy for the color of his Jerseys and the ridge the farm sits upon. In 1997, he received the National Outstanding Young Farmer Award. The criteria for the award included profitability from start up until that time, soil conservation and contribu-tions to community, state and country. Cinnamon Ridge Dairy continued to grow after that. Improving tech-nology, expanding and hosting tours from around the world were among projects Maxwell undertook. Last November, the Maxwells started using four Lely robotic milk-ers on their herd of 180 cows. He said the decision to install robotics was largely due to the fact that his daugh-ter, Amy, decided to return home after earning a degree in ag business and economics at Iowa State University. “Amy loves the technology,” said Maxwell. “She has grabbed onto that and does a great job with it.” The farm has expanded to 260 Jerseys, with a rolling herd average of 21,234 pounds of milk – making them the seventh highest producing Jersey

Cinnamon Ridge highlights new technology, on-farm

processing

PHOTO SUBMITTEDThe Maxwells will host a virtual tour of their new facility near Donahue, Iowa. The family is pictured, from left, Kara, Amy, John, Ed and Boris Ivolga.

Maxwells to host virtual farm tourBY JENN JANAK

Staff intern

PHOTO SUBMITTEDLast year John Maxwell and his family hosted more than 2,500 visitors to their dairy farm.

Turn to MAXWELLS | Page 29


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herd in the United States. “The robotics have allowed us to do things other than milking at set times, but we still spend a consider-able amount of time with the cows,” said Maxwell. As the Maxwells delved into the latest technology of dairy farming, they decided to add cheese making to the mix. The new facilities, which include a freestall barn and robotics room, also have a feature found on only a handful of family farms – a cheese making facility. The Maxwells began making cheese on June 1, and make fresh cheese curds along with several kinds of cheddar. “Many of our visitors asked for cheese, so it was a natural fit for us to start doing that as well,” said Max-well. Local restaurants have expressed interest in their cheese. They serve it to visitors who have a meal with their tour, and sell it in their retail shop lo-cated on the dairy farm. The self-serve shop also features frozen beef and pork from animals raised at their farm, baked goods,

eggs from their chickens, seasonal fruits and vegetables and even hand-made Jersey milk soap. Not only does Cinnamon Ridge Dairy excel in production and diver-sification, but genetics as well. As the virtual tour continues, one will find out that the genetics in the Jersey herd at Cinnamon Ridge Dairy go back to Maxwell’s grandfather. “About 50 Angus cows are kept on the farm,” said Maxwell. “They are largely to be used as surrogate mothers for the embryos of the top Jersey cows.” Maxwell said their interest and work with genetics and embryo work has grown during the past decade. Cinnamon Ridge Dairy was the number nine herd in the country for JPI (Jersey Performance Index) with +80 JPI after December 2011 genetic evaluations. They also rank ninth in the country for protein production with 2011 RHA of 22,146 (prior to robotics), 1,102 (3.7 percent) fat and 826 (4.9 percent) protein. While many farmers are con-cerned with an uneducated public misunderstanding what goes on dur-

ing a day on a typical dairy farm, Maxwell welcomes them to his farm. “I am constantly set up to be tour friendly. It is a driving force for me to educate the public about us as part of

the dairy community,” said Maxwell. For a chance to see Cinnamon Ridge Dairy virtually, stop by Men-dota 1 meeting room in the Exhibition Hall of the Alliance Energy Center at noon on Oct. 3 for the tour.

Continued from MAXWELLS | Page 28

PHOTO SUBMITTEDThe Maxwells named their farm Cinnamon Ridge for the color of their Jerseys and the high elevation of the farm.

PHOTO SUBMITTEDThe new facilities at Cinnamon Ridge include a new freestall barn, four robots and a processing room for making cheese.


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VISIT OUR BOOTH AT THE WORLD DAIRY EXPO MC81 Celebrating 20 Years in Business!

It’s what we do that makes it more profitable.

For all his 41 years as a dairyman Ralph te Velde knew that hard work and care for

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“Farming. It’s what I do.”Mark Fisher

Edgewood, IowaClayton County56 cows

How many years have you attended the WDE? This will be my 16th year attending World Dairy Expo, and my 14th year exhibiting.

Describe what the World Dairy Expo means to you? For me World Dairy Expo is a great chance to catch up with friends from all over that I only see once a year. I also really enjoy seeing how our breeding program is doing compared to others from across the country.

What technologies you are especially interested in learning about at this year’s WDE? Why? I have always liked all the innovations you can see at Expo. It is interesting to see the advancements in robotics, and the automation of feeding and milk-ing. This year I will look for automatic brushes for our freestall barn, and I am looking for lightweight automatic takeoffs.

What are three must-do’s for you when you at-tend the WDE? I must get a grilled cheese sand-wich from the UW-Madison Badger Dairy Club students, catching up with friends while walking the barns and making sure we get our entire family there to have a good time.

Tell us about your farm and your plans for your dairy this fall. My parents, Dave and Mary, do the day-to-day operation of the farm. I am gone from home 200 to 260 days a year doing clipping and fitting, but whenever I am home I am on the farm working with them. I make sure to be home for first crop and silage time. We house our herd in a freestall barn and milk in a tiestall barn. We farm 200 acres of corn and alfalfa. As we look to the fu-ture we will work on trying to breed and develop the next group of animals for future World Dairy Expos. My sister, Gina, is a sophomore at Iowa State University and works on the farm in the sum-mer and when she is home, and my brother, Tyler, is a senior in high school and helps out before and after school.

“I enjoy seeing how our breeding

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2014wdx

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