20140922 canadaGeopark
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Creating a unified brand image of Japanese Geoparks through collectable cards
MOKUDAI, K.1,2, KOBAYASHI, K.1, SUTO, T.1 and MORINO, A.1
1: Hokkaido-Chizu Co., Ltd.2: Pro Natura Foundation Japan
2014.9.22 International UNESCOConference on Global GeoparksSaint John New Brunswick Canada
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Problems in Japanese Geoparks
Sale of geological objects as souvenir in scenic site.ex. mineral and fossil.
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Problems in Japanese Geoparks
Sale of geological objects as souvenir in scenic site.ex. mineral and fossil.
Limestone in near cave
300 yen = 3 $
A town for famous for a rock. Fortunate marbles. Stalactites are good for long life.
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Problems in Japanese Geoparks
Sale of geological objects as souvenir in scenic site.ex. mineral and fossil.
• Creating an alternative to the minerals and foosils souvenir.
• Creating an alternative to the minerals and foosils souvenir.
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Problems in Japanese scenic site
In many scenic site, tourists are decreasing in number.
Some Japanese geoparks are also the same.
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Problems in Japanese scenic site
In many scenic site, tourists are decreasing in number.
Some Japanese geoparks are also the same.
Creating something for prompting to go
to geopark.
Creating something for prompting to go
to geopark.
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What did we make?
We made “geopark card” as scientific,
delightful and physically beautiful thing.
We made “geopark card” as scientific,
delightful and physically beautiful thing.
Our team consists of an earth scientist,
a designer and map publishers.
Our team consists of an earth scientist,
a designer and map publishers.
A few words of caution Delightful and memorable things. Scientific accuracy. Anyone can enjoy.
A few words of caution Delightful and memorable things. Scientific accuracy. Anyone can enjoy.
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Collectable card
Unified design, photograph with detailed information and authority.
Cards can show various phenomena in geopark.
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Geopark Card
↑ Surface: Photograph.
→Back: Scientific information.
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Types of the geopark card
Information of each Japanese geopark.
Geological phenomena in Japanese geopark.
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Types of the geopark card
Themed category.
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Function of the “Geopark card”
Visualization of features in each geopark.
Creating a unified brand image of Japanese geoparks.
One of the alternative to the souvenir minerals and fossils.
Educational tool for kids.
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Expansivity of the “Geopark card”
The “geopark cards” will be designed to lead the tourist to understand geodiversity.
Stimulating people to come to geoparks.
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Card distribution schemes
Educationalevent Geotour
Promotionoffice
Visitercenter
Tourist andCard collectorDistributor
Visit
Card
Geopark
Card production
Hokkaido-Chizu Co., Ltd. Map publisher
Scientific supervision
Japanese Geoparks Network
Free
Authorization
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Prompting to go to geoparks
Preparation of board art.
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Let's make original collection book!
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Map InformationGeographical Information
System
Earth scienceknowledge
Skills of mappreparation
+
+
Poster of birds-eye view
Geo Art
Geopark Card
Products based on earth scientific information
Paper crafts of landform
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Conclusion and Future work
Conclusion1. The “geopark cards” describe various
geological, ecological and cultural phenomena.
2. The “geopark cards” are helpful for geotourism and geoconservation.
3. Various “geopark card” show geodiversity.
Future work Measurements of qualitative and quantitative
effectiveness.
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Dear Friends !! Let's make the “geopark card” of your
geopark, together !
If you make this “geopark card”, Japanese tourist and geopark card collector will increase in your geopark.