1. WEBEPLANUNG.AT SUMMIT //04.07.2014 THE CYBER LIONS 2014

2. WELCOME TO CANNES! 3. AND TO THE CYBER JURY. PRESELECTION + SHORTLIST ROUND. 5 DAYS 4. MEDALS + GRAND PRIX ROUND. 2 DAYS 5. THE JURY. USA, ARGENTINA MEXICO, UK, JAPAN SINGAPORE, FRANCE THAILAND, SWEDEN INDIA, NEW ZEALAND AUSTRIA, AUSTRALIA CHINA, SPAIN, CANADA THE NETHERLANDS POLAND, BRAZIL SOUTH KOREA BELGIUM, GERMANY. 22 4 FROM DIFFERENT COUNTRIES& CONTINENTS. 6. THE JURY. SUSAN BONDS 42 Entertainment AARON TURK Colenso BBDO ANDR PIVA Lov Dentsu ATAWOOT WESARANURAK adapter digital co. DR BRIAN YONGSIK NAM Cheil OpenTide DANIEL GRANATTA Flock DREW UNGVARSKY Grow ERIC SCHOEFFLER DDB Tribal Group JOE ALEXANDER The Martin Agency JUNG-A KIM Innocean Worldwide KAORU SUGANO Dentsu NATHALIE HUNI TBWA DAN Paris TONY HGQVIST Perfect Fools KRISTIAN SALIBA The Monkeys PEPA ROJO WYSIWYG TYTUS KLEPACZ 180heartbeats+ Jung von Matt MARIANO JEGER R/GA NICK TURNER AKQA VALERIE CHENG JWT Singapore MEERA SHARATH CHANDRA Tigress Tigress SIMON SCHWAIGHOFER Red Bull Creative WESLEY TER HAAR MediaMonks MEL EXON BBH TOM LOOCKX Havas Worldwide Brussles FRAZER JELLEYMAN TAXI USA, ARGENTINA MEXICO, UK, JAPAN SINGAPORE, FRANCE THAILAND, SWEDEN INDIA, NEW ZEALAND AUSTRIA, AUSTRALIA CHINA, SPAIN, CANADA THE NETHERLANDS POLAND, BRAZIL SOUTH KOREA BELGIUM, GERMANY. 22 4 FROM DIFFERENT COUNTRIES& CONTINENTS. 7. 3660 ENTRIES. 3 GRAND PRIX 23 GOLD, 51 SILVER, 79 BRONZE 158 SHORTLIST PRESS CONFERENCE. 8. GRAND PRIX CRAFT PHARRELL WILLIAMS - 24 HOURS OF HAPPY ICONOCLAST, PARIS GRAND PRIX INTEGRATED CHIPOTLE MEXICAN GRILL CREATIVE ARTISTS AGENCY, LOS ANGELES GRAND PRIX SOCIAL LIVE TEST SERIES, VOLVO TRUCKS FORSMAN & BODENFORS, GOTHENBURG CELEBRATE... 9. ...EXCELLENT WORK. 10. A CYBER TREND: SOCIAL BUSINESS. 11. MICK EBELING LOOK INSIDE INTEL HOME ALONE KIDS COCA-COLA A TICKET TO VISIT MUM BRITISH AIRWAYS THE BORN FRIENDS FAMILY PORTRAIT SKYPE 12. ENTRY: TATTOO SKIN CANCER CHECK. BRAND: SOL DE JANEIRO. 13. CATEGORY: SOCIAL > ENGAGEMENT PLATFORM CYBER LION SILVER AGENCY: OGILVY, SO PAULO, BRAZIL INSIGHT, STRATEGY AND IDEA: > Sol de Janeiro is a sunscreen brand that embraces the Brazilian beach culture. > The brand takes youth skin care very seriously. > The problem is that Brazilian youth seem to care more about getting a tan than having healthy skin. > In order to make Brazilian youth aware of this growing problem, Sol de Janeiro asked for help of those who care closest to youth's skin: their tattoo artists. > We created a training programm to teach tattoo artists how to recognize skin problems. 14. ENTRY: LABELS AGAINST WOMEN. BRAND: PANTENE. 15. CATEGORY: WEB CAMPAIGN > BEAUTY CYBER LION BRONZE AGENCY: BBDO GUERRERO, MAKATI, THE PHILIPPINES INSIGHT, STRATEGY AND IDEA: > An online video showing men and women doing the same thing, but with one glaring difference: the labels used to describe them. > The first-ever Philippine study on gender bias was initiated. The alarming results were revealed in the most popular social networks to get. > Webisodes featuring high-profile women talking about the issue. > Research showed a strong prejudice against women who are confident, assertive or career-driven. > What's worse, people have come to accept these biases. For Pantene to help women succeed, there was a need for a conversation about what stops them. 16. A CYBER TREND: CAMPAIGN BECOMES PRODUCT. 17. CALENDER OF TALES BLACKBERRY ASSASSIN'S CREED IV UBISOFT EMEA KILLING KENNEDY NATIONAL GEOGRAPHIC HELLO MY NAME MEANS JOHNSON'S BABY 18. ENTRY: HEART OF THE ARCTIC. BRAND: ROYAL CANADIAN MINT. 19. CATEGORY: CRAFT > USER EXPERIENCE + ILLUSTRATION AND GRAPHIC DESIGN CYBER LION BRONZE AGENCY: COSSETTE, MONTREAL, CANADA INSIGHT, STRATEGY AND IDEA: > The Royal Canadian Mint wanted to try something new for the release of their Arctic Expedition series. > Putting the focus on children instead of adults. > Their challenge was to take coin collecting and history, 2 activities most children are resistant to, and make them intriguing. > Our insight was that children are natural born explorers. > The idea was to weave fact, fantasy, and Inuit mythology together and transform children into Arctic Ex- plorers. Their mission was to unlock 4 magical coins that would help them save the Heart of the Arctic. 20. SIX CYBER LIONS IN GOLD. GRAND PRIX FOR GOOD. 21. simon.schwaighofer@redbullcreative.com THANK YOU FOR YOUR ATTENTION