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Inclusive Business Executive Online Course

Main instructor: Fernando Casado, Director GlobalCADCorportate Case study: Freiwald, Katja UNILEVER

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Module 5: Strategic Partnering for Inclusive Business

LOGO

2Index of Contents

• 5 minutes participant presentations• 15 minutes conceptual presentation on Strategic Partnering for

inclusive business• 15 minutes – Q&A Session• 10 minutes - Corporate Case Study: Developing enabling ecosystems

for inclusive business in Colombia: UNILEVER• 10 minutes – Q&A Session• 5 minutes - Homework tasks

3Who are we?

Partnerships for Development

Inclusive Business and SME strengthening

Green Economy and Climate Change

The Center of Partnerships for Development

4What can “Strategic Partnering” bring to you?

BUSINESS Access to customer base

Trusted brandsHuman resources

Business planning and project management operational

efficiencyGeneration of new products /

services/innovationSupply chain management

Technical skills and infrastructure / logistics

A market-based approachFinancial and in-kind

contribution

PUBLIC SECTORRegulatory / tax framework

Human resourcesStrategic co-ordination, long term

planningPublic finance budget for provision of

public servicesPolicies affecting the enabling

environmentDemocratic legitimacy

Land / buildings / office space Infrastructure and scale

Certification and standardsTechnical expertise

Community mobilizationCIVIL SOCIETY

Independence and legitimacyLocal knowledge, connections, social capital

Capacity to mobilize communitiesEmphasis on livelihoods and sustainability

Technical knowledgePassion and commitment

Alternative voiceAdvocacy and accountability

DONORSFunding

Technical expertisePolitical connections

UN AGENCIESExperience, brand, mandate and strong values

Global networkTrust by government and good government contacts

Technical expertiseGround level presence and operational capacity

Legitimacy and impartialityAccountability

5Global Partnership for Effective Development Cooperation in aid effectiveness fora

5

2005

2008

20112014

6How to prepare yourself for partnering building?

71. Tools for individual capacity building

Core principle:Equity

Core principle:Transparency

Core principle:Mutual benefit

82. How to make your organization “fit” for partnering?

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•Experience •Continuity •Transparency •Creativity •Commitment •Implication

VALUES

•Staff •Expertise •Passion•Language private sector •Personal Commitment

HUMAN RESOURCES

•Credibility •Corporate logo •Website and Media •Global Brand

CORPORATE IDENTITY

•National and international networks •Strategic partners •Contacts with key organizations •Capacity to catalyze

ECOSYSTEM•Procedures Manual •Methodologies •Databases •Management Systems •Tools •Management Tools for community work

KNOWLEDGE MANAGEMENT

What we have

10How we think of it

Cadena de Suministro

RSE interna

•Producción de valor social•Concepción de productos que benefician al entorno•Servicios que dan acceso a lo derechos esenciales

•Publicidad• Concepción de estrategias de sensibilización• Dar la voz a las comunidades vulnerables

•Filantropía • Estrategias de desarrollo integral con las comunidades• Alianzas intersectoriales para el desarrollo•Comités de concertación

Operaciones Productos y servicios

Sensibilización y comunicación

Impacto en las condiciones de las comunidades

• Misión y visión •Códigos éticos •Estrategia de triple resultado

Valores & principios éticos

113. Supporting partnerships: Life Cycle Management

TOOL ONE 12 Step Partnership Methodology

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Final weight assigned by dimension and as final aggregation model

THIRD SCREEN AGGREGATING ANALYSIS OF THREE DIMENSIONS DEFINEDProjects & InitiativesOrganización 1

Organización 2

Organización 3

Organización 4

Organización 4

Organización 5

Organización 6

Organización 7

Organización 8

Organización 9

Project Score Alignment Knowledge Added Value Economic Dimension3,6 1,4 1,6 0,62,9 1,1 1,2 0,63,4 1,2 1,6 0,62,9 1,1 1,3 0,51,9 0,9 0,7 0,32,7 1,0 1,2 0,52,7 1,2 1,2 0,43,1 0,9 1,6 0,62,8 1,2 1,0 0,62,8 1,2 1,1 0,5

Company 1

Company 2

Company 4

Company 5

Company 3

Company 6

Company 7

Company 4, 0,3

Company 8

Company 9

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0,8 0,9 1,0 1,1 1,2 1,3 1,4 1,5

Feas

ibility

StrategicFit

Top Priorities

Back Burners

Future Potentials

Potential Cuts

Low

High

Bubble Size = Economic Impact

Alig

nmen

t

Economic Dimension(by buble size)

Partnership Strategic ManagementTool

FOURTH SCREEN TRIDIMENSIONAL MAPING ON STRATEGIC PARTNERING DECISION

Knowledge Generation

A B

C D

3. Selecting the right partners

TOOL TWO

133. Mapping initiatives and resources tool

  Vision/Mision Value Chain Product/Service Communciation Social Programs

What IS each organization providing

per each area

How is the mision of the company related to development goals

What activities the company promotes

internally and externally

(employees and suppliers)

How does the product/service impact

development goals

What are the synergies among the corporate

advertising and development awareness

How can social investment impact development goals

Organization 1

Organization 2

Organization 3

Organization 4

Organization 5

What CAN each organization provide

per each area

How is the mision of the company related to development goals

What activities the company promotes

internally and externally

(employees and suppliers)

How does the product/service impact

development goals

What are the synergies among the corporate

advertising and development awareness

How can social investment impact development goals

Organization 1

Organization 2

Organization 3

Organization 4

Organization 5

TOOL Three

144. Strategic Partneships for enabling ecosystems

Agencias de Naciones Unidas

Instituciones Públicas y Ministerios

Organizaciones Multilaterales

ONG

Organizaciones Bilaterales

Agencias Regionales

UNICEF IFAD

WFP

FAOWHO

UNDP

UNIFEM

IADB World Bank

IFC

PAHOOEA

CEPAL

Ministerio de la Salud Institutos de nutrición

Centros públicos especializados en salud

Ministerio de planificación

AECID SIDA

DFID

GIZCE

CIDAAFD

SICA

CAF

CANSISCA

NutrinetPlan

Cruz Roja

Oxfam

Acción contra el Hambre

Nutre un niño

Médicos sin Fronteras

Un Kilo de Ayuda

Sector Empresarial

Cámaras de comercio

Manoff

Foro Empresa

Alianzas Público-Privadas

GAIN

Academia

SEKN

Universidades

UNU

Agentes relevantes en alianzas para la nutrición en América Latina

INSP

INCMNSG

CAC

Nutrinet

COMISCAPRESANCA

154. International structure

Global level Support and

Exchange

16BIDF Strategic Goals

1. Increase awareness of the role of business and the potential of partnerships

2. Leverage private sector resources for development

3. Catalyze partnerships with development benefits

4. Increase use of leading responsible business practices

5. Facilitate private sector involvement in and provide a pipeline of projects for donor programmes

6. Strengthen business / government relationships