2014 SupplyMine Media Kit
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SupplyMine Connecting Mining Suppliers & Buyers www.SupplyMine.com For Suppliers
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Transcript of 2014 SupplyMine Media Kit
SupplyMineConnecting Mining Suppliers & Buyers
www.SupplyMine.com
For Suppliers
Contents
About InfoMine ........................... 2
Website Use Statistics ................. 3
Visitor Profile .............................. 4
Media Options Overview .............. 6
Advertising Rates ........................ 7
» Banner Advertising .................... 8
» Content Advertising .................. 9
» Newsletter Advertising ............ 10
» Print Advertising ..................... 11
» Advertising Packages .............. 12
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About
InfoMine is the world leader in providing mining knowledge online, delivering content via our website, through corporate intranets, and by email.
InfoMine delivers your message to more industry professionals than any other media.
With over 900,000 unique visitors and 4.7 million page views each month, InfoMine’s websites are positioned to meet your advertising needs. InfoMine has over 201,000 newsletters subscribers who receive news digests on a variety of mining-related topics.
InfoMine Advantages
Market Share: InfoMine has a dominant share of the online mining audience.
Focus: InfoMine is the only website focused exclusively on the mining and mineral exploration industries worldwide.
Flexible Approach: InfoMine provides both passive (web-based) and active (email-based) advertising options, ensuring your message reaches your target audience.
Results: Online advertising results are fully measurable. The account managers at InfoMine continue to successfully help suppliers fulfill their promotional needs.
Reputation: InfoMine is recognized worldwide as a reputable source of information in English, Spanish, Portuguese, and now in Russian and Chinese. InfoMine has been an online leader since 1994. With over 90 employees and offices in 7 countries, InfoMine strives to meet your marketing needs.
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Advertise with SupplyMine and experience measurable results.
Years active on the Internet 18
Unique visitors Over 25,000 per month
Page views Over 110,000 per month
Active newsletter subscribers Over 17,000
Country/Territory Visits
America 39%
Asia 24%
Europe 16%
Africa 13%
Oceania 8%
Statistics sourced from Google Analytics – October 2013
Website Use Statistics
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Visitor Profile InfoMine, October 2013
Executive: 10%
Other : 17 %
Operations: 19 %
Technical: 23 %
Administrative: 8 %
Management: 23 %Position Level
25 and under: 6 %
26 - 40: 45 %
61 and over: 2%
41 - 60: 47 %
Age Group
Mining supplier: 6 %
Government: 2%
Others: 24 %
Educational Institution: 2 %
Consultancy: 8 %
Exploration company: 10%
Mining company: 48%
Segment
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Visitor Profile InfoMine, October 2013 Visitor Profile InfoMine, October 2013
Position Level Audience Reach Viewing Reach
Executive 98,300 535,400
Management 226,090 1,231,420
Administrative 78,640 428,320
Technical 261,740 1,321,350
Operations 186,770 1,017,260
Other 167,110 910,180
Position Level
Age Group Audience Reach Viewing Reach
25 and under 53,940 302,760
26 - 40 404,550 2,270,700
41 - 60 422,530 2,371,620
61 and over 17,980 100,920
Age Group
Segment Audience Reach Viewing Reach
Mining supplier 53,940 302,760
Mining company 431,520 2,422,080
Exploration company 89,900 504,600
Government 17,990 100,920
Consultancy 17,980 100,920
Educational institution 19,660 107,080
Others (Oil/gas, IT, transportation, construction, health, financial, manufacturing and others)
215,760 1,211,040
Segment
October 2013 - Updated information here: http://www.infomine.com/help/statistics/5
Media Options Overview
1. Media Delivery
a. Active – Email messages
b. Passive – Website presence
� Choose the most appropriate media delivery method or combine approaches to improve your targeted outreach.
2. Media Types
a. Banners Advertising – Visually attractive graphics in an array of banner location and sizes.
b. Content Advertising – Promote your products and services with an exclusive supplier page.
c. Targeted Messages – Sponsored posts, delivered by email digests (newsletters).
d. Print Advertising on maps and calendars – Raise awareness of your brand with global distribution of printed products to mining and mineral exploration companies, and mine sites. Customize a mineral resource map with your company details for a unique and valuable promotional gift.
� InfoMine offers a variety of media types to meet your promotional needs.
3. Target Markets
a. Mining and mineral exploration companies
b. Engineering consultants
c. Regionally focused audiences
d. English, Spanish, Portuguese, Russian and Chinese speaking audiences And more…
� We are happy to work with you to fine tune your outreach campaign.
4. Campaign Duration
InfoMine offers flexible campaign durations both short and long term to meet your integrated promotional needs.
Share your advertising objectives with us, and we will put together the ideal media package to meet all your needs.
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Advertising Rates
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Banner AdvertisingEngaging banner ads targeted to mining professionals can be a highly effective way to announce new products and services, build brand awareness and drive new sales.
Sample of banner locations
Suppliers Home Page
Duration Banner Specification Fee (Can$)
3 months
728(w) x 90(h) - Rotation top and bottom(maximum 5 banners) 3,150
100(w) x 100(h) - Top left 3,300
100(w) x 100(h) - Left margin 1,155
InfoMine Home Page
Duration Banner Specification Fee (Can$)
3 months
728(w) x 90(h) - Top of the page (20% rotation) 2,500
147(w) x 100(h) - Right margin - 1st position 5,500
100(w) x 100(h) - Left margin - 1st position 5,000
MINING.com
For information on advertising rates for Mining.com, please request a Mining.com Media Kit at [email protected]
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Additional benefits SupplyMine is highly positioned on Google search results pages - Google directs potential buyers to pages that are popular and contain relevant content. Since so many companies are investing in Search Engine Optimization (SEO) for their own website, competition for a presence on the first page of a Google search result is fierce. For most suppliers, success in search must rely on more than their own website.
By listing your company on SupplyMine, your product or service will be found by mining people who are searching for what you offer. The priority listing and the back links to your site, will increase qualified traffic.
Google query for products &
ServicesSupplyMine Your Website
When building your suppliers listing page on SupplyMine, we recommend that your message be consistent with what your prospects search for. A strong match guarantees a higher ranking in search engines and increased qualified leads to your website.
Featured and Premium Supplier ListingFeatured and Premium Listings are advertising packages that promote your company as a credible supplier of products and services tailored to the mining industry.
Premium Listings
Featured Listings
Basic Listings
Qualified traffic generation. Your exclusive page allows you to tailor your message to the mining industry and add links back to your website (measurable results)
Priority listing in the SupplyMine Buyer’s Guide search results page
Competitive advantage. Your banner rotates in basic listing pages that are targeted to your business
Brand exposure through a rotating banner displayed on most InfoMine pages and Community recognition through your presence in the SupplyMine pavilion page
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Differences between listings on the Buyer’s Guide
Premium (Can$)
Featured (Can$)
Basic (Can$)
Promotional Text, Logo and Product Graphics
Searchable Text in our Quick Search
Priority Listing on Search Results Pages
Premium Banner in Search Results (217 x 100 pixels)
Box Banner in Search results (100 x 100 pixels)
Rotating Banner on Free Listings and Suppliers Pavillion
Product Categories on Browsepad 10 5 2
1 complimentary Featured Suppliers News valued at Can $400 per week1
Initial Page and Banner Design
Fee (Can$)
12 Months 2,675 1,995 Free
6 Months 1,475 1,100 Free
Fee Per Additional Feature (Can$)
Country Edition Featured Listing 1,340 1,050 N/A
Each Additional service Category 135 135 N/A
Contact us and learn [email protected]
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Newsletter AdvertisingFeature your company and reach the inbox of decision makers in the mining industry. InfoMine’s newsletters reach over 201,000 professionals each day. Newsletters focusing on different mining topics allow you to tailor your message to audiences specifically interested in your products or services.
Select your newsletter by topic: general mining, mining news by commodity (gold, coal, diamonds,etc.), suppliers and equipment news and mine development news. And select by language: English, Spanish and Portuguese.
Note: Rates below are for the English version of the Mining News Digest. Let us know what digests are of interest to you and we will send more information.
Mining News Digest
Sponsored Digest Post
Your Choice of:
•550 characters with spaces+image of maximum 150 x 150 pixels, or
•700 characters with spaces, or
•180 x 150 banner
Sponsored Post # 1Weekly fee CAD 2,500
Sponsored Post # 2Weekly fee CAD 1,900
180 x 150 BannerMonthly fee CAD 1,200.00
120 x 60 BannerMonthly fee CAD 500.00
Sponsored Post # 1
Sponsored Post # 2
180 x 150 pixels banner
120 x 60 pixels banners
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Print AdvertisingMake a lasting impression by including your company’s logo on one of InfoMine’s many Poster Maps and the annual Global Mining Events Calendar. This longstanding promotion will allow your company brand to be seen in offices and at mine sites worldwide.
Poster Maps
For current opportunities and rates, please visit: http://bit.ly/poster-maps
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www.SupplyMine.com
www.SupplyMine.com
InfoMine Inc.
Suite 900, 580 Hornby Street Vancouver, BC, Canada V6C 3B6
Tel: +1 604 683 2037 Toll free: +1 888 683 2037 (Canada & USA Only) [email protected]
InfoMine USA InfoMine Australia
1120 N. Mullan Road, Suite 100 Spokane Valley, WA, USA 99206
Tel: +1 509 328 8023 [email protected]
21 Wolston Road Sumner Park, QLD, Australia 4074
Tel:+61 (0)7 3346 5876 [email protected]
InfoMine Brasil InfoMine Mexico
Alameda Da Serra, 420/506 Nova-Lima - MG, Brasil 34000-000
Tel: +55 31 3284 9256 [email protected]
Regus Nápoles Insurgentes Sur No. 863 Piso 7 oficina 724 Col. Nápoles, C.P. 03810 Mexico D.F., Mexico
Tel: +52 55 5005 6786/ +52 55 5005 6787 [email protected]
InfoMine Peru Operations S.A. InfoMine Africa
InfoMine Peru InfoMine Peru Operations S.A. Lima, Perúz
Tel:+51 1 640 9000 [email protected]
Sheldon Place 5 Lone Close, Lonehill Sandton 2191, South Africa
Tel:+27 (0)11 467 6873 [email protected]
