2014 sup de pub creative formula pres

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17th September 201 4 Marc Lewis Creativity School

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Sup de Pub notes from Day 1 at School of Communication Arts

Transcript of 2014 sup de pub creative formula pres

17th September 2014

Marc Lewis

Creativity School

Who is the Alan

Rickman look-a-like?

WHAT IS CREATIVITY?

EVERYTHING IS A PROCESS

CREATIVITY = KNOWLEDGE + PROBLEM +DIVERGENT THINKER + COLLABORATION

KNOWLEDGE

THE FIRST ELEMENT

TWO TYPES OF KNOWLEDGE

(m) The Squirrel

(m) So, what…?

(m) Collect Dots…

THE SECOND ELEMENT:

A PROBLEM

(m) Think Backwards

(m) MAKE A WISH

(b) DEFINE YOUR PROBLEM

THE THIRD ELEMENT:

A DIVERGENT THINKING HARVESTER

(b) Become a Super Hero

(b) Become anyone. Random words.

GOLF QUEEN FLAME TREE PINT LEAF COAL CANOE SCHOOL WALLET

BANK RADIO MOTHER DOOR TEETH DRUM CINEMA BALLOON CHALK KNEE

DUSTBIN TOMATO ONION PAPER CANDY UNCLE PUZZLE SOAP JEANS SUITCASE

FEET TUBE GLASS STATUE LASER SMILE SNAIL NEEDLE TENT MUSEUM

LION TELEPHONE PUPPET ROSE FURNITURE CROWD WAND SHOE GHOST WINE

TURTLE LEMON GERM ROCK ACCOUNTANT PIANO RABBI MIRROR BANDAGE CARDS

BOX FLAG HAT BAG ENVELOPE CREAM GIRL CIGAR TEA NIGHT

PICTURE MARBLE SALT PILL RADIO MONKEY TOWEL WORD WEBSITE PILE

PLAY MEMORY LIST EAR SCANNER BRICK OIL FRIEND BRUSH BEAN

PLUG BRACELET RIVER RAT UMBRELLA FORK GLOVE PILLOW TOASTER APPLE

(b) Random Words

(b) Sleep, Marry, Kill.

LEAFLISTPUZZLE

(b) Sleep, Marry, Kill.

PIANO CIGARMARBLE

THE FOURTH ELEMENT:

COLLABORATION

TIME TO EVALUATE

(m) Everyone needs a guru or two.

CREATIVITY = KNOWLEDGE + PROBLEM +DIVERGENT THINKER + COLLABORATION

@SCA2DeanTweet me for free download of my book

Thank You

Marc Lewis

Creativity School

@SCA2Dean