2014 Style Guide

Wildwood Style Guide 2014 1www.wildwood.com

2014 Style Guide

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This is a guide to introduce the revamped Wildwood Resort and Spa. We have introduced new type faces and a complete overall on our identity system. Please follow these rules for consistency through out the brand.

© 2013 Wildwood


Style Guide: Contents

16 Business Card18 Letterhead20 Envelope

24 Internal Marketing26 Exterior Branding28 Service Vehicles30 External Marketing

34 Mobile Application

6 Colors8 Primary Logo10 Typography12 Photography

Chapter 1: Brand Overview Chapter 3: Marketing

Chapter 4: Interactive Chapter 2: Graphic Identity

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Chapter 1: Brand Overview

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Colors

Please use these Pantone colors when ever possible. If the budget does not allow please follow the directions to get the equivalent process color.


Brand Overview: Colors

Pantone: 724CCMYK: 0, 51, 100, 36RGB: 171, 101, 13Hex:#ab650d

Pantone: 3435MCMYK: 100, 0, 81, 66RGB: 0, 80, 47Hex: 00502f

Pantone: 3535M Screen: 8%CMYK: 12, 3, 9, 0RGB: 223, 234, 229Hex:dfeae5

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Mark Guidelines

The unicorn is a simple of strength and rarity. We pride ourselves in that. Here are several different ways the mark can be represented. Primarily it needs to be in the Pantone Orange. But when not available please convert to CMYK or RGB. It is also shown with process black and white.

Please make sure there is a pill space between the logo and anything surrounding it. The logo must

not be put over any photos. It must always live on a colored background to make it pop out.

The mark can be represented with text only or with unicorn only. Please do not skew or distort the logo in any way.

When reducing please make sure there is at least a pills distance form the mark and anything else.


Brand Overview: Primary Logo

= The acceptable space between the mark when appearing alone.

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Typography

We have chosen the font family “Divalo” to be incorporated into the all of the text. Please use this font in everything, from annual reports to billboard advertising. The logo type font is “Matchbook.” We paired it with the other font, because we liked the weight of the secondary font. Please use these fonts as directed.


Brand Overview: Typography

Divalo Book (Sub-Heads)

Divalo Light (Body Copy)

Divalo Black (Headers)

Matchbook Regular (Logo)

ABCDEFGHIJKLMNOPQRSTVWXYZ 1234567890 $&!f:;



A B C D E F G H I J K LMN O P Q R S T VWX Y Z 1 2 3 4 5 6 7 8 9 0 $ & ! f : ;

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Photography

Photography should be treated with respect. In our advertising we want to make sure to give off a positive, relaxing feel. We use primarily female driven photos showing activities and places they could visit while being a guest. Our goal is to put the guest in the mind set that they have the opportunity to lose themselves in the Wildwood environment.


Brand Overview: Photography

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Chapter 2: Graphic Identity

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Business Card

This is likely one of the first impressions our guests will get of Wildwood. The card itself should be printed on recycled card stock. Without a processed coating. Make sure the secondary information on the back lines up with to make a column down the middle.


Chapter 2: Graphic Identity - Business Card

Emmit BrownGeneral Manager

555.361.9446

33 Thompson RoadCobalt, Colorado 80905

[email protected]

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Letterhead

The Wildwood mark should I always live in the upper left hand corner of the sheet of paper. DO NOT move it. We also always have the abstract tree at the bottom as an anchor. The secondary contact information should be at the bottom of the page.


Chapter 2: Graphic Identity - Letterhead

[email protected]

33 Thompson Rd.Cobalt Canyon, Colorado 80905

www.wildwood.com

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1p0.183

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Envelope

Envelopes should be printed on recycled paper. On the back flap the address should be printed in one line. The single unicorn mark should be placed in the middle of the backside of the envelope.


Chapter 2: Graphic Identity - Envelopes

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Chapter 3: Marketing

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Internal

Wildwood Internal Marketing uses the established rules of the identity system. We like to pamper our guests with the finest bath and body products. We provide a map of Wildwood in all of our guest rooms, that way no one will get lost.


Chapter 3: Marketing - Internal

Resort & Spa

555.361.9446

Insert

Beep

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www.wildwood.com

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“Absolute Freedom” Campaign

Wildwood was created as an escape. A place for people to shrug off the worries of everyday life. Founded in 1925, Wildwood has evolved along with the rest of the world. We may be out in the woods but we have today’s technology at work for you. Our policy is, let us give you the best experience we can while you are staying with us. We want you to feel absolute freedom during your stay.


Chapter 3: Marketing - “Absolute Freedom Campaign

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Service Vehicles

We pick our guests up in style with a new 2014 Van, wrapped in our brand colors. While staying at Wildwood, please use one of our off road vehicles to get from your room to where ever you need to go. Our fleet is green friendly and leaves very little carbon foot print on the environment.


Chapter 3: Marketing - Service Vehicles

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Advertising

Wildwood has ads around the country. Selectively placed high-end magazines such as Vogue, Vanity Fair, Esquire. We use our full color ads to entice guests to come have an adventure.


Chapter 3: Marketing - Advertising

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Chapter 4: Interactive

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Mobile

We have launched our first mobile application. Guests can now download and use the application to navigate around the Wildwood grounds. They can also see our rooms and other amenities. We have streamlined booking a room for our guests with the tap of a button.


Chapter 4: Interactive - Mobile

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Andy O’Hare

www.andyoharedesign.com

Presented ByAndy O’Harewww.andyoharedesign.com

Presented By

2014 Style Guide

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