2014 SOPHE Conference: Infographics
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Transcript of 2014 SOPHE Conference: Infographics
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SOPHE Annual Conference March 20, 2014 Perrie Briskin @CommunicateHlth
Where Data, Design, and Technology Meet: EffecAve Infographic Strategies for Health CommunicaAon
Our TwiHer: @CommunicateHlth
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About CommunicateHealth
Our TwiHer: @CommunicateHlth
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Today’s Agenda
+ Why are we talking about infographics? + Infographic Strategies + Universal Design Principles + Overall Takeaways
Our TwiHer: @CommunicateHlth
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Why are we talking about infographics?
Our TwiHer: @CommunicateHlth
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Defining Infographics
Infographics are graphic visual representa3ons of informa3on, data, or knowledge intended to present complex informa3on quickly and clearly. Source: Wikipedia
Our TwiHer: @CommunicateHlth
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NighAngale, Florence. Notes on Ma?ers Affec3ng the Health, Efficiency, and Hospital Administra3on of the Bri3sh Army, 1857
Our TwiHer: @CommunicateHlth
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Source: Help Remedies, 2011
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Defining Infographics: Content Types
Our TwiHer: @CommunicateHlth
Sta7s7cal data
Source: hHp://www.cdc.gov/vitalsigns/
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Defining Infographics: Content Types
Our TwiHer: @CommunicateHlth
How-‐To
Source: CommunicateHealth, 2013
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Defining Infographics: Content Types
Our TwiHer: @CommunicateHlth
Timeline
Source: hHp://vitamintalent.com/vitabites/the-‐ad-‐agency-‐bloodline
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Defining Infographics: Content Types
Our TwiHer: @CommunicateHlth
Process
Source: hHp://www.pgecurrents.com/2012/10/04/full-‐circle-‐blends-‐funding-‐and-‐talent-‐to-‐help-‐bay-‐area-‐nonprofits/600x506_full_circle_fund/
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Defining Infographics: Content Types
Our TwiHer: @CommunicateHlth
Flow Chart
Source: Best American Infographics 2013
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Defining Infographics: Content Types
Our TwiHer: @CommunicateHlth
Map
Source: Barack Obama, 2012
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The Value of Infographics
+ Communicate informaAon quickly and easily
+ Engage audiences through visualizaAon + Stand out from other communicaAon and media formats
Our TwiHer: @CommunicateHlth
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Infographics and the Internet
Our TwiHer: @CommunicateHlth
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Infographics and the Internet
Our TwiHer: @CommunicateHlth
Internet Content is… Infographics Design-‐driven ✔ Easy-‐to-‐scan ✔ Shareable on Social Media ✔ Data-‐friendly ✔
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Source: Hot BuHer Studio, 2012
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Infographic Strategies
Our TwiHer: @CommunicateHlth
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The “Why” and the “How”
Determine your: + ObjecAve + Audience + DistribuAon: Print and/or digital?
+ Goals
Our TwiHer: @CommunicateHlth
Source: CommunicateHealth, 2013
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Find Your “Data”
Our TwiHer: @CommunicateHlth
Tell a story. Remember your: + ObjecAve + Audience + Goals
Brainstorm where* to find content to tell that story: + Internal resources + Government resources + Academic and research resources
*Don’t forget to cite your sources!
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CS232840
National Center for Environmental HealthDivision of Environmental Hazards and Health Effects
Asthma’s Impact on the Nation Data from the CDC National Asthma Control Program
What is asthma?Asthma is a chronic disease that affects the airways in the lungs. During an asthma attack, airways become inflamed, making it hard to breathe. Asthma attacks can be mild, moderate, or serious — and even life threatening.
Symptoms of an asthma attack include: Coughing
Shortness of breath or trouble breathing
Wheezing
Tightness or pain in the chest
We don’t know for sure what causes asthma, but we do know that attacks are sometimes triggered by:
Allergens (like pollen, mold, animal dander, and dust mites)
Exercise
Occupational hazards
Tobacco smoke
Air pollution
Airway infections
There’s no cure for asthma. People with asthma can manage their disease with medical care and prevent attacks by avoiding triggers.
Is asthma really a problem?Yes. Asthma is a serious health and economic concern in the United States. It’s expensive.
Asthma costs the United States $56 billion each year.
The average yearly cost of care for a child with asthma was $1,039 in 2009.
In 2008, asthma caused:
10.5 million missed days of school
14.2 million missed days of work
It’s common.In 2010:
18.7 million adults had asthma. That’s equal to 1 in 12 adults.
7 million children had asthma. That’s equal to 1 in 11 children.
It’s deadly. About 9 people die from asthma each day.
In 2009, 3,388 people died from asthma.
1 in 11 children has asthma
1 in 12 adults
has asthma
Source: CommunicateHealth, 2012
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Forward March: Design!
Tip 1: Show, don’t tell.
Our TwiHer: @CommunicateHlth
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Source: CommunicateHealth, 2013
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Source: hHp://visual.ly/world-‐100-‐people
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Forward March: Design!
Tip 2: Get crea7ve.
Our TwiHer: @CommunicateHlth
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Source: CommunicateHealth, 2013
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Source: Masters of Arts in Teaching, University of Southern California
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Forward March: Design!
Tip 3: Use a clear color paleQe and consistent fonts.
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Source: CommunicateHealth, 2012
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Source: Frugal Dad
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Forward March: Design!
Tip 4: Have the right amount of informa7on for the story you want to tell.
Our TwiHer: @CommunicateHlth
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Source: CommunicateHealth, 2012
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Our TwiHer: @CommunicateHlth
Source: Help Remedies, 2011
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Universal Design Principles
Our TwiHer: @CommunicateHlth
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Design 101
Tip 1: Organize and group content.
Our TwiHer: @CommunicateHlth
Source: CommunicateHealth, 2013
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Design 101
Tip 2: Create visual cues.
Our TwiHer: @CommunicateHlth
Source: CommunicateHealth, 2013
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Design 101
Tip 3: Include white space.
Our TwiHer: @CommunicateHlth
Source: CommunicateHealth, 2013
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Overall Takeaways
Our TwiHer: @CommunicateHlth
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Overall Takeaways
When used effec7vely, infographics can help you to:
+ Communicate data and other health informaAon
+ Educate across barriers
+ Create awareness and encourage acAon
Our TwiHer: @CommunicateHlth
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Resources for InspiraAon
hHp://visual.ly/ hHp://www.good.is/infographics hHp://dailyinfographic.com/
Our TwiHer: @CommunicateHlth
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Resources for Design Assistance
hHp://infogr.am/ hHp://piktochart.com/ hHp://www.easel.ly/ hHp://create.visual.ly/
Our TwiHer: @CommunicateHlth
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Thank You!
+ Perrie Briskin [email protected]
+ Visit us at www.communicatehealth.com
+ Follow us @CommunicateHlth