2014 PRESS FOLDER - EPTA · PDF file1 2014 PRESS FOLDER Contents Epta, the refrigeration...
Transcript of 2014 PRESS FOLDER - EPTA · PDF file1 2014 PRESS FOLDER Contents Epta, the refrigeration...
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2014 PRESS FOLDER Contents
Epta, the refrigeration experts Page 2
6 Brands of Excellence, at the Foundation of the Group's Success Page 4
Power up your store Page 6
The Eptology evolution: The Epta Way UP Page 8
Four "E's" that make the difference Page 9
Ethics and CSR: a Sustainable Identity Page 11
The F-Gas Regulation: Gazing into the Future Page 12
Rev- UP spotlights GranVista and SkyView Page 13
At the Heart of the Euroshop Cold Chain Page 15
Euroshop News
Area 1 - Spectacular Freshness Page 16 Area 2 - Hard Efficiency Page 18 Area 3 - Compact Intelligence Page 20 Area 4 - More than Drive Page 23 Area 5 - Frozen Appeal Page 24 Area 6 - Impulse Attraction Page 26 Area 7 - All-round System Solutions Page 27
Food Safety… the Word to Misa Page 29
Epta Service : First Class Technical Assistance Page 30
Questions for Management Page 31
The Company at a Glance Page 33
Milan, November 24th, 2014
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EPTA, THE REFRIGERATION EXPERTS
Epta, multinational Group specialised in commercial refrigeration, has a very
strong and well balanced competitive position worldwide, in terms of
geographic distribution and of business area coverage, thanks to its brands:
Costan, Bonnet Névé, George Barker, Eurocryor, Misa and IARP.
Headquartered in Milan, Epta employs a staff of 4,000 employees, with an
annual production capacity of 100,000 units and a turnover of around 650
million Euros. By combining the expertise and the unique skills of each brand
with systematic research and development, the Group has the ability to
anticipate the most innovative global trends to help Retailers achieve
excellent levels of performance.
The Group's Core business is the production and marketing of complete
systems for commercial refrigeration, based on the integration of the
specific product lines offered by its brands. From traditional positive and
negative-temperature refrigerated cabinets, to self-contained (plug-in)
cabinets with integrated cooling unit, from cold rooms to medium and high
power cooling packs, the Company offers a wide variety of solutions for the
storage and display of fresh and frozen products. A broad and diversified
offer, ideal for Retailers who want to rely on one partner for the realization of
structured turnkey projects on a global scale.
The Group's Policy for development and expansion is based on the
acquisition of Italian and foreign brands that are leaders in their respective
market segments/countries, and constant research investment on designing
innovative and sustainable solutions, amounting to about 1.5% of the
company's yearly turnover. In strategic terms, the Group truly offers the
widest and most comprehensive range of solutions for commercial
refrigeration, thereby reasserting its leadership in the supply, installation and
Core business: Integrated complete systems
Epta’s expansion Policy
Epta and its numbers
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maintenance of systems, both directly and through an extensive network of
distributors worldwide.
An international company with an Italian identity, with the additional
distinctive factor of a widespread presence, guaranteed by strategic
commercial offices, in 35 Countries and 12 production sites that ensure
ample availability of products worldwide and are located in: Limana,
Solesino, Casale Monferrato and Pomezia, Italy; Hendaye and Saint Quentin
Fallavier, France; Bradford, UK; Rosario, Argentina; Corlu, Turkey;
Quingdao, China; Barranquilla, Colombia; and Cha-Am, Thailand.
A competitive edge that, in a nutshell, embraces the entire Refrigeration
market and looks with interest to Emerging Countries, where Epta is already
well-established and has achieved a high degree of recognition.
“The preferred local partner for customised product and refrigeration
system solutions. Ultimate technology and design for the unique store
" is the Epta vision, which drives a will to achieve sustainable growth and
create added value for the market through excellent products with unrivaled
performance and which are the expression of the most advanced design to
best meet the needs of Clients by locally enhancing the appeal and the
unique design of their stores.
Epta’s added value: its organization
The high performance discipline: unique stores and an excellent customer satisfaction
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6 BRANDS OF EXCELLENCE, AT THE FOUNDATION OF THE GROUP'S
SUCCESS
Excellence that covers every segment of the market and maximizes the
growth of Retailers. Epta's real strength lies in the time-tested know-how of
its brands - which enhances every type of store, from cash&carries, to
convenience shops - and in its ability to reinterpret the aesthetic and
conceptual developments in new distribution formats. Below is a brief
excursus on the brands that make the Group what it is today, including their
history and the solutions they offer:
Costan is the original core of Epta. Starting out as the first artisan workshop
for the production of ice-boxes and refrigerated cabinets established in 1946,
Costan became part of the fledgling Epta Group in 1986. Always synonymous
with top quality, excellent service and technologically advanced, reliable
products, the brand has a commercial network made of branches in Italy and
sales offices and distributors abroad.
Bonnet Névé stems from the merger of two prestigious brands, leaders in
their respective reference markets: Bonnet Refrigeration and Satam Névé,
acquired in 1988. In more than 20 years of business, this prestigious brand
has received major recognition from the market for its revolutionary solutions
in merchandising and energy conservation.
George Barker, UK leader in the design and production of custom made
refrigerated cabinets, was founded in Bradford, in 1928.
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Joining Epta in 1999, it brought a high level of know-how, crucial in ensuring
efficient pre-sales support to clients and in guiding them towards the solutions
best suited to their needs.
Eurocryor, a brand founded in 1991 in Solesino, in the province of Padua, Italy,
is known on the market for the production and sale of high-end serve-over
refrigerated counters, ideal for furnishing and customizing prestigious
stores.
Misa was founded in 1969 and is a leading manufacturer of commercial and
industrial cold rooms. Headquartered in Pomezia, in the province of Rome,
Italy, the brand was acquired in 2011 by Epta, thus allowing the Group to
complete its offer and to create new opportunities and synergies in the HoReCa
sector.
Founded in 1983, Iarp is among the leaders in the production of self-contained
(plug-in) cabinets with integrated cooling units. Headquartered in Casale
Monferrato, Piedmont, Italy, IARP joined the Group in March, 2013. Thanks to
its outstanding technical know-how Iarp will make it possible for the Group to
leverage synergies, diversify business and complete the supply chain.
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POWER UP YOUR STORE
Today we are confronted with one of the most profound social and
technological transformations which the Retail industry has ever
experienced. The outlook for this market is expected to evolve toward new
retail distribution formats, in which the customer's shopping experience
becomes a direct competition factor between store brands. Also,
commitment to environmental issues, makes it possible to turn shopping
venues into meeting points that attract and retain consumers sharing the
same value system.
The response of EPTA and of its brands is expressed through the slogan for
Euroshop 2014, "Power Up Your Store”. By the use of this slogan the
Company confirms its client-focused approach and emphasizes its ability to
meet client needs while maximizing store growth. An ambitious strategic
approach, based on the more flexible, eco-friendly systems EPTA is
renowned for, in support of a decisive model change, a better purchasing
experience for Clients and the consequent increase in sales for the Retailers.
There are three main pillars in this new organization model: innovation,
sustainability and custom-made solutions. Firstly, technological innovation is
a distinctive characteristic of the EPTA Group's products and a guarantee of
its important achievements in conserving energy resources and reducing
environmental impact through the use of F -Gas Regulation compliant natural
refrigerants. Moreover, the Group also excels in customizing the offer,
combining merchandising solutions and new-generation refrigeration
systems. The solutions offered by the EPTA brands are the perfect witness
to the values of the Italian architecture and style; they interpret the most
extreme modernity as well as the most reputable traditionalism; models that
Power UP!: Epta speeds up
business
Three pillars: innovation, sustainability and custom-made
products
Retail : a deep organizational
metamorphosis
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stand out in the settings or simply blend in naturally with the background,
thereby creating functional layouts in line with the Retailer's standards of
beauty.
Finally, the specialized skills of each brand make it possible for the group to
come up with the perfect system for every application context: from Discount
outlets, to Hypermarkets, to convenience stores to the HORECA sector
businesses.
Maximizing the ultimate satisfaction of the client is the culmination of this
approach, which is closely related to continuous improvement in terms of
products, services and business processes. The answer to making this
possible is EPTOLOGY - THE EPTA WAY UP. Using 4 propulsive concepts:
Experience, Efficiency, Excellence & Evolution, Epta reconfirms its
commitment to accompany its clients in their development and evolution,
with concrete, innovative solutions and reliable services.
A continuous improvement for increasing the customer
satisfaction
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THE EPTOLOGY EVOLUTION: THE EPTA WAY UP
The neologism created in 2011, “Eptology, The Epta Way”, is a concept that
can only be distinctively traced back to Epta and that sums up the corporate
calling: promoting sustainable growth and development. A vision that unites
and guides the people who make up the Group, influencing every facet of
work and production: from green factories to the development of products
that guarantee maximum energy efficiency and excellent food preservation in
the new eco-stores.
Three years from its conception, the phrase “Eptology, The Epta Way”,
evolves and moves “UP”: consistent progress which testifies that the Group
is truly committed to accompanying its clients in their growth, providing
solutions that are in step with the new challenges of global markets. An
approach that Epta uses to favour the transition from product economy to
system economy: a cultural transition that translates into added value for
Retailers in search of innovative display concepts for their Stores.
There are 4 Evidences at the foundation of this model: Experience,
Efficiency, Excellence and Evolution, to guarantee a shopping experience
that is more enjoyable for the consumer and more profitable for the Retailer.
The company calling and a common philosophy
Eptology reloaded
The four Epta “E’s”
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FOUR "E'S" THAT MAKE THE DIFFERENCE
Experience
With its brands, the Group’s history goes back more than 100 years in the
Refrigeration business: success started out in Italy and became stronger
over time, thanks to significant investments in Research and Development
and to a discerning internationalization strategy. There are numerous CO2
systems already in place worldwide, including 58 in Italy, 69 in Australia and
as many as 184 in Germany. The experience of the Group guarantees also a
high level of customization for these systems, to suit the specific climate
zone and the requirements of retailers.
Efficiency
Efficiency and sustainability are the Company’s powerful development
engines. This is why EPTA joined the Eurovent European Voluntary
certification program, set up by the main manufacturers in the air
conditioning and refrigeration industry to guarantee authenticity of the
performance ratings and of the statements issued by the manufacturers.
In addition to ensuring certified energy performance ratings, EPTA has
completely remodelled the structure and the appearance of its cabinets to
meet the emerging European trend that favours closed cabinets as the best
solution to reduce waste, rationalize consumption and increase the
temperature inside the stores. This makeover features the use of glass doors
and covers as the ideal choice to ensure maximum product visibility and
improve the shopping experience for the consumer.
100 years of history and
success...
Energy performance class A
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Excellence
Excellence belongs in the spirit of the organization and is a continuous and
constant process over time, as evidenced by the numerous awards that Epta
and its brands have received. Thanks to its eco-friendly solutions, the
Company was awarded several International Awards, noteworthy among
which are the Grand Prix du Froid 2012, and the Cooling Industry Awards
2006 and 2009. On January 27, 2014, Bonnet Névé’s Gran Vista/Sky View
was awarded the Janus de l’Industrie award, eco-design mention, by the
Institut Français du Design (IFD). Yet more achievements, the certifications
obtained over the years: PED (Pressure Equipment Directive), HACCP-Food
Safety Program, UNI EN ISO 9001:2008 and 14001:2004, OHSAS 18001
and the CE marking for all products. In addition, to guarantee the highest
quality and safety in food preservation, Epta has developed a silver-ion
antibacterial treatment, that aims at improving the shelf-life of products.
Evolution
Epta regards the development of cutting-edge technology and unheard-of
configurations as a powerful competitive weapon, which draws its strength
from the synergy between the complementary skills and expertise of the
individual brands and the Group's Innovation Centre. The first innovation is
the “Full Service” solution, whereby Epta, jointly with KellyDeli, offers its
clients a turnkey Sushi Corner, fully equipped for the preparation and sale of
raw fish. Another major innovation example is the “Shop in Shop Concept”
with refrigerated counters that can be deployed for promotional campaigns,
special cooking shows and for the presentation of organic and ethnic foods.
Lastly, the Dynamic System technology is worth of note, that makes it
possible to store meat inside the cabinet for 5 days, while maintaining its
physical and organoleptic properties unaltered and significantly reducing the
weight loss rate.
Certified quality
Exteme innovation
by increments
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ETHICS AND CSR: A SUSTAINABLE IDENTITY
In 2013 EPTA presented its first CSR Report, confirming its sustainable
approach. The Report, endorsed by TUV Austria Cert GmbH, an
International Company that certifies Safety, Quality, Environment and
Hygiene systems, achieved level C+ in regard to the application of the Global
Reporting Initiative guidelines.
The R & D team currently consists of about 100 people, engaged in the study
of new technologies such as CO2 refrigeration plants.
The use of these systems in a store of the size of 1500 m2, translates into a
CO2 reduction of 474 tons in 10 years, which equals 50 acres of forest with
approximately 11,026 new trees. An eco-friendly rationale that is re-asserted
by the adoption of the LCA (Life Cycle Assessment) scientific method for
recycling and re-using cabinet construction and packaging materials, and by
the development of new green policies for zero –impact plants.
In terms of training, every year the Company promotes refresher courses to
train in excess of 100 professionals at the EPTA CO2 Training Centre in
England. It also has an e-learning platform that allows employees to take
advantage of some 11,000 hours of training each year.
“The CSR report represents a constant spur to confront the challenges of
technology and of changing times, but also a duty that encourages us to
demand more from our work and from ourselves. This is why we decided to
push our heart beyond the hurdle and set ourselves the goals for the next
three years: on the one side, a 33% reduction in the energy used for the
production of refrigerated cabinets; on the other, an increase of up to 33% in
our high-efficiency products” in the words of Sergio Chiostri, Epta’s Chairman
and Managing Director.
The CSR and the full disclosure
imperative
An eco-friendly rationale and a
social development
Our objectives for the next three
years
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THE F-GAS REGULATION: GAZING INTO THE FUTURE
Greenhouse fluorinated gases (HFCs, PFCs and SF6), particularly used in
refrigeration and air conditioning, are blamed for contributing to a 5% of
global warming. In this sense, and in view of the commitments under the
Kyoto Protocol, Europe has set itself clear goals through the review of the F-
Gas Regulation 842/2006: reduce carbon dioxide emissions by 80-95%
below 1990 levels no later than 2050. Since the first version presented in
November 2012, the F-Gas Regulation has undergone numerous
amendments. Because of the dealings of COREPER (Committee of
Permanent Representatives) it has finally come to a new release that will be
put to a vote next spring. Currently, a dramatic reduction in the emissions for
the commercial refrigeration sector is expected: In actual fact, the Regulation
lays down precise deadlines for the containment, recovery and disposal of
greenhouse gases and provides for restrictions that must strictly be complied
with on a national level and on a European level.
For EPTA this is a challenge but also an opportunity to develop solutions that
use natural refrigerants and new green technology. The group has actually
put in place a series of measures to refurbish existing systems, such as the
ranges of plug-in cabinets and convert them from R404A gas to propane
(R290), which has a high performance coefficient both in low temperature
(+12%) and medium temperature (+8%) applications as well as a reduced
environmental impact, amounting to 13 tonnes against the 19 of R404A.
Finally, CO2 systems have favoured the use of carbon dioxide as a natural
and more convenient solution, with its very low global warming potential
(GWP) equalling 1, in order to progressively reduce the existence of HFC on
the market.
The F-Gas Regulation: the signals of Europe
on the change
An opportunity for
Epta
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REV- UP SPOTLIGHTS GRANVISTA AND SKYVIEW
REVUP is Epta’s exclusive new feature at Euroshop; it is a concept in line
with the “Power UP your store” slogan that aims at revolutionizing and
improving the consumers' shopping experience and expanding the Retailers'
business.
The absolute stars in this development are Granvista by Costan and Sky
View by Bonnet. A new and mould-breaking solution on the market that is
backed by the Group's 100 years of experience in the refrigeration industry.
Presented for the first time at Euroshop, it is a vertical cabinet, completely re-
engineered in terms of look, lighting and materials. Key factor in this
Refrigeration masterpiece: a surprising design offering full vision of the
displayed products, unsurpassed efficiency and quality that will increase
Retailer sales.
A wall of products available to the consumer in a single gesture. GranVista
and SkyView are total glass cabinets including full-height glass doors. They
are characterized by the absence of a roof and by uprights that allow an 8%
larger opening. Perfect visibility and aluminium handles guarantee greater
comfort in use. An advanced lighting study also favours visual continuity,
eliminating shadows: a triumph of lights and colours, in which the cabinet
blends in and becomes invisible, so eliminating all barriers to purchase.
In regards to energy efficiency, the double glass doors feature the best UG
value on the market, i.e. 1.1 W/m2.k, for a cabinet with insulation similar to
that of a cold room and with better mist prevention. The results - certified by
Eurovent - confirm that GranVista/SkyView is constructed with materials
providing the highest level of performance in terms of thermal insulation. Its
completely renewed aeraulic design enables 11% energy savings when
compared to traditional closed cabinets and 62% when compared to open
Freer forms: say yes to
merchandising
Insulation?
Yes, please
Rev-UP: a tangible
growth
Gran Vista/Sky View: the masterpiece of the
cold chain
14
cabinets with night curtains. In terms of money, this equals over 400 EUR
savings per year (with 0,15€ per KW average energy cost) per cabinet, as
well as a 1,237 kg reduction in the CO2 released into the environment.
Modern production lines ensure total component quality. Also, the choice of
non-metallic composite materials eliminates corrosion and rust issues, while
reducing weight too. This translates into easier, smoother transport and
assembly. The new door opening systems too are highly reliable. Tested for
a 10 year life cycle they are easy to install and need no maintenance.
Granvista / SkyView is also a multi-sensory refrigerated case, designed to
elicit an emotional response. In fact, the new accessories include multi-
sensory shelves with fragrance release and enhanced lighting, to highlight
promotions. Not only that but also digital functions: on request it is possible
to provide the cabinets with new canopy screens, to convey video advertising
messages as well as with interactive touch screen monitors, positioned on
the end walls, that the consumer can use to check out product information or
the latest cooking tips.
On January 27, 2014, Epta was awarded the Janus de l’Industrie award,
eco-design mention, by the Institut Français du Design (IFD) for
GranVista/SkyView in the special version developed in co-operation with
Danone and One Buy One. Bonnet Névé received the award during the 60th
Janus ceremony held at the Palais du Luxembourg, home to the French
Senate: an event in which 49 new creations that improve the consumer
shopping experience were awarded recognition.
Eco Design mention from the Janus de l’Industrie for
GranVista / SkyView
Total quality
All-round
merchandising
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AT THE HEART OF THE EUROSHOP COLD CHAIN
Culinary corners to play up the specialties and typical recipes of Italy, Europe
or Asia, but also to allow the consumer to taste them directly in the store: this
is the new winning trend in hypermarkets and large-scale stores. A solution
that brings together culinary art performance and entertainment to offer the
client an experience beyond a simple shopping trip. Epta is part of this trend
and becomes a change-maker, articulating its offer for the creation of
specialized corners in which sushi is prepared and sold. Full-service
solutions developed in collaboration with KellDeli, recreating mini-restaurants
for the preparation of sushi. These super accessorized corners are offered
and sold as complete packages with turnkey installation. This concept has
already harvested a very positive payback in terms of both store sales and
client experience.
Another innovation at the heart of Euroshop is the first refrigerated “Shop in
shop”, a mobile display space complete with refrigerated cabinets stemming
from the collaboration between the Epta Innovation Centre and the
Polytechnic University of Milan, Italy. A captivating proposal featuring a new
eco food store format for local products and an empirical purchasing
approach. From the producer to the consumer: this new “shop in shop”
recreates the visual, olfactory and tactile sensations of a natural
environment, well beyond the boundaries of the traditional "supermarket"
concept. The shop covers an area of approximately 30 m2 and it is built
around a central wood element in the form of a tree. The materials used to
cover the various elements and areas dedicated to food tasting and to
cooking shows are all natural or recycled. A place of trade, but also a
meeting place, perfect for a snack and a moment of relaxation or a ready-to-
eat dinner. This temporary location, conceived by Epta, is very scenic and
can be 100% customized: the perfect space for occasional sales of specialty
dishes that relate to specific territories or moments.
Sushi corners: culinary excellence and
thematic corners
Store-in-store: temporary shop
for high level food
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WHAT'S NEW AT 2014 EUROSHOP
Area 1 : Spectacular Freshness,
to maximize high-margin sales
Freshness in the spotlight: this is the
secret to maximizing the sale of
products - like meat - which yield
high profit, but are highly perishable.
Creating unique presentations to
catch the eye and tempt the palate is
made real by systems like our
Dynamic System, which offers
better meat preservation as well as custom-made Eurocryor brand solutions
for prestigious stores
This innovative solution retains moisture values close to 90% without the use
of Humidifiers. The results are impressive: product can remain in the cabinet
for several days, with no need to store them in cold rooms overnight to
maintain their organoleptic and aesthetic qualities intact.
Weight loss is reduced by 96% over a 24 hour period: in more specific terms,
this system ensures an average weight loss of only 0.12% compared to 3%
in a traditional meat cabinet, ensuring a rapid return on investment.
Moreover, even in terms of environmental impact, the advantages are
obvious: reduction of energy consumption by more than 20%, compared to
other cabinets currently offered on the market and additional savings in
water, cleaning agents, film wrap and aluminium foil. Lasting freshness,
perfect display and visibility of fresh, high-margin products. Considering a
3750mm cabinet and 6 shop opening days a week, the Dynamic System
investment payback is really fast and shorter than 18 months.
The Dynamic System and the spectacular
freshness
17
To complete this super flexible area for displaying freshness at its best
Eurocryor offers additional solutions marked by flat and curved glazing and
decorated silk-printed panels, available in a variety of colours and fitted with
LED back lighting. There are a various accessories provided for the cabinets:
customizable glass work top, stainless steel finish, steel bumper rail. In
addition to the Bistrot Window Opening System, which allows the flat front
glass to be opened, the cabinet can be fitted with a weighing system built
into the rear service counter to aid the sales person.
The elliptical island plug-in cabinet Eclipse also stands out, featuring a
rotating plate which emphasizes the display of products in the counter
and easy access to the technical area through an opening in the front. The
Chocolate Tower, consisting of three completely transparent shelves is
singled out by a ventilated unit (14-15 °C) for the display of special treats and
chocolate desserts. The distinctive features of the new Eurocryor cabinets
further underline the Company’s ability to offer exclusive, original units
designed to emphasize and arrange the display of products in the store.
Not only spectacular freshness, but also flexibility is among the priorities of
Epta. Epta proposes a new, more flexible sales format with the traditional
Rossini cabinet by Costan and Maxima Modular cabinet by Bonnet Névé:
from serve-over to self-serve, in a single move. The CabrioGlass system
makes it possible to easily change display modes. For stores that are open 6
days a week, this means that 50% of the time used by sales personnel in
serving clients can be saved, so that they can attend to other tasks: on a
yearly basis we are looking at about 110 days, for savings of 15,000 Euros.
Its one-piece chest features no gaskets or seals and is made of
Technokleen, a cutting-edge material that ensures maximum hygiene and
easy cleaning. This is coupled with the EPTA silver-ion anti-bacterial
treatment, available for the entire range of traditional cabinets, which serves
to ensure food freshness and improve the shelf-life of the products displayed.
Full, permanent protection for the entire life cycle of the counter, eliminating
A unique display: elegance and
flexibility
Rossini/Maxima Modular: a double-
face solution
18
up to 99% of the bacterial load in foods that are in contact with the treated
surface. This is a unique treatment that combines modern nano-technology
with the typical anti-bacterial properties of silver, so that freshness will no
longer be the prerogative of short food production chains only.
Area 2: Hard Efficiency,
strength and maximum product visibility
Hard Discount stores are
increasingly becoming the
distribution channel of reference for
families, in response to the softer
formula chosen by many stores,
which is characterized by greater
dimensions and a broader product
selection including brand name products. To meet the needs of this market,
strong and sturdy solutions requiring only simple, rapid cleaning and
maintenance must be offered. Practicality, but also excellent visibility of
the displayed goods are, in fact, the elements that characterize the
cabinets offered for Discount stores: Sound Crystal, Rhino/Strateo-Valea
and Solo.
Sound Crystal is a plug-in chest freezer, but it is also suitable for fresh
produce in the BT / MT convertible version. Renewed aesthetics where
sturdiness meets maximum transparency, this unit features large glass
covers and LED lighting integrated in the frame, that make the goods and the
name brands easier to recognize. Moreover, it is extremely modular,
ergonomic and flexible: designed in the linear and end-unit versions, it can
be used as a standalone unit, back-to-back or as an island, so enabling
flexible set-ups according to the needs of the store. Finally, it is available in
two green versions: Sound Crystal Green and Sound Crystal Green
Sound Crystal: green aesthetic
and transparency
19
Energy, based on 100% natural refrigerants, like Propane (R290), that
ensure a reduction in CO2 emissions. Moreover, the Energy solution is also
equipped with inverters enabling 25% energy savings, compared to other
cabinets in the same category (R404).
Specifically developed for the Hard Discount sector, the Rhino and Strateo-
Valea positive, remote-cooled multidecks by Costan and Bonnet Névé
respectively, best meet the needs for resistance and durability: the shelves
and bottom deck are designed with reinforced metal and steel parts, and the
rear panels can easily be removed. The simple design also facilitates access
to internal parts at the time of cleaning and simplifies re-stocking and
maintenance operations. The cabinet is equipped with high-efficiency fans to
maintain a stable internal temperature and with an automatic night blind for
greater energy savings. This solution is also available with hinged doors.
Solo by George Barker, is a positive multideck with built-in cooling unit
designed to store any type of product: from pre-packaged salads to fruit,
from meat to dairy products. Also available with sliding doors, Solo offers
enormous advantages in terms of space rationalization and ensures better
energy efficiency, low noise levels and simplified maintenance without
making any compromises in terms of merchandising. Finally, Solo is
available in an eco-version, with natural propane refrigerant (R290), energy-
efficient fans, LED lights and an Energy saving compressor designed to vary
its performance levels according to system demands.
Solo: the plusses of a remote cabinet
in a plug-in
Rhino/Strateo: the plusses of a remote cabinet
in a plug-in
20
Area 3: Compact Intelligence,
to win over customers...who are more satisfied
Convenience stores, mini-marts and
gas stations have different needs than
other types of stores. Small to medium-
size public establishments, often
located in service stations, sell a vast
gamut of retail products. Given the
confined spaces, on the one hand they
need to come up with an efficient display ratio combining maximum display
capacity and minimum dimensions and on the other, they need to use
flexible solutions for displaying different products, based on the promotion of
the moment. A variety of alternatives are presented at Euroshop: from plug-
in cabinets like Beluga/Eyris and Syncro, to AeriaUP, Keplero, Stylix, to the
new solutions by Iarp.
Beluga by Costan and Eyris by Bonnet Névé present an innovative concept
for the frozen food area that brings together the plusses of remote-cooled
negative counters and the flexibility of self-contained units. Thanks to large,
eclectic-style glass surfaces, upper sliders, sweeping front glazing and full-
glass end wall on end-unit, this completely transparent solution affords total
product visibility. It is also available in a convertible Beluga DUAL version
that, by a simple gesture, can be converted from a fresh products set-up to a
frozen products set-up and vice versa, thus redesigning the store layout
according to store needs. Maximum modularity and visibility: the cabinet
offers a variety of possible configuration alternatives and comes with a new,
ergonomic push-pull opening system that opens up to 70%, thereby enabling
easy product access for consumers and store employees alike. The Naturally
Green & Safe propane gas version offers maximum protection for frozen
foods and for the environment, as well.
Beluga/Eyris: flexibility, mobility and simple installation, all in
the same solution
21
Ideal for any type of product, Syncro is also a solution that helps rationalize
the available display space. In fact, this serve-over remote-cooled cabinet is
designed to cover any requirement; serve-over and self-serve sales are
combined in one counter that uses the same space as a traditional serve-
over counter. Small refrigerated compartments are also available at the back
of the counter to optimize storage.
Studies confirm that an enjoyable store atmosphere can positively influence
the customer's buying patterns. With this in mind, AeriaUP, a semi-vertical
positive-temperature self-serve display case with a brand-new style, not only
fits perfectly into any space, but also creates a functional setting for effective
interaction with the consumer. With redesigned aeraulics and fitted with
new sliding doors, it guarantees TEC (Total Energy Consumption) savings
by 65% and is also truly remarkable in terms of aesthetics, facing, visual
merchandising and display ratio. Keplero by Costan and Stylix by Bonnet,
with a very reduced visual impact, are however marked by a daring look: this
innovative, very thin cold table “European Patent Pending” (ThinTec), is the
outcome of a study of materials and aeraulics, resulting in compact
mechanics: the cooling unit and evaporator are installed in a compact "cube"
of small dimensions. Minimalism and technology combine with visual
merchandising and functionality to provide surprisingly compelling attraction.
The world of plug-ins for convenience stores offers a wide range of
opportunities. Costan and Bonnet Névé present Armonia/Offlip 2 Eco and
Valzer/SkyFreeze to Euroshop: powered with propane, with double-glass hinged
glass doors and new LED lighting, these units afford maximum energy efficiency.
Armonia/Offlip 2 Eco are intended for the sale of fresh products while the
Valzer/SkyFreze for frozen food is available in one, two, three and four door
versions.
Intelligent plug-in cases: from Diana 125 to B-ICE ...a world of
opportunities
Syncro: serve-over and self-serve in a
single cabinet
Aeria e Keplero: visual merchandising and
expositive ratio
22
Lots of innovations for Iarp as well: Slim, Diana 125, Laser Plus, with
distinctive lines that offer the possibility of combining the sale of fresh and
frozen products in small-size and yet fully customizable cabinets.
In particular, Laser Plus, the ideal vending machine for fresh products and
ice cream, not only stores and preserves products but – because of its
transparency - it also increases their sales by 70 %. B-Ice also stands out
among the others; it is characterized by two levels: The two wells can be
arranged for medium and low temperature or, in the combined LT/MT
version, for improved conservation of ice cream AND popsicles, increasing
sales by 30% with respect to a traditional horizontal cabinets. The use of
propane natural refrigerant ( R290 ) ensures greater compressor efficiency
and lower consumption. Finally, with Lioness, George Barker presents a
super compact (800mm only) positive-temperature vertical plug-in cabinet
with sliding doors aimed to furnish stores with intelligent, multi-color, modern-
design systems.
This section is completed by EptaBlue Waterloop, the innovative system that
converts any cabinet from remote-cooled to plug-in, thanks to a plug&play
connection to a closed water circuit. This solution offers several advantages,
including a reduction in energy consumption of up to 20%, an increase in the
refrigeration efficiency of the store of up to +24%, a TEWI (total
environmental warming impact) decrease of 43% and a 75% reduction in the
refrigerant gas charge. The inverter in the system adapts the heat extraction
rate deployed to actual cabinet requirements, which are variable upon
environmental conditions, store attendance and upon the day/night changes.
Specifically, the inverter and the electronic valve adjust the evaporation
temperature based on cabinet load and on external conditions
(winter/summer, high/low attendance, day/night). The system is also able to
work with different external conditions in a free-cooling mode, adapting to
different temperatures. The EptaBlue Waterloop system can be easily
connected to the store’s air conditioning system because the water loop
integrates simply, recovering the heat emitted by the cabinets and using it for
EptaBlue: the
waterloop system
23
the heating system. To ensure the highest quality and reliability, Eptablue is
factory-tested and is available for the entire EPTA product range, even for
cold rooms.
Area 4: More than drive
impulse buying, with high profit
In this area of the exhibit
Epta presents an unheard-of
Store concept. “Shop & Go”,
a Store model that meets
the needs of modern life,
favouring sales and
facilitating impulse buying of
high-margin products. A relaxing and welcoming setting in which needs and
fun mix with shopping pleasure. Akin to the very recent Drive format, this is
the temple of last minute shopping. The consumer can shop on-line with
rapid car pick-up and visit a small store for last minute shopping, a quick
dinner after working out at the gym or a lunch break.
To furnish this new store type Epta proposes a wide range of products. First
and foremost among these, Panorama: a series of showcases that offer an
infinity of combinations to ensure maximum visibility of the products and
dishes presented and to capture the visitor's eye. Also worthy of note is the
Hot Lunch version for the sale of hot dishes and ready-to-eat foods, for an
irresistible mix of proposals to tempt any palate.
Panorama: a series of showcases allowing numberless
combinations
24
Area 5: Frozen appeal
More value for frozen foods and a higher turnover rate
Over the years frozen foods have
become a part of the eating habits of
many families: considered safe and
good quality food, they are perfectly in
line with a new life style in which there
is less time to dedicate to shopping
and to the preparation of complicated recipes. However, in terms of sales
frozen foods still have a rather low turnover rate: they do not have the appeal
of fresh products. Closed in cumbersome cases, they attract little attention.
To renew the frozen food section, Epta wagers on solutions that ensure
maximum visibility, simplified access to the goods and high performance
levels. Such is the case of: Tortuga/Cosmos 4 ECO,
CaymanUP/ColiseumUP and Elephant UP/AmpleoUP.
Maximum visibility and product turnover: to achieve these two goals, the new
CaymanUP/ColiseumUP and ElephantUP/AmpleoUP are on show, which
improve performance levels, in terms of product visibility and accessibility.
The new full glass doors made of composite material frames and special
glass panels treated with an anti-mist film, also have integrated LED lights.
Finally, compared to the previous versions, the doors provide a lower UG
thermal transmittance index- 0.6 W/m2K - i.e. better insulation.
ElephantUP by Costan and AmpleoUP by Bonnet Névé are negative-
temperature wall cabinets for the display of ice cream and frozen foods in
supermarkets, hypermarkets and cash&carry stores. The cabinet is also
equipped with a new multi-purpose tray that allows excellent preservation
and storage of bag-packaged products for higher visibility of and easy
access to the goods.
Full glass panels for an UP
visibility
Elephant GV/Ampleo UP: attention to
details
25
Tortuga 2 and ECO 4 Cosmos - frozen food chests with integrated covers -
feature redesigned merchandising and opening systems. Specifically:
minimal aesthetic impact thanks to 1250 mm sliding modules that reduce the
number of vertical profiles, curved glazing with integrated hand rail and an
extremely modern appeal that makes the range perfect for all retailer settings
and needs. An additional distinctive feature is the "push-pull" cover, made
even more practical by a vertical, rather than horizontal opening, to
guarantee enhanced functionality for both consumers and store employees.
Tortuga 2 and Cosmos ECO 4 can be opened by two thirds with one simple
gesture, even simultaneously on both sides. In addition, when the handle is
pushed, the centre glass panel slides further, opening up to 100%, for the
greatest convenience in restocking operations.
Also new for this area, is the innovative BTH electric system, specifically
designed for negative temperature remote-cooled cabinets with an internal
temperature controller. Available in two versions, depending on the required
energy efficiency; it can reach savings of up to 50% with the "High
performance" model or between 20% and 30% with the "Entry level" line.
This solution makes it possible to adjust the LED lighting using a wireless
connection. Finally, a diagnostics software is also available that can be used
to configure the cabinet, manage the most important functions and display
any alarms in progress, directly through remote control.
BTH electrical boards: at a
tablet’s reach
d
i
s
p
o
n
i
b
i
l
e
Tortuga2/ Cosmos ECO4: the most ergonomic frozen
food chest
26
Area 6: Impulse attraction
to stimulate impulse buying
The impulse market, in recent years,
has favoured a change in buying habits,
becoming one of the strategies of many
stores, supermarkets and hypermarkets
especially. With this in mind, Epta
proposes a wide range of products:
from Twin by Eurocryor to the Iarp
plug-in cabinets aimed at improving merchandising through creative design
solutions. Aesthetics that make good use of transparency, capturing the light
and making the displayed articles stand out.
Designed for fresh foods, the cabinets in this line are marked by their
transparent structure, which makes it possible to channel the natural light on
products, playing up freshness, thanks to almost invisible end walls, shelves
and back panels. The Twin line also allows mixed merchandising by
integrating the display of fresh foods inside the cabinet with the display of dry
goods on the top panel. There are two depths available: Midi Twin (1500
mm), Mini Twin (1300 mm), Midi LS and Twin SV (1900 mm); cabinets that
can be customized based on the needs and the store’s layout.
Sophisticated vertical and horizontal solutions by Iarp: Gemma 30, EIS45
LCD and SVABA: masterpieces of the refrigeration industry that capture
attention and surprise with their exclusive style. Gemma 30, a compact plug-
in with soft lines: totally customizable in terms of branding, it is perfect for
really small areas like service stations and convenience stores or for
installation next to the cash registers to boost impulse shopping. Very similar,
but much more streamlined, is EIS45 LCD, a discreet vertical freezer for
bars, small shops, ice cream shops or restaurants.
Gamma Twin: to
customize stores
From Gemma 30 to SVABA... stylishly
involving
27
Finally, SVABA, a unit for supermarkets and large areas, marked by glass
walls that guarantee high product visibility. It is available in both positive and
negative temperature versions.
Area 7 : All-round system solutions,
zero environmental impact
In the face of recent
directives that promote
energy conservation and the
use of natural refrigerants,
the demand has increased
for complete solutions that
integrate cutting-edge
systems with low
environmental impact. With this in mind, EPTA helps the client in choosing
and customizing the most suitable eco-compatible system according to store
dimensions and characteristics; the benefits include excellent food
conservation and high energy efficiency. Two possible choices: Full CO2
transcritical systems or combined CO2 cascade and R134A refrigerant
systems.
Eco2Small is the system that most faithfully interprets the “Power Up your
store” concept: also available in a Large version, it is the best solution in
terms of efficiency and minimal volume. Transcritical CO2 technology has
never been so easy: In fact, using a vast catalogue of options and
accessories, retailers can create their own solution and configure the ideal
system for their store. Relying on natural gas also represents savings. It is
the best and the least expensive refrigerant on the market, it does not require
special certifications and provides energy savings of 20% for the Small
version and 13% for the Large version. All of the components in the structure
Eco2Small and Large: the transcritical CO2 technology begins simple and
accessible
28
are assembled and tested at the EPTA production sites and the system
arrives at the store optimized for start-up.
EptaGreen is a cascade system combining R134A as primary refrigerant
and carbon dioxide, to ensure a GWP value (Global Warming Potential)
below 1,500. It's a good alternative, reliable and convenient, especially for
warmer climates where ambient temperatures do not allow efficient use of
full transcritical CO2 technology. Ideal for LT and MT, it has a compact
structure of only 3 m in length and can be installed both indoors and
outdoors. In the case of small spaces, it is also possible to install the entire
system on two levels in order to reduce the total length to 2.3 m2. It is easy to
install and maintain thanks to the arrangement of the components, which can
easily be accessed in the event of control and service operations by the
technical staff. A version for outdoor installation is also available, equipped
with a soundproof enclosure.
An innovative adaptive system to manage food cooling and store heating
demands: Epta Clima allows the two circuits to interact in real time, ensuring
greater performance levels in every season of the year, with any outdoor
temperature. In fact, the generated heat that is usually not exploited is
reutilized for the store's heating needs without wasting even one kW of
energy. Moreover, the use of natural refrigerant allows a further reduction in
the store's energy costs. All-around maximum efficiency and reliability plus
intelligent integration of the two circuits, for greater performance levels in any
season or climate condition.
Zero impact also for the new Misa Silent and static Converter. Ideal for
residential areas, the former ensures a dramatic noise pollution reduction
thanks to hermetic scroll compressors, sound-absorbing internal covers and
a new design of the outer rigid structure that minimizes vibration. The static
converter, on the other hand, is an electronic device for the optimization of
the systems’ "power quality". It affords numerous advantages, including: 30%
Epta Clima: an intelligent all-
round system
EptaGreen: natural refrigeration also in discount and
convenient store
Energy Saving: Misa presents Silent and the
static Converter
29
reduction of the committed power capacity, reduction of electrical input,
suppression of electromagnetic noise and the parallel management of same-
capacity packs with only one converter, which can also be retrofitted.
FOOD SAFETY ... THE WORD TO MISA
Misa, the undisputed Food Safety star: this is demonstrated by the important
Food Safety Programme HACCP certification, obtained in 2012. A
prestigious qualification certifying that the products are planned,
manufactured and installed in full compliance with the evaluation standards
of the HACCP method (Hazard Analysis and Critical Control Point) applied to
all activities which directly or indirectly have repercussions on food safety.
Flexibility and extreme modularity are the other two essential principles for
this brand, which have led to the development of the new WICR space-
saving corner for mini cold rooms. Available in six different configurations, for
low and medium temperature, mini cold rooms fitted with this new corner are
more capacious and fully satisfy the need to optimize retailer spaces.
Furthermore, these mini cold rooms with 20 cm modules occupy less space
compared to the 40 cm version with equal performance levels and can be
installed in any type of environment.
Also on show, semi-recessed doors and P350 floors for cold rooms. These
floors with non-slip surface ensure improved thermal insulation and a greater
dynamic range. Finally, Misa has revolutionized monobloc units, which are
now PLUS: a solution that, compared to the previous version, provides 28%
more cooling capacity with the same dimensions, therefore greater energy
savings.
Misa and HACCP: food
safety system
New UPdates…
…now are PLUS, for a greater
energy efficiency
30
EPTA SERVICE : FIRST CLASS TECHNICAL SERVICE
Today, continued service is an important differentiation factor that has a
significant influence on the client's decision. Therefore, after-sales service is
always a crucial question in terms of development for Epta, which can count
on a widespread service network with over 400 centres in Italy, Germany,
France, UK and the Middle East. An area in which Epta has unrivalled skills
and a wide range of services.
More than 2,400 stores in the world rely on Epta’s remote management:
based on an integrated software platform, compatible with all of the
controllers on the market, this service enjoys the know-how of a team of
experts that interpret alarm messages. After making a real time diagnosis of
the problem, our technicians can effectively and quickly adjust the systems,
allowing the Retailer to save up to 20% in energy. Moreover, thanks to the
new energy management, careful analysis and predictive algorithms make it
possible to improve the performance of refrigeration systems to a greater
extent.
Another great opportunity offered by the Group is cabinet retrofitting, which
allows compliance with the new directives in terms of energy efficiency, as
well as improvement in the performance levels of the machinery installed.
This is when Epta steps in with the replacement or addition of doors or
covers for vertical and horizontal units, the installation of new and more
efficient fans with a longer service life, to favour energy savings or to improve
the LED lighting system. Profitable operations for Retailers: just the
installation of new covers on pre-existing units guarantees energy savings of
up to 50%.
Tele-management: distance is no
longer a problem
Retrofit: jobs that cut back
consumption
Top continued service for
Retailers
31
QUESTIONS FOR MANAGEMENT
What is the role of EPTA in the current market scenario? DANIELE MARONGIU - Global Commercial Operations Director
To increase their turnover, profit and market share, mass retailers are currently confronted
with increasingly complex issues. The key to increasing business profitability in the current
market scenario lies in the ability to understand that sustainability can only be achieved with
a set of technologies. These will determine a practical impact on the cost of retail outlets in
terms of energy savings, but also a global vision that goes beyond the product concept. In
this sense, the role of the retail outlet has changed profoundly over the past few years: it
creates a relational space for the sale of goods. Even the structure of the retail outlet offer
has evolved, from self-serve packaged products only, to assisted-sale of fresh produce and
new services that can facilitate more relational transactions and contacts with consumers.
In terms of layout, the Group has revamped formats, favouring maximum visibility and
flexibility with modular or island cabinets, circular counters and low-height furniture.
Therefore, in addition to having the perception of a larger space, consumers may benefit
from an all-round panoramic vision and may move about the sales area with more ease
when making their purchases.
Finally, our new proposals favour interaction with the product to a greater extent, whereby
facilities, excellent presentation and the preservation of an assortment of products enable a
greater consumer involvement, even sensory, for a sustainable, more enjoyable shopping
experience and a higher average sale.
32
What was the purpose in the development of the REV-UP concept?
WILLIAM PAGANI - International Sales & Marketing Director
The objective of the REV UP concept is revolutionizing the modern shopping experience
and modern display concepts, to boost the business of our customers. This means reaching
beyond merchandising, to create a new picture of the cooled foods area in the mind of the
consumer, in the name of completely renovated visibility, comfort, economy and aesthetics.
At the base of the success of this new line, completely re-engineered, is a perception of
higher quality, hygiene and care in the store. Invisible cabinet for visible merchandising:
I am proud to introduce this new purchase-stimulating range, completely different from the
cabinets on the market and based on the principles of contemporary architecture, which is
increasingly characterized by indoor spaces protected by total glass facades. The goal of
our team of experts was to cause an emotional response in the users of their architectures,
to elicit immediate sensations through unique space solutions, lighting and eco-sustainable
materials. Therefore dynamism, flexibility and fluidity are the cornerstones that define the
design of these new furnishings. They are characterized by a "constructive synthesis" in
which the parties interact and create a harmonious and revolutionary result at the same
time.
33
THE COMPANY AT A GLANCE
Company name: Epta S.p.A.
Headquarters: Via Mecenate, 86-20138 Milan - Italy
Scope of business: European Group and Global Partner in commercial
refrigeration for the food retail sector
Turnover: 650 million Euros
Chairman and Managing Director: Sergio Chiostri
Employees: 4.000
Website: www.eptarefrigeration.com