2014 PRESS FOLDER - EPTA · PDF file1 2014 PRESS FOLDER Contents Epta, the refrigeration...

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1 2014 PRESS FOLDER Contents Epta, the refrigeration experts Page 2 6 Brands of Excellence, at the Foundation of the Group's Success Page 4 Power up your store Page 6 The Eptology evolution: The Epta Way UP Page 8 Four "E's" that make the difference Page 9 Ethics and CSR: a Sustainable Identity Page 11 The F-Gas Regulation: Gazing into the Future Page 12 Rev- UP spotlights GranVista and SkyView Page 13 At the Heart of the Euroshop Cold Chain Page 15 Euroshop News Area 1 - Spectacular Freshness Page 16 Area 2 - Hard Efficiency Page 18 Area 3 - Compact Intelligence Page 20 Area 4 - More than Drive Page 23 Area 5 - Frozen Appeal Page 24 Area 6 - Impulse Attraction Page 26 Area 7 - All-round System Solutions Page 27 Food Safety… the Word to Misa Page 29 Epta Service : First Class Technical Assistance Page 30 Questions for Management Page 31 The Company at a Glance Page 33 Milan, November 24 th , 2014

Transcript of 2014 PRESS FOLDER - EPTA · PDF file1 2014 PRESS FOLDER Contents Epta, the refrigeration...

1

2014 PRESS FOLDER Contents

Epta, the refrigeration experts Page 2

6 Brands of Excellence, at the Foundation of the Group's Success Page 4

Power up your store Page 6

The Eptology evolution: The Epta Way UP Page 8

Four "E's" that make the difference Page 9

Ethics and CSR: a Sustainable Identity Page 11

The F-Gas Regulation: Gazing into the Future Page 12

Rev- UP spotlights GranVista and SkyView Page 13

At the Heart of the Euroshop Cold Chain Page 15

Euroshop News

Area 1 - Spectacular Freshness Page 16 Area 2 - Hard Efficiency Page 18 Area 3 - Compact Intelligence Page 20 Area 4 - More than Drive Page 23 Area 5 - Frozen Appeal Page 24 Area 6 - Impulse Attraction Page 26 Area 7 - All-round System Solutions Page 27

Food Safety… the Word to Misa Page 29

Epta Service : First Class Technical Assistance Page 30

Questions for Management Page 31

The Company at a Glance Page 33

Milan, November 24th, 2014

2

EPTA, THE REFRIGERATION EXPERTS

Epta, multinational Group specialised in commercial refrigeration, has a very

strong and well balanced competitive position worldwide, in terms of

geographic distribution and of business area coverage, thanks to its brands:

Costan, Bonnet Névé, George Barker, Eurocryor, Misa and IARP.

Headquartered in Milan, Epta employs a staff of 4,000 employees, with an

annual production capacity of 100,000 units and a turnover of around 650

million Euros. By combining the expertise and the unique skills of each brand

with systematic research and development, the Group has the ability to

anticipate the most innovative global trends to help Retailers achieve

excellent levels of performance.

The Group's Core business is the production and marketing of complete

systems for commercial refrigeration, based on the integration of the

specific product lines offered by its brands. From traditional positive and

negative-temperature refrigerated cabinets, to self-contained (plug-in)

cabinets with integrated cooling unit, from cold rooms to medium and high

power cooling packs, the Company offers a wide variety of solutions for the

storage and display of fresh and frozen products. A broad and diversified

offer, ideal for Retailers who want to rely on one partner for the realization of

structured turnkey projects on a global scale.

The Group's Policy for development and expansion is based on the

acquisition of Italian and foreign brands that are leaders in their respective

market segments/countries, and constant research investment on designing

innovative and sustainable solutions, amounting to about 1.5% of the

company's yearly turnover. In strategic terms, the Group truly offers the

widest and most comprehensive range of solutions for commercial

refrigeration, thereby reasserting its leadership in the supply, installation and

Core business: Integrated complete systems

Epta’s expansion Policy

Epta and its numbers

3

maintenance of systems, both directly and through an extensive network of

distributors worldwide.

An international company with an Italian identity, with the additional

distinctive factor of a widespread presence, guaranteed by strategic

commercial offices, in 35 Countries and 12 production sites that ensure

ample availability of products worldwide and are located in: Limana,

Solesino, Casale Monferrato and Pomezia, Italy; Hendaye and Saint Quentin

Fallavier, France; Bradford, UK; Rosario, Argentina; Corlu, Turkey;

Quingdao, China; Barranquilla, Colombia; and Cha-Am, Thailand.

A competitive edge that, in a nutshell, embraces the entire Refrigeration

market and looks with interest to Emerging Countries, where Epta is already

well-established and has achieved a high degree of recognition.

“The preferred local partner for customised product and refrigeration

system solutions. Ultimate technology and design for the unique store

" is the Epta vision, which drives a will to achieve sustainable growth and

create added value for the market through excellent products with unrivaled

performance and which are the expression of the most advanced design to

best meet the needs of Clients by locally enhancing the appeal and the

unique design of their stores.

Epta’s added value: its organization

The high performance discipline: unique stores and an excellent customer satisfaction

4

6 BRANDS OF EXCELLENCE, AT THE FOUNDATION OF THE GROUP'S

SUCCESS

Excellence that covers every segment of the market and maximizes the

growth of Retailers. Epta's real strength lies in the time-tested know-how of

its brands - which enhances every type of store, from cash&carries, to

convenience shops - and in its ability to reinterpret the aesthetic and

conceptual developments in new distribution formats. Below is a brief

excursus on the brands that make the Group what it is today, including their

history and the solutions they offer:

Costan is the original core of Epta. Starting out as the first artisan workshop

for the production of ice-boxes and refrigerated cabinets established in 1946,

Costan became part of the fledgling Epta Group in 1986. Always synonymous

with top quality, excellent service and technologically advanced, reliable

products, the brand has a commercial network made of branches in Italy and

sales offices and distributors abroad.

Bonnet Névé stems from the merger of two prestigious brands, leaders in

their respective reference markets: Bonnet Refrigeration and Satam Névé,

acquired in 1988. In more than 20 years of business, this prestigious brand

has received major recognition from the market for its revolutionary solutions

in merchandising and energy conservation.

George Barker, UK leader in the design and production of custom made

refrigerated cabinets, was founded in Bradford, in 1928.

5

Joining Epta in 1999, it brought a high level of know-how, crucial in ensuring

efficient pre-sales support to clients and in guiding them towards the solutions

best suited to their needs.

Eurocryor, a brand founded in 1991 in Solesino, in the province of Padua, Italy,

is known on the market for the production and sale of high-end serve-over

refrigerated counters, ideal for furnishing and customizing prestigious

stores.

Misa was founded in 1969 and is a leading manufacturer of commercial and

industrial cold rooms. Headquartered in Pomezia, in the province of Rome,

Italy, the brand was acquired in 2011 by Epta, thus allowing the Group to

complete its offer and to create new opportunities and synergies in the HoReCa

sector.

Founded in 1983, Iarp is among the leaders in the production of self-contained

(plug-in) cabinets with integrated cooling units. Headquartered in Casale

Monferrato, Piedmont, Italy, IARP joined the Group in March, 2013. Thanks to

its outstanding technical know-how Iarp will make it possible for the Group to

leverage synergies, diversify business and complete the supply chain.

6

POWER UP YOUR STORE

Today we are confronted with one of the most profound social and

technological transformations which the Retail industry has ever

experienced. The outlook for this market is expected to evolve toward new

retail distribution formats, in which the customer's shopping experience

becomes a direct competition factor between store brands. Also,

commitment to environmental issues, makes it possible to turn shopping

venues into meeting points that attract and retain consumers sharing the

same value system.

The response of EPTA and of its brands is expressed through the slogan for

Euroshop 2014, "Power Up Your Store”. By the use of this slogan the

Company confirms its client-focused approach and emphasizes its ability to

meet client needs while maximizing store growth. An ambitious strategic

approach, based on the more flexible, eco-friendly systems EPTA is

renowned for, in support of a decisive model change, a better purchasing

experience for Clients and the consequent increase in sales for the Retailers.

There are three main pillars in this new organization model: innovation,

sustainability and custom-made solutions. Firstly, technological innovation is

a distinctive characteristic of the EPTA Group's products and a guarantee of

its important achievements in conserving energy resources and reducing

environmental impact through the use of F -Gas Regulation compliant natural

refrigerants. Moreover, the Group also excels in customizing the offer,

combining merchandising solutions and new-generation refrigeration

systems. The solutions offered by the EPTA brands are the perfect witness

to the values of the Italian architecture and style; they interpret the most

extreme modernity as well as the most reputable traditionalism; models that

Power UP!: Epta speeds up

business

Three pillars: innovation, sustainability and custom-made

products

Retail : a deep organizational

metamorphosis

7

stand out in the settings or simply blend in naturally with the background,

thereby creating functional layouts in line with the Retailer's standards of

beauty.

Finally, the specialized skills of each brand make it possible for the group to

come up with the perfect system for every application context: from Discount

outlets, to Hypermarkets, to convenience stores to the HORECA sector

businesses.

Maximizing the ultimate satisfaction of the client is the culmination of this

approach, which is closely related to continuous improvement in terms of

products, services and business processes. The answer to making this

possible is EPTOLOGY - THE EPTA WAY UP. Using 4 propulsive concepts:

Experience, Efficiency, Excellence & Evolution, Epta reconfirms its

commitment to accompany its clients in their development and evolution,

with concrete, innovative solutions and reliable services.

A continuous improvement for increasing the customer

satisfaction

8

THE EPTOLOGY EVOLUTION: THE EPTA WAY UP

The neologism created in 2011, “Eptology, The Epta Way”, is a concept that

can only be distinctively traced back to Epta and that sums up the corporate

calling: promoting sustainable growth and development. A vision that unites

and guides the people who make up the Group, influencing every facet of

work and production: from green factories to the development of products

that guarantee maximum energy efficiency and excellent food preservation in

the new eco-stores.

Three years from its conception, the phrase “Eptology, The Epta Way”,

evolves and moves “UP”: consistent progress which testifies that the Group

is truly committed to accompanying its clients in their growth, providing

solutions that are in step with the new challenges of global markets. An

approach that Epta uses to favour the transition from product economy to

system economy: a cultural transition that translates into added value for

Retailers in search of innovative display concepts for their Stores.

There are 4 Evidences at the foundation of this model: Experience,

Efficiency, Excellence and Evolution, to guarantee a shopping experience

that is more enjoyable for the consumer and more profitable for the Retailer.

The company calling and a common philosophy

Eptology reloaded

The four Epta “E’s”

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FOUR "E'S" THAT MAKE THE DIFFERENCE

Experience

With its brands, the Group’s history goes back more than 100 years in the

Refrigeration business: success started out in Italy and became stronger

over time, thanks to significant investments in Research and Development

and to a discerning internationalization strategy. There are numerous CO2

systems already in place worldwide, including 58 in Italy, 69 in Australia and

as many as 184 in Germany. The experience of the Group guarantees also a

high level of customization for these systems, to suit the specific climate

zone and the requirements of retailers.

Efficiency

Efficiency and sustainability are the Company’s powerful development

engines. This is why EPTA joined the Eurovent European Voluntary

certification program, set up by the main manufacturers in the air

conditioning and refrigeration industry to guarantee authenticity of the

performance ratings and of the statements issued by the manufacturers.

In addition to ensuring certified energy performance ratings, EPTA has

completely remodelled the structure and the appearance of its cabinets to

meet the emerging European trend that favours closed cabinets as the best

solution to reduce waste, rationalize consumption and increase the

temperature inside the stores. This makeover features the use of glass doors

and covers as the ideal choice to ensure maximum product visibility and

improve the shopping experience for the consumer.

100 years of history and

success...

Energy performance class A

10

Excellence

Excellence belongs in the spirit of the organization and is a continuous and

constant process over time, as evidenced by the numerous awards that Epta

and its brands have received. Thanks to its eco-friendly solutions, the

Company was awarded several International Awards, noteworthy among

which are the Grand Prix du Froid 2012, and the Cooling Industry Awards

2006 and 2009. On January 27, 2014, Bonnet Névé’s Gran Vista/Sky View

was awarded the Janus de l’Industrie award, eco-design mention, by the

Institut Français du Design (IFD). Yet more achievements, the certifications

obtained over the years: PED (Pressure Equipment Directive), HACCP-Food

Safety Program, UNI EN ISO 9001:2008 and 14001:2004, OHSAS 18001

and the CE marking for all products. In addition, to guarantee the highest

quality and safety in food preservation, Epta has developed a silver-ion

antibacterial treatment, that aims at improving the shelf-life of products.

Evolution

Epta regards the development of cutting-edge technology and unheard-of

configurations as a powerful competitive weapon, which draws its strength

from the synergy between the complementary skills and expertise of the

individual brands and the Group's Innovation Centre. The first innovation is

the “Full Service” solution, whereby Epta, jointly with KellyDeli, offers its

clients a turnkey Sushi Corner, fully equipped for the preparation and sale of

raw fish. Another major innovation example is the “Shop in Shop Concept”

with refrigerated counters that can be deployed for promotional campaigns,

special cooking shows and for the presentation of organic and ethnic foods.

Lastly, the Dynamic System technology is worth of note, that makes it

possible to store meat inside the cabinet for 5 days, while maintaining its

physical and organoleptic properties unaltered and significantly reducing the

weight loss rate.

Certified quality

Exteme innovation

by increments

11

ETHICS AND CSR: A SUSTAINABLE IDENTITY

In 2013 EPTA presented its first CSR Report, confirming its sustainable

approach. The Report, endorsed by TUV Austria Cert GmbH, an

International Company that certifies Safety, Quality, Environment and

Hygiene systems, achieved level C+ in regard to the application of the Global

Reporting Initiative guidelines.

The R & D team currently consists of about 100 people, engaged in the study

of new technologies such as CO2 refrigeration plants.

The use of these systems in a store of the size of 1500 m2, translates into a

CO2 reduction of 474 tons in 10 years, which equals 50 acres of forest with

approximately 11,026 new trees. An eco-friendly rationale that is re-asserted

by the adoption of the LCA (Life Cycle Assessment) scientific method for

recycling and re-using cabinet construction and packaging materials, and by

the development of new green policies for zero –impact plants.

In terms of training, every year the Company promotes refresher courses to

train in excess of 100 professionals at the EPTA CO2 Training Centre in

England. It also has an e-learning platform that allows employees to take

advantage of some 11,000 hours of training each year.

“The CSR report represents a constant spur to confront the challenges of

technology and of changing times, but also a duty that encourages us to

demand more from our work and from ourselves. This is why we decided to

push our heart beyond the hurdle and set ourselves the goals for the next

three years: on the one side, a 33% reduction in the energy used for the

production of refrigerated cabinets; on the other, an increase of up to 33% in

our high-efficiency products” in the words of Sergio Chiostri, Epta’s Chairman

and Managing Director.

The CSR and the full disclosure

imperative

An eco-friendly rationale and a

social development

Our objectives for the next three

years

12

THE F-GAS REGULATION: GAZING INTO THE FUTURE

Greenhouse fluorinated gases (HFCs, PFCs and SF6), particularly used in

refrigeration and air conditioning, are blamed for contributing to a 5% of

global warming. In this sense, and in view of the commitments under the

Kyoto Protocol, Europe has set itself clear goals through the review of the F-

Gas Regulation 842/2006: reduce carbon dioxide emissions by 80-95%

below 1990 levels no later than 2050. Since the first version presented in

November 2012, the F-Gas Regulation has undergone numerous

amendments. Because of the dealings of COREPER (Committee of

Permanent Representatives) it has finally come to a new release that will be

put to a vote next spring. Currently, a dramatic reduction in the emissions for

the commercial refrigeration sector is expected: In actual fact, the Regulation

lays down precise deadlines for the containment, recovery and disposal of

greenhouse gases and provides for restrictions that must strictly be complied

with on a national level and on a European level.

For EPTA this is a challenge but also an opportunity to develop solutions that

use natural refrigerants and new green technology. The group has actually

put in place a series of measures to refurbish existing systems, such as the

ranges of plug-in cabinets and convert them from R404A gas to propane

(R290), which has a high performance coefficient both in low temperature

(+12%) and medium temperature (+8%) applications as well as a reduced

environmental impact, amounting to 13 tonnes against the 19 of R404A.

Finally, CO2 systems have favoured the use of carbon dioxide as a natural

and more convenient solution, with its very low global warming potential

(GWP) equalling 1, in order to progressively reduce the existence of HFC on

the market.

The F-Gas Regulation: the signals of Europe

on the change

An opportunity for

Epta

13

REV- UP SPOTLIGHTS GRANVISTA AND SKYVIEW

REVUP is Epta’s exclusive new feature at Euroshop; it is a concept in line

with the “Power UP your store” slogan that aims at revolutionizing and

improving the consumers' shopping experience and expanding the Retailers'

business.

The absolute stars in this development are Granvista by Costan and Sky

View by Bonnet. A new and mould-breaking solution on the market that is

backed by the Group's 100 years of experience in the refrigeration industry.

Presented for the first time at Euroshop, it is a vertical cabinet, completely re-

engineered in terms of look, lighting and materials. Key factor in this

Refrigeration masterpiece: a surprising design offering full vision of the

displayed products, unsurpassed efficiency and quality that will increase

Retailer sales.

A wall of products available to the consumer in a single gesture. GranVista

and SkyView are total glass cabinets including full-height glass doors. They

are characterized by the absence of a roof and by uprights that allow an 8%

larger opening. Perfect visibility and aluminium handles guarantee greater

comfort in use. An advanced lighting study also favours visual continuity,

eliminating shadows: a triumph of lights and colours, in which the cabinet

blends in and becomes invisible, so eliminating all barriers to purchase.

In regards to energy efficiency, the double glass doors feature the best UG

value on the market, i.e. 1.1 W/m2.k, for a cabinet with insulation similar to

that of a cold room and with better mist prevention. The results - certified by

Eurovent - confirm that GranVista/SkyView is constructed with materials

providing the highest level of performance in terms of thermal insulation. Its

completely renewed aeraulic design enables 11% energy savings when

compared to traditional closed cabinets and 62% when compared to open

Freer forms: say yes to

merchandising

Insulation?

Yes, please

Rev-UP: a tangible

growth

Gran Vista/Sky View: the masterpiece of the

cold chain

14

cabinets with night curtains. In terms of money, this equals over 400 EUR

savings per year (with 0,15€ per KW average energy cost) per cabinet, as

well as a 1,237 kg reduction in the CO2 released into the environment.

Modern production lines ensure total component quality. Also, the choice of

non-metallic composite materials eliminates corrosion and rust issues, while

reducing weight too. This translates into easier, smoother transport and

assembly. The new door opening systems too are highly reliable. Tested for

a 10 year life cycle they are easy to install and need no maintenance.

Granvista / SkyView is also a multi-sensory refrigerated case, designed to

elicit an emotional response. In fact, the new accessories include multi-

sensory shelves with fragrance release and enhanced lighting, to highlight

promotions. Not only that but also digital functions: on request it is possible

to provide the cabinets with new canopy screens, to convey video advertising

messages as well as with interactive touch screen monitors, positioned on

the end walls, that the consumer can use to check out product information or

the latest cooking tips.

On January 27, 2014, Epta was awarded the Janus de l’Industrie award,

eco-design mention, by the Institut Français du Design (IFD) for

GranVista/SkyView in the special version developed in co-operation with

Danone and One Buy One. Bonnet Névé received the award during the 60th

Janus ceremony held at the Palais du Luxembourg, home to the French

Senate: an event in which 49 new creations that improve the consumer

shopping experience were awarded recognition.

Eco Design mention from the Janus de l’Industrie for

GranVista / SkyView

Total quality

All-round

merchandising

15

AT THE HEART OF THE EUROSHOP COLD CHAIN

Culinary corners to play up the specialties and typical recipes of Italy, Europe

or Asia, but also to allow the consumer to taste them directly in the store: this

is the new winning trend in hypermarkets and large-scale stores. A solution

that brings together culinary art performance and entertainment to offer the

client an experience beyond a simple shopping trip. Epta is part of this trend

and becomes a change-maker, articulating its offer for the creation of

specialized corners in which sushi is prepared and sold. Full-service

solutions developed in collaboration with KellDeli, recreating mini-restaurants

for the preparation of sushi. These super accessorized corners are offered

and sold as complete packages with turnkey installation. This concept has

already harvested a very positive payback in terms of both store sales and

client experience.

Another innovation at the heart of Euroshop is the first refrigerated “Shop in

shop”, a mobile display space complete with refrigerated cabinets stemming

from the collaboration between the Epta Innovation Centre and the

Polytechnic University of Milan, Italy. A captivating proposal featuring a new

eco food store format for local products and an empirical purchasing

approach. From the producer to the consumer: this new “shop in shop”

recreates the visual, olfactory and tactile sensations of a natural

environment, well beyond the boundaries of the traditional "supermarket"

concept. The shop covers an area of approximately 30 m2 and it is built

around a central wood element in the form of a tree. The materials used to

cover the various elements and areas dedicated to food tasting and to

cooking shows are all natural or recycled. A place of trade, but also a

meeting place, perfect for a snack and a moment of relaxation or a ready-to-

eat dinner. This temporary location, conceived by Epta, is very scenic and

can be 100% customized: the perfect space for occasional sales of specialty

dishes that relate to specific territories or moments.

Sushi corners: culinary excellence and

thematic corners

Store-in-store: temporary shop

for high level food

16

WHAT'S NEW AT 2014 EUROSHOP

Area 1 : Spectacular Freshness,

to maximize high-margin sales

Freshness in the spotlight: this is the

secret to maximizing the sale of

products - like meat - which yield

high profit, but are highly perishable.

Creating unique presentations to

catch the eye and tempt the palate is

made real by systems like our

Dynamic System, which offers

better meat preservation as well as custom-made Eurocryor brand solutions

for prestigious stores

This innovative solution retains moisture values close to 90% without the use

of Humidifiers. The results are impressive: product can remain in the cabinet

for several days, with no need to store them in cold rooms overnight to

maintain their organoleptic and aesthetic qualities intact.

Weight loss is reduced by 96% over a 24 hour period: in more specific terms,

this system ensures an average weight loss of only 0.12% compared to 3%

in a traditional meat cabinet, ensuring a rapid return on investment.

Moreover, even in terms of environmental impact, the advantages are

obvious: reduction of energy consumption by more than 20%, compared to

other cabinets currently offered on the market and additional savings in

water, cleaning agents, film wrap and aluminium foil. Lasting freshness,

perfect display and visibility of fresh, high-margin products. Considering a

3750mm cabinet and 6 shop opening days a week, the Dynamic System

investment payback is really fast and shorter than 18 months.

The Dynamic System and the spectacular

freshness

17

To complete this super flexible area for displaying freshness at its best

Eurocryor offers additional solutions marked by flat and curved glazing and

decorated silk-printed panels, available in a variety of colours and fitted with

LED back lighting. There are a various accessories provided for the cabinets:

customizable glass work top, stainless steel finish, steel bumper rail. In

addition to the Bistrot Window Opening System, which allows the flat front

glass to be opened, the cabinet can be fitted with a weighing system built

into the rear service counter to aid the sales person.

The elliptical island plug-in cabinet Eclipse also stands out, featuring a

rotating plate which emphasizes the display of products in the counter

and easy access to the technical area through an opening in the front. The

Chocolate Tower, consisting of three completely transparent shelves is

singled out by a ventilated unit (14-15 °C) for the display of special treats and

chocolate desserts. The distinctive features of the new Eurocryor cabinets

further underline the Company’s ability to offer exclusive, original units

designed to emphasize and arrange the display of products in the store.

Not only spectacular freshness, but also flexibility is among the priorities of

Epta. Epta proposes a new, more flexible sales format with the traditional

Rossini cabinet by Costan and Maxima Modular cabinet by Bonnet Névé:

from serve-over to self-serve, in a single move. The CabrioGlass system

makes it possible to easily change display modes. For stores that are open 6

days a week, this means that 50% of the time used by sales personnel in

serving clients can be saved, so that they can attend to other tasks: on a

yearly basis we are looking at about 110 days, for savings of 15,000 Euros.

Its one-piece chest features no gaskets or seals and is made of

Technokleen, a cutting-edge material that ensures maximum hygiene and

easy cleaning. This is coupled with the EPTA silver-ion anti-bacterial

treatment, available for the entire range of traditional cabinets, which serves

to ensure food freshness and improve the shelf-life of the products displayed.

Full, permanent protection for the entire life cycle of the counter, eliminating

A unique display: elegance and

flexibility

Rossini/Maxima Modular: a double-

face solution

18

up to 99% of the bacterial load in foods that are in contact with the treated

surface. This is a unique treatment that combines modern nano-technology

with the typical anti-bacterial properties of silver, so that freshness will no

longer be the prerogative of short food production chains only.

Area 2: Hard Efficiency,

strength and maximum product visibility

Hard Discount stores are

increasingly becoming the

distribution channel of reference for

families, in response to the softer

formula chosen by many stores,

which is characterized by greater

dimensions and a broader product

selection including brand name products. To meet the needs of this market,

strong and sturdy solutions requiring only simple, rapid cleaning and

maintenance must be offered. Practicality, but also excellent visibility of

the displayed goods are, in fact, the elements that characterize the

cabinets offered for Discount stores: Sound Crystal, Rhino/Strateo-Valea

and Solo.

Sound Crystal is a plug-in chest freezer, but it is also suitable for fresh

produce in the BT / MT convertible version. Renewed aesthetics where

sturdiness meets maximum transparency, this unit features large glass

covers and LED lighting integrated in the frame, that make the goods and the

name brands easier to recognize. Moreover, it is extremely modular,

ergonomic and flexible: designed in the linear and end-unit versions, it can

be used as a standalone unit, back-to-back or as an island, so enabling

flexible set-ups according to the needs of the store. Finally, it is available in

two green versions: Sound Crystal Green and Sound Crystal Green

Sound Crystal: green aesthetic

and transparency

19

Energy, based on 100% natural refrigerants, like Propane (R290), that

ensure a reduction in CO2 emissions. Moreover, the Energy solution is also

equipped with inverters enabling 25% energy savings, compared to other

cabinets in the same category (R404).

Specifically developed for the Hard Discount sector, the Rhino and Strateo-

Valea positive, remote-cooled multidecks by Costan and Bonnet Névé

respectively, best meet the needs for resistance and durability: the shelves

and bottom deck are designed with reinforced metal and steel parts, and the

rear panels can easily be removed. The simple design also facilitates access

to internal parts at the time of cleaning and simplifies re-stocking and

maintenance operations. The cabinet is equipped with high-efficiency fans to

maintain a stable internal temperature and with an automatic night blind for

greater energy savings. This solution is also available with hinged doors.

Solo by George Barker, is a positive multideck with built-in cooling unit

designed to store any type of product: from pre-packaged salads to fruit,

from meat to dairy products. Also available with sliding doors, Solo offers

enormous advantages in terms of space rationalization and ensures better

energy efficiency, low noise levels and simplified maintenance without

making any compromises in terms of merchandising. Finally, Solo is

available in an eco-version, with natural propane refrigerant (R290), energy-

efficient fans, LED lights and an Energy saving compressor designed to vary

its performance levels according to system demands.

Solo: the plusses of a remote cabinet

in a plug-in

Rhino/Strateo: the plusses of a remote cabinet

in a plug-in

20

Area 3: Compact Intelligence,

to win over customers...who are more satisfied

Convenience stores, mini-marts and

gas stations have different needs than

other types of stores. Small to medium-

size public establishments, often

located in service stations, sell a vast

gamut of retail products. Given the

confined spaces, on the one hand they

need to come up with an efficient display ratio combining maximum display

capacity and minimum dimensions and on the other, they need to use

flexible solutions for displaying different products, based on the promotion of

the moment. A variety of alternatives are presented at Euroshop: from plug-

in cabinets like Beluga/Eyris and Syncro, to AeriaUP, Keplero, Stylix, to the

new solutions by Iarp.

Beluga by Costan and Eyris by Bonnet Névé present an innovative concept

for the frozen food area that brings together the plusses of remote-cooled

negative counters and the flexibility of self-contained units. Thanks to large,

eclectic-style glass surfaces, upper sliders, sweeping front glazing and full-

glass end wall on end-unit, this completely transparent solution affords total

product visibility. It is also available in a convertible Beluga DUAL version

that, by a simple gesture, can be converted from a fresh products set-up to a

frozen products set-up and vice versa, thus redesigning the store layout

according to store needs. Maximum modularity and visibility: the cabinet

offers a variety of possible configuration alternatives and comes with a new,

ergonomic push-pull opening system that opens up to 70%, thereby enabling

easy product access for consumers and store employees alike. The Naturally

Green & Safe propane gas version offers maximum protection for frozen

foods and for the environment, as well.

Beluga/Eyris: flexibility, mobility and simple installation, all in

the same solution

21

Ideal for any type of product, Syncro is also a solution that helps rationalize

the available display space. In fact, this serve-over remote-cooled cabinet is

designed to cover any requirement; serve-over and self-serve sales are

combined in one counter that uses the same space as a traditional serve-

over counter. Small refrigerated compartments are also available at the back

of the counter to optimize storage.

Studies confirm that an enjoyable store atmosphere can positively influence

the customer's buying patterns. With this in mind, AeriaUP, a semi-vertical

positive-temperature self-serve display case with a brand-new style, not only

fits perfectly into any space, but also creates a functional setting for effective

interaction with the consumer. With redesigned aeraulics and fitted with

new sliding doors, it guarantees TEC (Total Energy Consumption) savings

by 65% and is also truly remarkable in terms of aesthetics, facing, visual

merchandising and display ratio. Keplero by Costan and Stylix by Bonnet,

with a very reduced visual impact, are however marked by a daring look: this

innovative, very thin cold table “European Patent Pending” (ThinTec), is the

outcome of a study of materials and aeraulics, resulting in compact

mechanics: the cooling unit and evaporator are installed in a compact "cube"

of small dimensions. Minimalism and technology combine with visual

merchandising and functionality to provide surprisingly compelling attraction.

The world of plug-ins for convenience stores offers a wide range of

opportunities. Costan and Bonnet Névé present Armonia/Offlip 2 Eco and

Valzer/SkyFreeze to Euroshop: powered with propane, with double-glass hinged

glass doors and new LED lighting, these units afford maximum energy efficiency.

Armonia/Offlip 2 Eco are intended for the sale of fresh products while the

Valzer/SkyFreze for frozen food is available in one, two, three and four door

versions.

Intelligent plug-in cases: from Diana 125 to B-ICE ...a world of

opportunities

Syncro: serve-over and self-serve in a

single cabinet

Aeria e Keplero: visual merchandising and

expositive ratio

22

Lots of innovations for Iarp as well: Slim, Diana 125, Laser Plus, with

distinctive lines that offer the possibility of combining the sale of fresh and

frozen products in small-size and yet fully customizable cabinets.

In particular, Laser Plus, the ideal vending machine for fresh products and

ice cream, not only stores and preserves products but – because of its

transparency - it also increases their sales by 70 %. B-Ice also stands out

among the others; it is characterized by two levels: The two wells can be

arranged for medium and low temperature or, in the combined LT/MT

version, for improved conservation of ice cream AND popsicles, increasing

sales by 30% with respect to a traditional horizontal cabinets. The use of

propane natural refrigerant ( R290 ) ensures greater compressor efficiency

and lower consumption. Finally, with Lioness, George Barker presents a

super compact (800mm only) positive-temperature vertical plug-in cabinet

with sliding doors aimed to furnish stores with intelligent, multi-color, modern-

design systems.

This section is completed by EptaBlue Waterloop, the innovative system that

converts any cabinet from remote-cooled to plug-in, thanks to a plug&play

connection to a closed water circuit. This solution offers several advantages,

including a reduction in energy consumption of up to 20%, an increase in the

refrigeration efficiency of the store of up to +24%, a TEWI (total

environmental warming impact) decrease of 43% and a 75% reduction in the

refrigerant gas charge. The inverter in the system adapts the heat extraction

rate deployed to actual cabinet requirements, which are variable upon

environmental conditions, store attendance and upon the day/night changes.

Specifically, the inverter and the electronic valve adjust the evaporation

temperature based on cabinet load and on external conditions

(winter/summer, high/low attendance, day/night). The system is also able to

work with different external conditions in a free-cooling mode, adapting to

different temperatures. The EptaBlue Waterloop system can be easily

connected to the store’s air conditioning system because the water loop

integrates simply, recovering the heat emitted by the cabinets and using it for

EptaBlue: the

waterloop system

23

the heating system. To ensure the highest quality and reliability, Eptablue is

factory-tested and is available for the entire EPTA product range, even for

cold rooms.

Area 4: More than drive

impulse buying, with high profit

In this area of the exhibit

Epta presents an unheard-of

Store concept. “Shop & Go”,

a Store model that meets

the needs of modern life,

favouring sales and

facilitating impulse buying of

high-margin products. A relaxing and welcoming setting in which needs and

fun mix with shopping pleasure. Akin to the very recent Drive format, this is

the temple of last minute shopping. The consumer can shop on-line with

rapid car pick-up and visit a small store for last minute shopping, a quick

dinner after working out at the gym or a lunch break.

To furnish this new store type Epta proposes a wide range of products. First

and foremost among these, Panorama: a series of showcases that offer an

infinity of combinations to ensure maximum visibility of the products and

dishes presented and to capture the visitor's eye. Also worthy of note is the

Hot Lunch version for the sale of hot dishes and ready-to-eat foods, for an

irresistible mix of proposals to tempt any palate.

Panorama: a series of showcases allowing numberless

combinations

24

Area 5: Frozen appeal

More value for frozen foods and a higher turnover rate

Over the years frozen foods have

become a part of the eating habits of

many families: considered safe and

good quality food, they are perfectly in

line with a new life style in which there

is less time to dedicate to shopping

and to the preparation of complicated recipes. However, in terms of sales

frozen foods still have a rather low turnover rate: they do not have the appeal

of fresh products. Closed in cumbersome cases, they attract little attention.

To renew the frozen food section, Epta wagers on solutions that ensure

maximum visibility, simplified access to the goods and high performance

levels. Such is the case of: Tortuga/Cosmos 4 ECO,

CaymanUP/ColiseumUP and Elephant UP/AmpleoUP.

Maximum visibility and product turnover: to achieve these two goals, the new

CaymanUP/ColiseumUP and ElephantUP/AmpleoUP are on show, which

improve performance levels, in terms of product visibility and accessibility.

The new full glass doors made of composite material frames and special

glass panels treated with an anti-mist film, also have integrated LED lights.

Finally, compared to the previous versions, the doors provide a lower UG

thermal transmittance index- 0.6 W/m2K - i.e. better insulation.

ElephantUP by Costan and AmpleoUP by Bonnet Névé are negative-

temperature wall cabinets for the display of ice cream and frozen foods in

supermarkets, hypermarkets and cash&carry stores. The cabinet is also

equipped with a new multi-purpose tray that allows excellent preservation

and storage of bag-packaged products for higher visibility of and easy

access to the goods.

Full glass panels for an UP

visibility

Elephant GV/Ampleo UP: attention to

details

25

Tortuga 2 and ECO 4 Cosmos - frozen food chests with integrated covers -

feature redesigned merchandising and opening systems. Specifically:

minimal aesthetic impact thanks to 1250 mm sliding modules that reduce the

number of vertical profiles, curved glazing with integrated hand rail and an

extremely modern appeal that makes the range perfect for all retailer settings

and needs. An additional distinctive feature is the "push-pull" cover, made

even more practical by a vertical, rather than horizontal opening, to

guarantee enhanced functionality for both consumers and store employees.

Tortuga 2 and Cosmos ECO 4 can be opened by two thirds with one simple

gesture, even simultaneously on both sides. In addition, when the handle is

pushed, the centre glass panel slides further, opening up to 100%, for the

greatest convenience in restocking operations.

Also new for this area, is the innovative BTH electric system, specifically

designed for negative temperature remote-cooled cabinets with an internal

temperature controller. Available in two versions, depending on the required

energy efficiency; it can reach savings of up to 50% with the "High

performance" model or between 20% and 30% with the "Entry level" line.

This solution makes it possible to adjust the LED lighting using a wireless

connection. Finally, a diagnostics software is also available that can be used

to configure the cabinet, manage the most important functions and display

any alarms in progress, directly through remote control.

BTH electrical boards: at a

tablet’s reach

d

i

s

p

o

n

i

b

i

l

e

Tortuga2/ Cosmos ECO4: the most ergonomic frozen

food chest

26

Area 6: Impulse attraction

to stimulate impulse buying

The impulse market, in recent years,

has favoured a change in buying habits,

becoming one of the strategies of many

stores, supermarkets and hypermarkets

especially. With this in mind, Epta

proposes a wide range of products:

from Twin by Eurocryor to the Iarp

plug-in cabinets aimed at improving merchandising through creative design

solutions. Aesthetics that make good use of transparency, capturing the light

and making the displayed articles stand out.

Designed for fresh foods, the cabinets in this line are marked by their

transparent structure, which makes it possible to channel the natural light on

products, playing up freshness, thanks to almost invisible end walls, shelves

and back panels. The Twin line also allows mixed merchandising by

integrating the display of fresh foods inside the cabinet with the display of dry

goods on the top panel. There are two depths available: Midi Twin (1500

mm), Mini Twin (1300 mm), Midi LS and Twin SV (1900 mm); cabinets that

can be customized based on the needs and the store’s layout.

Sophisticated vertical and horizontal solutions by Iarp: Gemma 30, EIS45

LCD and SVABA: masterpieces of the refrigeration industry that capture

attention and surprise with their exclusive style. Gemma 30, a compact plug-

in with soft lines: totally customizable in terms of branding, it is perfect for

really small areas like service stations and convenience stores or for

installation next to the cash registers to boost impulse shopping. Very similar,

but much more streamlined, is EIS45 LCD, a discreet vertical freezer for

bars, small shops, ice cream shops or restaurants.

Gamma Twin: to

customize stores

From Gemma 30 to SVABA... stylishly

involving

27

Finally, SVABA, a unit for supermarkets and large areas, marked by glass

walls that guarantee high product visibility. It is available in both positive and

negative temperature versions.

Area 7 : All-round system solutions,

zero environmental impact

In the face of recent

directives that promote

energy conservation and the

use of natural refrigerants,

the demand has increased

for complete solutions that

integrate cutting-edge

systems with low

environmental impact. With this in mind, EPTA helps the client in choosing

and customizing the most suitable eco-compatible system according to store

dimensions and characteristics; the benefits include excellent food

conservation and high energy efficiency. Two possible choices: Full CO2

transcritical systems or combined CO2 cascade and R134A refrigerant

systems.

Eco2Small is the system that most faithfully interprets the “Power Up your

store” concept: also available in a Large version, it is the best solution in

terms of efficiency and minimal volume. Transcritical CO2 technology has

never been so easy: In fact, using a vast catalogue of options and

accessories, retailers can create their own solution and configure the ideal

system for their store. Relying on natural gas also represents savings. It is

the best and the least expensive refrigerant on the market, it does not require

special certifications and provides energy savings of 20% for the Small

version and 13% for the Large version. All of the components in the structure

Eco2Small and Large: the transcritical CO2 technology begins simple and

accessible

28

are assembled and tested at the EPTA production sites and the system

arrives at the store optimized for start-up.

EptaGreen is a cascade system combining R134A as primary refrigerant

and carbon dioxide, to ensure a GWP value (Global Warming Potential)

below 1,500. It's a good alternative, reliable and convenient, especially for

warmer climates where ambient temperatures do not allow efficient use of

full transcritical CO2 technology. Ideal for LT and MT, it has a compact

structure of only 3 m in length and can be installed both indoors and

outdoors. In the case of small spaces, it is also possible to install the entire

system on two levels in order to reduce the total length to 2.3 m2. It is easy to

install and maintain thanks to the arrangement of the components, which can

easily be accessed in the event of control and service operations by the

technical staff. A version for outdoor installation is also available, equipped

with a soundproof enclosure.

An innovative adaptive system to manage food cooling and store heating

demands: Epta Clima allows the two circuits to interact in real time, ensuring

greater performance levels in every season of the year, with any outdoor

temperature. In fact, the generated heat that is usually not exploited is

reutilized for the store's heating needs without wasting even one kW of

energy. Moreover, the use of natural refrigerant allows a further reduction in

the store's energy costs. All-around maximum efficiency and reliability plus

intelligent integration of the two circuits, for greater performance levels in any

season or climate condition.

Zero impact also for the new Misa Silent and static Converter. Ideal for

residential areas, the former ensures a dramatic noise pollution reduction

thanks to hermetic scroll compressors, sound-absorbing internal covers and

a new design of the outer rigid structure that minimizes vibration. The static

converter, on the other hand, is an electronic device for the optimization of

the systems’ "power quality". It affords numerous advantages, including: 30%

Epta Clima: an intelligent all-

round system

EptaGreen: natural refrigeration also in discount and

convenient store

Energy Saving: Misa presents Silent and the

static Converter

29

reduction of the committed power capacity, reduction of electrical input,

suppression of electromagnetic noise and the parallel management of same-

capacity packs with only one converter, which can also be retrofitted.

FOOD SAFETY ... THE WORD TO MISA

Misa, the undisputed Food Safety star: this is demonstrated by the important

Food Safety Programme HACCP certification, obtained in 2012. A

prestigious qualification certifying that the products are planned,

manufactured and installed in full compliance with the evaluation standards

of the HACCP method (Hazard Analysis and Critical Control Point) applied to

all activities which directly or indirectly have repercussions on food safety.

Flexibility and extreme modularity are the other two essential principles for

this brand, which have led to the development of the new WICR space-

saving corner for mini cold rooms. Available in six different configurations, for

low and medium temperature, mini cold rooms fitted with this new corner are

more capacious and fully satisfy the need to optimize retailer spaces.

Furthermore, these mini cold rooms with 20 cm modules occupy less space

compared to the 40 cm version with equal performance levels and can be

installed in any type of environment.

Also on show, semi-recessed doors and P350 floors for cold rooms. These

floors with non-slip surface ensure improved thermal insulation and a greater

dynamic range. Finally, Misa has revolutionized monobloc units, which are

now PLUS: a solution that, compared to the previous version, provides 28%

more cooling capacity with the same dimensions, therefore greater energy

savings.

Misa and HACCP: food

safety system

New UPdates…

…now are PLUS, for a greater

energy efficiency

30

EPTA SERVICE : FIRST CLASS TECHNICAL SERVICE

Today, continued service is an important differentiation factor that has a

significant influence on the client's decision. Therefore, after-sales service is

always a crucial question in terms of development for Epta, which can count

on a widespread service network with over 400 centres in Italy, Germany,

France, UK and the Middle East. An area in which Epta has unrivalled skills

and a wide range of services.

More than 2,400 stores in the world rely on Epta’s remote management:

based on an integrated software platform, compatible with all of the

controllers on the market, this service enjoys the know-how of a team of

experts that interpret alarm messages. After making a real time diagnosis of

the problem, our technicians can effectively and quickly adjust the systems,

allowing the Retailer to save up to 20% in energy. Moreover, thanks to the

new energy management, careful analysis and predictive algorithms make it

possible to improve the performance of refrigeration systems to a greater

extent.

Another great opportunity offered by the Group is cabinet retrofitting, which

allows compliance with the new directives in terms of energy efficiency, as

well as improvement in the performance levels of the machinery installed.

This is when Epta steps in with the replacement or addition of doors or

covers for vertical and horizontal units, the installation of new and more

efficient fans with a longer service life, to favour energy savings or to improve

the LED lighting system. Profitable operations for Retailers: just the

installation of new covers on pre-existing units guarantees energy savings of

up to 50%.

Tele-management: distance is no

longer a problem

Retrofit: jobs that cut back

consumption

Top continued service for

Retailers

31

QUESTIONS FOR MANAGEMENT

What is the role of EPTA in the current market scenario? DANIELE MARONGIU - Global Commercial Operations Director

To increase their turnover, profit and market share, mass retailers are currently confronted

with increasingly complex issues. The key to increasing business profitability in the current

market scenario lies in the ability to understand that sustainability can only be achieved with

a set of technologies. These will determine a practical impact on the cost of retail outlets in

terms of energy savings, but also a global vision that goes beyond the product concept. In

this sense, the role of the retail outlet has changed profoundly over the past few years: it

creates a relational space for the sale of goods. Even the structure of the retail outlet offer

has evolved, from self-serve packaged products only, to assisted-sale of fresh produce and

new services that can facilitate more relational transactions and contacts with consumers.

In terms of layout, the Group has revamped formats, favouring maximum visibility and

flexibility with modular or island cabinets, circular counters and low-height furniture.

Therefore, in addition to having the perception of a larger space, consumers may benefit

from an all-round panoramic vision and may move about the sales area with more ease

when making their purchases.

Finally, our new proposals favour interaction with the product to a greater extent, whereby

facilities, excellent presentation and the preservation of an assortment of products enable a

greater consumer involvement, even sensory, for a sustainable, more enjoyable shopping

experience and a higher average sale.

32

What was the purpose in the development of the REV-UP concept?

WILLIAM PAGANI - International Sales & Marketing Director

The objective of the REV UP concept is revolutionizing the modern shopping experience

and modern display concepts, to boost the business of our customers. This means reaching

beyond merchandising, to create a new picture of the cooled foods area in the mind of the

consumer, in the name of completely renovated visibility, comfort, economy and aesthetics.

At the base of the success of this new line, completely re-engineered, is a perception of

higher quality, hygiene and care in the store. Invisible cabinet for visible merchandising:

I am proud to introduce this new purchase-stimulating range, completely different from the

cabinets on the market and based on the principles of contemporary architecture, which is

increasingly characterized by indoor spaces protected by total glass facades. The goal of

our team of experts was to cause an emotional response in the users of their architectures,

to elicit immediate sensations through unique space solutions, lighting and eco-sustainable

materials. Therefore dynamism, flexibility and fluidity are the cornerstones that define the

design of these new furnishings. They are characterized by a "constructive synthesis" in

which the parties interact and create a harmonious and revolutionary result at the same

time.

33

THE COMPANY AT A GLANCE

Company name: Epta S.p.A.

Headquarters: Via Mecenate, 86-20138 Milan - Italy

Scope of business: European Group and Global Partner in commercial

refrigeration for the food retail sector

Turnover: 650 million Euros

Chairman and Managing Director: Sergio Chiostri

Employees: 4.000

Website: www.eptarefrigeration.com