2014 media Kit - The Data Center Journal

2014 media Kit

2 www.datacenterjournal.com

introduction ....................................................................... 3

Why advertise in the data Center Journal ........................ 3

Why advertise on the dCJ Websites? ............................... 3

Print editorial Calendar ..................................................... 4

Writers’ Submission Guidelines ......................................... 5

Print advertising Rates & Submission Guidelines .............. 6

Web advertising Rates & Submission Guidelines .............. 7

Contacts ............................................................................. 8

CONteNtS

www.datacenterjournal.com 3

BREADTH OF MEDIAThe Data Center Journal branded magazine -

Printed and Digital VersionsThe Data Center Journal Website

The Data Center Journal TV WebsiteBi Weekly Email Newsletter

READERSHIP REACH200K+ unique Web visitors per year

600K+ page views per year25,000 circulation base

PROFILE TITLESCIO’s, Data Center Managers,

Network Managers, Enterprise Systems Managers, IS, Vice Presidents, MIS Directors,

Systems Software Managers, Database Managers, Communications Managers,

Internet Data Center Managers,Engineers, Architects, Facility Managers,

Facility Directors and more.

IT Professionals - 60%Facility Professionals - 25%Design Professionals - 10%

Vendors - 5%

InDuSTRIES REPRESEnTEDManufacturing & Distribution,

Financial Services, High Tech & Aerospace,Federal & Local Government, Education,

Health Care and more

COunTRIES REPRESEnTEDUSA – 65%

Canada – 10%Europe – 15%

Australia – 1%India – 3%Asia – 3%

Mexico/ South America/ Caribbean – 3%Note: 20% Non-US growth / month

Why advertise in the Data Center Journal The Data Center Journal magazine has been in circulation since 2006 with our magazine being available in a digital format since 2007. All digital issues are ar-chived on our website so that means your ad is available to be viewed and clicked on 24/7...even years after the issue is released. Because of our powerful search tool our digital editions are viewed often by readers doing research so when you advertise in our magazine you can rest assured that the issue will continue to be viewed, even years later. Better yet, anyone can view the magazine online and you don’t have to be registered or logged in to view the magazine. The hard copy of the magazine is sent to all of our exclusive media partners throughout the industry giving our reach an even greater dimension. And starting in 2012 we will be sending DCJ Magazine free to our online subscribers with complete profiles. Digital Version Reach: 9000+ minimum (based on online subscribers) This number can be higher as anyone can view the magazine. Printed Version Reach - 5,000 per quarter.

Why advertise on the DCJ Websites? Because we have stood the test of time. In 2003, we were the first publication to dedicate itself fully to the data center and we are still going strong amidst the many new data center sites that have popped up over the years. What makes us differ-ent? We concentrate on content and member services. Our number one goal is to be a good resource to the industry and not an advertising venue for the vendors. How does that help you as an advertiser? Simple. When you advertise on DCJ you know that your ad will not be competing with a site full of advertisements and vendor sales pitches. The readers know quality and they will visit quality. When you advertise on DCJ you get a run of site banner ad that is well placed w/in the content areas of the site and we don’t offer annoying pop up ads that only turn readers away. You will never see Google Ads or other text link ads. We do not allow them on our site. We use our social networks to help promote our advertisers and media partners and we offer vendors the opportunity to present non-biased content on our site which is then cross-promoted through Twitter, Facebook and Digg. Our content syndication program is also cross promoted through an industry wide platform and through social media as well. Advertising on DCJ will get you seen in the niche Data Center market and we offer targeted programs and ad serving. For more information please see all of our web options.

Contact Us today so that we may design an advertising program for you. For advertising rates and information contact Donna DiMicele - [email protected] or call 678-762-9366

iNtROdUCtiON


PRiNt editORiaL CaLeNdaR

Month Feature article and article topics

Feb-14 Data Center Under Control?

Feature Article: One of the few innovative areas in the data center infrastructure industry is the evolution of controls from BMS, DCIM, BCMS.This article will review the available products and end user opinions.

Article 1: Virtual machines years later. The latest on virtual machine technology and its next steps.

Article 2: Commisioning your controls should not be overlooked.

Article 3: Is the Schneider DCIM product the full package?

Article 4: Controls can provide a wealth of information for DC managers, but are you getting the information you need? What metrics are most important to the Data Center managers and how to get that information from your controls system.

Apr-14 Designing the Box

Feature Article: In Nov through Jan DCJ will request data center design sumbissions to be published with photos and descriptions of design.

Article 1: Are prefabircated data centers a fit for everyone?

Article 2: Designing your site with the flexibility of multiple levels of availability. Can it be done?

Article 3: How small can electrical and mechanical infrastructure be made to improve the ratio between raised floor and infrastructure space?

Jun-14 IT Hardware

Feature Article: A look at the latest innovations and new products from servers, processors, storage and cabinets that could influence the data center.

Article 1: Comparing the managed hosting providers and what makes them stand out.

Article 2: What is the next wonder material beyond silica for chip technology.

Article 3: The latest news or lack of news on BIG Data

Article 4: The evolution of the server and its next step?

Aug-14 IT Security Analytics

Feature Article: This article will look at the state of IT security and its next step; analytics

Article 1: Can you trust the security in the cloud

Article 2: This article is to focus on tranlating the language of network security to the data center or layman.

Article 3: Designing a reliable physical security infrastructure system for your data center.

Oct-14 Is the Enterprise DC dying?

Feature Article: The contiued growth of outsourced data center options has been slowly impacting the number, size and existance of the enterprise data center. This article will investigate the impact of outsourcing and its impact on the future.

Article 1: Profiling companies and their data center needs. A look at various sized and type companies and their specific data center needs.

Article 2: A deep dive into the cooling tower. This article to focus on the basic mechanics of a cooling tower and best practices in specifying and maintaining a unit.

Article 3: The latest in CMMS software available to data center managers to schedule maintenance.

Article 4: Top 10 skills every data center manager must have

Dec-14 State of the Data Center Industry

Feature Article: A look at the most common design mistakes made by mechanical, electrical and plumbing engineers when designing a data center.

Article 1: Has the wholesale data center market become saturated in the US?

Article 2: Holiday gift ideas for data center manager and facility engineers - humorous article

Article 3: Has data center spending returned?

Article 4: Dear Mr. CEO all I want for the holidays… (a satirical article on what data center managers and facility engineers need for their data centers.


Data Center Journal follows the Associated Press Stylebook. Please adhere to these in your writing.n In addition to following the AP guidelines in your writing, consider the following:

• Use American English grammar, spelling and punctuation (e.g., realize instead of realise; honor instead of honour). FEN uses Merriam-Webster’s Collegiate Dictionary, 11th edition.

• Spell out acronyms and abbreviations on the first use.• Avoid excessive use of industry jargon.• Use the active voice rather than the passive• Provide layman term information• Articles must be unbiased• Articles must not be used to sell or promote a product or service• Author and company are permitted to provide a biography at the end of

the article to include company information, contact address, email and phone number.

n Include suggested headlines and subheads but note that Data Center Journal reserves the right to edit them.

n Provide a list at the end of your article that includes the names, phone numbers and e-mail addresses of all individuals quoted in your article. In order to protect our editorial integrity, we do periodically check quoted sources for accuracy.

n Bibliography/References/Footnotes:

• Add applicable bibliographic sources or references at the end of the article.

• Do not include footnotes in your article. Incorporate the text into the body of the article rather than adding a footnote

n Please submit all articles or abstracts to [email protected] for consideration. Please note that the Data Center Journal first considers all content for its online publication first and then for its print copy.

n Legal Ownership and Copyright

• Articles written by contributors and published by The Data Center Journal become joint property of the two parties and are copyrighted by us for print, electronic, web and other publication media. Contact DCJ for reprint information.

SuBMISSIOn GuIDELInESSubmit written copy by e-mail in Microsoft Word only: We will not accept Abobe Acrobat .pdf files, rich-text format (RTF) or WordPerfect files.

Copy should be single-spaced and left-justified in 12-point Times New Roman font with NO formatting. Do not indent the first line of paragraphs. There should be one line space between paragraphs and only one word space after periods.

E-mail your Word file to us at [email protected]. Please “Zip” or “Stuff” all files.

Images, photos and tables:Images must be sent as separate image files (.gif, .tif or .jpg) with a minimum resolution of 300 dpi.

Headshots: To get the most-reproducible photos, the subject should fill 75% of the space, face forward and at a slight angle, get the largest possible image (300 dpi or larger), and name the file with the person’s name (firstname_lastname.jpg).

Diagrams, charts and graphs:Must be .jpg or .gif files with a resolution of at least 300 dpi. All images must have the following information:Title, Figure number, Source -- if based on third-party data or information and Caption -- if explanation required

Book ReviewsFor book reviews, include the title, author, publisher, page count, ISBN number, and minimum 300 dpi/ppi image of the book cover that is at least 2.5 inches wide.

WRiteRS’ SUbmiSSiON GUideLiNeS


PRiNt adveRtiSiNG RateS & SUbmiSSiON GUideLiNeS

Setting up Your Artwork

File format: Please only send closed (non-editable) files as high-resolution PDFs com-patible to Acrobat 4 (i.e. PDF 1.3). The files should comply with the PDF/X standard.Naming convention: Ensure that your artwork is easily identifiable by giving the file a useful name that includes the adver-tiser’s company or product name.Color: The artwork must use the CMYK color space to avoid unintended color shifts. Please also convert custom and spot colors to CMYK.Resolution: 300 dpi minimumBleed: For bleed graphics (background or objects that reach to the edge of the page), please add 0.25in of bleed on all sides.Live area: Allow 0.25in within the trim size on all sides for all critical text or graphi-cal elements. Allow 0.25in to the gutter on the left side (right hand page ads). Cover 2 or left hand page ads have the gutter on the right.Crop marks: Include crop marks outside the bleed size to indicate how your ad should be positioned and cropped.Lines: Please note that the line width for fine lines should be at least 0.25 pt.

IMPORTANT: Artwork PDFs should not contain any RGB, LAB, or ICC color spaces, transfer functions or screen settings. Also note that all fonts must be embedded.

Delivering Your ArtworkProofs: We do not require color proofs.FTP (File Transfer Protocol): You can also send us your data by FTP login. Please contact us for current login information.Data media: ISO-formatted CD-ROM or DVD-ROM

2014 Print Rates and Specs All Rates are net and for full color

Size 1X 2X 3X 4X 5X 6X

Full Page $3,345 $3,270 $3,045 $2,820 $2,595 $2,370

1/2 Page $2,235 $2,060 $2,085 $1,860 $1,535 $1,185

1/3 Page $1,690 $1,540 $1,390 $1,240 $1,090 $940

Front Inside Cover

$3,845 $3,770 $3,545 $3,320 $3,095 $2,870

Back Outside Cover

$4,095 $4,020 $3,795 $3,570 $3,345 $3,120

Mechanical RequirementsPublication Trim Size: 8.25 x 10.75 inches

Ad Dimensions

SizeAd size

(including .25” bleed on each side)

Trim Size Live Area

2 Page Spread 17x11.25 16.5x10.75 16x10.25

Full Page 8.75x11.25 8.25x10.75 7.75x10.25

Half Page Horizontal

8.75x5.875 8.25x5.375 7.75x4.875

Half Page Island 5.875x8.75 5.375x8.25 4.875x7.75

1/3 Page Vertical 3x11.25 2.5x10.75 2x10.25

Ad File Specifications

Please follow these specifications to ensure that your ad is printed as you in-tended. The Data Center Journal is web offset printed in 4 color process.

File format: Please only send closed (non-editable) files as high-resolution PDFs compatible to Acrobat 4 (i.e. PDF 1.3). The files should comply with the PDF/X standard.


Banner Ads

Banner Ad Pricing300x 250 Upper Right) $50 CPM300x250 Lower Right $45 CPM

Rates & Availability Subject to Change

File Formats acceptedJPG, GIF, SWF. All ads must loop a maximum of 3 times before becoming static. Maximum file size 50K

Flash Ad PreperationFlash ads (SWF files) need a small preparation to support click tracking through our ad server. We use the industry-standard clickTAG parameter. After the conversion to use clickTAG, if you click directly in the SWF movie, it will link to an error URL (often ends with “undefined”), which is normal, because the file is expecting a dynamic URL to be provided from outside. Once you setup this SWF file into our system with an appropriate destination URL, clicking on it will go to the correct address.

The original ActionScript 2 code for the button instance should be something like this:

After the conversion for click tracking, it should look like this:

For ActionScript 3, MyClickButton is the name of the button instance and the code would become:

Web adveRtiSiNG RateS & SUbmiSSiON GUideLiNeS


White PaperData Center Journal offers a premier content syndication program along with lead generation. When you join our program your paper gets listed in a data center network of papers being distributed throughout the industry. We also promote the paper in our library as well as including links to the paper in our newsletters. At least once a month the paper will be included in our Research Round-up which is sent out to our 9000+ opt in subscribers. Pricing is CPL based and you can design a plan that fits your needs. Please email [email protected] for more information.

E-Newsletter OptionsOur newsletter is an ideal medium for announcing a new product, service or event that can increase your website traffic. Advertise in our e-newsletters to help you reach your target audience.

E-Newsletter Ad Pricing

Header $600Sidebar $500

Rates & Availability Subject to Change

File Formats accepted

JPG or GIF. Maximum file size 50K. Sponsorships are available. Please email [email protected] for more information and rates.

Contact UsThe DaTa CenTer Journal3200 Waters Mill Dr.Alpharetta, GA 30022Tel: 678-762-9366

Contact Departments aDVerTISInG & SPonSorShIPS Donna DiMicele [email protected]

arTICleS & eDITorIal oPPorTunITIeS Jeffrey Clark [email protected]

CONtaCtS

2014 media Kit - The Data Center Journal

Documents

Transcript of 2014 media Kit - The Data Center Journal