2014 Media Kit - New Jersey Business Magazine · 2016-09-23 · 2014 Media Kit New Jersey BusiNess...

2014 Media Kit

New Jersey BusiNess magazine • 310 Passaic Avenue • Fairfield, NJ 07004 • T: 973-882-5004 • F: 973-882-4648www.njbmagazine.com • [email protected]

Doug PrefachAccount Executive

[email protected]

Gloria OwensAccount Executive

[email protected]

Lisa CriscuoloAdvertising Director

[email protected]

Now in our 60th year, NEW JERSEY BUSINESS

is the Garden State’s longest-standing,

largest, and only all-paid circulation business

publication. With over 24,000 subscribers and

some 109,000 readers, we reach some of the

most influential executive and legislative decision

makers throughout New Jersey. Ninety-four

percent of our readers hold key management

positions and control the destiny of their firms.

Blanket coverage also extends to the Governor

and his staff, the State Senate and Assembly

and to a majority of government officials on the

county and municipal levels.

This is guaranteed through our parent company, the New Jersey Business & Industry Association (NJBIA), the largest and most influential state-level employer’s organization in the United States. With nearly 22,000 member companies in all industries and in every region of the state, our membership represents over 1,200,000 of New Jersey’s workforce. The NJBIA provides information, services and advocacy for its member companies in order to build a more prosperous New Jersey.

The NJBIA is widely regarded as the most credible and effective advocate for business in the state. As such, it is truly the voice of business in New Jersey. (NJBIA’s headquarters is strategically located near the State House in Trenton.)

about us2014 Media Kit

2

PAiD CirCuLAtiOnNEW JERSEY BUSINESS is the only paid-for circulation business magazine in the Garden State.

tArGeteD AuDienCeWe mail directly to the membership of the New Jersey Business & Industry Association, the largest state-level employer’s organization in the United States. These firms represent more than one third of the state’s total workforce. The only way to target this influential group is through the advertising pages of NEW JERSEY BusiNess magazine.

Reaching this market since 1954, NEW JERSEY BUSINESS has been reporting business news and information three times longer than any other publication in this market. We know New Jersey.

FuLL MArket rePreSentAtiOn Eighty-seven percent of our audience is small business. We also reach nearly half of the total mid-sized firms in the state and all of the largest employers. In addition, blanket coverage extends to the Governor and his staff, the State Senate and Assembly and to a majority of government officials on the county and municipal levels.

AverAGe net CirCuLAtiOn: 24,400

COntrOLLeD DiStributiOn: 2,585 Controlled bulk: 836Controlled Mail: 1,131 Restock & Office Service: 618

tOtAL PAiD CirCuLAtiOn: 21,624 Percent paid circulation: 89%

2013 CirCuLAtiOn veriFiCAtiOn COunCiL AuDit For the 2013 NEW JERSEY BUSINESS media kit, the Circulation Verification Council interviewed readers in our primary market areas indicated in the CVC audit report. The purpose was to identify the number of individuals who indicate they receive the publication on a regular basis, identify the number of individuals who read or look through the publication and gather readership study information useful for advertising purchase decisions. To see the entire audited report, please visit www.njbmagazine.com/pdfs/2013CVCaudit.pdf

108,940 total readership*

CirCulation2014 Media Kit

*4.50 Pass-Along Readership

Out-of-state/ Miscellaneous:

3,297

405

610

1,406

2,163

281

163

535

1,741

1.531

2,407

1,795

1,642

2,197

1,025

1,663

387181

52

235

99

585

3

$178,324average annual

household income

87% small business

52.4 Median age

Average Net Readership: Average readers per edition during the audit period: 4.50

Do you make purchasing decisions for your company?

94% YES 6% NO

How long do you keep nJbM before discarding it?

35% More than one month 27% One month 27% Two weeks or less 11% Three weeks

Company size by employees:

79% 1-24 employees 8% 25-49 employees 5% 50-99 employees 4% 100-249 employees 3% 250-1000+ employees

Professional title:

65% Executive 18% Managerial 11% Professional 3% Technical 3% Administrative/Sales

Do you frequently purchase products or services from ads seen in new JerSey buSineSS magazine?

53.6% YES 46.4% NO

80% 20%reader Gender:

Which of the following product/services purchases are you investigating during the next 12 months?

98% Office Equipment & Supplies 95% Health Insurance 71% Cellular Phones / Smart Phones 64% Computer / Web Services 63% Commercial Loans 34% Advertising / PR 25% Accountants 26% Financial Planners 21% Meeting Planning / Catering 15% New Commercial Office (Purchase or Lease) 10% Legal Services 9% Alternative Energy Products

Business Classification by Industry Type: 28% Business & Personal Services 21% Construction 14% Manufacturing 10% Retail 8% Wholesale / Distribution 6% Financial Services 5% Health Services 5% Agricultural Services 3% Transportation Services

108,940

deMographiCs2014 Media Kit

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2014 editorial Calendar2014 Media Kit

buSineSS brieFSPage 14Dedicated to news releases about business and govern-ment entities that make New Jersey’s economy grow. These timely “briefs” help our readers stay on top of what’s happening in all 21 counties of the Garden State each month.

SMArt ventureSPage 16Offers profiles of success, from entrepreneurs at fledgling companies to seasoned business owners at mid-sized firms, this regular monthly fea-ture shows, by example, the challenges and breakthroughs business owners have faced on the road to success.

yOur weALtHPage 18Our financial column, written by a different investment advisor on a monthly basis, offers tips and advice on the stock market, mutual funds, trusts and estates, annuities, retirement and tax planning and more.

SMALL buSineSS SOLutiOnSPage 20Helping New Jersey entrepre-neurs by offering expert advice on pertinent issues such as coping with taxes, laws and regulations, human resources issues, healthcare costs, the environment, picking a service provider and more.

rePOrt tO MeMberSPage 8The President of the New Jersey Business & Industry Association provides insights regarding issues affecting business in the Garden State.

At iSSuePage 10A close look at legislative issues in Trenton and how they affect business.

PrOGrAMS & beneFitSPage 12Key event dates for members of the NJBIA.

njbia

this way forward

before you go

beFOre yOu GO: Opposite inside back coverThe final page in the magazine, focusing attention on human interest stories.

5

Also in this issue:

nJbiA’s 55th Annual Business Outlook Survey

trade-talk roundtable: Higher Education

energy: On-site Energy Generation

Small BuSineSS ReSouRceSSmall BuSineSS The affoRdaBle caRe acT and YouR BuSineSS

Spotlight on Southern new Jersey

utility Preparedness: Infrastructure Improvements in the Wake of Natural Disasters

real estate: Building While Adhering to FEMA Flood Maps

biotechnology: Genetic Research in New Jersey

Healthcare: Joint Replacement Technology & Rehab

nJbiA’s Public Policy Forum

new JerSey’S 350th AnniverSAryA history of New Jersey, plus a look at the state’s economy and government, both past and present. Feature spotlights on the following industries:

january

february

MarCh

• Banking• Manufacturing• Life Sciences• Chemicals• Transportation• Law• Energy

• Communications• Agriculture / Food• Healthcare• Education• Ports• retail

weALtH MAnAGeMent featuring:• Planning Your Retirement• investing for the short Term • Saving for College

• Life Insurance Options• investing in real estate

AD reServAtiOn: 11/27/13



AD COPy DeADLine: 12/9/13




Small BuSineSS ReSouRceSSmall BuSineSS cRediT unionS SeRve Small BuSineSS needS

6

internAtiOnAL trADe featuring:• Professional Service Firms Provide Import and Export Assistance• International Airports• Seaports

Also in this issue:

tourism in new Jersey: Heading into Summer, Governor’s Conference and New Jersey’s Tourism Attributes

Special Olympics: Corporate New Jersey’s Role in the USA Games

SPeCiAL SeCtiOn: new Jersey Society of CPAs

april

May

june

56th Annual Industrial Review: Modern Warehouse Design, Construction, Amenities and Availability

trade-talk roundtable: Law

City Profile: Newark

real estate: Hospital and Higher Education Construction

earth Day: Turning Landfills into Solar Fields

SPeCiAL SeCtiOn: new Jersey Hospital Association

tHe 23rd AnnuAL new JerSey – tHe innOvAtive StAte• Higher Education: Focus on STEM Education • Healthcare Technology• Life Sciences: Personalized Medicine • Data Centers• The Telecom & IT Relationship• Law: Intellectual Property• NJTC / R&D Council / Innovation NJ / NJEDA / HINJ / BioNJ / Innovation Council

Also in this issue:

nJbiA’s new Good neighbor Awards

SPeCiAL SeCtiOn: new brunswick








Small BuSineSS ReSouRceSSmall BuSineSS BankS SeRve BuSineSSeS via PeRSonal RelaTionShiPS & TechnologY

7

july

august

septeMber

tHe 4th AnnuAL nJ eCOnOMiC DeveLOPMent HAnDbOOk: Moving to New JerseyA look at everything that makes New Jersey a great place to locate a business, plus those organizations that attract and assist businesses

Also in this issue:

nJeDA’s 40th Anniversary

38th Annual Office Review: City vs. Suburbs – Who is Winning the Hearts of Corporate New Jersey?

Also in this issue:

the State of banking: How Financial Institutions Assist Businesses in Today’s Economy

Higher education: New Jersey’s Business Schools and Their MBA Programs

trade-talk roundtable: Hospital’s

SPeCiAL SeCtiOn: C-Suite Leadership

new JerSey buSineSS Magazine Celebrates 60 years

Southern new Jersey

Accountable Care Organizations: Hospitals and Health Insurers Partner to Deliver Quality Care

transportation infrastructure: Repairing and Expanding Our Roadways & Mass-Transit Systems

nJbiA’s Golf Day

SPeCiAL SeCtiOn: Businesses Celebrate Anniversary Milestones

• NJ Business Action Center• Choose NJ• NJ Economic Development Authority• US Small Business Administration• Small Business Development Centers

• Higher Education• Banks• Healthcare• Transportation • Tourism

eMPLOyMent in new JerSey featuring:• Top 100 Employers Listing• Employment Outlook• Workforce Training

• Staffing and Placement Services• Today’s HR Professional• Employee Benefits








Small BuSineSS ReSouRceSSmall BuSineSS cPas aSSiST in SucceSSion STRaTegieS

8

AnnuAL GuiDe FOr SMALL buSineSSeS featuring:

Also in this issue:

the Senatorial battle

real estate: Going for Brokers – A spotlight on the relationship between brokers and businesses selling and buying commercial space in New Jersey

trade-talk roundtable: Pharmaceutical Industry

Manufacturing Month: New Jersey Business Salutes Manufacturing

NJBIA’s Awards for Excellence

SPeCiAL SeCtiOn: energy

Law: Businesses & New Jersey’s Civil Justice System

General Aviation: Serving Business Travel Needs

Higher education: College and Universities Go International – A look at overseas campuses, attracting foreign students, education/degree agreements with foreign schools, MBAs and other degree programs with an international focus

Spotlight on Morris County

Annual Environmental Roundup

NJBIA’s Health Benefits Survey

SPeCiAL SeCtiOn: Profiles in Success

oCtober

noVeMber

• Start-up Strategies• Marketing Strategies• Public and Private Sector Assistance• Franchising

• real estate issues• Women- and Minority-Owned Firms, • Taking Advantage of Government Contracting• Funding Assistance and more






banking: 21st Century Trends in B2B and Retail Purchasing Technologies

2015 economic Forecasts

Meeting Places: New Jersey’s Meeting Hot Spots

real estate: Commercial Developers Eye Residential Markets

SPeCiAL SeCtiOn: Healthcare

deCeMberAD reServAtiOn: 10/31/14 AD COPy DeADLine: 11/7/14

Small BuSineSS ReSouRceSSmall BuSineSS cPas adviSe on The BeST BuSineSS STRucTuRe foR YouR venTuRe

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Lock your full-page, color advertisement into a Far Forward right-hand page. Your ad will be facing full editorial and will be visible within the first 21 preview pages of the digital edition of

the magazine. This ensures a greater number of impressions for your advertisement.

Preview page visibility on the virtual and iPad edition of New Jersey BusiNess

print rates2014 Media Kit

far forward positions

Call 973-852-6225

for printrates

pagES 3 & 5

Oppositecontents

pagES 11 & 13

OppositeNjBIapages

pagES 15, 17, 19 & 21

OppositeMonthlycolumns

pagE 7

OppositeLetter from the Editor

pagE 9

OppositeNJBIA’s

report to Members

• All Far Forward right-hand pages• Guaranteed monthly position on

a specific page• Guaranteed positioning opposite

full page editorial

A minimum of a 3-time contract required for positioning opposite Far Forward positions.

10

rEMINDErSFONTS: all fonts must be embedded or created into outlines

cOLOr: all files must be cMyK

IMagES:art must be 300 DpI at 100% of placement size

crOp MarKS:Offset should be set at 0.15” on Full page Bleed ads

FILE SpEcIFIcaTIONSpDF files: Preferred format is a high-resolution PDF. Fonts must be em-bedded or created into outlines; color photographs must be set to CMyK.

2-page Spread Bleed: set page doc-ument presets to 16.25” x 10.875”. Add bleed to 0.125” all around. Live area is inside the follow margins: Top & Bottom: 0.4375”; Left & right: 0.5625”; Gutter: 1.125 centered. No copy inside gutter. crop Marks: set offset at 0.15”. Crop marks should not appear inside of bleed area.

Full page Bleed: set page document presets to 8.125” x 10.875”. Add bleed to 0.125” all around. Live area is 7” x 10” (inside margins: Top & Bottom: 0.4375”; Left & right: 0.5625”). crop Marks: set offset at 0.15”. Crop marks should not appear inside of bleed area.

Important: all Electronic files must include a laser print or color proof of the advertisement.

New Jersey BusiNess is not responsible for the quality of supplied photographs or scans. All document files used in creating the advertise-ment, such as fonts, eps and tiffs, must be included. All ads subject to Publisher’s approval. No cancellation after reservation deadline.

Commissions: No commission on production, art work, conversions, printing or special handling charges. 15% non-profit discount upon pub-lisher’s approval. Non-profit discount cannot be used in conjunction with advertising agency commission.

pUBLIcaTION TrIM SIzE: 8-1/8" x 10-7/8"

Size Width Height

2-Page spread Bleed (See specs on right hand side) 16-1/2” x 11-1/8”

Full Page Bleed (See specs on right hand side) 8-3/8" x 11-1/8"

Full Page 7” x 10”

2/3 Page 4-5/8" x 10"

1/2 Vertical Page 4-5/8” x 7-3/8”

1/2 Horizontal Page 7" x 4-7/8"

1/3 Vertical Page 2-1/8" x 10"

1/3 Horizontal Page 4-5/8" x 4-7/8"

1/6 Vertical Page 2-1/8" x 4-7/8"

1/6 Horizontal Page 4-5/8" x 2-3/8"

FULL pagE

1/3 VErTIcaL pagE

2/3 pagE

1/3 HOrIzONTaL pagE

1/2 VErTIcaL pagE

1/6 VErTIcaL pagE

1/2 HOrIzONTaL pagE

1/6 HOrIzONTaL pagE

ad speCs2014 Media Kit

ad copy should be e-mailed to: [email protected]

if you have any questions regarding file specifications, contact our Production Department for more information at 973-852-6224.

11

source for impressions & click-through statistics for all banners: www.clixtrac.com* rectangle & Half Banner rotate on njbmagazine.com only.

njbmagazine.com (average per month)

unique iPs: 4,450Visitors: 10,850Page Views: 50,829source: CVC Audit

njbia.org (average per month)

unique iPs: 7,252Visitors: 9,252

Page Views: 27,341source: www.googleanalytics

2 BaNNEr pacKagES(Leaderboard plus rectangle*

OR1 BaNNEr pacKagES

(Half Banner*)

njbMagazine.CoM & njbia.org

21,100Combined

Visitorsper month

online rates2014 Media Kit

yOur AD Here

Call 973-852-6225 for online rates

new design

2 Banners, 2 Websites!

yOurAD

Here

yOur AD Here

AD Here

12

new jersey business e-newsletter

E-zine Twice a week, each reaching over 5,000 subscribers

Our E-zine newsletter is emailed out twice per week, on Tuesdays & Thursdays. it circulates to over 5,000 subscribers made up of business professionals.

Banner purchase on the E-zine is industry exclusive for the particular week you purchase. scheduling is based on a first-come, first-served basis. Static ad only.

rectangle Banner 300 x 250 pixels

online rates2014 Media Kit

capitol Memo Weekly reaching over 5,000 subscribersThe Capitol Memo newsletter circulates weekly to over 5,000 individuals representing 2,000 NJBiA member companies. with about 47 issues per year, it reports on news and information taking place in Trenton and its impact on business.

Banner purchase on the Capitol Memo is industry exclusive for the particular week purchased. scheduling is based on a first-come, first-served basis.


your Business Monthly Monthly reaching over 30,500 subscribersBanner purchase on the Your Business Monthly is industry exclusive for the partic-ular month purchased. The newsletter circulates monthly to approximately 30,500 individuals representing 22,000 NJBiA member companies 12 times per year.


njbia e-newsletter

source for impressions & click-through statistics for all banners: www.clixtrac.com

yOurAD

Here

yOurAD

Here

Call 973-852-6225 for online rates

yOurAD

Here

13

njbia’s speCiality publiCation

online speCs2014 Media Kit

banner speCs

rEMINDErS

FOrMaT: all files must be .jpg files saved for web

SIzE: Files can not exceed 200k

rOTaTINg aDS: Maximum of 3 rotations on animated banners

FILE SpEcIFIcaTIONSNew Jersey BusiNess is not responsible for the quality of supplied photographs or scans. All document files used in creating the advertise-ment, such as fonts, eps and tiffs, must be included. All ads subject to Publisher’s approval. No cancellation after reservation deadline.

Commissions: No commission on pro-duction, art work, conversions, print-ing or special handling charges. 15% non-profit discount upon publisher’s approval. Non-profit discount cannot be used in conjunction with advertis-ing agency commission. The standard 15% advertising agency commission applies to recognized agencies.

Leaderboard

rectangle

NjBMagazINE.cOM NjBIa.Org aLL E-NEWSLETTErS

Business Voice Monthly reaching over 25,500 subscribersA stand-alone 8-page monthly newsletter of the NJBiA circulated to 25,500 individuals representing 22,000 member companies. A maximum of 2 advertisements per Business Voice. space reservations are taken on a first-come, first-served basis.

Size options: color options: 1/2 page 7” x 4” Black & white1/4 page 7” x 2” Black plus pantone 347c

A high-resolution PDF with fonts embedded is required.

Size Width Height

Leaderboard 468 pixels x 60 pixels

Half 234 pixels x 60 pixels

rectangle 300 pixels x 250 pixels

Call 973-852-6225 for print rates

ad copy should be e-mailed to:

[email protected] you have any questions regarding file specifications, contact our Production Department for more information at 973-852-6224.

Leaderboard

rectangle

Half

14

2014 Media Kit

Call 973-852-6225 for digital rates

HOT-LINKED DIrEcTLy TO yOUr WEBSITE!All advertisements in the print edition are

automatically hot-linked in our digital formats. This gives our advertisers added exposure

and the bonus element of interactivity.

1st Adnext to cover

View the digital edition directly on our home page at www.njbmagazine.com. Or use our iPad app. Over 1,000 NJB apps have been downloaded through Apple’s Newsstand app. Go to: www.njbmagazine.com/app.html

VIrTUaL SpONSOrSHIp 7” x 10”

Become the Access Sponsor of the New Jersey BusiNess magazine virtual issue. The virtual issue of the magazine will be offered for free for the month with your sponsorship. A full page ad for your company will be visible on the left, opposite the cover of the magazine, and includes a live link directly to your website. (See below)

NeW JerSey BUSiNeSS magazine is available in a page-turn, virtual format, delivered to

desktops and mobile devices.

Virtual forMat

15

2014 Media Kit310 Passaic Avenue Fairfield, NJ 07004

T: 973-882-5004 F: 973-882-4648

www.njbmagazine.com [email protected]

Advertising DirectorLisa CrisCuoLo

973-852-6225 [email protected]

Account ExecutiveGLoria owens


Account ExecutiveDouG PrefaCh


Art DirectorMike sanChez


Communications AssociateanGeLine Li 973-852-6226

[email protected]

Assistant Editoranthony BuCCi


New Jersey BusiNess (issN 0028-5560) is published monthly by the New Jersey Business & industry Association.

subscription Prices:USA, Territories & Possessions:

$24/year, $39/two years, $52/three years;Canada: $30/year; Foreign: $55/year

New Jersey Business & industry Association Headquarters

10 West Lafayette Street, Trenton NJ 08608Phone: 609-393-7707

www.njbia.orgMelanie Willoughby, Acting President

VP & PublisherVinCent D. sChweikert


Editor-in-Chiefanthony Birritteri


Managing Editor GeorGe n. saLiBa


081314

2014 Media Kit - New Jersey Business Magazine · 2016-09-23 · 2014 Media Kit New Jersey BusiNess...

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Transcript of 2014 Media Kit - New Jersey Business Magazine · 2016-09-23 · 2014 Media Kit New Jersey BusiNess...