2014 MEDIA KIT

MEDIA KIT

Providing innovative print

and digital solutions to get your message to the

right customers at the right time

2014

about us

Source: Morris Communications Company, LLC (c) 2012; Alexa.com Statistics Summary

ATHENS BANNER-HERALD

Founded in 1832, the Athens Banner-Herald's roots trace back to one of the state's oldest newspapers, the Southern Banner. It merged with the Herald in 1921 and was purchased by William S. Morris III in 1965 as it was emerging as one of the finest newspapers in the state. It excelled beyond its competition in content, technology and print methods.

The Daily News began as a converted weekly that had once been a shopper. The Athens Advertiser, as it was called before it became a daily, became an instant sensation with readers. In 1967 Morris Communications Corporation purchased the Daily News, and the morning and afternoon papers in Athens were brought together under one roof.

In May 2001, the two papers were merged into one paper - the resulting newspaper was a redesigned morning paper named the Athens Banner-Herald. Its current circulation is between 14,500 and 18,000 daily and 24,000 Sunday, and its website, OnlineAthens, averages almost 8 million page views in a given month.

>>The “News Building”, home to the Athens Banner-Herald was designed to be an exact replica of the Parthenon and represents the city’s namesake. Photo courtesy of OnlineAthens/Athens Banner-Herald.

ABOUT ONLINEATHENS.COM

OnlineAthens.com was started in 1997 not just to be an online version of the Athens Banner-Herald, but instead to be a preeminent web destination with up-to-the-minute local, regional, and national news and information; a medium for local and regional advertising; and a premier website showcasing dynamic content, video, and rich media, exceeding the information contained in the Athens Banner-Herald. OnlineAthens.com also creates dynamic opportunities for local residents to share their thoughts and opinions about the days news and information.

OnlineAthens.com is the 7,405th most trafficked website in the United States and the 39,369th most trafficked website in the world.

OnlineAthens.com is the 6th most visited news and information site in the Atlanta DMA and the 14th most visited local site.

OnlineAthens.com mobile, visited nearly one million times a month on mobile devices, offers a dynamically-rendering mobile site, an e-edition, a variety of apps and other web-only publications, including the popular Gameday app, for everything Georgia football. We strive to ensure you get your news and information how you want it.

>>Downtown Athens, Georgia. Photo courtesy of OnlineAthens/Athens Banner-Herald.

our comm

unity

1 Athens Visitor’s Guide (http://www.visitathensga.com/media/athens-in-the-news/)2 Oconee County Government (http:// http://www.oconeecounty.com/about-us)3 U.S News and World Report, Best High Schools (http://www.usnews.com/education/best-high-schools/georgia/rankings)4 Athens-Clarke County Unified Government (http://www.athensclarkecounty.com/index.aspx?nid=109)5 U.S. News and World Report, University of Georgia http://colleges.usnews.rankingsandreviews.com/best-colleges/university-of-georgia-1598

ATHENSThe quintessential southern city, Athens is located in Northeast Georgia, 61 miles outside of Atlanta. While very well known as the home of the University of Georgia, Athens continues to rank as one of the Coolest Small Cities in America by GQ Magazine. Other rankings include: One of the 25 Best Places to Retire (CNN Money October 2012); one of the Top 10 College Towns (Livability.com, 2012); 1st of the Top 10 Cities with the Best Music Scenes Outside of Nashville, NYC, and LA (Livability.com, March 2012); 12th in the Top 25 Arts Destinations (AmericanStyle Magazine, 2011); and America’s #1 College Music Scene (Rolling Stone Magazine, 2003).1

OCONEEFormed in 1875, Oconee County has been fueled by a strong community, rich agricultural lands, and an educated approach to economic development. Progressive Farmer Magazine has named it “The Best Place to Live ... Raise a Family” (2006 - 2009).

Oconee County is known for its educational success in the state of Georgia, boasting the 11th best high school in Georgia, as reported by U.S. News and World Report (2012)3.

UNIVERSITY OF GEORGIAAthens was no more than a trading settlement on the banks of the Oconee River called Cedar Shoals during the late 1700s. But by 1801 the University of Georgia had been chartered as the first state-supported university in the United States and John Milledge named the land Athens, in honor of the Greek city that was the center of culture and learning during ancient times. The first class from the University of Georgia graduated on May 31, 1804.4

The University of Georgia is ranked in the 2013 edition of the Best Colleges and Universities by U.S. News and World Report as the 21st Top Public University in the country, with renowned graduate programs in its College of Veterinary Medicine (9th), College of Education (38th), and Law School (34th).5 But perhaps, the University of Georgia is best known for its outstanding athletic programs, including the 2012 SEC East Champion Georgia Bulldogs football team.

>>University of Georgia versus Vanderbilt, September 22, 2012, Sanford Stadium. Photo courtesy of Richard Hamm, OnlineAthens/Athens Banner-Herald.

>>Georgia Theatre, Downtown Athens, Georgia. Photo courtesy of David Manning, OnlineAthens/Athens Banner-Herald.

>>Neoclassical architecture can be seen throughout the city, as the inspiration for Athens, Georgia is the classical city of Athens, Greece. A statue of Athena stands outside the Classic Center in downtown Athens., Georgia. Photo courtesy of OnlineAthens/Athens Banner-Herald.

>>The iconic arches in front of the University of Georgia’s north campus, standing for wisdom, justice and moderation. Photo courtesy of OnlineAthens/Athens Banner-Herald.

about the athens market **

>>Shoppers walking around downtown Athens, Georgia. Photo courtesy of Richard Hamm, OnlineAthens/Athens Banner-Herald.

>>Banners decorate the street poles in downtown Athens, Georgia. Photo courtesy of Richard Hamm, OnlineAthens/Athens Banner-Herald.

KEY AUDIENCEGENERAL DEMOGRAPHICSMale 48.4%Female 51.6%Married 46.2%Single (never married) 31.2%Single or advanced degree 39.6%White-collar workers 41.1%Annual income over $50,000 40.3%Homeowners 65.3%House valued at $100,000 or more 37%Ages 35 - 54 32.7%Ages 50 and up 34.2%Follow high school football

SPENDING HABITS

35.4%

Spend at least $100 at the grocery store a week 54.2%Ate at a restaurant or diner four times in the past two weeks 18.3%Shopped at an autoparts store in the past four weeks 34.4%Shopped at a sporting goods store in the past four weeks 33.9%Shopped at a hardware/building supply store in the past four weeks 51%Plan to remodel their home in the next twelve months

TECHNOLOGY

15.4%

Use the internet more than 180 minutes a day 39.5%Use the internet 60 to 179 minutes a day 29.6%Only have a cell phone 30.4%Use text messaging 67%Own a smart phone 51%Own an e-reader 28.1%Own a tablet 21.3%Have used a smartphone to visit local sites in the past month 22%

**Market refers to Clarke, Madison, Oconee, and Oglethorpe Counties.Demographics may not add up to 100% because some respondents do not report one or more demographics.Source: The Media Audit 6/5/12. THE MEDIA PROGRAM & REPORT COPYRIGHT 2012 BY INTERNATIONAL DEMOGRAPHICS INC.

snapshot of who w

e are

*Weekday and Sunday Reporting in a 30 day period with some potential duplication **Market refers to Clarke, Madison, Oconee, and Oglethorpe CountiesSource: The Media Audit 6/5/12. THE MEDIA PROGRAM & REPORT COPYRIGHT 2012 BY INTERNATIONAL DEMOGRAPHICS INC. and Experian Hitwise, 2012.

{OnlineAthens.com is the #1 most visited local website in the market... the 5th most trafficked website in the Athens market behind only Google, Facebook, YouTube, and Yahoo... with an average between 8 and 10 million visits a month... and about 45,000 unique visitors a day.

DID YOU

KNOW?

{The Athens Banner-Herald is the largest daily newspaper in the Athens area market**, reaching an average of almost 102,000 people in a given week*.

DID YOU

KNOW?

{{ 11,880+ followers 8,055+ fans 417 followers

Maybe I’m old fashioned, but I like to sit and hold the paper and take it all in. I think a lot of people still do, and that’s why I choose to advertise in

the Athens Banner Herald.

Reign StreiterRealtor, Keller Williams

We use [the Athens Banner-Herald] because of its following in the Athens area and because of your customer service. Making suggestions and doing most of the legwork for us makes it so much easier to place ads. We greatly

appreciate the help provided to us.

Kay ChandlerHuman Resource Manager,

Steward Health Services

We are a small company in Athens, GA and have been using the Athens Banner-Herald and Monster to post job openings online and in print

pretty much the entire 2012 year. We have been impressed with the professional and high quality of service that we have received in the

last year and would highly recommend using the employment ad service through Athens Banner

Herald and Online Athens.

Angela BerryCBM, Laser Appraiser, LLC

The Athens Banner Herald and OnlineAthens.com are integral parts of the

St. Mary’s Health Care System marketing plan each year. They are important components

in our efforts to educate the community about health care and the services that St. Mary’s

provides…

Avery McLeanDirector of Marketing and Public Relations,

St. Mary’s Health Care System

Customer ProfileFemale 57%Attended College 73.4%Ages 35 - 54 40.8%Annual Income above $50,000

49.9%

audience and readership

*As reported by Experian Hitwise, Most Popular Websites in Athens MSA in a 30 day period.Demographics may not add up to 100% because some respondents do not report one or more demographics.Source: The Media Audit 6/5/12. THE MEDIA PROGRAM & REPORT COPYRIGHT 2012 BY INTERNATIONAL DEMOGRAPHICS INC.Infographics created at infogr.am

Gender Profile

Age Analysis

Annual Income

Education Profile

Ethnicity Profile

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Customer ProfileFemale 54.8%Attended College 55.9%Ages 35 - 54 32.7%Annual Income above $50,000

42.1%


*Weekday and Sunday Reporting in a 30 day period **Market refers to Clarke, Madison, Oconee, and Oglethorpe Counties.Demographics may not add up to 100% because some respondents do not report one or more demographics.Source: The Media Audit 6/5/12. THE MEDIA PROGRAM & REPORT COPYRIGHT 2012 BY INTERNATIONAL DEMOGRAPHICS INC.Infographics created at infogr.am

Gender Profile

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Education Profile

Ethnicity Profile

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Customer ProfileFemale 54%Attended College 62.1%Ages 35 - 54 35.4%Annual Income above $50,000

43.1%


*Online, Weekday and Sunday Reporting in a 30 day period **Market refers to Clarke, Madison, Oconee, and Oglethorpe CountiesDemographics may not add up to 100% because some respondents do not report one or more demographics.Source: The Media Audit 6/5/12. THE MEDIA PROGRAM & REPORT COPYRIGHT 2012 BY INTERNATIONAL DEMOGRAPHICS INC.Infographics created at infogr.am

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a total marketing solution

The Athens Banner-HeraldThe Athens Banner-Herald is a daily newspaper that features local, state, and national news; award-winning sports coverage; and local information and is delivered to ten counties surrounding, and including, Athens-Clarke County, Georgia.

>>OnlineAthens.comOnlineAthens.com is a preeminent web destination with up-to-the-minute local, regional, and national news and information; an engaging and interactive platform for users, allowing the community to have a voice; a medium for local and regional advertising; and a premier website showcasing dynamic content, video, and rich media, exceeding the information contained in the Athens Banner-Herald.

>>

Special SectionsThroughout the year the Athens Banner-Herald highlights local community activities with niche publications that include the Athens Area Homebuilder Association Home Show, a Summer Activities Guide, G-Day, Best and Brightest, Locally Owned Business, High School Football, Gameday, the Exceptionals, Reader’s Choice, Athens Goes Pink, and Letters to Santa.

>>


Source: Omniture Reporting, November 2012

Mobile MarketingMore than half of the community served by OnlineAthens.com and the Athens Banner-Herald own a smart phone. And the average smartphone user spends nearly an hour a day consuming mobile content. This demographic averages more than one million views a month, increasing numbers each month; and almost 200,000 unique visitors a month on the mobile version of OnlineAthens.com.

Since 1987, Athens Magazine has served the Athens area, featuring the people and interests in this vibrant community. We strive to deliver the stories they want by

showcasing all the Classic City has to offer and ensuring Athens’ legacy endures for

future generations.2014 Features: Weddings, Homes, Financial,

& Holiday

Thrive Magazine is published biannually and features local hospitals and doctors, including local medical information and an up-to-date Physicians directory. It is

inserted into the paper on the last Sunday of its month of publication in the red,

green, and blue circulation zones.

Niche Publications

1201Winter 2013 $2.75

A TERRY KAYCHRISTMASRead an exclusive short storyby an acclaimed local author

HAVE TRUCK, WILL COOKInside the Streets Café food truck

PLUS: Recipes and traditions to sharethe season

HoLidaySon iceAthens-inspired fashions for party and play

POWERveggie

Don't be side-swiped by chemo's side effects

How acupuncture and massage can help treatment

Cancer myths busted

How eating the right foods can help reduce your risk of cancer

��

FALL/WINTER 2013

PLUS:

INSIDE: COmPREHENSIvE LISTING OF AREA PHYSICIANS

A new test finds cells before they turn cancerous�

>>

>>

Athens Magazine Thrive


ABH go>>

Keyword Contextual TargetingCategory Contextual TargetingSite RetargetingSearch RetargetingGeotargeting Behavioral TargetingDemographic TargetingRun of Network

Retargeting & Targeted

Display

A suite of digital products are available for your marketing needs, whether you are looking to target potential customers locally or globally. Through retargeting and targeted display, search advertising, email and mobile marketing, and web marketing, your total digital marketing solution is available and customizable to your needs. There is no limit to the audience able to be reached. Using the measurable results of digital media, we are here to help your business grow.

Search Engine Optimization (SEO)Search Engine Marketing (SEM)Landing PagePreferred Placement

Search Advertising

Email MarketingMobile MarketingText Marketing

Email and Mobile

Marketing

{Web DesignSocial Media Marketing (SMM)Professionally Designed and Customizable VideosReputation ManagementLocal TrackPR Web

Web Marketing

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For more information, please call 706.208.2282 or contact your advertising representative.



Innovative Digital Marketing>>

•Wallpaper surrounds OnlineAthens.com with your marketing message, providing eye-catching engagement.•Site takeovers offer click-thru to your website, special deals, or whatever will benefit you the most.•Use wallpaper to compliment a leaderboard or sliding billboard.

Wallpaper

{•Leaderboards provide premium placement for your ad at the top of OnlineAthens.com.•The 728 by 90 pixel ad provides a click thru to a specific URL of your choice.•A leaderboard contains graphics and information created specifically for you.

Both for only $898/day.

Leaderboard

{

OnlineAthens.com provides innovative digital marketing opportunities as the #1 most visited local website in the market, the 5th most trafficked website in the Athens market behind only Google, Facebook, YouTube, and Yahoo, with an average between 8 and 10 million visits a month, and about 45,000 unique visitors a day.

Digital marketing and advertising allows your business to creatively engage your potential customers. From leaderboards to sliding billboards and even site takeovers, the outlet for creative marketing is endless.



Innovative Digital Marketing>>OnlineAthens.com provides innovative digital marketing opportunities as the #1 most visited local website in the market, the 5th most trafficked website in the Athens market behind only Google, Facebook, YouTube, and Yahoo, with an average almost 8 million visits a month, and about 45,000 unique visitors a day.

Digital marketing and advertising allows your business to creatively engage your potential customers. From leaderboards to sliding billboards and even site takeovers, the outlet for creative marketing is endless.

•Sliding billboards deliver your message with a high-impact, premium placement ad on OnlineAthens.com.•The ad expands automatically for five to ten seconds for each unique visitor the first time they visit the homepage. After that, the ad retracts to a pencil-sized ad for continued exposure on the homepage. •The ad can be shown as a video, static, or flash ad, with a maximum of 15 seconds run time.•Allowing only one advertiser per day, a sliding billboard is an ideal way to have your business or event stand out, or to drive ticket sales.•Provides a click thru to a specific URL of the advertiser’s choice.

For only $420/day.

Sliding Billboard {

Athens- Clarke

Oglethorpe

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Oconee

Barrow

Jackson

Banks

Madison

Franklin

Hart

Elbert

Greensboro30642w

Union Point30669 / 71w

w Farmington 30638

w Lexington 30648

wBishop30621

Watkinsvillew30677

wBogart30622

Crawfordw30630

Arnoldsville30619

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Elberton w30635

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30549wNicholson

30565

wWinder30680

Statham30666w

Ila30647w Danielsville

30633w

Carlton30627w

Hull30646w

Comer30629wColbert

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3060730606

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2014 coverage map

For more information, call 706.208.2300.

Local distribution area


print packages 2014

Homes Weekly

FEATURE HOMEMarket your home on the front cover with a full page, full color story on the inside. Editor and photographer services included.Open Rate $299Package of Four $199 each

ADDITIONAL OPPORTUNITIESPROGRAM RATEOpen House $39 CONTRACT/

$50 OPENINCLUDES FULL COLOR UPON AVAILABILITY

New in the Neighborhood $39 CONTRACT/ $50 OPEN

ADD THIS LISTING TO THE FRONT COVER, INCLUDES FULL COLOR UPON AVAILABILITY & 7 DAYS IN CLASSIFIEDS ONLINE

Home Deals $199 PER LISTINGLISTING IN THE ATHENS BANNER-HERALD CLASSIFIEDS, HOMES.ONLINEATHENS.COM, AND AS A “FEATURED LISTING” FOR 90 DAYS.

DISPLAY RATESAD SIZE 52 WEEKS 26 WEEKS 12/YEAR OPENFull Page $317 $487.65 $650.25 $765(10.167” x 20.75”)

Half Page $195.79 $301.22 $401.63 $472.50(10.167” x 10.25”)

Quarter Page $117.48 $180.73 $240.98 $283.50(5” x 10.25”)

Eighth Page $68.53 105.42 140.56 165.37(5” x 5”)

Online Ads $8.00 $8.00 $8.00 $8.00(PER ThOUSAND)

SUNDAY, JANUARY 6, 2013 • CONTACT: (706) 208.2313

THIS WEEK’SOPEN HOUSES

Call Jennifer at706.208.2294to see yourOpen House here!

A new start in a new home is a promising prospect.

Real Estate Agents can take advantage of this Homes Weekly front page each Sunday by listing

their Open Houses and Featured Homes in full color.

Call 706-208-2302 to �nd our how a special listing can be featured for as little as $199 per week!

Selling your own home can be di�cult — placing an ad for

it shouldn’t be! You can place most ads online at onlineathens.com/classi�eds, or by calling 706-208-2294.

Let Homes Weeklyfeature your home!

Homes is a weekly publication of the

Athens Banner-Herald

For Advertising information,please contact 706-208-2294

or e-mail realestate@ onlineathens.com

Press Release Guidelines:Press releases related to local real estate news will appear on a first-come, first-serve basis. Copy is subject to editing for

brevity, clarity and appropriate content. Please limit items to

less than 30 words.

Material can be faxed to 706-208-2303 or e-mailed to

[email protected]

When transmitting electronic data, please be sure that all

material is in a readable format.Photos should be sent as jpeg

files at 200dpi. Deadline for publication is

Wednesday at 11 a.m.


print packages 2014

AutomotiveDISPLAY RATESPRINT AD RATEFull Page (10.167” x 20.75”) $950FULL COLOR INCLUDED

half Page (10.167” x 10.25”) $475FULL COLOR INCLUDED

Quarter Page (5” x 10.25”) $240FULL COLOR INCLUDED

Eighth Page (5” x 5”) $205FULL COLOR INCLUDED

ONLINE ADOne sliding billboard per month linking to dealer inventory, including used car inventory, on AthensAutoFinder.com.

$400

One sliding billboard per month linking to dealer inventory on AthensAutoFinder.com. Plus: 150,000 impressions on OnlineAthens.com.

$1,500

Your Potential Customers...40% EARN AT LEAST $50,000 A YEAR

41% ARE WHITE-COLLAR WORKERS

65% ARE HOMEOWNERS

at least

23,000 PEOPLE PLAN TO PURChASE A VEhICLE IN 2014

more than

53,500 PEOPLE HAVE SHOPPED IN AN AUTOPARTS STORE IN THE PAST FOUR WEEKS


online advertising 2014

Slideshow

OnlineAthens.com is now offering a new and innovative way to reach your target customer through our increasingly popular slideshows. Advertising in slideshows offers a unique opportunity not found elsewhere on OnlineAthens.com or other local websites.

ADVERTISING BENEFITS•Reach between 8 and 10 million site visitors in one month•Reach up to 45,000 unique site visitors a day•have your product or service in front of individuals averaging between five and ten minutes per visit, at about 45 minutes a day

DISPLAY RATESPROGRAM RATESlideshow Sponsor $1,500 ONE BUSINESS CAN INCLUDE UP TO 50 PICTURES PLUS AN AD FOR ThE BUSINESS ThAT WILL RUN AFTER EVERY 5Th SLIDE, CONNECTING TO ThE BUSINESS’ WEBSITE.

niche publication schedule

*Magazine publication

2014 >>JANUARY

>>FEBRUARYAthens Magazine: Weddings* 2/19

AAHBA Home Show 2/21

>>JULY

>>MARCHSummer Activities Guide 3/23

>>JUNELocally Owned Business 6/29

>>DECEMBERLetters to Santa 12/7 & 12/14

>>APRILG-Day 4/12

Thrive* 4/27

>>MAYBest & Brightest 5/25

Athens Magazine: Homes* 5/28

>>OCTOBERGameday 10/4, 10/11, 10/18, & 10/25

Athens Goes Pink 10/1, 10/8, 10/15, 10/22, & 10/29

>>NOVEMBERGameday 11/1, 11/8, 11/15, 11/22, & 11/29

Athens Magazine: Holiday* 11/26

>>AUGUSTHigh School Football Preview 8/17

Gameday 8/24 & 8/30

Athens Magazine: Financial* 8/27

Exceptionals 8/31

>>SEPTEMBERGameday 9/6, 9/16, 9/20, & 9/27

Thrive* 9/28

Reader’s Choice 9/28

niche publications 2014

AAHBA Home Show

PUBLICATION DATESunday, February 21, 2014

ADVERTISING AND COPY DEADLINEWednesday, February 5, 2014

ADVERTISING BENEFITS•Reach almost 65,000 readers•Increased exposure from the advertising relationship with the Athens Area Home Builders Association•Show support for our local home and garden businesses

ADVERTISING RATESSIZE RATEFull Page (10.167” x 20.75”) $805ADD FULL COLOR FOR $249

half Page (10.167” x 10.25”) $500ADD FULL COLOR FOR $175

Quarter Page (5” x 10.25”) $300ADD FULL COLOR FOR $94.50

Eighth Page (5” x 5”) $175ADD FULL COLOR FOR $47.25

Online Ads - CPM $8.00


Sponsored by:

The primary purpose of the Home and Garden Show is to educate and inform the Athens area consumer about the products and services available to them from the builder and associate members of the Athens Area Home Builders Association. Secondly, the show serves as a fundraising event for the Association and service project for the consumer; therefore, booths are available to non-members.


Summer Activities Guide

PUBLICATION DATESunday, March 23, 2014

ADVERTISING AND COPY DEADLINEWednesday, March 12, 2014

ADVERTISING BENEFITS•Reach almost 65,000 readers•Ad and camp information also available online at onlineathens.com•Showcase your business’ summer activity for local resi-dents

ADVERTISING RATESPREMIUM POSITIONS RATEFront Page 6x2 (10.167” x 2”)* $849.00Back Quarter Page-Limit 2 (5” x 10.25”)*

FULL COLOR POSITIONS

$654.80

Inside Half Page (10.167” x 10.25”)* $697.50Inside Quarter Page (5” x 10.25”)* $428.00Inside Eighth Page (5” x 5”)* $262.63

BLACK AND WHITE POSITIONSInside Half Page (10.167” x 10.25”)* $522.50Inside Quarter Page (5” x 10.25”)* $333.50Inside Eighth Page (5” x 5”)* $215.38Online Ads (Cost per thousand)

$8.00

*INCLUDES ONLINE SLIDESHOW SPONSORSHIP


Help parents answer the “Mom, we’re bored...what can we do?” question for the summer. Advertise the exciting details of what summer activities you have to offer in the 2014 Summer Activities Guide. The guide will feature listings and specific information for camps in the area, as well as information about free activities at local libraries, parks, and museums.


G-Day

PUBLICATION DATESaturday, April 12, 2014

ADVERTISING AND COPY DEADLINEWednesday, April 2, 2014

ADVERTISING BENEFITS•Reach almost 60,000 readers•Increased exposure due to the excitement and anticipation surrounding the preview of the 2013 Georgia Bulldogs•Show support for the University of Georgia Bulldogs


G-Day is a chance for the University of Georgia to showcase their upcoming football team with a red versus black annual scrimmage in Sanford Stadium. Many football fans attend this annual event to prepare for the fall football season and see the new recruits in action.







Best and Brightest

PUBLICATION DATESunday, May 25, 2014

ADVERTISING AND COPY DEADLINEWednesday, May 14, 2014

ADVERTISING BENEFITS•Reach almost 65,000 readers•Increased exposure due to the long shelf-life of these keepsake items•Show support for our local high school students

ADVERTISING RATESSIZE RATEFull Page Print with Online Slideshow $815INCLUDES FULL PAGE AD IN SECTION; SLIDESHOW SPONSORSHIP (ONLINE AND MOBILE); ADD COLOR FOR $249

Half Page Print with Online Slideshow $522.50INCLUDES hALF PAGE AD IN SECTION; SLIDESHOW SPONSORSHIP (ONLINE AND MOBILE); ADD COLOR FOR $175

Quarter Page Print with Online Slideshow $333.50INCLUDES QUARTER PAGE AD IN SECTION; SLIDESHOW SPONSORSHIP (ONLINE AND MOBILE); ADD COLOR FOR $94.50

Eighth Page Print with Online Slideshow $215.38INCLUDES EIGhTh PAGE AD IN SECTION; SLIDESHOW SPONSORSHIP (ONLINE AND MOBILE); ADD COLOR FOR $47.25

General Sponsor Logo for Each School $75


OnlineAthens.com and the Athens Banner-Herald are proud to present the fifth annual Best and Brightest section. This section provides extensive coverage of local high school seniors, featuring local valedictorians and salutatorians. This highly read keepsake section is a great way to reach a wide range of diverse readers and show your support for our area students.

SPONSORSHIP OPPORTUNITYTYPE RATETitle Sponsor $1,500INCLUDES FULL PAGE, FULL COLOR AD IN SECTION; LOGO ON FRONT OF SECTION; LOGO ON EACH SCHOOL; TITLE SLIDESHOW SPONSOR (ONLINE AND MOBILE)


Locally Owned Business

PUBLICATION DATESunday, June 29, 2014

ADVERTISING AND COPY DEADLINEWednesday, June 11, 2014

ADVERTISING BENEFITS•Reach almost 65,000 readers•Increased exposure due to the annual showcasing of the locally owned businesses in the Athens area•Show support for our local Athens economy•Be highlighted in the culmination of the month-long feature about local Athens area commerce


The Locally Owned Business Section is an annual section that highlights local Athens area commerce, the influential individuals in the business community, the economic impact local commerce has on the Athens area, and how the local businesses and their owners are involved in the community.

SPONSORSHIP OPPORTUNITY

TYPE RATETitle Sponsor $1,700INCLUDES hALF PAGE, FULL COLOR AD AS FIRST AD IN SECTION; STRIP AD ON FRONT OF SECTION; TITLE SLIDESHOW LOGO SPONSOR (ONLINE); SLIDESHOW SPONSORSHIP (ONLINE AND MOBILE)

STANDARD ADVERTISING RATESSIZE RATEHalf Page Print with Online Slideshow $1,000INCLUDES hALF PAGE AD IN SECTION; SLIDESHOW SPONSORSHIP (ONLINE AND MOBILE); ADD COLOR FOR $175

Quarter Page Print with Online Slideshow $550INCLUDES QUARTER PAGE AD IN SECTION; SLIDESHOW SPONSORSHIP (ONLINE AND MOBILE); ADD COLOR FOR $94.50

Eighth Page Print with Online Slideshow $375INCLUDES EIGhTh PAGE AD IN SECTION; SLIDESHOW SPONSORSHIP (ONLINE AND MOBILE); ADD COLOR FOR $47.25

DISCOUNTED ADVERTISING RATES*SIZE RATEHalf Page Print with Online Slideshow $850INCLUDES hALF PAGE AD IN SECTION; SLIDESHOW SPONSORSHIP (ONLINE AND MOBILE); ADD COLOR FOR $175

Quarter Page Print with Online Slideshow $467.50INCLUDES QUARTER PAGE AD IN SECTION; SLIDESHOW SPONSORSHIP (ONLINE AND MOBILE); ADD COLOR FOR $94.50

Eighth Page Print with Online Slideshow $318.75INCLUDES EIGhTh PAGE AD IN SECTION; SLIDESHOW SPONSORSHIP (ONLINE AND MOBILE); ADD COLOR FOR $47.25*To receive discounted rates, client will agree to a contract with the Summer Max Program



High School Football

PUBLICATION DATEPreview: Sunday, August 17, 2014

ADVERTISING AND COPY DEADLINEPreview: Wednesday, August 6, 2014

ADVERTISING BENEFITS•Reach almost 65,000 readers•Increased exposure due to the long shelf-life of these in-depth football guides•Multiple print exposures with a preview and wrap-up section•Show support for our local high schools

The High School Football preview section provides an insight into the upcoming prep high school football teams, complete with team information, player bios, and even a recap from the previous season. The wrap-up section provides a season review of the teams and their student athletes.

Coverage Includes: Athens Academy, Athens Christian, Cedar Shoals, Clarke Central, Prince Ave Christian, Oglethorpe County, Madison County, Oconee County, and North Oconee

Up to 15 SPIRIT CARD logo

sponsorships will be available for an

additional $50Based on availability







Gameday

PUBLICATION DATES ADVERTISING AND COPY DEADLINES

Preseason: Sunday, August 30, 2014 Preseason: Wednesday, August 13, 2014Saturday, August 30, 2014 Wednesday, August 20, 2014Saturday, September 6, 2014 Wednesday, August 27, 2014Saturday, September 13, 2014 Wednesday, September 3, 2014Saturday, September 20, 2014 Wednesday, September 10, 2014Saturday, September 27, 2014 Wednesday, September 17, 2014Saturday, October 4, 2014 Wednesday, September 24, 2014Saturday, October 11, 2014 Wednesday, October 1, 2014Saturday, October 18, 2014 Wednesday, October 8, 2014Saturday, October 25, 2014 Wednesday, October 15, 2014Saturday, November 1, 2014 Wednesday, October 22, 2014Saturday, November 8, 2014 Wednesday, October 24, 2014Saturday, November 15, 2014 Wednesday, November 5, 2014Saturday, November 22, 2014 Wednesday, November 2, 2014Saturday, November 29, 2014 Wednesday, November 19, 2014

ADVERTISING BENEFITS>>Reach almost 60,000 readers>>Increased exposure due to the long shelf-life of these in-depth football guides and the excitement about the University of Georgia football program>>Show support for the University of Georgia Bulldogs


Gameday is the weekly publication in the Athens Banner-Herald about the current University of Georgia football team complete with photos, interviews, stats, and more. It is also available for download in the form of the Gameday app.







Exceptionals

PUBLICATION DATESunday, August 31, 2014

ADVERTISING AND COPY DEADLINEWednesday, August 20, 2014

ADVERTISING BENEFITS•Reach almost 65,000 readers•Increased exposure due to the Sunday publication date and the annual anticipation for this section•Show support for our local community


The Athens Banner-Herald is proud to profile the top twenty individuals in the northeast Georgia are that are making a difference in their community. This section provides an opportunity for members of the community to nominate individuals that work above and beyond to help better the community in which they live. Align yourself with positive community coverage by showing an appreciation for local individuals making a positive impact on the world around them.

ONLINE OPPORTUNITYExceptionals Slideshow

Slideshow Sponsor $750Slideshow will be promoted on the front page of OnlineAthens.com between September 1 and September 30, 2014.







Reader’s Choice

PUBLICATION DATESunday, September 29, 2014

ADVERTISING AND COPY DEADLINEWednesday, September 17, 2014

ADVERTISING BENEFITS•Reach almost 65,000 readers•Increased exposure due to the high visibility of this section in the Athens Banner-Herald•Certificate and window cling for First Place winners at no extra charge


You have been chosen as the best by our readers in the 11th Annual Readers’ Choice Best of Athens Awards, 2014. The best of the best chosen by the best — our readers.

Take this exciting opportunity to thank ALL those who voted for you and your business in our upcoming Readers’ Choice Winner’s Supplement.

ATHENS MAGAZINE OPPORTUNITY

Meet your “Best of Athens” Winners

Half Page Advertorial $350150 WORDS OF TEXT, 1 PHOTOAthens Magazine will publish NOVEMBER 26,

2014. Advertising deadline is OCTOBER 24, 2014.

READER’S CHOICE WINNERS PAGE

Be on the Reader’s Choice Online Webpage for one year

728 x 90 slider ad $500/year300 x 600 slider ad $500/year

RESULTS AVAILABLE AT

FOR A YEAR!








Athens Goes PinkRECOGNIZE A SPECIAL PERSON AFFECTED BY

BREAST CANCER IN OUR TRIBUTE PAGE ON SUNDAY,

OCTOBER 19, 2014.A full color photo along with a name will be featured. $15

per recognition, all proceeds will benefit One Day for Mammograms.

ADVERTISING RATESSIZE PINK

WEDNESDAYFull Page (10.167” x 20.75”) $590half Page (10.167” x 10.25”) $365Quarter Page (5” x 10.25”) $220Eighth Page (5” x 5”) $130Tab-Ons (including pink background) $675Online Ads - CPM $8.00

ABOUT ATHENS GOES PINKThe Athens Banner-Herald has teamed up with newspapers across the country to educate our audience about breast cancer. Each Wednesday we will feature breast cancer awareness news as well as bring attention to the cause. Most importantly, a PORTION OF THE PROCEEDS WILL BE DONATED TO ONE DAY FOR MAMMOGRAMS.

HOW YOU CAN PARTICIPATEWe are asking customers to join us on this journey in October by advertising in the Wednesday print editions, or any day online during the month of October. To show our appreciation, WE WILL INCLUDE A PINK RIBBON IN YOUR AD AT NO ChARGE TO IDENTIFY YOU AS A BREAST CANCER AWARENESS SUPPORTER.

PUBLICATION DATES ADVERTISING AND COPY DEADLINESWednesday, October 1, 2014 Thursday, September 25, 2014Wednesday, October 8, 2014 Thursday, October 2, 2014Wednesday, October 15, 2014 Thursday, October 9, 2014Wednesday, October 22, 2014 Thursday, October 16, 2014Wednesday, October 29, 2014 Thursday, October 23, 2014

CHOOSE BETWEEN 1 AND 5 WEEKS (Minimum purchase of 3 print ads)EVERYDAY AT ONLINEATHENS.COM (Minimum purchase of 30,000 online banners)

Ask your sales representative how being a part of Pink Deal Dayscan save you 20%!



Letters to Santa

PUBLICATION DATESSunday, December 7, 2014Sunday, December 14, 2014

ADVERTISING AND COPY DEADLINEWednesday, November 26, 2014Wednesday, December 3, 2014

ADVERTISING BENEFITS•Reach almost 65,000 readers•Increased exposure due to the Sunday publication dates and promotion in the local school districts•Show support for our local elementary school students

The Athens Banner-Herald has featured Letters to Santa in the paper for many years. We ask local school children in Kindergarten through third grade to submit a letter to Santa about the Christmas holidays and what it means to them. This annual tradition is a favorite in the local schools and of the Athens Banner-Herald staff.

ONLINE OPPORTUNITYLetters to Santa Slideshow

Slideshow Sponsor $1,500Slideshow will be promoted on the front page of OnlineAthens.com between December 7 and December 30, 2014.






advertising specs

Specifications effective October 8, 2013. For more information, please call 706.208.2282 or contact your advertising representative.

NEWSPAPER & ONLINE ADVERTISING DEADLINESRUN DATE DEADLINE PROOF BACK DUEMonday Wednesday 5 p.m. Friday 12 p.m.Tuesday Thursday 5 p.m. Monday 12 p.m.Wednesday Friday 5 p.m. Tuesday 12 p.m.Thursday Monday 5 p.m. Wednesday 12 p.m.Friday Tuesday 5 p.m. Thursday 11 a.m.Saturday Wednesday 5 p.m. Friday 11 a.m.Sunday Wednesday 5 p.m. Friday 11 a.m.

Athens Deals Friday 12 p.m. Monday 11 a.m.Classic Living Tuesday 5 p.m. Thursday 11 a.m.Homes Monday 5 p.m. Thursday 11 a.m.

CLASSIFIED ADVERTISING DEADLINESRUN DATE DEADLINEMonday Friday 3:30 p.m.Tuesday Monday 1:30 p.m.Wednesday Tuesday 1:30 p.m.Thursday Wednesday 1:30 p.m.Friday Thursday 1:30 p.m.Saturday Friday 12 p.m.Sunday Friday 2 p.m.Homes Thursday 4 p.m.

NEWSPAPER SPECIFICATIONSBroadsheetPrinted page width (6 columns) 10.167”Printed page depth

Tabloid

20.75”

Printed page width (6 columns) 10.167”Printed page depth

Column Widths

10”

1 Column 1.5566”2 Column 3.278”3 Column 5”4 Column 6.722”5 Column 8.444”6 Column 10.167”Broadsheet - Double Truck 21.167”

Modular Ad Sizes1/8 page vertical 5” x 5”1/4 page vertical 5” x 10.25”1/4 page horizontal 10.167” x 5.125”1/2 page vertical 5” x 20.75” 1/2 page horizontal 10.167” x 10.25”Full page 10.167” x 20.75”Front page strip ad 10.167” x 1”

ONLINE SPECIFICATIONSPosition A* 728 px x 90 pxPosition B 300 px x 600 pxPosition C* 300 px x 250 pxCorner Peel 800 px x 600 pxSliding Billboard (open) 950 px x 300 px

(closed) 950 px x 30 pxYahoo! Monster 425 px x 600 pxSite Takeover 1654 px x 950 pxInterstitial 500 px x 500 pxMobile Banner 300 px x 50 px

px = pixels*Also available on Yahoo!

ADVERTISING SPECIFICATIONSCAMERA READY ADS/ARTWORK: If you choose to provide your own ad, please consult your advertising representative first for correct sizes. All files must be Macintosh compatible.LINE SCREENS: 85 for black and white photos and screen tints. 100 for color photos.SUPPLIED FILES FOR ADS: Zip Disk. CD, DVD, FTP.APPLICATIONS: PDF is the preferred file format. We can also accept Adobe Illustrator, Adobe Photoshop, and Adobe InDesign (any version up to 4).IMAGE FILES: Must be saved as JPEG, EPS, or TIFF files, resolution of 200 for color and black and white photos, resolution of 600 for bitmapped line art. If you provide art to be scanned, please supply the ORIGINAL art to ensure the cleanest possible reproduction.ONLINE FILES: 15 second maximum loop animation on interaction only, 40KB is maximum size.FONTS: Convert all fonts to outlines whenever possible (outlined fonts cannot be altered) or supply ALL needed fonts (screen and printer fonts).

local advertising rates

Rates effective September 1, 2013 - Subject to change without notice. All rates are net. Color ads are on a space available basis. Print rates are on a per insertion basis. Online rates are on a per thousand impression basis.


LOCAL PRINT MODULAR RATES PER DAY1/8 Page

Fri-Sun1/8 PageMon-Thur

1/4 PageFri-Sun

1/4 PageMon-Thur

1/2 PageFri-Sun

1/2 PageMon-Thur

Full PageFri-Sun

Full PageMon-Thur

$175.00 $130.00 $300.00 $220.00 $500 $365 $805 $590

>> Print

Modular

LOCAL RETAIL VOLUME PER DAYDollar Volume Commitment

1/8 PageFri-Sun

1/8 PageMon-Thur

1/4 PageFri-Sun

1/4 PageMon-Thur

1/2 PageFri-Sun

1/2 PageMon-Thur

Full PageFri-Sun

Full PageMon-Thur

$2,500 $166.25 $123.50 $285.00 $209.00 $475.00 $346.75 $764.75 $560.50$5,000 $157.50 $117.00 $270.00 $198.00 $450.00 $328.50 $724.50 $531.00$10,000 $140.00 $104.00 $240.00 $176.00 $400.00 $292.00 $644.00 $472.00$30,000 $136.50 $101.40 $234.00 $171.60 $390.00 $284.70 $627.90 $460.20$50,000 $133.00 $98.80 $228.00 $167.20 $380.00 $277.40 $611.80 $448.40$70,000 $129.50 $96.20 $222.00 $162.80 $370.00 $270.10 $595.70 $436.60$90,000 $126.00 $93.60 $216.00 $158.40 $360.00 $262.80 $579.60 $424.80$110,000 $119.00 $88.40 $204.00 $149.60 $340.00 $248.20 $547.40 $401.20$130,000 $115.50 $85.80 $198.00 $145.20 $330.00 $240.90 $531.30 $389.40$150,000 $112.00 $83.20 $192.00 $140.80 $320.00 $233.60 $515.20 $377.60$170,000 $105.00 $78.00 $180.00 $132.00 $300.00 $219.00 $483.00 $354.00$190,000 $101.50 $75.40 $174.00 $127.60 $290.00 $211.70 $466.90 $342.20$210,000 $94.50 $70.20 $162.00 $118.80 $270.00 $197.10 $434.70 $318.60

LOCAL MODULAR COLOR RATES PER AD1/8 Page 1/4 Page 1/2 Page Full Page$47.25 $94.50 $175 $249

LOCAL OPEN PRINT PCI RATES PER DAYMonday through

ThursdayFriday through

Sunday$11.50 $15.75

PCI

LOCAL RETAIL VOLUME PCI PER DAY

Dollar Volume Commitment

Print PCIFriday - Sunday

Monday - Thursday

$2,500 $14.96 $10.93$5,000 $14.18 $10.35$10,000 $12.60 $9.20$30,000 $12.29 $8.97$50,000 $11.97 $8.74$70,000 $11.66 $8.51$90,000 $11.34 $8.28$110,000 $10.71 $7.82$130,000 $10.40 $7.59$150,000 $10.08 $7.36$170,000 $9.45 $6.90$190,000 $9.14 $6.67$210,000 $8.51 $6.21

LOCAL PCI COLOR RATESPer Column Inch

$3

Specialty PrintSECTION FRONT STRIP ADS PER DAY

Frequency Rates

Bottom of Page (6” x 1”)Mon - Thurs Fri - Sun

Front Page

Section Fronts

Front Page

Section Fronts

Open $200 $150 $250 $2006x $190 $140 $240 $19012x $180 $130 $230 $18024x $170 $120 $220 $17036x $160 $110 $210 $16048x $150 $100 $200 $15052x + $140 $90 $190 $140

Top of Page (3” x 2”)Open $250 $200 $300 $2506x $240 $190 $290 $24012x $230 $180 $280 $23024x $220 $170 $270 $22036x $210 $160 $260 $21048x $200 $150 $250 $20052x + $190 $140 $240 $190

FRONT PAGE TAB ON PER DAYThree/Four Color One/Two Color

$750 $675

local advertising rates

Rates effective September 1, 2013 - Subject to change without notice. All rates are net. Color ads are on a space available basis. Print rates are on a per column inch basis. Online rates are on a per thousand impression basis.


MAKE YOUR AD MORE EFFECTIVEVOLUME• By committing to a set dollar volume of advertising, you save a minimum of 5% on a per ad price. For every step increase in dollar volume commitment, you continue to save. You can save more than 50% on local adver-tising with the #1 media reach in the Athens market.CREATIVE SERVICES• OnlineAthens.com and the Athens Banner-Herald art department will provide professional and creative print and online ad design assistance, layout, typesetting, and preparation of electronic files to display advertisers at no additional cost. Photo images must be at least 300 dpi. We accept the following formats: .tif, .eps, and .jpg. Im-ages from the web or embedded in a Word document will not be accepted.

LOCAL RICH MEDIA OPEN RATES PER DAYSliding Billboard Sliding Billboard

with Video Site Takeover Corner Peel Interstitial

$420.00 $525.00 $630.00 $420.00 $500

Rich Media

LOCAL RICH MEDIA FREQUENCY RATES PER DAYFrequency Rates

Sliding Billboard Site Takeover Corner PeelStandard With Video Standard Standard

6x $400 $505 $610 $40012x $380 $485 $590 $38024x $360 $465 $570 $36036x $340 $445 $550 $34052x $320 $425 $530 $320104x $300 $405 $510 $300

LOCAL ONLINE OPEN RATES - CPMROS Geo Site Specific Video Banner Mobile Banner$8.00 $15.00 $12.00 $15.00 $15.00

LOCAL RETAIL VOLUME - CPMDollar Volume Commitment ROS Geo Site Specific Video Banner Mobile Banner$2,500 $7.60 $14.25 $11.40 $14.25 $14.25$5,000 $7.20 $13.50 $10.80 $13.50 $13.50$10,000 $6.40 $12.00 $9.60 $12.00 $12.00$30,000 $6.24 $11.70 $9.36 $11.70 $11.70$50,000 $6.08 $11.40 $9.12 $11.40 $11.40$70,000 $5.92 $11.10 $8.88 $11.10 $11.10$90,000 $5.76 $10.80 $8.64 $10.80 $10.80$110,000 $5.44 $10.20 $8.16 $10.20 $10.20$130,000 $5.28 $9.90 $7.92 $9.90 $9.90$150,000 $5.12 $9.60 $7.68 $9.60 $9.60$170,000 $4.80 $9.00 $7.20 $9.00 $9.00$190,000 $4.64 $8.70 $6.96 $8.70 $8.70$210,000 $4.32 $8.10 $6.48 $8.10 $8.10

Standard>> Online

retail/national advertising rates



RETAIL/NATIONAL OPEN PRINT PCI RATES PER DAYMonday through Thursday Friday through Sunday

$23.00 $25.00

>> Open

RETAIL/NATIONAL RETAIL VOLUME PER DAY/CPMDollar Volume Commitment

Print PCI Digital CPMFriday - Sunday

Monday - Thursday ROS Geo Site

SpecificVideo

BannerMobile Banner

$2,500 $23.75 $21.85 $11.88 $23.75 $17.81 $23.75 $23.75$5,000 $22.50 $20.70 $11.25 $22.50 $16.88 $22.50 $22.50$10,000 $20.00 $18.40 $10.00 $20.00 $15.00 $20.00 $20.00$30,000 $19.50 $17.94 $9.75 $19.50 $14.63 $19.50 $19.50$50,000 $19.00 $17.48 $9.50 $19.00 $14.25 $19.00 $19.00$70,000 $18.50 $17.02 $9.25 $18.50 $13.88 $18.50 $18.50$90,000 $18.00 $16.56 $9.00 $18.00 $13.50 $18.00 $18.00$110,000 $17.00 $15.64 $8.50 $17.00 $12.75 $17.00 $17.00$130,000 $16.50 $15.18 $8.25 $16.50 $12.38 $16.50 $16.50$150,000 $16.00 $14.72 $8.00 $16.00 $12.00 $16.00 $16.00$170,000 $15.00 $13.80 $7.50 $15.00 $11.25 $15.00 $15.00$190,000 $14.50 $13.34 $7.25 $14.50 $10.88 $14.50 $14.50$210,000 $13.50 $12.42 $6.75 $13.50 $10.13 $13.50 $13.50

RETAIL/NATIONAL COLOR RATESPer Column Inch

$3.75

RETAIL/NATIONAL ONLINE OPEN RATES - CPMROS Geo Site Specific Video Banner Mobile Banner

$12.50 $25.00 $18.75 $25.00 $25.00

>> Volume

ONLINE SPECIFICATIONSPosition A* 728 px x 90 pxPosition B 300 px x 600 pxPosition C* 300 px x 250 pxCorner Peel 800 px x 600 pxSliding Billboard (open) 950 px x 300 px

(closed) 950 px x 30 pxYahoo! Monster 425 px x 600 pxSite Takeover 1654 px x 950 pxInterstitial 500 px x 500 pxMobile Banner 300 px x 50 px

px = pixels*Also available on Yahoo!

NEWSPAPER SPECIFICATIONSBroadsheetPrinted page width (6 columns) 10.5”Printed page depth

Column Widths

21.25”

1 Column 1.646”2 Column 3.417”3 Column 5.187”4 Column 6.958”5 Column 8.729”6 Column 10.5”Broadsheet - Double Truck 22.0”

LOCAL RETAIL INSERT RATESPACKAGE RATE

Card Inserts (8.5” X 11”) $35/thousand*Card Inserts (OVER 8.5” X 11”) $40/thousand*Minimum Insert Charge $385

LOCAL RETAIL PREPRINT ADVERTISING RATES

TAB PAGES 1-2x 3-12x 13-25x 26-47x 48-95x 96-

135x4 pg $47 $44 $41 $38 $36 $316 pg $54 $50 $47 $44 $42 $378 pg $60 $56 $52 $49 $47 $4210 pg $62 $59 $55 $52 $49 $4512 pg $63 $62 $57 $54 $51 $4714 pg $67 $66 $60 $57 $54 $5016 pg $70 $69 $63 $59 $56 $5218 pg $74 $73 $67 $63 $59 $5520 pg $77 $76 $70 $66 $61 $5722 pg $80 $79 $74 $69 $65 $6024 pg $83 $82 $77 $72 $68 $6326 pg $86 $85 $79 $74 $70 $6528 pg $89 $87 $80 $75 $71 $6630 pg $93 $91 $82 $77 $72 $6732 pg $97 $94 $84 $78 $73 $6834 pg $100 $95 $86 $80 $75 $7036 pg $103 $96 $87 $81 $76 $7138 pg $108 $98 $89 $83 $77 $7240 pg $112 $99 $90 $84 $78 $7342 pg $116 $101 $92 $86 $80 $7544 pg $119 $102 $94 $87 $81 $7646 pg $121 $103 $96 $89 $83 $7848 pg $123 $104 $97 $90 $85 $8050 pg $125 $106 $98 $91 $86 $8152 pg $127 $108 $100 $93 $87 $8254 pg $129 $110 $102 $95 $89 $8456 pg $130 $111 $103 $96 $90 $85

*ZONING: 10% ADDITIONAL ChARGE/ThOUSAND

NATIONAL PREPRINT ADVERTISING RATES

TAB PAGES 1-5x 6-17x 18-23x 24+CARD (8.5” x 11”) $46 $41 $40 $394 pg $59 $53 $52 $506 pg $73 $66 $64 $628 pg $85 $77 $75 $7212 pg $91 $82 $80 $7716 pg $95 $86 $84 $8120 pg $99 $89 $87 $8428 pg $104 $94 $92 $8828 pg $111 $100 $98 $9432 pg $121 $109 $106 $10336 pg $129 $116 $114 $110*ADD $3/ThOUSAND FOR EVERY ADDITIONAL FOUR PAGES. MINIMUM INSERT CHARGE $385 NET

GENERAL INSTRUCTIONSThese rates apply to all Athens Banner-Herald products that accommodate inserts. Zoning* is available. Inserts are to be scheduled 14 days in advance of desired insert date. Inserts are to be delivered to the newspaper at least 10 days prior to insertion. Discounts are based on the number of insert run dates per year. Written agreements are available from your ad representative. The quantity of inserts billed to the advertisers may vary based upon the actual circulation or the number of inserts distributed within the geographic area that the advertiser has designated to receive the advertising message. The actual circulation may vary from time to time and may differ from published circulation figures. The actual number of inserts to be billed to the advertiser will be furnished by the publisher’s representative prior to publication.

SHIPPING INSTRUCTIONSInserts must be shipped pre-paid on pallets or skids and bundled in standard quantities. Delivery times: Monday-Friday 7am-7pmAddress: Athens Banner-Herald, c/o The Atlanta Journal Constitution, 6455 Best Friend Road, Norcross, GA 30071

Standard size preprints (broadsheets) are counted as one-half the number of tab pages. Example: 2 broadsheet pages = 4 tab pages = 8 mini-tab pages.

Maximum Insert Size Accepted: 11” x 11”Minimum Insert Size Accepted: 7” x 7.5”

Single sheet inserts must be printed on 50 lb. paper or heavier.

Inserts must be banded, cross-banded and shrink wrapped.Insert wraps are counted as follows:• Less than half of the size of the insert =

2 tab pages• half of size of the insert or larger = 4

tab pages

preprint advertising rates



>>

contract & copy regulations

POLICY – ALL CLASSIFICATIONS30-day notice given on any rate revisions. All orders and/or agreements are subject to this notice. Alcoholic beverage advertising accepted. Retail rates apply to permanent business establishments located within the Athens retail trade area. General rates apply to all non-retail advertisers, retailers with more than one signature in ad or no local address plus retailers located outside the retail trade area. All mail order advertising is also billed at the General rate. CONTRACT AND COPY REGULATIONSRoll Over Clause – This agreement will automatically be renewed for the same successive periods unless (a) the Agreement is cancelled by either party in writing at least thirty (30) days prior to any twelve month anniversary date, or (b) the Advertiser fails to meet the lineage/revenue requirement in any year, in which case the publisher may cancel the Agreement without notice, or may renew the Agreement at its discretion. If Publisher amends its Rate Card, Advertiser may, within thirty (30) days from said notice, cancel the remaining term of this Agreement by giving written notice of its decision to cancel. In the even that this contract is not fulfilled, all inches run will be re-figured at the appropriate rate on the current rate card and if there is any difference, the difference will be billed to the above account as a short rate. This agreement shall not be assigned or amended without the prior written consent of all undersigned parties. Contract rates do not apply toward employment ads.A. This contract covers all advertising space utilized in the products of Athens Newspapers, LLC, as stated in the current advertising rate book.B. All contracts must be in writing, duly signed and dated by an authorized representative of both the advertiser and publication, in order for the advertiser to receive contract rate discounts.C. This contract must be signed and returned within thirty (30) days of the effective date. Failure to do so will result in any pending re-rates being forfeited.D. A contract is not assignable by an advertiser to another person or firm. Orders for space for periods longer than a contract year are not acceptable. Open rate contracts are not acceptable.E. Two or more companies may not advertise under a single contract except in cases where one firms owns one or more subsidiary companies and the advertising contract is signed by the parent firm. Billing will be sent to one location only when a contract includes subsidiaries.F. A contract is subject to rejection at the options of the Publisher unless the insertion schedule has commenced within 30 days from the date the contract was accepted.G. This contract cannot be invalidated by wrong insertions or omission. In the event publication is interrupted for any reason, or if advertising to be published is omitted, the publisher shall not be held liable for failure to publish advertising.H. There may be a charge for advertising space reserved if the advertisement is cancelled after the advertising space reservation deadline. This applies to all Athens Newspapers Inc. publications.I. The Publisher reserves the right to edit or reject any copy, including that which, in its sole opinion, is not in the best interest of its readers or public decency. All contracts and orders are subject in all respects to the Publisher’s rules and regulations on content of advertising matter, make-up and availability of advertising space.J. The Publisher reserves the right to insert above any copy the word “advertisement” one or more times if the advertisement could be construed by the reader as news or editorial content. “Advertisement” will not be set in the typeface used in editorial columns.K. The Publisher’s liability for any error shall not exceed the cost of space occupied by the error and under no circumstances shall the Publisher be liable for any consequential damages. Credit will be allowed for the first insertion only. Claims for allowances for errors must be made within ten (10) days of insertion. Notice of typographical errors must be given in time for correction before the second insertion, otherwise no claim for the repetition of the error shall be allowed. Allowance is not made for errors that do not materially affect the value of the advertisement. In the event of a typographical error advertising goods and services at less than the proper price, the Publisher will, on request, furnish letters to be posted in the store stating the correct price. Goods may not be sold at the incorrect price printed in the advertisement with intent to charge the difference to the Publisher. The Publisher shall not be liable for errors unless a corrected proof is returned by the specified proof release deadline.L. The Publisher will not be responsible for any errors when correct proof of advertisement does not accompany insertion order or for insertion of incorrect material supplied by a third party.M. The Publisher’s schedule of copy and proof deadlines must be observed in order to assure publication. NO adjustment, refund, or reinsertion will be allowed for errors or omission as a result of corrections furnished by advertiser after specified proof release deadlines. Only one proof service is furnished.N. The Publisher will not be responsible for typographical accuracy of copy received for publication after proof/copy deadline.O. The Publisher will not be responsible for illustration material, drawings or photographs not called for within 30 days after date of insertion.P. Key numbers and/or reference lines in advertisements are accepted at advertiser’s risk.Q. Athens Newspapers, LLC reserves the right to insert an ad number for tracking purposes in the bottom left corner of all advertisements appearing in our publications.R. The Publisher assumes no responsibility for improper use or redemption of coupons forming part of an advertisement.S. The forwarding of an order will be construed as an acceptance of all rates and conditions currently in effect. Failure to make the order correspond in rate, or otherwise, with the rate schedule in force will be regarded as a clerical error, and publication will be made and charged for upon terms of the rate schedule in force without further notification. T. Orders containing a provision that advertising shall not appear in proximity to or to the exclusion of other advertising cannot be accepted. The Publisher’s advertising columns are open to competition of all legitimate advertisers. Specifications on orders restricting the kinds of news on any page are treated as requests only. U. Orders requiring specific position or authorizing insertions with proviso “or omit” cannot be accepted. Positions may be requested on any page on which advertising is acceptable and will be filled, if possible, depending upon editorial make-up and advertising space requirements. The Publisher will not honor claims for adjustment, refund or reinsertion because of the position in whish can advertisement has been published.V. Advertiser agrees to assume sole responsibility for statements contained in the copy and to protect and hold harmless the Publisher against any and all liability, loss or expenses including attorney’s fees arising out of claims for libel, unfair trade practices, unfair competition, infringement of trademarks, names of patents, copyrights and proprietary rights and all violations of the right of privacy resulting from the publication by the Publisher of the advertiser’s copy.W. Composition charges may be assessed for advertisements requiring extensive proof revisions.X. Claims for errors in invoices must be made within thirty (30) days of the date of invoice. Otherwise such claims will not be considered.Y. It is expressly understood and agreed that the Publisher reserves the right to cancel advertising at any time upon failure if the advertiser to meet any of the conditions stated in the current rate book or in this contract or upon default by the advertiser in the payment of invoices. Upon such cancellation, all advertising published there under and unpaid shall become immediately due and payable.Z. Rates on retail or classified sections are not subject to advertising agency commission.AA. Political advertising must be paid by cash in advance. Political ads must carry the name of the person responsible for the advertisement. If placed by a committee or group, then the name of the committee plus one of the officials of the group must be included. BB. Payment is due with acceptance of advertising unless credit has been established. When credit is established, payment is due on the 30th of the month following publication. CC. Advertising orders which contain “Sequential Liability” clauses will be rejected.

2014 MEDIA KIT

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Transcript of 2014 MEDIA KIT