2014 IAFE Spring Seminar - San Antonio - Show Me the Numbers - Delivering Sponsorship ROI
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Transcript of 2014 IAFE Spring Seminar - San Antonio - Show Me the Numbers - Delivering Sponsorship ROI
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2014 IAFE Spring Seminar
Show Me The Numbers
Building & Measuring Effective Sponsorships with an Eye on ROI
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Hello! Joe KustelskiCEO, Etix & Co-founder, Rockhouse Partners
Amanda SeversAccount Manager, Rockhouse Partners
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2014 IAFE Spring Seminar | Page 3 Rockhouse Partners | Etix
Our Fair Partners
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2014 IAFE Spring Seminar | Page 4 Rockhouse Partners | Etix
Our Framework
Sell Tickets Build Audience Increase Brand
Awareness & Sponsorship Value
Brand
Fair FanTicketing Programs
Sponsorship ActivationSpon
sors
hip
Cre
atio
n
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2014 IAFE Spring Seminar | Page 5 Rockhouse Partners | Etix
The Rundown
• Developing a Plan
• Identifying Opportunities
• Getting Partners to Act
• Delivering Metrics that Matter
• Key Takeaways
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2014 IAFE Spring Seminar | Page 6 Rockhouse Partners | Etix
We Love Questions
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2014 IAFE Spring Seminar | Page 7 Rockhouse Partners | Etix
Event Goals
What Are You Trying to Accomplish?
Sell TicketsBuild AudienceIncrease Brand Awareness & Sponsorship Value
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2014 IAFE Spring Seminar | Page 8 Rockhouse Partners | Etix
Event Goals
What Are You Trying to Accomplish?
Sell TicketsBuild AudienceIncrease Brand Awareness & Sponsorship Value
![Page 9: 2014 IAFE Spring Seminar - San Antonio - Show Me the Numbers - Delivering Sponsorship ROI](https://reader033.fdocuments.us/reader033/viewer/2022061117/5459c5b2af7959795d8b5740/html5/thumbnails/9.jpg)
2014 IAFE Spring Seminar | Page 9 Rockhouse Partners | Etix
Event Goals
What Are You Trying to Accomplish?
Sell TicketsBuild AudienceIncrease Brand Awareness & Sponsorship Value
![Page 10: 2014 IAFE Spring Seminar - San Antonio - Show Me the Numbers - Delivering Sponsorship ROI](https://reader033.fdocuments.us/reader033/viewer/2022061117/5459c5b2af7959795d8b5740/html5/thumbnails/10.jpg)
2014 IAFE Spring Seminar | Page 10 Rockhouse Partners | Etix
Increased Exposure & Reach
New Audiences & Prospects
Cost-Effective Strategy
The Plan
More Ticket Sales & Buzz
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2014 IAFE Spring Seminar | Page 11 Rockhouse Partners | Etix
Your OpportunityCost-Effective Strategy: Website
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2014 IAFE Spring Seminar | Page 12 Rockhouse Partners | Etix
Your OpportunityCost-Effective Strategy: Email
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2014 IAFE Spring Seminar | Page 13 Rockhouse Partners | Etix
A True PartnershipIncreased Exposure & Reach
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2014 IAFE Spring Seminar | Page 14 Rockhouse Partners | Etix
A True PartnershipIncreased Exposure & Reach
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2014 IAFE Spring Seminar | Page 15 Rockhouse Partners | Etix
Sharing Audience
Where you need brand awareness
Where you can deliver value
Complement & Amplify
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2014 IAFE Spring Seminar | Page 16 Rockhouse Partners | Etix
New Audiences & Prospects
Sharing Audience
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2014 IAFE Spring Seminar | Page 17 Rockhouse Partners | Etix
New Audiences & Prospects
Sharing Audience
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2014 IAFE Spring Seminar | Page 18 Rockhouse Partners | Etix
Focus on the Win-WinMore Ticket Sales & Buzz
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2014 IAFE Spring Seminar | Page 19 Rockhouse Partners | Etix
Focus on the Win-WinMore Ticket Sales & Buzz
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2014 IAFE Spring Seminar | Page 20 Rockhouse Partners | Etix
Focus on the Win-WinMore Ticket Sales & Buzz
![Page 21: 2014 IAFE Spring Seminar - San Antonio - Show Me the Numbers - Delivering Sponsorship ROI](https://reader033.fdocuments.us/reader033/viewer/2022061117/5459c5b2af7959795d8b5740/html5/thumbnails/21.jpg)
2014 IAFE Spring Seminar | Page 21 Rockhouse Partners | Etix
Spurring Sponsors to Act
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2014 IAFE Spring Seminar | Page 22 Rockhouse Partners | Etix
Spurring Sponsors to Act
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2014 IAFE Spring Seminar | Page 23 Rockhouse Partners | Etix
Spurring Sponsors to Act
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2014 IAFE Spring Seminar | Page 24 Rockhouse Partners | Etix
Spurring Sponsors to Act
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2014 IAFE Spring Seminar | Page 25 Rockhouse Partners | Etix
When the Music StopsFocus on Afterglow
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2014 IAFE Spring Seminar | Page 26 Rockhouse Partners | Etix
When the Music Stops
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2014 IAFE Spring Seminar | Page 27 Rockhouse Partners | Etix
Metrics that Matter
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2014 IAFE Spring Seminar | Page 28 Rockhouse Partners | Etix
The Recap DeckSet Yourself Apart
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2014 IAFE Spring Seminar | Page 29 Rockhouse Partners | Etix
The Recap DeckSet Yourself Apart
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2014 IAFE Spring Seminar | Page 30 Rockhouse Partners | Etix
The Recap DeckSet Yourself Apart
![Page 31: 2014 IAFE Spring Seminar - San Antonio - Show Me the Numbers - Delivering Sponsorship ROI](https://reader033.fdocuments.us/reader033/viewer/2022061117/5459c5b2af7959795d8b5740/html5/thumbnails/31.jpg)
2014 IAFE Spring Seminar | Page 31 Rockhouse Partners | Etix
The Recap DeckSet Yourself Apart
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2014 IAFE Spring Seminar | Page 32 Rockhouse Partners | Etix
Key Takeaways
Widen the Net
Make It Easy
Return the Favor
Show Results
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2014 IAFE Spring Seminar | Page 33 Rockhouse Partners | Etix
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Questions?
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Thanks! Joe KustelskiCEO, Etix & Co-founder, Rockhouse Partners
Amanda SeversAccount Manager, Rockhouse Partners