2014 february report valentine’s day report

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VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12 th TO FEB 26th

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Transcript of 2014 february report valentine’s day report

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VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th

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VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th

APPLICATION DETAILS

• Fans must like our page if they want to send an e-card

• Receivers must also like our Facebook age if they want to open the e-card

Total of 47 more likes

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VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th

TYPES OF CARDS

12 3

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VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th

PROMOTION ON INTERNAL MEDIAS

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VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th

ARTICLE ON NEWSLETTER

Most clicks on “Watch the video” = 21.1%

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VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th

ARTICLE ON NEWSLETTER

Focus on results:

• 67.67% of delivery• 11.42% of click to open rate

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VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th

ARTICLES ON WEBSITE • The 20 Most Romantic Spots in FrancePosted on February 15

109 Page views 84 Clicks

• Saint Amour: the most romantic Grand CruPosted on February 14

7 Page views9 clicks

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VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th

INTRODUCTION OF A NEW PARTNER

• A Taste of Burgundy and ProvencePosted on February 18

34 Page views28 clicks

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VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th

PROMOTION ON SOCIAL MEDIAS

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VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th

FACEBOOK RESULTSDedicated posts

• 2/12 : Facebook post number 12,586 impressions65 likes1 share

• 2/13: Facebook post number 26,040 impressions183 likes3 comments35 shares

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VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th

Related Posts

• Feb 14: Martinique Getaways1,227 impressions60 likes1 comment1 share20 clicks on Martinique website

•Feb 15: St Amour wine post3,132 impressions103 likes2 comments11 shares

Total number of impressions:12,985

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VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th

VIDEO: THE 20 MOST ROMANTIC PLACES IN FRANCE

Youtube share:

• 494 views• most seen via application

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VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th

ANALYSIS OF RESULTS

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GENERAL RESULTS

• 903 Views• + 47 likes on Facebook page• 100 interactions

VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th

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APP VIEWS

903 views:

• Most active day: 2/14 – Valentine’s Day396 views 43.85% of total views

• Average of 129 views per day

VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th

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100 Interactions

INTERACTION= 1 GIFT OR 1 SHARE

- 95% of gifts - 5% of shares

• Most active day: 2/14 – Valentine’s Day53 interactions 53% of total interactions

• Average of more than 14 interactions / day

WIDGET INTERACTIONS

VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th

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5 e-cards:

• “Je t’aime”: 27 times = 28%

• “You+Me=Us”: 25 times = 27%

• “Friends Forever”: 24 times = 26%

WIDGET DETAILS PER CARD

VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th

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