2014 february report valentine’s day report
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Transcript of 2014 february report valentine’s day report
VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th
VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th
APPLICATION DETAILS
• Fans must like our page if they want to send an e-card
• Receivers must also like our Facebook age if they want to open the e-card
Total of 47 more likes
VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th
TYPES OF CARDS
12 3
VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th
PROMOTION ON INTERNAL MEDIAS
VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th
ARTICLE ON NEWSLETTER
Most clicks on “Watch the video” = 21.1%
VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th
ARTICLE ON NEWSLETTER
Focus on results:
• 67.67% of delivery• 11.42% of click to open rate
VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th
ARTICLES ON WEBSITE • The 20 Most Romantic Spots in FrancePosted on February 15
109 Page views 84 Clicks
• Saint Amour: the most romantic Grand CruPosted on February 14
7 Page views9 clicks
VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th
INTRODUCTION OF A NEW PARTNER
• A Taste of Burgundy and ProvencePosted on February 18
34 Page views28 clicks
VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th
PROMOTION ON SOCIAL MEDIAS
VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th
FACEBOOK RESULTSDedicated posts
• 2/12 : Facebook post number 12,586 impressions65 likes1 share
• 2/13: Facebook post number 26,040 impressions183 likes3 comments35 shares
VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th
Related Posts
• Feb 14: Martinique Getaways1,227 impressions60 likes1 comment1 share20 clicks on Martinique website
•Feb 15: St Amour wine post3,132 impressions103 likes2 comments11 shares
Total number of impressions:12,985
VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th
VIDEO: THE 20 MOST ROMANTIC PLACES IN FRANCE
Youtube share:
• 494 views• most seen via application
VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th
ANALYSIS OF RESULTS
GENERAL RESULTS
• 903 Views• + 47 likes on Facebook page• 100 interactions
VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th
APP VIEWS
903 views:
• Most active day: 2/14 – Valentine’s Day396 views 43.85% of total views
• Average of 129 views per day
VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th
100 Interactions
INTERACTION= 1 GIFT OR 1 SHARE
- 95% of gifts - 5% of shares
• Most active day: 2/14 – Valentine’s Day53 interactions 53% of total interactions
• Average of more than 14 interactions / day
WIDGET INTERACTIONS
VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th
5 e-cards:
• “Je t’aime”: 27 times = 28%
• “You+Me=Us”: 25 times = 27%
• “Friends Forever”: 24 times = 26%
WIDGET DETAILS PER CARD
VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th