2014 february report valentine's day report

VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th


APPLICATION DETAILS

• Fans must like our page if they want to send an e-card

• Receivers must also like our Facebook age if they want to open the e-card


TYPES OF CARDS

12 3

VALENTINE’S DAY PROMOTION 2014

REPORT FROM FEB 12th TO FEB 26th

ARTICLE ON NEWSLETTER

Most clicks on “Watch the video” = 21.1%



ARTICLE ON NEWSLETTER

Focus on results:

• 67.67% of delivery• 11.42% of click to open rate



ARTICLES ON WEBSITE

• The 20 Most Romantic Spots in FrancePosted on February 15

109 Page views84 Clicks

• Saint Amour: the most romantic Grand CruPosted on February 14

7 Page views9 clicks



INTRODUCTION OF A NEW PARTNER

• A Taste of Burgundy and ProvencePosted on February 18

34 Page views28 clicks


FACEBOOK RESULTSDedicated posts

• 2/12 : Facebook post number 1

2,586 impressions

65 likes

1 share

• 2/13: Facebook post number 2

6,040 impressions

183 likes

3 comments

35 shares


Related Posts

• Feb 14: Martinique Getaways1,227 impressions60 likes1 comment1 share20 clicks on Martinique website

•Feb 15: St Amour wine post3,132 impressions103 likes2 comments11 shares

GENERAL RESULTS

• 903 Views

• + 47 likes on Facebook page

• 100 interactions


APP VIEWS

903 views:

• Most active day: 2/14 – Valentine’s Day

396 views 43.85% of total views

• Average of 129 views per day


100 Interactions

INTERACTION= 1 GIFT OR 1 SHARE

- 95% of gifts

- 5% of shares

• Most active day: 2/14 – Valentine’s Day

53 interactions 53% of total interactions

• Average of more than 14 interactions / day

WIDGET INTERACTIONS


5 e-cards:

• “Je t’aime”: 27 times = 28%

• “You+Me=Us”: 25 times = 27%

• “Friends Forever”: 24 times = 26%

WIDGET DETAILS PER CARD


2014 february report valentine's day report

Spiritual

Transcript of 2014 february report valentine's day report