2014 drgnacdakeynote
31
A Paradigm Shift in Donor Relations Lynne M. Wester UNC Charlotte Donor Relations Guru @donorguru
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Transcript of 2014 drgnacdakeynote
A Paradigm Shift in Donor Relations
Lynne M. Wester
UNC Charlotte
Donor Relations Guru
@donorguru
Involvement vs. Commitment
The Split Donor
• Retained at a higher rate than donors making academics- or athletics-only gifts.
• The annual median size gift made by SPLIT donors amounted to $10,282, exceeding both academic and athletic only gift size by thousands of dollars.
The Split Donor Story
How Do We Stop Attrition?
We thank sincerely
We demonstrate the impact of their giving
A New Age, A New Era
Entitlement vs. Philanthropy
Free vs. Exclusive
It’s Not About YOU
IT’S ABOUT THE DONOR!!
FAILURE
• For every failure we had we had spreadsheets that looked awesome.
• “ If anything goes bad then I did it. If anything goes semi-good then we did it. If anything goes real good then you did it.”
– Bear Bryant
Your Turn to Start a Movement
THANK YOU!
• Lynne M. Wester
• @donorguru
• Connect with me!
• www.donorrelationsguru.com
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