2014 drgnacdakeynote

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A Paradigm Shift in Donor Relations Lynne M. Wester UNC Charlotte Donor Relations Guru @donorguru

Transcript of 2014 drgnacdakeynote

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A Paradigm Shift in Donor Relations

Lynne M. Wester

UNC Charlotte

Donor Relations Guru

@donorguru

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Involvement vs. Commitment

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The Split Donor

• Retained at a higher rate than donors making academics- or athletics-only gifts.

• The annual median size gift made by SPLIT donors amounted to $10,282, exceeding both academic and athletic only gift size by thousands of dollars.

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The Split Donor Story

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How Do We Stop Attrition?

We thank sincerely

We demonstrate the impact of their giving

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A New Age, A New Era

Entitlement vs. Philanthropy

Free vs. Exclusive

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It’s Not About YOU

IT’S ABOUT THE DONOR!!

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FAILURE

• For every failure we had we had spreadsheets that looked awesome.

• “ If anything goes bad then I did it. If anything goes semi-good then we did it. If anything goes real good then you did it.”

– Bear Bryant

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THANK YOU!

• Lynne M. Wester

• @donorguru

• Connect with me!

• www.donorrelationsguru.com

[email protected]