2014 | Corporate Profile

OUR COMPANY

PROFILE HISTORY

KEY FIGURES STRATEGY

HUMAN

RESOURCES

INSTITUTE

PARTNERSHIPS /

ALLIANCES

OUR COMPANY

V. KAFKAS S.A.

In recent years V. Kafkas S.A. has been one of

the most dynamic Greek companies in the

electrical and light fittings sector, with an

unrivalled volume of sales which amounted to

86.11m Euro in 2013.

Our Company

1975

Founding of

V. KAFKAS

V. KAFKAS S.A. comes

first in sales of electrical

goods in Greece. 600 Employees

The company becomes a full member

of the European FEGIME Group

V. KAFKAS S.A.

Inaugurates its private

premises

Establishment of

Kafkas Institute of Training

& Development

3

1989

2003 2005 2007 2014 2010

2004 2012 2013

1982

10 14 18 29 41

2006

Manufacturing plant

acquisition for the

design and assembly of

Electrical Switchboards

4 5

1996 2000

History

1975

Founding of

V. KAFKAS

V. KAFKAS S.A. comes

first in sales of electrical

goods in Greece. 600 Employees

The company becomes a full member

of the European FEGIME Group

V. KAFKAS S.A.

Inaugurates its private

premises

Establishment of

Kafkas Institute of Training

& Development

3

1989

2003 2005 2007 2014 2010

2004 2012 2013

1982

10 14 18 29 41

2006

Manufacturing plant

acquisition for the

design and assembly of

Electrical Switchboards

4 5

1996 2000

History

KEY FIGURES

Key Figures

Sales Increase

50,32

61,8

68,34 70,41 75,6 76,17

82,47 86,11

0,00

10,00

20,00

30,00

40,00

50,00

60,00

70,00

80,00

90,00

100,00

2006 2007 2008 2009 2010 2011 2012 2013

in mil. €

30% Market Share

16

18

21 26

29 31

34

39

Key Figures

Electrical and industrial

goods

Off grid solar panel systems

Cables and ducts

Light fittings

Electrical Switchboards

Structured cabling and

telecommunications

Product Portfolio

36%

24%

23%

SOURCE 2013

8%

5%

4%

Key Figures

Residential

The Market

78%

22%

Industry

Commercial

Buildings

Infrastructure

SOURCE 2013

Key Figures

STRATEGY

Strategy

Strategy

Our Values

Trust & Respect

We develop the abilities and skills of our

people, encourage their enthusiasm and

drive, and head towards the future with

respect and mutual trust. The diversity

of our people and our confidence in their

abilities and potential are the driving force of our company. . We work together we become

stronger

We join forces to achieve a common

goal: the continued success and growth

of our company. By cooperating closely

in an honest and constructive manner,

we combine our individual skills and

talents to make a difference. We

support each other and make a great

team!

Strategy

Our Values

Passion for excellence & constant

improvement

We set challenging goals and aspire to

grow on a personal and corporate level.

Committed to excellence and

professional development, we embrace

change and innovation to successfully

cope with today’s constantly changing

economic, social and technological

environment.

We are agile, flexible & effective

We operate in a flexible, effective and

timely manner to tackle today’s complex

challenges. We are leaders and

trendsetters; always a step ahead.

Key strategic pillars

Profitable growth

We streamline our organization and

develop strategic alliances to boost

our profitable growth.

Optimal resource management

We work continuously on improving

the company’s management systems,

increasing productivity and the quality

of our services, in order to ensure

maximum efficiency and the best

possible use of company resources.

Synergies and collaborations

We pursue leverage and synergy

opportunities across the whole

company, and pursue corporate

partnerships with both suppliers and

customers that generate added value.

Exploiting new technologies

We identify and combine new

technologies to provide integrated

energy efficiency solutions – playing our

part in protecting the natural

environment.

Strategy

Our Vision

Our vision is to remain the preferred

and undisputed choice of our

customers in the electrical equipment

market by offering them added value

through consistent investments in

human resources development, by

identifying and taking advantage of

opportunities that arise in a constantly

changing financial and technological

environment and, ultimately, by

promoting and supporting innovative

solutions.

Strategy

Human Resources

600 employees, drawing on many years of

experience and training, but mainly

distinguished by their passion, loyalty and

dedication to the company’s principles and

values

KAFKAS S.A. has no more valuable asset

than its people. Ever since the company was

established it has been setting up capable

and dynamic working teams – improving

workforce efficiency and increasing

employee productivity.

Our objective is to supplement the initial

training of our staff with ongoing procedures

for the improvement and enhancement of

their skills. We make ongoing investments in

the professional and personal development

of our personnel, with continuous training

programs that help them acquire new

knowhow and develop their talents and skills.

Human Resources

Innovation

The Kafkas Institute of Training &

Development is a model initiative set up

by KAFKAS to provide specialist training

programs. Offers knowledge and

resources to company customers and to

all those interested in acquiring better

opportunities for career advancement.

The courses are designed for:

• Electricians

• Engineers, architects, builders,

maintenance engineers

• Students

• Companies

and all those keen to enrich their

knowledge and skills

Vocational Training Service

Innovation

We continually invest in the

professional training and development

of our people to consistently offer

added value and innovative solutions to

our customers.

Our in-house training programs

cover 4 key areas:

Products and New Technologies

Procedures

Sales Techniques

Management & Business

In-House Training Programs

Partnerships/Alliances

On 1/1/2013 V. KAFKAS S.A. became

a full member of the FEGIME Group –

an alliance of European companies

dealing in electrical equipment

technology.

The FEGIME Group does business in

17 countries in Europe. It has 190

corporate members with

approximately 950 outlets selling

electrical equipment.

The main objectives of the FEGIME

Group are the exchange of best

practices and know-how among

members and the improvement of

relations between its trader members

and the leading European suppliers.

OUR ACTIVITIES

BUSINESS

DEVELOPMENT

SALES

NETWORK

LOGISTICS SUPPLIERS

CUSTOMERS

REFERENCES

Business Development

B2B Sales

17 Account Managers, focused on fully

meeting major customer requirements,

exploring current needs and monitoring

the progress of supplied solutions.

B2B Presales

10 Presales Engineers & 40 Technical

Experts support the sales department

as part of our mission to provide fully

integrated services to our customers.

Responding to customer requests within

48 hours is the cornerstone of service

excellence.

Business Development

Lighting

The Lighting Department provides

professional lighting design services to

commercial and residential projects

based on a 4 phase process:

1. Customer requirements

2. Main concept

3. Technical specifications

5. Technical support and supervision of

completed installations.

Projects Equipment &

Services

KAFKAS department that handles

selected projects, providing inter-

departmental and major supplier

coordination to ensure time and cost

effective project implementation.

Business Development

Energy Solutions & Industry

Implementing the company’s strategy,

the Energy Solutions & Industry

department addresses contemporary

challenges through responsible business

practices.

The Energy Solutions & Industry

department designs diverse applications

to maximize return on investment for the

investor, assure flexibility and ease of

application for the installer and ensure

operational reliability for the user.

Utilities

Department that exclusively handles the

preparation and submission of public

tender proposals.

Business Development

2 Switchboard production

plants

Design and production of superior

quality products – low and medium

voltage switchboards – based on

project-specific requirements and

specifications.

Switchboard components and cabinets

are sourced from the world’s leading

manufacturers of branded electrical

equipment. As a result, every

switchboard produced is an integrated

and fully functional unit certified by top

European testing centers.

Production of 6,900 switchboards

annually.

Sales Network

Stores

Nationwide coverage across

Greece with 41 stores / 20 in

Attica

One Stop Shop

Excellent service provided by

expert staff – We deal with

5,000 customers every single

day

Wide range of products

providing integrated solutions

(total solution approach)

30.000 m² of floor space in our

stores

CORFU

KOZANI

THESSALONIKI

3 STORES

IOANNINA

TRIKALA

LARISA

LAMIA

PATRA

2 STORES

KORINTHOS

CHALKIDA

ATTIKI

20 STORES

KALAMATA

SPARTI

CHANIA

RETHYMNO IRAKLEIO

KOS

RHODES

ARGOS

Logistics

Logistics

40 trucks, forming the

company’s own fleet

40,200 deliveries of materials

each year

Dispatch & same-day

delivery of materials

Service

6 Warehouses - hubs

Suppliers

Our key Suppliers

More than 300 suppliers

Suppliers

Suppliers

Suppliers

Customers

Our main Customers

85.000 Customers

Customers

Customers

References

References

LAFARGE GROUP

The project objective

Supply of electrical MRO material for the

Lafarge Group and Lafarge Cement.

Location

3 cement plants and 45 aggregate plants.

Benefits

Dispersion of network across Greece

Logistics centers in provinces

Automation of order processing using

SAP IT system

Central management through B2B pre-

sales section of offer requests

Product range

Agreement on MRO product prices on

annual basis.

References

UNILEVER

The project

As part of its environmental commitment

and in order to reduce its energy footprint,

Unilever Hellas asked our Lighting

Department to upgrade the lighting

systems in the company’s new offices.

The solution

Focusing on fully meeting office space

lighting requirements while achieving

maximum energy efficiency, we used LED

technology lighting fixtures for excellent

performance and energy savings.

The result

We successfully met performance and

lighting quality requirements while

reducing energy costs by 45%

compared to a conventional fluorescent

lamp solution. The initial investment for

the 765 LED luminaires is amortized in

less than 2 years.

References

DIVANI APOLLON

PALACE & THALASSO

The project

The Divani Apollon Palace & Thalasso

Resort asked us to prepare a lighting cost

and energy optimization plan. Given the

round-the-clock hospitality operation and

the resulting high energy costs, the top

priorities were energy savings and lighting

cost reductions.

The solution

We recommended the replacement of all

incandescent and halogen lamps with LED

technology lamps.

The result

We achieved energy savings of about

80% thanks to the long life, low energy

consumption, high performance and

advanced technical specifications of the

recommended lamps. The expected

payback period for the initial

investment was reduced to 11 months.

We delivered excellent and long lasting

lighting quality by using branded, quality

assured products.

References

ΙΝΤΕRSPORT

The project & the need

Lighting which offers reliable solutions in

terms of customer movement and

orientation, as well as safety and

rational use of electricity. The design

also contributes to higher sales through

the effective showcasing of products,

while creating the appropriate

atmosphere, showing goods in their true

colors and illuminating to best

advantage their form and texture.

The lighting scheme works hand in hand

with the architecture and décor, is easy

to maintain and sufficiently versatile to

allow future changes in the layout of the

venue.

References

FRIESLAND CAMPINA

The project

Friesland Campina Hellas SA asked our

Lighting Department to undertake the

energy upgrading of the production floor,

offices and common use areas at the

company’s plant in Patras.

The solution

Considering the specific production area

requirements, we replaced the existing

equipment with LED technology lighting

fixtures, meeting demanding temperature

and lighting requirements.

The result

The replacement of 440 lighting fixtures in

all aforementioned areas resulted in

energy savings of over 60% and a 2-

year payback period.

References

OUR COMMITMENT

OUR PEOPLE AND

THE WORLD AROUND US

DISTINCTIONS

AND AWARDS

Our people and the world around us

As a leading player in its sector, well aware of the responsibilities that come with its role, KAFKAS has

incorporated a range of CSR practices in its overall strategy.

Through a variety of actions and programs, the company secures a number of tangible benefits for its

employees, local communities and the environment.

Transparency and clear operating procedures

A creative work

environment

Respect for

human values

Support for green

entrepreneurship Ongoing human resources

development using the latest

training techniques - 17,700

hours of training

Active measures to protect the

environment – one of the

company’s key priorities

CSR

Awards

True Leader (2011-2012)

Business Leaders in Greece (2007-

2012)

Strongest Companies in Greece (2010-

2012)

The most profitable companies in

Greece (2005, 2013)

EFQM committed to excellence

«ΑΙΕΝ ΑΡΙΣΤΕΥΕΙΝ»: "Ever to Excel"

(2012)

Great Place to Work (2014)

Distinctions

TÜV AUSTRIA HELLAS for managing

product quality in accordance with ISO

9001:2008

TÜV AUSTRIA HELLAS for its

environmental management in

accordance with ISO 14001:2004.

Awards and Distinctions

Head Office

1st km Markopoulou Ave., Peania, Greece

Τ +30 216 300 3000 | F +30 216 300 3100

www.kafkas.gr | info@kafkas.gr