2014 COOPER TIRE DEALER’S AIM MANUALTMR TS – 2013 “T ke e oney and E E TLY EE LY VE R H A T F...

COOPER TIRE DEALER’S AIM MANUALTHE POWER TO SELL MORE COOPER TIRES IS IN YOUR HANDS. LITERALLY.

2014

AIM FOR HIGHER SALES WITH THIS TOOLKIT FROM COOPER.

2 ............ Cooper Business Connections

3 ............ How to Advertise: Putting It All Together

5 ............ Advertising Tools

11 .......... Identification Tools

13 .......... Merchandising Tools

16 .......... eCooper University

17 .......... Cooper Logo: Execution Guidelines

18 .......... Cooper 100th Year Logo and Seal

AIMCooper is committed to helping you succeed by providing you with tools to drive your business’ needs every step of the way.

This toolkit provides marketing tips in the areas of:

ADVERTISING • IDENTIFICATION • MERCHANDISING

These key tools will put you in the driver’s seat when it comes to attracting new customers and improving relations with existing ones.

ADVERTISEIDENTIFICATIONMERCHANDISE

INTRODUCING COOPER BUSINESS CONNECTIONSwww.CooperBusinessConnections.com

Your online connection to Cooper’s business partners are highlighted in this AIM manual. This is a one-stop source where you’ll find links to marketing tools and information to help you promote and sell the Cooper brand.

Identify what attracts customers to your business. Use those particular services to craft your advertising message. Draw from the list below when assessing the strengths of your business to craft your advertising message.

YOUR PEOPLETrained, knowledgeable technicians .........................................................................In-depth knowledge in diverse vehicle service needs ..................................................In-depth knowledge to handle medium and heavy-duty commercial vehicles .................

YOUR FACILITIES, EQUIPMENT AND PARTS Clean, organized, fast-paced sales area ....................................................................Name-brand tires and parts ....................................................................................Special tire-servicing tools ......................................................................................

YOUR CUSTOMER SERVICE Major credit cards accepted ...................................................................................Inviting and comfortable waiting area .......................................................................Appointments available by phone or online ...............................................................Preferential and prompt treatment given to customers with appointments .....................Convenient business hours for people in your market .................................................Adjacent to a shopping center or near major employment areas ...................................Service warranties .................................................................................................Courtesy transportation service ...............................................................................On-time service ....................................................................................................Quality control inspection .......................................................................................

YOUR PRICINGA posted “menu board” of prices ............................................................................Quoted estimate provided before work begins ...........................................................Guaranteed pricing ................................................................................................Competitive pricing for typical tire services ...............................................................Service specials offered frequently ..........................................................................

HOW TO ADVERTISE: PUTTING IT ALL TOGETHER

3

Determining how much to spend on advertising can be a difficult decision. Planning ahead and budgeting advertising expenses will help you get the best results for your dollar. Generally, a range of 3% to 6% of your total retail sales volume should be budgeted each year for advertising.

YOUR SERVICESTire replacement ...................................Tire rotation .........................................Wheel balancing ...................................Shock absorber replacement ..................Battery charging ...................................Brake replacement ................................Air conditioning ....................................Cooling system .....................................

Tire puncture repair .................................Ride/vibration diagnosis ............................Oil and filter change ................................Front-end alignment .................................Tune-ups ................................................Exhaust systems .....................................Electric repair .........................................Other_____________________________________

• Since your business volume varies from month to month, there is a good chance that your advertising budget will vary also. Yearly amounts spent on advertising media should be budgeted into quarterly or monthly amounts.

• In general, you will want to advertise heavily during the spring and fall, which is the time when most people are in the market for tires.

• Your advertising budget should serve only as a guideline. It should be flexible and easily modified based on your business’ needs.

• Advertising should be regarded as an investment – not an expense. Advertising is an investment that will increase your sales and build your business. Money spent on advertising will pay off in the long run.

ADVERTISING BUDGET 3%-6% of total annual retail sales volume = $___________________

ADVERTISING MEDIUM 1ST QUARTER 2ND QUARTER 3RD QUARTER 4TH QUARTER TOTAL ANNUAL

COST

Television

Radio

Social Media

Direct Mail

Billboards

Store ID

Newspaper

Wearable Gifts

Displays

Online/Digital

Total Planned Advertising Expense $

4

Planning an Effective Newspaper Ad:

1. State your Offer Use a dominant headline and as few words as possible.

2. Make your Ad Recognizable Try to make your ad distinguishably different from your competitors. Keep your ads’ appearance consistent.

3. Use Illustrations Photos and illustrations catch buyers’ interest. Ads should carry readers’ eyes through the message easily and in proper sequence.

4. Urge Your Readers to Buy Now Use phrases such as, “this weekend only,” “limited supply,” or “sale ends.”

BUILD YOUR BUSINESS WITH COOPER: ADVERTISING TOOLS

REMEMBER:1. Smaller, once-a-week ads are

generally more effective than large, once-a-month ads.

2. “FREE” draws customers in. When designing your newspaper ad, try to make a “free” offer; e.g. Buy 3 get 1 free or “free” road atlas with tire purchase

3. Every newspaper ad should tell your readers you have:

• Good Quality Tires• Good Deals• Good Service• Integrity

NEWSPAPER ADS

Cooper HT3 newsprint ad (5.389 x 7.5 inches)

Cooper HT3 newsprint ad (10.806 x 7 inches)

Visit CooperTireAds.com for all your Cooper Tire advertising needs.

We offer additional HT3 materials online!

Image Library • Logos • Radio Scripts • Branding Guidelines

Newspaper Templates • Web Banners • and more!

Dealer Area

COOPERTIRE.COM

COOPERTIRE.COM

Dealer Area

TURNAROUND TIRE

15%OFF

OIL CHANGEOffer expires 12/9/13. One coupon

per visit.

12%OFF

OIL CHANGEOffer expires 12/9/13. One coupon

per visit.

10%OFF

BRAKE PADSOffer expires 12/9/13. One coupon

per visit.

10%OFF

BRAKE PADSOffer expires 12/9/13. One coupon

per visit.

25%OFF

WIPER BLADESOffer expires 12/9/13. One coupon

per visit.

50%OFF

WIPER BLADESOffer expires 12/9/13. One coupon

per visit.

COOPERTIRE.COM

Dealer AreaDealer Area

Cooper CS3 Touring newsprint ad (5.389 x 7.5 inches)

Cooper CS3 Touring newsprint ad (10.806 x 7 inches)

Visit CooperTireAds.com for all your Cooper Tire advertising needs.We offer additional CS3 materials online!

Image Library • Logos • Radio Scripts • Branding GuidelinesNewspaper Templates • Web Banners • and more!

COOPERTIRE.COM

The newest addition to the Cooper Tire passenger line. The CS3 TOURING, with STABILEDGETM Technology, provides all-season performance and premium features without the premium price. To learn more, visit your local Cooper Tire Dealer.

The newest addition to the Cooper Tire passenger line. The CS3 TOURING, with STABILEDGETM Technology, provides all-season performance and premium features without the premium price. To learn more, visit your local Cooper Tire Dealer.

ALL-SEASON PASSENGER TIRE

INTRODUCING THEINTRODUCING THE


TURNAROUND TIRE

Hours: M-F 7:00 - 7:00 • Sat. 8:00 - 4:00

Dealer Imprint

When WInTeR Road TRIps demand moRe, CounT on CoopeR peRFoRmanCe WInTeR TIRes.

COOPERTIRE.COMCOOPER WINTER PERFORMANCE TIRES

WEATHER-MASTER SNOW TM

WM-SA2 TM

DISCOVERER M+S SPORT TM

TURNAROUND TIREHours: M-F 7:00 - 7:00 • Sat. 8:00 - 4:00“The squarest deal on the roundest tires!”

For details visit CooperBusinessConnections.com

5

Cooper offers 30 and 60 second prerecorded radio spots. Visit CooperBusinessConnection.com to download scripts.

Advantages• Builds business familiarity in

the marketplace

• No competition fighting for listeners’ attention during your spot

• Most cities have several radio stations, enabling you to select the one that best reaches your customers

Disadvantages• No visual image

• Amount of information listeners can absorb is limited

• Prices, phone numbers, sizes, etc. are not easily communicated through radio

ADVERTISING TOOLS

REMEMBER:1. Know Your Audience

Select the station and time of day your spot will air based on what will best reach your prospective customers.

2. Consistent Campaign Schedule enough spots per week to keep your products and services in the mind of customers. Consider using jingles and/or consistent messages so that the listening audience develops a familiarity with your business.

3. Spot Saturation Schedule a large number of spots over a brief period of time that feature special events, a special seasonal item or a special price promotion.

RADIO LISTENING TIMES AVAILABLEA.M. Drive: 6 a.m.–10 a.m.

Housewife: 10 a.m.–3 p.m.

P.M. Drive: 3 p.m.–7 p.m.

Evening: 7 p.m.–Midnight

Midnight: Midnight–6 a.m.2013 F T TMR SCRIPTS

FINAL/APPROVED – 7/9/2013

“Take the Money and Ride” :50/10

(MALE ANNOUNCER. 40s. VOICE PITCH MIDRANGE TO SLIGHTLY DEEP.

FRIENDLY DELIVERY WITH A TOUCH OF AUTHORITY.)

MUSIC: (UPBEAT. ENERGETIC.)

ANNCR: Now through November 5th,

Get up to an $80 Cooper Tires VISA pre-paid card for your every day road

trips,

When you buy 4 qualifying Cooper tires during the Take the Money and Ride

Savings Event.

Football fans: score $80 for a kickin’ tailgate party.

9-to-5ers: how about $80 towards a nice dinner – for that appetite you’ve

worked up.

A new set of Coopers for what you drive,

AND up to $80 back for what drives you.

Visit a participating Cooper Tire dealer or coopertirerebates.com for reward

forms, and official terms and conditions. This card is issued by CenterState

Bank of Florida, North America, pursuant to a license from VISA U.S.A. Inc.

Life’s a road trip. Come on, let’s go.

(:10 tag: example copy):

Buy qualifying Cooper Tires at Roy’s Tire and Wheel World today — 3535

Central Park Boulevard, Yonkers. Or visit us online at RoysTire.com.

RADIO

In the tire business, radio is best used as a long-term image builder. !

2013 F T TMR SCRIPTS



(MALE ANNOUNCER. 40s. VOICE PITCH MIDRANGE TO SLIGHTLY DEEP. FRIENDLY DELIVERY WITH A TOUCH OF AUTHORITY.)

MUSIC: (UPBEAT. ENERGETIC.)

ANNCR: Now through November 5th,

Get up to an $80 Cooper Tires VISA pre-paid card for your every day road trips,

When you buy 4 qualifying Cooper tires during the Take the Money and Ride Savings Event.


9-to-5ers: how about $80 towards a nice dinner – for that appetite you’ve worked up.

A new set of Coopers for what you drive,

AND up to $80 back for what drives you.

Visit a participating Cooper Tire dealer or coopertirerebates.com for reward forms, and official terms and conditions. This card is issued by CenterState Bank of Florida, North America, pursuant to a license from VISA U.S.A. Inc.



Buy qualifying Cooper Tires at Roy’s Tire and Wheel World today — 3535 Central Park Boulevard, Yonkers. Or visit us online at RoysTire.com.

2013 F T TMR SCRIPTS



(MALE ANNOUNCER. 40s. VOICE PITCH MIDRANGE TO SLIGHTLY DEEP.

FRIENDLY DELIVERY WITH A TOUCH OF AUTHORITY.)

MUSIC: (UPBEAT. ENERGETIC.) ANNCR: Now through November 5th,

Get up to an $80 Cooper Tires VISA pre-paid card for your every day road

trips,

When you buy 4 qualifying Cooper tires during the Take the Money and Ride

Savings Event.


9-to-5ers: how about $80 towards a nice dinner – for that appetite you’ve

worked up.

A new set of Coopers for what you drive, AND up to $80 back for what drives you. Visit a participating Cooper Tire dealer or coopertirerebates.com for reward

forms, and official terms and conditions. This card is issued by CenterState

Bank of Florida, North America, pursuant to a license from VISA U.S.A. Inc.



Buy qualifying Cooper Tires at Roy’s Tire and Wheel World today — 3535

Central Park Boulevard, Yonkers. Or visit us online at RoysTire.com.

6

ADVERTISING TOOLS

REMEMBER:1. TV is a great way to advertise if your

business is one of the dominant tire dealers in your market and has enough stores to service the television coverage area.

2. TV advertising prices range from the inexpensive late show to the high-priced evening prime time shows. When purchasing TV time, remember who your prospective customers are and pick a time and show that they will most likely be viewing.

Advantages• Reaches a large number of people

• Adds credibility to a tire store

Disadvantages• TV ads are expensive

• No way to assess retention

• You pay for more coverage than you use

TELEVISION

Many tire dealers use local television to advertise. Typically, it is more affordable, and when executed properly, it is a powerful advertising force.

!


7

WEBSITE DESIGNCooper has partnered with Net Driven, a lead provider of websites and Internet marketing solutions to automotive companies, providing you with the tools necessary to achieve personalized web design for your business.

Easy to use. Cost effective. Proven results.The Internet is the most effective way to get new customers and is the #1 way local consumers find tire dealers (not the Yellow Pages). Over 65% of consumers start their purchase process online, and without the right website and Internet marketing program, you could be missing out on more than 1/2 of all potential new customers.

Net Driven. We drive customers to you! Call 877-860-2005 or visit NetDriven.com to learn more.

ADVERTISING TOOLS

Advantages• Great visibility• Low cost• Easier to target your audience

Disadvantages• Several ads will be competing

for customers’ attention

• Tire Catalog • Service Catalog • Wheel Configurator • TurboSEO • SEO Reporting

• Website Analytics • Mobile Website • Tire Advantage Calculator • Service/Support • and so much more!

WEBSITE/ONLINE ADVERTISING

Connect with your customers 24 hours a day, 7 days a week with an easy, affordable website fully customized with your brand and business.!

8

ADVERTISING TOOLS

Visit CooperBusinessConnections.com for details.

Advantages• Virtually free

• Almost all Internet users have social media accounts

• Possibility of high exposure

Disadvantages• Fast and fleeting — customers could easily

ignore your posts. In order to gain leverage for your business, you must post at least once a day.

Advantages• Looks good and is an attention grabber

• Inexpensive form of advertising

Disadvantages• Exposure time is brief

• Message may be monotonous if not changed regularly

A

B

A

B

facebook.com/CooperTire

@CooperTire

SOCIAL MEDIA BILLBOARD

For some tire dealers, billboards can be a very effective means of advertising due to their round-the-clock visibility.!


9

ADVERTISING TOOLS

Want a better way to market to your callers on hold?As a Cooper Tires dealer, you may not be happy with your current on-hold marketing provider. But there’s good news: representatives at Cooper acted on your feedback and chose BusinessVoice as the new authorized on-hold marketing provider for Cooper Tires dealers.

With BusinessVoice, you’ll receive proactive content updates on a scheduled basis, as well as convenient, no-touch equipment, plus effective content that’s designed to motivate your callers to ask questions and buy!

• Scheduled, proactive production updates throughout the year.

• Your choice of messages from a Cooper-approved list.

• Creation of up to 4 customized messages for each update.

• Remote delivery of updates. There are no tapes, CDs or MP3s to worry about.

• Equipment and installation included as part of your program.

• Copywriting services.

• Some available Spanish language content.

For more details or to start your on-hold marketing from BusinessVoice, please complete the form online or call Steve Evert at 419-724-7311.

VALASSISReach new customers by using Valassis’ targeted mail and online digital display programs.

• Geo-target consumers based on your key functional areas and capabilities.

• Valassis targets households at the sub-zip level, getting your message to consumers only within your trade area.

It’s quick and easy to get started and Cooper has a 20% discount on all direct mail, inserts, RedPlum wrap pages, and digital programs. Call 734-748-4288 today to get started.

CUSTOMER LINKCustomerLink provides new Cooper dealers a proven system to increase car count and drive shop profitability. Find ways to improve your shop’s performance with a FREE Shop Diagnostic.

For more details, please contact Joseph Gibson at [email protected].

Targeted Area Map

DIRECT MAIL ON-HOLD PROGRAM

Build Your Business with CustomerLink’s Segment Marketing Research Technology

RED BY CUSTOMER SYSTEMS Full-Service Customers For Life

A customer retention program should be the cornerstone of your marketing plan. CustomerLink is the industry-leading provider of customer retention marketing and new customer acquisition programs for independent tire and service centers.

CustomerLink’s services include everything you need to increase unit sales, car count, and average R.O. Segment Marketing Research Technology (smrt™) consumer demographics empower you to keep and attract the types of customers you want, and spend your marketing money in the most effective way possible.

CustomerLink’s services help you Increase unit sales

Grow car count

Improve shop profi tability with higher average R.O.

Encourage customer loyalty

Increase customer visits

Enhance professional image

CustomerLink’s fully automated program includes Direct mail service reminders, seasonal specials, and

promotions

Unlimited emails

“New Customer Finder” campaigns to only your most profi table and responsive prospect types

Automated customer reviews – Publish reviews to your search optimized landing page, major search engines, Facebook, and Twitter

– Improve your online visibility

Social media management – Facebook, Twitter, and major search engines – Reviews, stories and news written by professional writers, as you like

– Online Report Card that shows your online visibility

And more... newsletters, customer loyalty cards, websites, etc.

Customer Retention and New Customer Marketing ProgramAutomated Customer Reviews, Facebook, Twitter, Email, Websites, Postcards and MORE

TOLLFREE 866.661.9961 CustomerLink.com/cooperconnect

Search friendly landing

page

Automated Customer Reviews

Facebook

Oversized Service

Reminders

10

Use Cooper Tires’ identification tools for higher visibility, to build more local awareness and increase sales.

BUILD YOUR BUSINESS WITH COOPER: IDENTIFICATION TOOLS

• Gain high visibility, local awareness and increased sales with Cooper inflatables. Perfect for community events, grand openings and retail sales promotions.

For full inventory, call Nate Dickmen, LeaderPromos at 614-579-5937, [email protected] or view offerings on CooperBusinessConnections.com

As the nation’s premium provider of graphics and brand solutions, we offer more value than any of our competitors because of our unique service differentiators. Whether it’s the deep intellectual capital of our team, the flexibility to adapt and scale to each client’s special needs, or the industry-leading processes we employ to manufacture the highest-quality products, Alpine Graphics is a complete brand solutions provider.

• Customize your fleet to maximize your message impact

• For more Alpine Graphics information, visit CooperBusinessConnections.com

VEHICLE IDENTIFICATION TIRE AND SPORTS INFLATABLES

CT-L3-54OR

CT-R3-54CT-L1-54

ORCT-R1-54

TRU

CK

GR

AP

HIC

SP

ICK

UP

GR

AP

HIC

SVA

N G

RA

PH

ICS

CT-L3-54OR

CT-R3-54CT-L1-22

ORCT-R1-22

REAR

REAR

REAR

VEHICLE GRAPHICS PROGRAM


11

• Our signage has been recently updated and now includes vinyl and digital options. Cooper offers billboard paper at no charge to its dealers. Contact the advertising department for details and designs.

• View our full collection of outdoor signage by visiting CooperBusinessConnections.com

IDENTIFICATION TOOLS

OUTDOOR SIGNAGE

12

DRIVE WINTER TIRE SALES

COOPER WINTER PROMOTION MATERIALS AVAILABLE

25”x 19” Winter Poster

860-O54-4620 (Free)

Winter Tire Insert

(to fit 16" tire)

860-J84-6916 (Free)

3’x 10’ Vinyl Banner 860-O64-5067 ($12.37 each)

Order in-store merchandising material at Coopertireadstore.com

or call WorkflowOne at 1-877-314-1620:

Advertise with downloadable

materials and templates from Coopertireads.com:

Access NEW! winter product information on www.coopertire.com or www.coopertire.ca:

NEW! Digital web

banner ads for online

advertisingWhen WInTeR Road TRIps demand

moRe, CounT on CoopeR

peRFoRmanCe WInTeR TIRes.

When WInTeR Road TRIps demand moRe,

CounT on CoopeR peRFoRmanCe WInTeR TIRes.

NEW! Newspaper Ad

& Postcard Templates

Ad slicks

LOCAL DEALER INFO

WEATHER-MASTER WSCTM WEATHER-MASTER S/T2TM DISCOVERER M+STM

COOPER TIRES ARE CRAFTEDFOR LIFE’S ROAD TRIPS.

NO MATTER THE WEATHER

DEALER IMPRINT

$00.00• bullet point • bullet point

• bullet point

Offer good with coupon only and not good

with any other offer. Expires 00/00/00

Product or Service

Description

$000.00SIZE

• bullet point to fill space • bullet point

• bullet point to fill space

P165/80R15 . . . . . $000 .00

P165/80R15 . . . . . $000 .00

P165/80R15 . . . . . $000 .00

P165/80R15 . . . . . $000 .00

P165/80R15 . . . . . $000 .00

$000.00SIZE



P165/80R15 . . . . . $000 .00

P165/80R15 . . . . . $000 .00

P165/80R15 . . . . . $000 .00

P165/80R15 . . . . . $000 .00

P165/80R15 . . . . . $000 .00

$000.00SIZE



P165/80R15 . . . . . $000 .00

P165/80R15 . . . . . $000 .00

P165/80R15 . . . . . $000 .00

P165/80R15 . . . . . $000 .00

P165/80R15 . . . . . $000 .00

LIFE’S A ROAD TRIP. COME ON, LET’S gO.™

Dealer imprint

WEATHER-MASTER WSCTM WEATHER-MASTER S/T2TM DISCOVERER M+S

TM

Social Media posts for:

Click on Social Image Library after

logging onto Coopertireads.com.

Check out our websites for

updated information on

Cooper winter products.

NEW! 25”x 19” Winter

Full Line Poster

60F020813 (Free)

60F020813 9-14-13

Visit www.coopertire.com or www.coopertire.ca

helping you get through everyday life every day.winter tireScooper tire

PERFORMANCEwM-SA2TM

• Cold weather tread compound

• Studless H & V rated winter tire

• Severe weather rated

pASSENGER

weAther-MASter S/t2TM

• Excellent traction on snow and ice

• Enhanced water evacuation

• Studdable and severe weather rated

pASSENGER

performanceweAther-MASter SnOw

TM

• Winter traction compound

• Studless high performance winter tire


pASSENGER

weAther-MASter wSCTM

• Directional design


• Superior winter performance

CUV/ SUV

PERFORMANCEDiSCOVerer M+S

SPOrtTM


• Studless snow groove design

• T, H, V performance rated

CUV/ SUV

DiSCOVerer M+STM


• Excellent winter weather performance


• Deep snow traction

SUV/ LT

winter commuting . . . . . . . . . . .

. . . . . . . . . . .

. . . . . . . ice /SLuSH miX . . . . .

. . . . . . . . . . . .

. . . . . . . . . . S

now-coVereD roADS

weAther-MASter SnOw wM-SA2 DiSCOVerer M+S SPOrt weAther-MASter wSC weAther-MASter S/t2 DiSCOVerer M+S

finD the COOPer winter tire

thAt fitS yOur rOAD triP...

NEW! Winter

Tire Stuffer60N010813 (Free)

LOCAL DEALER ADDRESS, WEB AND PhONE NuMBER

WEATHER-MASTER WSCTM WEATHER-MASTER S/T2TM DISCOVERER M+STM

DEALER IMPRINT

COOPER TIRES ARE CRAFTEDFOR LIFE’S ROAD TRIPS.

NO MATTER THE WEATHER

Dealer Imprint

When WInTeR Road TRIps demand moRe,

CounT on CoopeR peRFoRmanCe WInTeR TIRes.

COOPERTIRE.COM

COOPER WINTER PERFORMANCE TIRESWEATHER-MASTER SNOW

TM WM-SA2TM DISCOVERER M+S SPORT

TM

NEW! Winter

Training Brochure

60M030813 (Free)

THE ALL-TERRAIN, ALL-TRACTION TIRE IMPROVED ALL THE WAY AROUND.Discoverer A/T3

TM

• For SUVs and Light Trucks• Superior wet/dry traction and confident handling• Improved cut and chip resistance• Enhanced off-road durability and even tread wear

®

60F020111 9-18-13

DiscovAT3_Poster A.indd 1 9/18/13 2:27 PM

Each advertising medium has its own unique capabilities. You must select the media that best reaches your prospective customers.

BUILD YOUR BUSINESS WITH COOPER: MERCHANDISING TOOLS

60F020813 9-14-13

Visit www.coopertire.com or www.coopertire.ca

helping you get through everyday life every day.winter tireScooper tire

PERFORMANCEwM-SA2

TM

• Cold weather tread compound• Studless H & V rated winter tire• Severe weather rated

pASSENGER

weAther-MASter S/t2TM

• Excellent traction on snow and ice• Enhanced water evacuation• Studdable and severe weather rated

pASSENGER

performanceweAther-MASter SnOw

TM

• Winter traction compound• Studless high performance winter tire• Severe weather rated

pASSENGER

weAther-MASter wSCTM

• Directional design• Studdable and severe weather rated• Superior winter performance

CUV/ SUV

PERFORMANCEDiSCOVerer M+S

SPOrtTM

• Severe weather rated• Studless snow groove design• T, H, V performance rated

CUV/ SUV

DiSCOVerer M+STM

• Excellent traction on snow and ice• Excellent winter weather performance• Studdable and severe weather rated• Deep snow traction

SUV/ LT

winter commuting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ice /SLuSH miX . . . . . . . . . . . . . . . . . . . . . . . . . . . Snow-coVereD roADS

weAther-MASter SnOw wM-SA2 DiSCOVerer M+S SPOrt weAther-MASter wSC weAther-MASter S/t2 DiSCOVerer M+SfinD the COOPer winter tirethAt fitS yOur rOAD triP...

Cooper WintVertPosterL.indd 1 9/16/13 11:53 AM

®

60F030413 7-1-13

INTRODUCING THE

The new commerical light truck tire from Cooper’s

proven Discoverer line of premium products.

• Designed for commercial-grade performance

• Highway traction in all seasons

• Engineered to resist abnormal wear

DISCOVERER HT3

CS3 TOURINGTM RADIO SCRIPTS

RADIO SCRIPT :50/:10

“Come on, let’s tour?”

Anncr-Read Radio

CS3 Touring Launch

ANNCR: There’s a class of tires the industry calls “Touring tires.” For passenger

vehicles? I don’t know about you, but I don’t do a lot of touring. Sunday driving.

Enjoying a nice jaunt. No way. You’re out living and driving, chauffeuring and

honey-doing. Cooper Tires understands that. After all, Cooper builds tires

for people, not just cars. Take their brand-new CS3 tire — with innovative

features usually found on more expensive, premium tires. Like patent-pending

StabilEdge for improved handling, 3-D siping for increased tread stability and

all-season performance. Plus progressive styling. All under an impressive

65,000-mile warranty. It’s one really remarkable “Touring” tire…but you’ll

probably think of something better to do with it. The extraordinary, new CS3

passenger tire from Cooper Tires. Life’s a road trip. Come on, let’s go.

(:10 Dealer tag:

example copy): Explore the whole line of Cooper Tires at Roy’s Tire and Wheel World today —

3535 Central Park Boulevard, Yonkers. Or visit us online at RoysTire.com.

RADIO SCRIPT :25/:05

“Come on, let’s tour?”

Anncr-Read Radio

CS3 Touring Launch

ANNCR: Ever heard of “Touring tires?” For passenger vehicles? My guess is you don’t

do a lot of touring. Too busy chauffeuring and running errands. Which is why

Cooper Tires built their new CS3 tire — with patented Stabiledge for improved

handling, 3-D siping for all-season performance, and progressive styling. It’s

one remarkable “Touring” tire…but you’ll probably do a lot more with it. The new

65,000-mile CS3 tire from Cooper Tires. Life’s a road trip. Come on, let’s go.

(:05 Dealer tag:

example copy): Visit Roy’s Tire and Wheel World, 3535 Central Park Boulevard, Yonkers.

2

Material # Item # Sdwl.

ApprovedRim Widths

MaxPSI

Single Max Load

Dual Max Load

OverallDiam.

Sect.Width

TreadWidth

Dual Spcg.

Rev.PerMile

UPC

DISCOVERER HT3

BLACK SIDEWALL

90000008302 72514 BLK LT235/75R15 C 104/101R (6.5) 6.0-7.0 50 1985 1820 28.90 9.10 7.01 10.8 717 14.0 11.3 34 15.5 029142753506

90000008307 72501 BLK 31X10.50R15LT C 109R (8.5) 7.0-9.0 50 2270 ---- 30.20 10.60 8.31 ---- 687 14.5 11.5 39 17.9 029142753469

90000008305 72516 BLK LT215/85R16 E 115/112R (6.0) 5.5-7.0 80 2680 2470 30.31 8.40 5.98 9.9 684 14.5 11.5 36 16.4 029142753476

90000008300 72517 BLK LT235/85R16 E 120/116R (6.5) 6.0-7.5 80 3042 2778 31.77 9.40 6.69 10.8 653 14.5 11.5 40 18.4 029142753520

90000008297 72512 BLK LT225/75R16 E 115/112R (6.0) 6.0-7.0 80 2680 2470 29.21 8.50 7.01 10.2 710 14.5 11.5 36 16.4 029142753483

90000008304 72507 BLK LT245/75R16 E 120/116R (7.0) 6.5-8.0 80 3042 2778 30.35 9.70 7.52 11.3 683 14.5 11.5 41 18.4 029142753544

90000008306 72510 BLK LT265/75R16 C 112/109R (7.5) 7.0-8.0 50 2470 2270 31.61 10.50 7.80 12.2 656 14.5 11.5 43 19.4 029142753582

90000008312 72509 BLK LT265/75R16 E 123/120R (7.5) 7.0-8.0 80 3415 3085 31.61 10.60 7.80 12.2 656 14.5 11.5 45 20.5 029142753575

90000008311 72511 BLK LT285/75R16 E 126/123R (8.0) 7.5-9.0 80 3750 3415 32.56 11.60 8.90 13.1 637 15.0 11.8 52 23.6 029142753629

90000008301 72515 BLK LT235/80R17 E 120/117R (6.5) 6.0-7.5 80 3085 2835 31.77 9.20 6.69 10.8 653 14.5 11.5 42 18.9 029142753513

90000008303 72513 BLK LT225/75R17 E 116/113R (6.0) 6.0-7.5 80 2755 2535 30.35 8.70 7.01 10.2 683 14.5 11.5 41 18.5 029142753490

90000008313 72508 BLK LT245/75R17 E 121/118S (7.0) 6.5-7.5 80 3195 2910 31.50 10.00 7.64 11.3 658 14.5 11.5 44 20.2 029142753551

90000008299 72503 BLK LT245/70R17 E 119/116S (7.0) 6.5-8.0 80 3000 2755 30.55 9.80 7.87 11.4 679 14.5 11.5 42 19.1 029142753537

90000008298 72504 BLK LT265/70R17 E 121/118S (8.0) 7.0-8.5 80 3195 2910 31.65 10.90 8.58 12.4 655 14.5 11.5 47 21.2 029142753568

90000008310 72505 BLK LT275/70R17 E 121/118R (8.0) 7.0-8.5 80 3195 2910 32.17 11.00 8.86 12.8 645 14.5 11.5 49 22.2 029142753612

90000008309 72506 BLK LT275/70R18 E 125/122S (8.0) 7.0-8.5 80 3640 3305 33.23 11.10 8.90 12.8 624 14.5 11.5 52 23.5 029142753605

90000008308 72502 BLK LT275/65R18 E 123/120S (8.0) 7.5-9.5 80 3415 3085 32.09 11.10 8.90 12.8 646 14.5 11.5 50 22.7 029142753599

Tire Size, Load Range &

Service Description

Tread Depth

32nds mmShip Wt.

lbs kg

New Product Availability - July 2013!

If the dual max load and spacing is not noted here, please call the Cooper Tire Consumer Relations Department for a proper fitment

recommendation.

ALWAYS CONSULT AND FOLLOW THE VEHICLE MANUFACTURER REPLACEMENT TIRE RECOMMENDATIONS AND

WARNINGS. Use the information on the vehicle placard and vehicle owner's manual to identify original equipment inflation pressure, tire

size, speed rating and load carrying capacity. Cooper Tire reserves the right to change and improve construction, materials or

specifications without notice or obligation. Please refer to the back cover of this book for important tire safety considerations and

recommendations.

Discoverer HT3TM

LIGHT TRUCK commercial Highway

COOPER’S HT3™ IS ON THE WAY!

Get your advertising materials NOW!

25" x 19" Poster

Order printed quantities at CooperTireAdStore.com:

___________________________________

25" x 19" Poster 60F030413 N/C

___________________________________

8.5" x 3.75" Stuffer 60N010413 N/C

___________________________________

Tire Insert 60J010413 N/C

___________________________________

Product Brochure 60M010413 N/C

Visit CooperTireAds.com for:

___________________________________

Ad Slicks • Web Banners • Ad Templates

Image Gallery • Logos

Ad Slicks

60F030413

P.O. BOX 550 | FINDLAY, OHIO 45840

WWW.COOPERTIRE.COM

For detailed tire specifications, call your local Cooper Tire

dealer or call Consumer Relations at 800.854.6288.

Visit us at www.coopertire.com

TIRE QUOTATIONSize ___________________________________

Type __________________________________

Stock Number __________________________

$ _________ ea. x ________ =$ ___________

Valve stems _______________________

Mounting _________________________

Balancing _________________________

Wheels ___________________________

Tire disposal _______________________

Other ____________________________

Subtotal __________________________

Tax _______________________________

Total Price $ _______________________

Quoted by: _______________________________

®

PITCH SEQUENCE_________________

Pitch for noise reduction

STONE RETENTION

RESISTANCE_________________

Draft angles on the

circumferential groove

walls resist stone drilling

and retention.

4 WIDE CIRCUMFERENTIAL

GROOVES______________________

and silica compound provide

better wet traction and handling.

3D MICRO-GAUGE

SIPING™________________

Maintains wet traction

through-out life and

maximizes tread element

stability and handling.

CONTINUOUS SHOULDER RIb

___________________________

Provides superior resistance to irregular

wear for longer life and a quieter ride.

60N010413 7-8-13

INTRODUCING THE

The new commerical light

truck tire from Cooper’s

proven Discoverer line of

premium products.

DISCOVERER HT3

TREAD PROFILE___________________________

Flatter tread shape means more rubber

on the road for longer, balanced wear.

®

8.5" x 3.75" Stuffer60N010413

Download from

www.CooperTireAdStore.comRadio Scripts

Download from www.CooperWorld.netCatalog Pages and F&B Sheets

Download from

www.CooperTireAds.comWeb Banners

Tire Insert(to fit 17" tire)

60J010413

Product Brochure

60M010413

Color and Black & White ads

available for download

at CooperTireAds.com

Dealer Area

COOPERTIRE.COM

COOPERTIRE.COM

Dealer Area

1Visit cooperworld.net for up-to-date spec information.

ALWAYS CONSULT AND FOLLOW THE VEHICLE MANUFACTURERS' REPLACEMENT TIRE RECOMMENDATIONS AND WARNINGS. Use the information on the vehicle placard and vehicle owner’s manual to identify original equipment air pressure, tire size, speed rating and load capacity. Cooper Tire reserves the right to change and improve construction, materials or specifications without notice or obligation. Contact your Cooper dealer or Cooper Tire for current information.

®

®

The Discoverer HT3 was designed as a premium light truck commercial highway rib tire that provides trusted all-season performance. The tread design of the HT3 helps resist abnormal treadwear that is common with commercial vehicles where constant starting, stopping and turning are the norm.

Fitments: Various commercial pickup trucks and vans for use in urban and suburban applications.

CONTINUOUS SHOULDER RIBThe continuous shoulder rib provides superior resistance to irregular wear for longer life and a quieter ride.

INTERLOCKING TREAD ELEMENTS Interlocking tread elements at the center of the tire provides improved handling.

CIRCUMFERENTIAL GROOVESWide circumferential grooves enhance water evacuation from the tire's footprint for resistance to hydroplaning.

INCREASED LATERAL SLOTSA 7% increase in the number of lateral slots within the design increases traction in both wet and snow conditions.

3-DIMENSIONAL MICRO-GAUGE SIPES3-D micro-gauge sipes are utilized throughout the tread pattern that provide an interlocking geometry to increase tread element stability for improved vehicle handling and all-season performance.

VARIABLE DESITY AND DEEP SIPINGVariable density and deep siping increases the flexibility of tread elements to provide all-season performance. The siping maintains wet and winter traction properties for the life of the tire.

SILICA TREAD COMPOUNDThe Discoverer HT3 utilizes a silica tread compound for enhanced wet traction and treadwear.

Discoverer HT3TM

LIGHT TRUCK

M+S Rated

Commercial Highway

NEW!STANDARD LIMITED WARRANTY50,000 MILE TREADWEAR PROTECTIONpREMIuM coMMERcIAL HIgHWAYLIgHT TRucK SIZES

For use in a 17" or 18" tire.

60J010413 7-1-13

The new commerical light truck tire

from Cooper’s proven Discoverer line

of premium products.

DISCOVERER HT3DISCOVERER HT3


For use in a 16" tire.60J010313 5/13

Winter tireS


13

MERCHANDISING TOOLS

These materials include stuffers, wall posters and tire inserts that showcase the benefits of Cooper’s SUV, Light Truck, Passenger and Performance tire lines. Our point-of-sale materials complement any showroom, and should be placed in prominent areas in order to reinforce key product features.

POINT-OF-SALE MATERIALS

®

860-O12-0098 8/13

helping you get through everyday life every day.passenger tirescooper tire

premium luxury touringcs4 touringTM

(V/H rated)

• Optimum ride comfort

• Sporty handling

• All-season tractionultra high performancecooper zeon rs3-s

TM

• Excellent dry traction

• Stable cornering ability

• Asymmetrical design

premium LuXurY touringcs4 touringTM

(t rated)

• Enhanced ride, handling and traction

• Attractive styling

• All-season performanceall-season UlTRa HIGH peRfoRmancecooper zeon rs3-a

TM

• Asymmetrical design

• Dynamic handling

• Wet and light snow traction

COSMETIC pErfOrManCEcobra radial g/tTM

• Raised white-letter styling

• All-season performance

• Excellent treadwear

premium WiNTer TireweatHer-master s/t2TM


• Enhanced water evacuation


asymmetric WiNter performaNceweatHermaster snowTM

• Winter traction compound

• Studless winter tire


DIRECTIONAL WINTER PERFORMANCEwm-sa2TM

• Cold weather tread compound

• Studless winter tire


cooper zeon zptTM

DIRECTIONAL COSMETIC PERFORMANCE

• Responsive handling

• Affordable price

• All-season treadall-season touringlifeliner gls

TM

• Touring tread formula for quiet, even treadwear

• All-weather traction

• Available in popular sizesmid-range touringcs3 touring

TM

• Features StabiledgeTM technology

• Additional dry handling stability

• Even wear and long tread life

trendsetter seTM

• Affordably priced

• Reliable performance

• Black and white sidewall

vALUE LINE

For detailed tire specifications, call your local Cooper Tire dealer

or call Consumer Relations at 800.854.6288.

Visit us at www.coopertire.com

For detailed tire specifications, call your local Cooper Tire dealer or call Consumer Relations at 800.854.6288.Visit us at www.coopertire.com

®

860-O12-0130 7/13

all-terrain sport truck

cooper zeon ltz TM

• Rim protector• Excellent ride and handling• Improved soft-surface traction

Premium sPort truck

cooper zeon xstATM

• Asymmetrical tread design• Comfortable ride• All-season traction

non-directional sport truck

DIscoVerer H/t plUs TM

• Highway design• All-weather performance• Rim protector

Premium luxury touring

DIscoVerer cts TM

• Excellent stability, traction and tread wear• All-season highway tread design• Increased wet-weather performance

Premium highway

DIscoVerer H/t TM

• Ride comfort• All-season traction• Long, even tread wear

Premium all-terrain

DIscoVerer A/t3 TM

• Enhanced off-road traction• Silica-enriched tread for excellent wet handling• All-terrain performance Premium traction

DIscoVerer s/t TM

• Even tread wear• Maximum soft-surface traction• Pinned for studs

commercial-grade traction

DIscoVerer s/tMAxx TM

• Cut and chip resistant tread compound• Stone ejector ribs resist stone drilling• Studdable

highway rib

srM II rADIAl lt TM

• For work and commercial vehicles• Excellent handling• Dependable highway driving

premium Winter suv & passenger

WeAtHer-MAster Wsc TM

• Directional design• Studdable and severe weather rated• Superior winter performanceWinter SUV & Light trUck

DIscoVerer M+s TM

• Excellent traction on snow and ice• Excellent winter weather performance• Studdable and severe weather rated

Premium hi-void

DIscoVerer stt TM

• Commercial and light truck sizes• Long-mileage tread compound• Durable 3-ply tire construction SUV Winter PerFOrMAnCe

DIscoVerer M+s TM

sport• Severe weather rated• Studless design• Performance rated

helping you get through everyday life every day.

sUV / lIgHt trUck tIrescooper tire

For use in a 17" or 18" tire.60J010413 7-8-13

Trusted all-season performance and dependable wear.

• Designed for commercial-grade performance• Highway traction in all seasons• Engineered to resist abnormal wear

DISCOVERER HT3

14

MERCHANDISING TOOLS

UNIFORM PROGRAM (CITY APPAREL)• Customize the look of your business with

personalized apparel for you and your staff

• View full uniform program apparel by visiting CooperBusinessConnections.com

COOPER APPAREL AND GIFTS (STAPLES)• Order promotional gifts for your customers.

Dealer imprints and personalization is available for certain items.

• View apparel and gift options by visiting CooperBusinessConnections.com

VEHICLE MAINTENANCE (RSC SALES)RSC Sales Company is a manufacturer and distributor of specialty products for the automotive service industry. Protective floor mats, seat covers, tire bags and static cling reminder stickers are just a few of the many items that RSC provides to shops across North America. RSC is known for its emphasis on quality, custom printing, quick turnaround and flexibility.

RSC Sales Company prides itself on a comprehensive product line offering one-stop-shopping, as well as professional customer service and associates dedicated to making sure that customers get what they want, when they want it.

• Call 800-669-0072 for details or visit CooperBusinessConnections.com

MERCHANDISING AIDSVEHICLE PROTECTION & SERVICE REMINDERS

PROVIDED BY

(800) 669-0072www.rscsales.com

Open 8:00 am - 6:00 pm ET Monday - Thursday and 8:00 am - 5:00 pm ET Friday to serve you better.

COOPER APPAREL AND GIFTS

UNIFORM PROGRAM

VEHICLE MAINTENANCE


15

COOPER TRAINING TOOLS: eLEARNING

Educating your consumer is a key component of a counter person’s job, and one of the most important aspects of the selling process. Through the use of Cooper’s eLearning courses, accessible through a central online website, you will educate and guide your customers to the right choice in tires. eCooper University includes:

Interactive courses on key products—key features and benefits, including “The Cooper Tire Difference” eLearning course highlighted below. One-page information sheets on every Cooper tire—these summary sheets can remind you of tire highlights or be provided to a customer who is considering a tire purchase.

Through eCooper University, you have access to training that will arm you and reinforce why customers are making the smart choice for their vehicle.

• “The Cooper Tire Difference” eLearning Module

• Interactive Cooper Tires brand course will educate you on:

- Cooper Tires brand benefits and how to communicate them to your customers

- Product line breadth to meet their customer needs

- Selling tools available to support the sale and increase customer satisfaction

Log on to eCooperUniversity.com to directly access the eLearning site.

If you have any questions, please contact Kyle Augsberger,

Xcelerate Training Account Manager, 614-339-4515.

Confidential Competitive Commercial Information

16

Cooper Tire-approved logos are available through coopertireads.com. Below are the approved Cooper Tires logos to be used when advertising the Cooper brand per our corporate guidelines:

COOPER TIRES LOGO STANDARDS • PMS Blue 288 must be consistently used

in all brand communications, if available

• A registration mark (®) must appear after Cooper Tires in conjunction with the logo, as shown

COOPER LOGO: EXECUTION GUIDELINES

Blue swirl with Cooper Tires

Reversed on black

Reversed on blue

Stacked (no swirl)

This logo is to be used for signage only. In situations with extremely limited space constraints.

REMEMBER: Use PMS 288 blue when printing the Cooper logo in color.288 C

For any questions on Cooper Tires brand guidelines, please contact Tracy Tackett

by calling 419-420-6244 or emailing

[email protected].

17

COOPER 100TH YEAR LOGO AND SEAL: EXECUTION GUIDELINES

Cooper Tire-approved 100th Year logos and seals are available through coopertireads.com. Below, are the approved Cooper Tires logos to be used when advertising the Cooper brand per our corporate guidelines:

100TH YEAR LOGO • This logo may be used wherever the

current Cooper Tires logo is currently shown during the 2014 anniversary year

• This logo should be replaced with the original Cooper Tires logo once the anniversary has passed, January 2015

• Nowhere can the Cooper 100-year logo be used in Canada or Mexico

100TH YEAR SEAL • Presentation decks with a call-out

slide of the 100th anniversary

• Cooper fleet graphics

• Cooper employee communications that help promote the 100th anniversary or other positive communication pieces

• All Canada and Mexico communication and marketing materials

• Digital banners or social media celebrating our 100th anniversary

Anniversary logos in black

Anniversary logos in PMS 288 blue

Anniversary seal in 2-color (PMS 288/PMS 485)

Anniversary sealin PMS 288 blue

Anniversary sealin black

REMEMBER: The 100th Anniversary logos expire December 31, 2014.

18

COOPERTIRE.COM

2014 I AIM MANUAL

860-M64-5237 2/2014

2014 COOPER TIRE DEALER’S AIM MANUALTMR TS – 2013 “T ke e oney and E E TLY EE LY VE R H A T F...

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