2014 CLIA ANNUAL STATE OF THE INDUSTRY PRESS...
Transcript of 2014 CLIA ANNUAL STATE OF THE INDUSTRY PRESS...
2014 CLIA ANNUAL STATE OF THE INDUSTRY PRESS CONFERENCE
& MEDIA MARKETPLACE
Welcome to 2014 Media Marketplace
- Azamara Club Cruises
- American Cruise Line
- AMA Waterways
- Carnival Cruise Lines
- Costa Cruises
- Crystal Cruises
- Cunard Line
- Hurtigruten
- MSC Cruises
- Paul Gauguin
- Royal Caribbean
- Seabourn
- Tauck River Cruises
- Windstar Cruises
Port Representation
- Port Everglades
- South Carolina Port Authority
CLIA United Under One Banner
NORTH AMERICA • EUROPE • BELGIUM & LUXEMBOURG • FRANCE • GERMANY • NETHERLANDS • SPAIN • UK & IRELAND • BRAZIL • ASIA • AUSTRALASIA
December 17, 2012 Cruise Industry Forms Global Trade Association
New Association Model to Promote “One Industry, One Voice”
Global CLIA
NW & Canada
Brazil
Australasia
UK & Ireland
Asia
Netherlands
Europe
Belgium Germany
Spain
Alaska
Hawaii
France
Italy North America US
CLIA Members
250 Executive Partners (port authorities, destinations, and maritime and industry suppliers)
13,500 global travel agency members who reach over 50,000 agents
63 cruise line members, representing over 95% of global cruise capacity
Specialty Cruise Collection
CLIA Specialty Cruise Collection
Scenic, cultural shore activities and sightseeing
Attractive destination options
Smaller ship size and slower pace
Thematic itineraries
Inclusive pricing and offerings
Personalized service
Ability to meet and make new friends
Top consumer interest in specialty cruising:
Specialty Cruise Collection
Robust Investment for an Expanding Global Cruise Industry
2013 – 2014
29 new ships with 34,000+
beds
2015 - 2018 another 20 Ships
52,000+ beds
2014 16 new ships with 20,000
beds
2014 Global Fleet
410 Ships 467,629 beds
CLIA Member Lines New Ships (2014-2018)
1. Royal Caribbean Quantum of the Seas (4,100)
2. Norwegian Getaway (3,969)
3. Costa Cruise Diadema (3,700)
4. Regal Princess (3,600)
5. Pearl Mist (210)
6. Avalon Illumination (166)
7. Avalon Impression (166)
8. Avalon Poetry II (128)
9. Tauck ms Inspire (130)
10.Tauck ms Savor (130)
11.Uniworld S.S. Catherine (159)
12.AmaSonata (164)
13.AmaReina (164)
14.Silversea Silver Discoverer (128)
15.TUI Mein Schiff 3 (2,500)
16.Scenic Cruises Scenic Gem (126)
17.Royal Caribbean Anthem of the Seas (4,180)
18. Norwegian Escape (4,200)
19.American Cruise Lines (TBD)
20.American Cruise Lines (TBD)
21.Aida Prima (3,250)
22.TUI Mein Schiff 4 (2,500)
23.P&O Brittania (3,611)
24.Compagnie du Ponant Le Lyrial (265)
25.Carnival Vista (4,000)
26.Royal Caribbean Oasis Class 3 (5,400)
27.Royal Caribbean Oasis Class 3 (5,400)
28.Royal Caribbean Quantum Class (4,180)
29.Holland America Pinnacle Class (2,660)
30.Regent Seven Seas Explorer (738)
31.Seabourn (TBD)
32.Norwegian Bliss (Breakaway) (4,200)
33.American Cruise Lines (TBD)
34.American Cruise Lines (TBD)
35.Star Cruises (3,364)
36.AIDA (3,250)
Passenger Growth
ROW 14.8%
Europe 30.1%
N. America 55.1%
Passenger Sourcing (millions)
2014 Forecast: 21.7 Million
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2007 2008 2009 2010 2011 2012 2013 (F) 2014 (Est)
Pas
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400,000 growth in passengers
carried
Passenger Sourcing Continues to Diversify
Global Passenger Share
5 Year % Change
1 USA 51.7% 15.1%
2 UK & Ireland 8.1% 16.4%
3 Germany 7.7% 80.5%
4 Italy 4.0% 26.1%
5 Australia/New Zealand 3.6% 130.3%
6 Brazil 3.4% 1.3%
7 Canada 3.4% 84.8%
8 Spain 2.8% 20.7%
9 France 2.4% 67.7%
10 Scandinavia & Finland 1.6% 184.6%
$33 billion in global wages
$100 billion in economic impact
$42 billion U.S. economic impact
775,000 jobs around the world
356,000 jobs in the U.S.
$17.4 billion in U.S. wages
Global Economic Impact
Caribbean 34.4% 2013 37.3% 2014
Mediterranean 21.7% 2013 18.9% 2014
Europe w/o Med 10.9% 2013 11.1% 2014
Alaska 4.8% 2013 4.5% 2014
Asia 3.4% 2013 4.4% 2014
Australasia 5% 2013
5.9% 2014
South America 3.9% 2013 3.3% 2014 Other Markets
15.8% 2013 14.5% 2014
Global Deployment Capacity Market Share
2014 Itineraries
Travel Agents - 40 years of sustained commitment
In 2014:
- Redesigned Training and Certification
- Promote CLIA certification to consumers
- Cruise3sixty 10th anniversary
- 10 new courses and 25 ship inspections, more than any other conference
- National Cruise Vacation Week
- Global publicity to support agents
PORTS DESTINATIONS
TRAVEL SUPPLIERS BUSINESS SERVICES
PRODUCT SUPPLIERS
Global Executive Partner Program
A dedicated, global community of partners united in its
commitment to a strong, safe, growing industry
Engagement and influence with each other and the cruise lines
Events & Incentives at Sea
Employees choose cruising as top incentive choice 38.8% of employees prefer a cruise over land-based incentive options
8% of companies surveyed listed cruise ships as their first choice for a meeting venue 33% growth over 2009
Incentive Travel Buyers Handbook Nielsen Travel & Performance Group 2008
“ 44% of planners say they are considering a cruise incentive for the future.”
Corporate Meetings & Incentives 2007 Incentive Trends Survey
“ 51% of readers say they use cruises for all size groups.”
JIM BERRA
Chair, CLIA Marketing Committee
Chief Marketing Officer, Carnival Cruise Lines
Industry Trends & Outlook
Top 2014 Cruise Trends Continued development and availability of
technology to facilitate and lower the cost of onboard communications as well as to provide more efficient passenger servicing
Expectation of first-time passenger growth driven by the 95 million
Millennial generation based on
population size and positive experiences cruising with their parents
Top 2014 Cruise Trends Rebound in luxury cruising (luxury category ships, onboard upgrades) based on an improving economy and increased consumer confidence
Multigenerational and celebration travel increase for all passenger source markets
with larger sized family as well as social/ affinity groups traveling together
Top 2014 Cruise Trends Cruise lines offering more all-inclusive
options and packaging in accommodations, services and amenities for
increased ease in booking and ship enjoyment
Cruises increasingly attracting consumers
seeking active vacations with extreme excursions, longer stays in ports for sightseeing and high-energy onboard facilities
Top 2014 Cruise Trends Seeing the world in comfort and ease,
especially exotic locations, will continue to drive new itinerary creation and cruise ship deployment
Hot destinations for 2014 according to CLIA cruise line members include:
Trans Pacific, World Cruises, U.S. Rivers, South America, Antarctic, Middle East,
Canada/New England, Africa and Exotic Rivers
The Top Trend- Product Enhancements
What We Heard From Agents
Shorter cruises
More informal environments
Celebrations and multi-gen
Increased use in domestic (US/Canada) ports of embarkation
Boutique ships
Global expansion of destinations/itineraries
Exciting onboard innovation
Focus Across the Industry Aligns with What Motivates Consumers
Price
Family, friends bonding
Convenience of foreign travel
Special experiences
Value
Recommendations: Travel agents, F&F
Meeting new people
Multiple destinations
Ease of booking
These Trends are Helping to Attract First Timers
reported similar or increased
new cruiser sales
87.7%
Agents are Pretty Bullish on 2014
report 2013 overall travel & cruise sales ranged from good to excellent – best year ever
60%+
expect 2014 cruise sales to range from good to excellent
70%+
to drive good to better sales over 2013
95% An improving economy is seen by
The Industry is Well Positioned for Continued Growth
- Strong value proposition
- New and relevant product innovation for our guests
- Opportunities for global expansion and continued worldwide economic growth