2014 CES Press Conference

ENABLING TODAY, INSPIRING TOMORROW

LISA SU SR. VICE PRESIDENT AND GENERAL MANAGER,

AMD BUSINESS UNITS

| AMD CES 2014 PRESS CONFERENCE | JANUARY 6, 2014 2

AMD APPROACH TO LEADERSHIP

ENABLING TODAY

THE INTERNET OF APUs

“KAVERI” APU TAKES THE STAGE

THE BEST TECHNOLOGY FOR GAMING & GRAPHICS

INSPIRING TOMORROW

REIMAGINING THE PC

ACHIEVING SURROUND COMPUTING EXPERIENCES


WELCOME TO 2014: THE INTERNET OF APUs SURROUNDS US

NEXT-GEN CONSOLES

NOTEBOOKS

CLOUD DATA CENTER

TABLETS & 2-IN-1s

EMBEDDED

DESKTOPS


THE WORLD’S TOP TECHNOLOGY BRANDS: CHOOSING AMD

GLOBAL INNOVATORS CHOOSE AMD FOR EXCLUSIVE, TAILORED DESIGNS


DEMAND FOR APUs RISING, INSTALLED BASE GROWING

IDC, Mercury Research and AMD Internal Estimates

2011-2012 2014 2015+

0

50

100

150

200

250

300

350

Over 80 million AMD APU installed base

Estimated 150+ million AMD APU installed base

Estimated 300+ million AMD APU installed base

AMD APU Units for non-PCs AMD APU Units for PCs

(millions of units)

150+

300+

80

Tremendous installed base attracts and enables application innovation


AMD JOINED BY FELLOW INDUSTRY LEADERS TO ADVANCE HETEROGENEOUS DESIGN

For more information go to: http://hsafoundation.Com/ Source http://pinterest.Com/pin/193021534001931884

BY 2016, THERE WILL BE ESTIMATE

2.1 BILLION CONNECTED DEVICES

2 OF 3 SMART CONNECTED DEVICES

SHIPPED TODAY ARE DESIGNED BY

HSA FOUNDATION MEMBERS (800 MILLION+ UNITS)

HSA Potential Market Share

INTEL Approx. Market Share

NVIDIA Approx. Market Share

http://hsafoundation.com/

http://pinterest.com/pin/193021534001931884/


INTRODUCING THE 2014 AMD A-SERIES APUS

“Kaveri”

AMD’s MOST ADVANCED APU EVER

856

AMD

GCN GRAPHICS CORES WITH

MANTLE SUPPORT

TrueAudio TECHNOLOGY2

GFLOPS1

HSA FIRST WITH

FEATURES

12 UP TO

*TOTAL COMPUTE CORES

CPU CORES

“STEAMROLLER”

*12 Compute Cores (4 CPU + 8 GPU)


THE “KAVERI” AMD A-SERIES APU: POWERFUL AND DEVELOPER-ENABLING DESIGN CHOICES

GCN Architecture

AMD TrueAudio

Mantle Support

PCIe Gen 3

ADDED THE LATEST GAMING TECHNOLOGY

Featuring Shared System Memory

Heterogeneous Queuing

HSA FEATURES TO UNLOCK GFLOPS

CPU GPU

hUMA

All new architecture for 50% more GPU performance

4

Up to 20% better x86 IPC5

REDESIGNED COMPUTE CORES

95W to 45W desktop solutions featuring Configurable TDP

NEW POWER OPTIMIZATIONS


UNLEASHING DEVELOPER INNOVATION WITH HSA FEATURES

hUMA advances how processors inside an APU access memory

hQ revolutionizes how processors inside an APU interact with each other to handle computational tasks

WITH HSA, BOTH THE CPU AND GPU CORES ARE COMPUTE CORES

4 CPU Cores

8 GPU Cores

hQ

hUMA (MEMORY)

APU

Up to

12 COMPUTE

CORES

2014 KAVERI APU

*12 Compute Cores (4 CPU + 8 GPU)


VASTLY SUPERIOR PERFORMANCE OVER THE COMPETITION6

BASEMARK CL

AMD systems using DDR3-2133, Intel systems using supported DDR3-1600

SYST

EM

GR

AP

HIC

S C

OM

PU

TE

100%

115%

124%

Intel Core i5 4670K "Haswell"

AMD A10-6800K "Richland"

AMD A10-7850K "Kaveri"

100%

137%



AMD A10-7850K "Kaveri" 187%

100%

107%

163%



AMD A10-7850K "Kaveri"

http://www.rightware.com/wp-content/uploads/2013/05/CL-smoothing.png

http://www.rightware.com/wp-content/uploads/2013/05/BM_CL11.png

http://www.rightware.com/wp-content/uploads/2013/05/BM_CL31.png


“KAVERI” LOOKS OUTSTANDING


“KAVERI” SOUNDS OUTSTANDING


AND “KAVERI’” WORKS OUTSTANDING


AND “KAVERI’” WORKS OUTSTANDING

0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0

AMD A10-7850K ACCELERATION OFF

AMD A10-7850K ACCELERATION ON

CALC: ACCELERATION ON VS. OFF

7X FASTER THAN CPU

7


A-SERIES APUS REVOLUTIONARY ARCHITECTURE DELIVERING MAXIMUM COMPUTE PERFORMANCE

Available for pre-order from select System

Builders starting today!

A10-7850K AMD Radeon™ R7 Graphics

A10-7700K AMD Radeon™ R7 Graphics

“KAVERI” ON-SHELF JAN. 14TH

GAMING AND GRAPHICS LEADERSHIP MATT SKYNNER, VICE PRESIDENT AND GENERAL

MANAGER, AMD GRAPHICS


AMD FIREPRO™ GRAPHICS

LEADING IN CONTENT CREATION AND ANALYTICS

UNIFIED GAMING STRATEGY

LEADING IN CLIENT, CLOUD, CONTENT AND CONSOLE

AMD RADEON™ R9 & R7 SERIES

LEADING IN GAMING AND 4K

LEADERSHIP IN GRAPHICS AND GAMING


Demos: Cut to Jason showing iBuyPower Steambox (R7) and Hawaii (R9) 4K gaming

Demos: cut to Jason running Oxide on Alienware, Then Matt holds up Lenovo A+A notebook

RAISING THE BAR WITH NEW AMD RADEON™ GRAPHICS

NEW AMD RADEON™ R9 AND R7 SERIES GRAPHICS

A NEW GPU FOR A NEW ERA IN GAMING

AMD Radeon™ R9 M290X AMD Radeon™ R7 M265 AMD Radeon™ R5 M230

A NEW GPU FOR A NEW ERA IN GAMING


LEADING IN SPECVIEWPERF® 12 THE NEW INDUSTRY STANDARD FOR PROFESSIONAL GRAPHICS

0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 45.0 50.0 55.0

CATIA

Creo

Energy

Maya

Medical

Showcase

Siemens NX

SolidWorks

AMD FirePro W5000 Nvidia Quadro K2000

Shows the real-world performance advantage of AMD FirePro™ Graphics8 6


THE WORLD’S TOP ISVS ARE MOVING TO OPENCL™ AMD FIREPRO™ GRAPHICS MOMENTUM

AMD is working with the top Professional Graphics applications to enable OpenCL™

2

0.0 0.2 0.4 0.6 0.8 1.0 1.2 1.4 1.6

OPENCL™ VS. CUDA AMD FirePro W5000 Nvidia Quadro K2000

UP TO

40% FASTER

ADOBE® PREMIERE® PRO

9


AMD FIREPRO™ MEETS APPLE MAC PRO INNOVATION AND PERFORMANCE FOR PROFESSIONALS

“…unlike anything we've ever made both inside and out.” – Phil Schiller, Senior Vice President, Apple

Dual GPUs Standard AMD FirePro™ D300 AMD FirePro™ D500 AMD FirePro™ D700

Up to

7 teraflops of computing power


Demo: Occulus Rift + TrueAudio

AMD UNIFIED GAMING STRATEGY THE EVOLUTION OF AUDIO WITH AMD TRUEAUDIO TECHNOLOGY


AMD UNIFIED GAMING STRATEGY THE FUTURE OF GAMING: MANTLE

FROSTBITE 3 ENGINE NITROUS ENGINE ASURA ENGINE

3 ENGINES • 5 DEVELOPERS • 20+ GAMES IN DEVELOPMENT

RE-IMAGINING THE PC


NATURAL AND SECURE INTERACTION

HOW DOES AMD REIMAGINE THE PC? THROUGH SURROUND COMPUTING

REAL-WORLD AUDIO EYE-DEFINITION VISUAL REALISM


THE 2014 AMD ROADMAP TO SURROUND COMPUTING

INDUSTRY-LEADING GRAPHICS AND COMPUTE IP RAPIDLY LEVERAGED IN ULTRA-LOW POWER, LOW POWER AND PERFORMANCE APU PLATFORMS

AMD roadmaps are subject to change without notice.

Graphics “Hawaii”

Ultrathins “Kabini” SoC “Beema” SoC

Tablets and Hybrids 28nm

32nm “Temash” SoC “Mullins” SoC

High-Performance Ultrathins and Desktop “Richland” “Kaveri” HSA Features

Arrive on “Kaveri”


More than 2X the performance-per-watt of the previous generation 12,13

2014 AMD MOBILE APU PLATFORMS: SUPERIOR PERFORMANCE

See backup for footnotes

AMD Radeon™ Graphics

DockPort technology support

Microsoft Windows 8.1 optimizations and Microsoft InstantGo for faster wake times and active refresh

Platform security processor based on the ARM Cortex™-A5 processor

More performance in mainstream 2-in-1s and Notebooks “BEEMA”11

0% 50% 100% 150% 200% 250% 300% 350% 400%

3DMark11 -PerformanceNormalized

0% 20% 40% 60% 80% 100% 120% 140%

PCMark 8 -Home

Normalized

"Beema" 4C BayTrail-M Pentium N3510

For fanless tablets, 2-in-1s, and notebooks “MULLINS”10

0% 50% 100% 150% 200% 250% 300%

3DMark11 -PerformanceNormalized

0% 20% 40% 60% 80% 100% 120% 140%

PCMark 8 -Home

Normalized

"Mullins" 4C BayTrail-T Atom Z3770


Demonstrates the full capabilities of advanced APU design and AMD innovation

Includes optimized reference designs for tablets and small form-factor home PCs

Provides a platform to unleash the possibilities of DisplayPort with DockPort

Enables OEM innovation

THE AMD DISCOVERY PROJECT: INSPIRING TOMORROW


RE-IMAGINING THE PC WITH LENOVO: FLEX 15D

AMD A-Series APU powered

Multimode: Laptop and Stand. Work and Play from one affordable device.

10-point multitouch display

AccuType keyboard

One-piece multitouch touchpad for easy scroll and zoom functions

OneKey® Recovery makes data backup and recovery simple

Stereo speakers with Dolby® Advanced Audio™

RE-IMAGINING THE PC

MICROSOFT SAXS PERSSON


AMD INNOVATION: SURROUND HOUSE 2 “MONSTERS IN THE ORCHESTRA”

Surround Computing Tour De Force: vision, hearing, gesture

FirePro Graphics driving ~14 million pixels across 6 projectors

360° gesture control processed using HSA

features on AMD A10 (“Kaveri”) APU

32.4-channels of audio processed by

AMD TrueAudio Technology

A CREATIVE, POWERFUL DEMONSTRATION OF SURROUND COMPUTING


AMD APPROACH TO LEADERSHIP

ENABLING TODAY

THE INTERNET OF APUs

“KAVERI” APU TAKES THE STAGE

THE BEST TECHNOLOGY FOR GAMING & GRAPHICS

INSPIRING TOMORROW

REIMAGINING THE PC

ACHIEVING SURROUND COMPUTING EXPERIENCES

THANK YOU


DISCLAIMER & ATTRIBUTION

The information presented in this document is for informational purposes only and may contain technical inaccuracies, omissions and typographical errors.

The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not limited to product and roadmap changes, component and motherboard version changes, new model and/or product releases, product differences between differing manufacturers, software changes, BIOS flashes, firmware upgrades, or the like. AMD assumes no obligation to update or otherwise correct or revise this information. However, AMD reserves the right to revise this information and to make changes from time to time to the content hereof without obligation of AMD to notify any person of such revisions or changes.

AMD MAKES NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE CONTENTS HEREOF AND ASSUMES NO RESPONSIBILITY FOR ANY INACCURACIES, ERRORS OR OMISSIONS THAT MAY APPEAR IN THIS INFORMATION.

AMD SPECIFICALLY DISCLAIMS ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR ANY PARTICULAR PURPOSE. IN NO EVENT WILL AMD BE LIABLE TO ANY PERSON FOR ANY DIRECT, INDIRECT, SPECIAL OR OTHER CONSEQUENTIAL DAMAGES ARISING FROM THE USE OF ANY INFORMATION CONTAINED HEREIN, EVEN IF AMD IS EXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

ATTRIBUTION

© 2013 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo and combinations thereof are trademarks of Advanced Micro Devices, Inc. in the United States and/or other jurisdictions. SPEC is a registered trademark of the Standard Performance Evaluation Corporation (SPEC). Other names are for informational purposes only and may be trademarks of their respective owners.


CAUTIONARY STATEMENT

This presentation contains forward-looking statements concerning Advanced Micro Devices, Inc. (“AMD” or the “Company”) including, among other things, the ability of AMD to transform its business for sustained success, AMD’s ability to diversify its product portfolio, future demand for APUs, timing, availability, features and functionality of the AMD “Kaveri” APU and AMD’s R9, R7 and R5 M200 Series AMD mobile discrete GPUs, demand for AMD’s mobile discrete GPUs, AMD’s unified gaming strategy and AMD’s Surround Computing strategy and roadmap, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act. Forward-looking statements are commonly identified by words such as "would," "may," "expects," "believes," "plans," "intends," "projects," and other terms with similar meaning. Investors are cautioned that the forward-looking statements in this press release are based on current beliefs, assumptions and expectations, speak only as of the date of this press release and involve risks and uncertainties that could cause actual results to differ materially from current expectations. Risks include the possibility that that Intel Corporation’s pricing, marketing and rebating programs, product bundling, standard setting, new product introductions or other activities may negatively impact the Company’s plans; that the Company will require additional funding and may be unable to raise sufficient capital on favorable terms, or at all; that customers stop buying the Company’s products or materially reduce their operations or demand for its products; that the Company may be unable to develop, launch and ramp new products and technologies in the volumes that are required by the market at mature yields on a timely basis; that the company’s third-party foundry suppliers will be unable to transition the Company’s products to advanced manufacturing process technologies in a timely and effective way or to manufacture the Company’s products on a timely basis in sufficient quantities and using competitive process technologies; that the Company will be unable to obtain sufficient manufacturing capacity or components to meet demand for its products or will not fully utilize the Company’s projected manufacturing capacity needs at GLOBALFOUNDRIES Inc. (GF) microprocessor manufacturing facilities; that the Company’s requirements for wafers will be less than the fixed number of wafers that the Company agreed to purchase from GF or GF encounters problems that significantly reduce the number of functional die the Company receives from each wafer; that the Company is unable to successfully implement its long-term business strategy; that the Company inaccurately estimates the quantity or type of products that its customers will want in the future or will ultimately end up purchasing, resulting in excess or obsolete inventory; that the Company is unable to manage the risks related to the use of its third-party distributors and add-in-board (AIB) partners or offer the appropriate incentives to focus them on the sale of the Company’s products; that the Company may be unable to maintain the level of investment in research and development that is required to remain competitive; that there may be unexpected variations in market growth and demand for the Company’s products and technologies in light of the product mix that it may have available at any particular time; that global business and economic conditions, including consumer PC market conditions, will not improve or will worsen; and the effect of political or economic instability, domestically or internationally, on our sales or supply chain. Investors are urged to review in detail the risks and uncertainties in the Company's Securities and Exchange Commission filings, including but not limited to the Quarterly Report on Form 10-Q for the quarter ended Sept. 28, 2013.


FOOTNOTES Additional hardware (e.g. Blu-ray drive, HD or 10-bit monitor, TV tuner, wirelessly enabled HDTV) and/or software (e.g. multimedia applications) are required for the full enablement of some features. HD Video display requires an HD video source. Not all features may be supported on all components or systems - check with your component or system manufacturer for specific model capabilities and supported technologies. Unless otherwise indicated, AMD tests are performed on optimized AMD reference systems. PC manufacturers may vary their configuration yielding different results.

1. Theoretical GFLOPs calculated by AMD as 856 for AMD A10-7850K with AMD Radeon™ R7 Series Graphics. GFLOPS = CPU GFLOPS + GPU GFLOPS= CPU Core Freq (3.7 Ghz) x Core count (4) x 8 + GPU Core Freq (720MHz) x Radeon Core (512) x 2

2. AMD TrueAudio technology is offered in select AMD APUs and AMD Radeon™ GPUs and is designed to improve acoustic realism. Requires enabled game or application. Not all audio equipment supports all audio effects; additional audio equipment may be required for some audio effects. Not all products feature all technologies—check with your component or system manufacturer for specific capabilities.

3. Intentionally left blank

4. AMD A10-7850K or AMD A10-6800K APU with 2x8GB DDR3-2133 memory, 512GB SSD, Windows 8.1, Catalyst 13.30 Beta 1. 50% GPU Calculated from BasemarkCL score of 92 on AMD A10-7850K versus 60 on AMD A10-6800K

5. Get up to 20% more IPC on the new AMD A10-7850K APU versus our previous generation AMD A10-6800K APU. Tested by AMD Benchmark labs using X264 HD Benchmark 5.0.1. AMD A10-7850K APU with Radeon(TM) R7 Graphics , 2x8GB DDR3-2133, Windows 8.1, driver 13.300.0.0 (02-Dec-2013) which scored 8.53 fps in the 2nd pass. AMD A10-6800K APU with Radeon™ HD7660D Graphics , 2x8GB DDR3-2133, Windows 8.1, driver 13.300.0.0 (02-Dec-2013) scored 7.09 fps in the 2nd pass. Both APUs were tested with clock speed fixed at 3.7GHz.

6. Testing by AMD Performance labs using PCmark 8 v2 Home test, 3DMark Fire Strike, Basemark CL v.1.05 as of Jan 3, 2014. AMD A10-7850K with 2x8GB DDR3-2133 memory, 512GB SSD, Windows 8.1, Catalyst 13.30 Beta 11 scored 3479,1541, 92 respectively. AMD A10-6800K with 2x8GB DDR3-2133 memory, 512GB SSD, Windows 8.1, Catalyst 13.30 Beta 11 scored 3238, 1125, 60 respectively. Intel Core i5 4670K with HD4000 graphics, 2x8GB DDR3-1600 memory, 512GB SSD, Windows 8.1, Driver 3345 scored 2814, 824, 56.5 respectively.

7. 21000 Calculations per iteration - Calculating the BETA of 21 different fake stocks and plotting 1000 points on the graph for each stock. AMD A10-7850K “Kaveri” with acceleration off estimated 990 milliseconds while the AMD A10-7850K “Kaveri” with acceleration on estimated 120 milliseconds. AMD A10-7850K APU with Radeon(TM) R7 Graphics. Windows 8.1 Single Language Edition. 2 x 4096 Mbytes of DDR3-2133 RAM.

8. Software: Win7 64-bit SP1 | System: Intel E5-1660 3.30GHz, 16GB RAM | Drivers: AMD 13.25.18.1 NVIDIA 331.82

9. Software: Adobe Premiere Pro pre-release build 294 / Windows 7 64-bit | Effects: ProcAmp, Sharpen, Color Balance (RGB), RGB Color Corrector, Lumetri (multiple Deep Color effects) | System: Intel Xeon E5530 @ 2.40 GHZ, 12GB memory, 160GB Velociraptor | Drivers: AMD 12.102 / NVIDIA 311.35, Content: 4K TIFF 24-bit sequence

10. “Mullins” 4-core APU scored 570 on 3DMark11 while the BayTrail-T Atom Z3770 scored 214. “Mullins” 4-core APU scored 1809 on PCMark 8 while the BayTrail-T Atom Z3770 scored 1491. The BayTrail-T platform is an HP Omni10 with the Atom Z3770 with Intel HD Graphics, 2x1GB of DDR3-1066 RAM, Microsoft Windows 8.1, 10.18.10.3349 - 01-Nov-2013 driver. AMD "Larne" reference platform system used for “Mullins” and “Beema” testing. Pre-production engineering sample of “Mullins” quad-core APU with next generation AMD Radeon graphics (model number TBD), 2x2GB DDR3-1333MHz RAM, Windows 8.1, and unreleased reference driver. Unless Otherwise indicated, AMD tests are performed on optimized AMD reference systems. PC manufacturers may vary their configuration yielding different results.

11. “Beema” 4-core APU scored 823 on 3DMark11 while the BayTrail-M Pentium N3510 scored 230. “Beema” 4-core APU scored 2312 on PCMark 8 while the BayTrail-M Pentium N3510 scored 1806. The BayTrail-M platform is an HP Pavilion X2 with the Pentium N3510 with Intel HD Graphics, 2x2GB of DDR3-1333 RAM, Microsoft Windows 8.1, 10.18.10.3349 - 01-Nov-2013 driver. AMD "Larne" reference platform system used for “Mullins” and “Beema” testing. Pre-production engineering sample of “Beema” quad-core APU with next generation AMD Radeon graphics (model number TBD), 2x2GB DDR3-1600MHz RAM, Windows 8.1, and unreleased reference driver. Unless Otherwise indicated, AMD tests are performed on optimized AMD reference systems. PC manufacturers may vary their configuration yielding different results.

12. PCMark 8 - Home score divided by TDP(W) is used to simulate productivity performance per watt; the Mullins platform (4.5W) scored 1809 while the Temash platform(8W) scored 1343. MUN-3 AMD "Larne" reference platform system used for both APUs. Temash-based AMD A6-1450 quad-core APU with AMD Radeon™ HD 8250 Graphics, 2x2GB of DDR3-1333MHz RAM (running at 1066MHz), Windows 8.1, 13.200.11.0 - 03-Sep-2013 driver. Pre-production engineering sample of “Mullins” quad-core APU with next generation AMD Radeon graphics (model number TBD), 2x2GB DDR3-1333MHz RAM, Windows 8.1, and unreleased reference driver.

13. PCMark 8 - Home score divided by TDP(W) is used to simulate productivity performance per watt; the Beema platform (15W) scored 2312 while the Kabini platform(25W) scored 1861. BMN-3 AMD "Larne" reference platform system used for both APUs. Kabini-based AMD A6-5200 quad-core APU with AMD Radeon™ HD 8400 Graphics, 2x2GB of DDR3-1600MHz RAM, Windows 8.1, 13.200.11.0 - 03-Sep-2013 driver. Pre-production engineering sample of “Beema” quad-core APU with next generation AMD Radeon graphics (model number TBD), 2x2GB DDR3-1600MHz RAM, Windows 8.1, and unreleased reference driver.

2014 CES Press Conference

Technology

Transcript of 2014 CES Press Conference