2014 Campaign Coordinator Resource Guide 7 8 Steps to a Successful Campaign 1. CEO Support and...

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Transcript of 2014 Campaign Coordinator Resource Guide 7 8 Steps to a Successful Campaign 1. CEO Support and...

  • 1

    2014

    Campaign Coordinator

    Resource Guide

  • 2

    Table of Contents

    Members of United Way’s Coordinator Council: Wendy Bowersox, Voith Turbo; Bryan Hill, Glatfelter; Angie Hartman, OSS

    Health Not Pictured: Kathy Seilhamer, Met-Ed, A FirstEnergy Company; Erika Fleming, Community Progress Council

    Message from 2014 Campaign Chair, Joe Rilatt …………...Page 3

    Who We Are …………………………...………………………..Page 4

    Impact of the Community Fund……….…….………………..Page 5

    What is a Campaign……………………..……………………...Page 6

    8 Steps to a Successful Campaign……..……………...............Page 7-8

    What’s New in 2014……………………………………………..Page 9

    Special Event Fundraisers…………………………..………....Page 10-11

    Incentive Ideas………………………………………………….Page 12

    Sample Campaign Materials………………………………….Page 13-19

    United Way Information………………………………………Page 20-24

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    A Message from the Campaign Chair I am honored to serve as the Chair of the 2014 United Way Campaign. The United Way

    has been an important part of my life for over 20 years. My most memorable volunteer

    experiences are associated with helping United Way Agencies and my community neighbors

    directly. Some of those most significant experiences include:

     Spending time with underprivileged elementary school students and introducing the joy

    of reading to them as they explored a bookstore for the first time, ultimately having the

    opportunity to purchase a book to call their own.

     Painting rooms at the YWCA, so at-risk mothers and children have a safe and

    comfortable place to meet with counselors.

     Helping to prepare living quarters for families displaced by tragedy.

    For me, the United Way is more than just an annual

    fundraising campaign. It represents an opportunity to give back

    to the community, whether through a monetary gift or through

    the gift of time.

    Many volunteering opportunities exist through the

    Emerging Leaders Society, Women Living United and the

    annual Day of Action, as well as agency review and allocations

    committees. A core function of the United Way of York County

    is to recruit and train volunteers who objectively review agencies

    and programs, then ultimately recommend resource allocations

    for the Community Fund. Those volunteers give their time to

    ensure United Way dollars are making the most impact in the

    community, specifically focusing on the areas of Education,

    Income, and Health.

    If you have given in the past, thank you! I hope you

    consider contributing again this year and increasing your gift, if

    possible. If you have never contributed, consider how your gift

    can make a difference in York County. You can have

    confidence that your contribution will be used to create

    maximum impact towards the goal of improving our community.

    Please join me in Living United!

    Joe Rilatt, Fulton Bank

    2014 Campaign Chair

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    Who We Are United Way’s work centers around a commitment to making York County greater by supporting programs

    that help individuals through:

    Education - helping children and youth achieve their potential

    Income - providing for basic and crisis needs and promoting economic stability

    Health - improving people’s physical and behavioral health and access to care

    Children who enter school ready to succeed are more likely to excel through the years and graduate. Indi-

    viduals who graduate high school are more likely to earn better pay. Higher wages produce greater stability

    for families, with more savings for higher education, healthcare and home ownership. Families with in-

    creased resources are more likely to raise children ready to succeed in school and continue the cycle.

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    Impact of the Community Fund

    THE COMMUNITY FUND

    PROVIDING SERVICES FOR NEARLY 1 IN 3

    NEIGHBORS IN YORK COUNTY

    The Community Fund is the most efficient

    and effective way to make the greatest

    impact in our community.

    When workplace employees, companies

    and individuals give to The Community

    Fund through the annual campaign, United

    Way is able to invest those donations in

    72 programs supported by 36 Partner

    Agencies.

    This year, 62 volunteers spent

    1,535 hours reviewing agency programs

    to ensure all programs are making measur-

    able impact.

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    What is a Campaign?

    What is a Workplace Campaign?

    A workplace campaign is an easy way for your organization to show its commitment to the community and

    gives employees the opportunity to improve people’s lives. Participation in a workplace campaign is not only a way

    for companies to show their community support by allowing employees to donate through payroll deduction, it

    empowers them with the ability to help 36 human service agencies in York County with only a few dollars a week.

    What is a Campaign Coordinator?

    A United Way campaign coordinator is an individual or team of individuals at a workplace who work to plan

    and implement a fun, informative and successful United Way Campaign. A coordinator works closely with a United

    Way representative to develop an effective campaign plan, set campaign goals, and determine a timeline that works

    for your company.

    Some responsibilities of a coordinator are:

     Recruit a strong team of other employees to help you run your campaign.

     Hold a United Way meeting that involves a United Way representative and agency speaker.

     Provide information about United Way of York County to the employees.

     Coordinate the distribution and collection of campaign materials and pledges.

     Submit final reports and pledge forms to your United Way representative.

     Thank campaign participants and donors.

    What are the benefits of being a Campaign Coordinator?

     Developing and strengthening leadership and organization skills.

     Increased interaction with employees.

     The opportunity to become directly involved in fundraising activities to help others in

    the community.

     Being recognized by United Way for you and your company’s effort and support.

     Networking opportunities with other coordinators and key community leaders at events.

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    8 Steps to a Successful Campaign 1. CEO Support and Involvement

     Pledge a company gift (if applicable).

     Commit to holding employee meetings.

     Visibly and actively support the campaign.

     Pledge a personal leadership gift.

    2. Recruit a Campaign Committee

     Include one person from each department on your committee. Involve labor

    representatives if applicable.

     Send the Campaign Coordinator and Committee to a United Way workshop.

    3. Set a Goal and Track Results

     Analyze past performance.

     Set an ambitious goal that stretches your team. Goals can include dollars raised, percent

    participation and/or Leadership Giving goals.

     Advertise the goal.

     Track and report progress.

    4. Work with United Way Staff to Develop a Plan to Share United Way Information

     Meet with United Way staff person to plan your campaign.

     Use United Way campaign tools and materials.

     Utilize United Way labor materials if your company has a union. A labor brochure insert is

    available to showcase the support of United Way and Labor.

     Secure resources for the campaign.

     Incorporate fun actives and special events.

     Build United Way awareness about the campaign and events through emails and letters

    before, during and after the campaign.

     Promote United Way’s Campaign Drawing prizes and any company incentives.

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    5. Conduct a Leadership Giving Campaign (focus on gifts of $1,000 or more)

     Hold special meetings to ask for Leadership Gifts.

     Utilize United Way’s Leadership Giving materials.

     Ask senior management to be Leadership Givers.

     Discuss leadership giving at all employee meetings.

     Provide special recognition for Leadership Givers.

    6. Organize Volunteer Activities

     Participate in the Day of Action.

     Discuss United Way’s Giving Societies with employees. Giving Societies include;

    Leadership Giving, Women Living United and the Emerging Leaders Society.

     Encourage employees to join a United Way Allocations Panel or Agency Review Team.

     Provide information about United Way’s Volunteer Center.

    7. Make the ASK

     Schedule 30-minute employee meetings to reach all workers.

     Include an interactive