2014 Art Buyers Survey: Stock Image Licensing
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CVlsualSleam 2014
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Visual Steam works with art buyers and sellers. Each year we survey art buyers about their stock image licensing needs. These are the 2014 results.
Transcript of 2014 Art Buyers Survey: Stock Image Licensing
CVlsualSleam 2014
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• Roghts Managed
license type
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~"YOU using more mixed media today than ; Do you license Stills and Motion?
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28% named Thinkstock
20% named Masterfl le
15% named Google Images
10% named each: Media Bakery, Pacasearch, and Stocksy
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Once again, Corbis had good top-ai-m ind recog nition but drops off the list as a first-stop destination. This is true also for Masterfile which made the top-ai-m ind list lor the first t ime this year.
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What can agencies do better?
"{Pjrovide mofe variety across all/he siles. Siles generally include a 101 of overlapping con/ent . •
"More genuine shots of peop/elldes/yle and more unique images, Better search engines to narrow down what I'm looking for'
"More "real" people, people of color, less shiny, happy mode/look"
"More blogger style content. "
"Easier licensing for induSlry specific content. •
"Ability to search for simi/af images: Ability to search for images with the same models; Ability /0 search for images with the same illus/ra/ion style: Ability to easily filler oul while backgrounds, PACAsearch should have a NON-Rights Managed filler in the lop level search'
"The quality of Royalty-free stock has gollen much worse in the last few years. I/'s~ .'"' often out of focus, and much of the same content is shared, I can only assume Io)j
, ."(Wjeeding out outdated .. "",,, material and poor quality
images. " the better images are being shifted to RM. which clients are seldom willing to pay
for I used to photo direct A LOT Now I have to search for stock. I rarely find images as good as what could have been shot, It's quite frustrating .·
"High res for camps Without watermarks . • "More natural business images that depict more natural business environments. less forced. art directed images. More images with people in them. •
"Better pncmg engmes for fights managed Imagery . •
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