2014 Annual Quick Serve Restaurant Benchmark Venuelabs LBMA
description
Transcript of 2014 Annual Quick Serve Restaurant Benchmark Venuelabs LBMA
2014
© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Quick Serve Restaurants
© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Quick Serve Restaurants
© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Quick Serve Restaurants
Smart phones have
changed the way that your
customers share their in-
store experiences.
WHERE IS MY MOBILE CUSTOMER?
YOUR STORE
LOCAL CHANNELS
They’re local, social, mobile.
© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Quick Serve Restaurants
HOW DO MOBILE
CUSTOMERS
ENGAGE?
13
© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Quick Serve Restaurants
57%
31%
48%
49%
46%
50%
41%
55%
35%
62%
Positive Experiences
Negative Experiences
WHAT DO MOBILE CUSTOMERS
SHARE?
© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Quick Serve Restaurants
Brand Percentage of Local Feedback Missed
McDonald’s 99%
Starbucks 83%
KFC 77%
Burger King 89%
Subway 57%
Pizza Hut 52%
Little Caesar’s 68%
Blimpie 79%
Quick Service Restaurants have not
employed the tools & technology to
“tune in” to their mobile customers.
HOW MUCH IS BEING
MISSED?
THE AVERAGE RETAILER IS MISSING
PERCENTAGE OF MOBILE CONSUMER FEEDBACK BEING MISSED – BY BRAND
76%
McDonalds Burger King Starbucks Blimpie KFC